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This study aims to examine the effect of Social Media Brand Engagement, Brand Trust, and Customer Satisfaction on Nescafé Brand Loyalty. A quantitative approach was employed using a explanatory research. Data were collected through questionnaires distributed to Nescafé consumers and analyzed using multiple linear regression with SPSS. The results indicate that Social Media Brand Engagement has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). Customer Satisfaction also has a positive and significant effect on Nescafé Brand Loyalty, with a significance value of 0.001 (< 0.05). In contrast, Brand Trust does not have a significant effect on Nescafé Brand Loyalty, as indicated by a significance value of 0.506 (> 0.05). The coefficient of determination (R²) shows that Social Media Brand Engagement, Brand Trust, and Customer Satisfaction explain 61.2% of the variation in Nescafé Brand Loyalty, while the remaining 38.8% is influenced by other factors not included in this study. The findings suggest that consumer engagement on social media and customer satisfaction play important roles in strengthening brand loyalty toward Nescafé. Therefore, companies should focus on improving social media engagement strategies and maintaining customer satisfaction to enhance consumer loyalty.

The increasing competition in the coffee shop industry requires Micro, Small, and Medium Enterprises (MSMEs) to continuously improve service quality and product quality to maintain customer satisfaction and business sustainability. Ngopi Pojok 98 experienced a decline in revenue over several months, indicating potential problems related to service performance and product consistency. This study aims to analyze the improvement of customer satisfaction after implementing service quality and product quality enhancements at Ngopi Pojok 98. This research employed a quantitative approach using a One Group Pretest–Posttest Design. The sample consisted of 50 respondents selected through purposive sampling. Data were collected using questionnaires administered before and after the improvement program and analyzed using validity tests, reliability tests, the Shapiro–Wilk normality test, and the Paired Sample t-Test with the assistance of SPSS software. The results showed that all instruments were valid and reliable. The normality test indicated a significance value of 0.291 (>0.05), confirming normal data distribution. Furthermore, the Paired Sample t-Test produced a significance value of 0.000 (<0.05), indicating a significant difference in customer satisfaction before and after the improvements. The average satisfaction score increased from 29.68 to 34.88. These findings confirm that enhancing service quality and product quality effectively improves customer satisfaction in coffee shop MSMEs.

This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.

The coffee shop industry has experienced substantial growth in recent years, creating intense competition that compels businesses to continuously enhance service performance in order to maintain customer satisfaction and market competitiveness. PT Jokopi Indonesia Group has encountered several service-related issues reflected in declining sales performance and recurring customer complaints, indicating the need for a comprehensive evaluation of service quality. This study aims to identify service attributes that fail to meet customer expectations and determine improvement priorities through the integration of the SERVQUAL and Kano methods. A quantitative approach was employed using questionnaire data collected from 50 customers who had prior experience with the company’s services. SERVQUAL was utilized to assess discrepancies between customer expectations and perceived service performance, while the Kano model was applied to classify attributes according to their contribution to customer satisfaction. The findings reveal that all evaluated attributes generated negative gap values, indicating that existing service performance has not yet reached the level expected by customers. The most critical gaps were identified in menu availability, air-conditioning and fan comfort, payment convenience, and straw availability. Kano classification further demonstrates that menu availability and thermal comfort facilities belong to the Must-Be category, meaning that failure to provide these attributes may trigger significant customer dissatisfaction. The integration of SERVQUAL and Kano highlights these attributes as the most urgent areas for improvement. The results provide managerial guidance for developing targeted service enhancement initiatives aimed at strengthening customer satisfaction, retention, and competitive advantage.

Nutritional problems among adolescents are increasingly associated with unhealthy dietary habits and low physical activity, contributing to the rising prevalence of overweight. According to the 2023 Indonesian Health Survey, overweight prevalence among adolescents ranges from 12% to 16.2%. This study aimed to develop Zea Coffee Tab, a functional beverage made from Robusta coffee and corn silk containing bioactive compounds, including caffeine and flavonoids, which may support metabolism and body fat oxidation. An experimental method with a Completely Randomized Design (CRD) was employed. The evaluated parameters included organoleptic tests (hedonic and hedonic quality) involving 30 semi-trained panelists, proximate analysis, and identification of bioactive compounds. Data were analyzed using the Kruskal–Wallis, Mann–Whitney, One-Way ANOVA, and Duncan’s multiple range tests. Three formulations were tested: F1 (30% Robusta coffee:70% corn silk), F2 (50%:50%), and F3 (70%:30%). The findings showed that F3 was the most preferred formulation, with an acceptance score categorized as “very much liked.” The product contained energy ranging from 319.20–324.26 kcal/100 g, protein 5.12–5.34%, fat 0.48–0.58%, carbohydrates 73.85–74.51%, moisture 9.12–9.66%, ash 2.10–2.32%, caffeine 182.45–205.86 mg/100 g, and flavonoids 4.28–6.03 mg/100 g. Zea Coffee Tab has the potential to serve as a healthy functional beverage for overweight adolescents. Further studies on shelf life and clinical effectiveness are recommended to support product commercialization.

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.

Coffee consumption among university students has increased and has become an integral part of both academic and social activities. The caffeine content in coffee is believed to improve concentration, maintain mood, and reduce drowsiness. However, repeated coffee consumption may also lead to negative effects, including mild psychological dependence in some individuals. This study aimed to explore coffee consumption and the potential for dependence among students of the Faculty of Public Health, UIN Sumatera Utara. The study employed a qualitative method with a descriptive approach. The participants consisted of 30 active students who regularly consumed coffee and were selected using purposive sampling. Data were collected through in-depth interviews using semi-structured interview guidelines and analyzed through thematic analysis. The findings revealed that coffee consumption among students was influenced by academic demands, late-night study habits, psychological factors, social environments, and hanging-out culture. Students consumed coffee to improve concentration, maintain mood, reduce sleepiness, and support the completion of academic tasks. In addition, some students considered coffee an important part of their lifestyle and social interactions. The study also identified the potential for mild psychological dependence, characterized by decreased concentration, increased drowsiness, and reduced enthusiasm when coffee was not consumed. These findings indicate the importance of providing education regarding safe and healthy caffeine consumption among university students to prevent adverse effects associated with excessive coffee intake.

This research aimed to: (1) describe purchasing decisions, price, and servicescape at Otto Coffee Truck Maumere, and (2) analyze the influence of price and servicescape on purchasing decisions at Otto Coffee Truck Maumere. This research used a quantitative approach using a survey method. Data collection techniques included observation, and the distribution of questionnaires to descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and the coefficient of determination (R2) with the assistance of statistical software. The Result of the research indicated that price had a positive but insignificant effect on purchasing decisions at Otto Coffee Truck Maumere. Meanwhile, the servoicescape variable had a positive and significant effect on purchasing decisiond. Simultaneously, price and servicescape had a positive and significant effect on purchasing decisions at Otto Coffee Truck Maumere. Therefore, Otto Coffee Truck Maumere should maintain a competitive pricing strategy and continue to improve the quality of uts servicescape to enhance consumers’ purchasing decisions.

The acceptance sampling test of coffee cherries is an important quality control stage in Arabica coffee processing, yet operational evidence at the estate level remains limited. This study aimed to analyze the implementation of acceptance sampling for coffee cherries and to identify the proportions of normal and defective cherries as a basis for improving harvest quality. The research was conducted at an Arabica coffee estate in Situbondo by observing monthly harvest samples from April to August 2024 to classify cherry color (red, partially ripe, green, and black) and fruit density after soaking (partially empty, empty, single bean, and double bean). The results showed that the cherry composition consisted of 93.63% red, 3.54% partially ripe, 0.09% green, and 2.84% black cherries. The density test results indicated 4.30% partially empty cherries, 0.79% empty cherries, 10.27% single-bean cherries, 84.58% double-bean cherries, and 4.00% coffee berry borer-infested cherries. These findings indicate that acceptance sampling is useful for identifying harvest lots that do not meet quality standards and can serve as a basis for improving red cherry picking practices, harvest timing, and field supervision.

The plantation sector is one of the main pillars in Indonesia’s international trade. Commodities such as palm oil, rubber, coffee, and cocoa serve as leading export products that contribute significantly to the country’s foreign exchange earnings. This study aims to analyze the role of plantation commodity exports in Indonesia’s international economic performance and to identify the challenges faced. The method used is a descriptive qualitative approach through literature review from various scientific sources. The results indicate that plantation exports contribute substantially to economic growth, employment generation, and the stability of the trade balance. However, several challenges persist, including global price fluctuations, sustainability issues, and international trade barriers. Therefore, strategic policies are required to enhance the competitiveness of Indonesia’s plantation commodities in the global market.

This study aims to analyze the influence of coworker social support and interpersonal communication on job satisfaction among employees at Dot Max Coffee and Eatery in Madiun City. This study employs a quantitative method, using a questionnaire distributed to employees as respondents for data collection. The data obtained were then analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that coworker social support and interpersonal communication fall into the “good” category based on respondents’ perceptions. Partially, coworker social support has a positive and significant effect on employee job satisfaction. Similarly, interpersonal communication also has a positive and significant effect on job satisfaction. Simultaneously, both variables were found to have a positive and significant effect on the job satisfaction of employees at Dot Max Coffee and Eatery in Madiun City. Furthermore, the results indicate that the model used has excellent explanatory power regarding variations in employee job satisfaction. This suggests that coworker support and interpersonal communication are key factors that can enhance job satisfaction. The stronger the social relationships and communication within the workplace, the higher the level of employee job satisfaction.

The coffee shop industry in Indonesia is experiencing rapid growth that requires business owners to optimize data-driven strategies. This study aims to analyze customer preferences at Semanis Coffee and Resto using data mining methods  to support more effective business decision-making. The method used is Market Basket Analysis with the FP-Growth algorithm for association rule mining and the K-Means algorithm for customer segmentation. The research data consists of 672 sales transactions during the March-May 2025 period. The results of the association analysis with a minimum support of 0.004 and a minimum confidence of 0.2 resulted in five valid rules with a lift ratio above 1. The strongest rule is the combination of Americano→Milk Choco with a confidence of 42.9% and an elevator ratio of 5.229, indicating a strong linkage between products. The most popular products are Milk Choco (10.8%) and Americano (8.5%). Customer segmentation analysis identified three clusters: Cluster 0 (Loyal Customers) 80% with high frequency but low transaction value; Cluster 1 (Occasional Customers) 10% with low activity; and Cluster 2 (Large Buyers) 10% with high transaction value but low frequency. This study concludes that product bundling strategies, loyalty programs, reactivation campaigns, and premium services can be applied to increase the effectiveness of coffee shop businesses.

This study aims to analyze the influence of product quality and price on customer satisfaction at Kopirates Coffee Shop in Sikka Regency. The research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both product quality and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.700 shows that 70% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 30% is influenced by other factors outside the research model. These findings emphasize the importance of maintaining high product quality and implementing appropriate pricing strategies to enhance customer satisfaction.

The dynamics of the global coffee industry during the 2024–2026 period were characterized by significant fluctuations that placed Starbucks in a vulnerable position due to multidimensional reputation crises, ranging from geopolitical sentiments to industrial relations tensions. This study aims to analyze the effectiveness of Public Relations (PR) management strategies and integrated media models in restoring brand equity post-crisis. The research method applied is descriptive qualitative with a conceptual analysis approach, relying on digital literature studies and the collection of secondary data from international reputation research firm reports and credible mass media documentation. The research results indicate that the drastic decline in the Brand Strength Index was successfully mitigated through a strategic narrative transition from service efficiency toward the reinforcement of the original "The Third Place" identity. The utilization of data-driven Owned Media channels through loyalty applications proved to be the most crucial instrument in maintaining consumer retention amidst the global boycott. The research conclusion emphasizes that brand resilience in the era of digital volatility depends not only on rhetoric but on the synchronization between adaptive leadership, operational transparency, and the integration of an agile PESO communication model. This study provides a theoretical contribution regarding the importance of managing "reputation capital" through consistent sustainability commitments to maintain a balance between profitability and corporate communication ethics in an increasingly polarized global market

The development of the coffee shop business is growing. The competitiveness between each coffee place is very intense. Generation Z is one of the targets who become coffee drinkers because of the growing lifestyle. In drinking coffee, coffee quality and price are some of the variables that Generation Z considers in their buying interest in coffee drinking. The purpose of this study is to find out the extent of the influence of product quality and price on interest in buying Fore Coffee, especially among Generation Z. This study uses a quantitative method with a survey approach. The sample consisted of Generation Z in Depok city who had made purchases at Fore Coffee, with a total of 100 respondents. Data collection was carried out through questionnaire distribution and analyzed by multiple linear regression method using SPSS. The results of the study show that product quality and price each have a positive and significant effect on purchase interest. In conclusion, determining the right product quality and price can be an effective step to increase interest in buying Fore Coffee.  

This study aimed to determine the effect of coffee husk waste application and shallot extract soaking on the growth of cat’s whiskers (Orthosiphon aristatus) cuttings. The research employed a factorial Randomized Block Design (RBD) consisting of two factors with 48 experimental plots. The first factor was the application of coffee husk waste, symbolized as “L,” with four treatment levels: L0 = 0 g/polybag (without coffee husk waste), L1 = 75 g/polybag, L2 = 150 g/polybag, and L3 = 225 g/polybag. The second factor was shallot extract soaking, symbolized as “B,” with four treatment levels: B0 = 0 ml/L of water, B1 = 5 ml/L of water, B2 = 10 ml/L of water, and B3 = 15 ml/L of water. Thus, there were 16 treatment combinations with three replications. The observed parameters included time to shoot emergence, number of shoots, plant height, number of leaves, leaf area, and survival percentage. The results showed that the application of coffee husk waste and shallot extract soaking had no significant effect on the growth of cat’s whiskers (Orthosiphon aristatus) cuttings across all observed parameters.

Mothers in Bingkat Village have daily activities as housewives and participate with their husbands as farmers and raise livestock, as well as social activities of village organizations and religion, not to the point of increasing family economy. Making warming cream from natural ingredients, such as nutmeg, lemongrass, and torch ginger or other plants around the house is very easy, simple tools, low cost, and has economic value. The target of the activity is to provide assistance in making body warming cream and relieving aches and pains. Based on this, it is deemed necessary to provide assistance in making body warming cream and aches and pains. Assistance is not only in making, but also in good product packaging and counseling on marketing direction of products made by the people of Bingkat Village. This natural cream product has a selling value, so it is hoped that it can increase family income and welfare.

This study aims to examine the empowerment of local human resources as a strategic asset in the internationalization process of MSMEs in Sumber Wandhe Wonosalam, Jombang, East Java. This study employs a qualitative case study approach to facilitate the investigation of complex research phenomena, evaluate various perspectives, identify contributing factors, and generate a broad overview. The study indicates that success in internationalization requires a combination of capabilities that can meet market needs, rather than a single capability. Business actors who are able to recognize opportunities for local human resource empowerment can optimize the export process. This enables the region and its residents to maintain generational training in innovative management to address the turnover of the younger generation. Ultimately, this study provides a foundation for further research on the dynamic capabilities required for MSMEs to thrive in international markets.

Furniture is an item needed to complete the needs at home or residence, furniture helps the process of household chores become easier, as a place of storage, and creates comfort for its occupants. In this increasingly environmentally conscious era, product design is here to integrate the principles of sustainability. One of them is waste from industrial HPL (high pressure laminate) which is often thrown away without being utilized, Plywood waste and High Pressure Laminate (HPL) are by-products of the furniture industry that hold potential for reuse through sustainable design practices. This study aims to design a coffee table using plywood and HPL waste by applying the Design Thinking method, which includes the stages of empathize, define, ideate, prototype, and test. This method enables user needs analysis, idea exploration, and iterative prototype development. The results indicate that waste materials can be transformed into a coffee table that is strong, aesthetically appealing, and functional. The use of HPL enhances surface durability and visual value, while the plywood structure can be reinforced through simple joinery systems. The final product meets ergonomic, stability, and aesthetic criteria. In conclusion, Design Thinking is effective in transforming waste materials into high-value furniture and supports sustainable design practices

The rapid development of coffee shop businesses in Indonesia has intensified competition among business actors, requiring companies to implement effective marketing strategies to maintain customer loyalty and encourage repeat purchases. In this context, brand image and Electronic Word of Mouth (E-WOM) are considered important factors that influence consumer perceptions and purchasing behavior. A positive brand image can create favorable impressions in the minds of consumers, while Electronic Word of Mouth through digital platforms allows customers to share experiences and opinions about products or services with a wider audience. This study aims to analyze the effect of brand image and Electronic Word of Mouth on Repurchase Decision with Customer Satisfaction as an Intervening variable. The research was conducted on consumers of Ashbab Coffee who had previously purchased its products. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who met the research criteria. The collected data were then analyzed using statistical analysis techniques to determine the relationship between the variables studied. The results of the study indicate that brand image and Electronic Word of Mouth have a positive and significant influence on Customer Satisfaction and Repurchase Decision. In addition, Customer Satisfaction also acts as a mediating variable that strengthens the relationship between brand image, Electronic Word of Mouth, and Repurchase Decision. These findings suggest that maintaining a positive brand image and encouraging positive Electronic Word of Mouth can increase Customer Satisfaction and encourage consumers to make repeat purchases.