Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering)

Adit Septian Saepul Millah ; Hendi Suhendi
Merkurius : Jurnal Riset Sistem Informasi dan Tekn... 📅 2026 Vol 4, No 3 🔗 DOI: 10.61132/merkurius.v4i3.1460
Abstract
The coffee shop industry in Indonesia is experiencing rapid growth that requires business owners to optimize data-driven strategies. This study aims to analyze customer preferences at Semanis Coffee and Resto using data mining methods  to support more effective business decision-making. The method used is Market Basket Analysis with the FP-Growth algorithm for association rule mining and the K-Means algorithm for customer segmentation. The research data consists of 672 sales transactions during the March-May 2025 period. The results of the association analysis with a minimum support of 0.004 and a minimum confidence of 0.2 resulted in five valid rules with a lift ratio above 1. The strongest rule is the combination of Americano→Milk Choco with a confidence of 42.9% and an elevator ratio of 5.229, indicating a strong linkage between products. The most popular products are Milk Choco (10.8%) and Americano (8.5%). Customer segmentation analysis identified three clusters: Cluster 0 (Loyal Customers) 80% with high frequency but low transaction value; Cluster 1 (Occasional Customers) 10% with low activity; and Cluster 2 (Large Buyers) 10% with high transaction value but low frequency. This study concludes that product bundling strategies, loyalty programs, reactivation campaigns, and premium services can be applied to increase the effectiveness of coffee shop businesses.
Keywords
Coffee Shop; Customer Preferences; Data Mining; FP-Growth; K-Means
How to Cite

Adit Septian Saepul Millah & Hendi Suhendi (2026). Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering). Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika, 4(3). https://doi.org/10.61132/merkurius.v4i3.1460

Adit Septian Saepul Millah; Hendi Suhendi, "Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering)," Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika, vol. 4, no. 3, 2026.

Adit Septian Saepul Millah; Hendi Suhendi. "Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering)." Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika, vol. 4, no. 3, 2026.

Adit Septian Saepul Millah; Hendi Suhendi. "Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering)." Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 4, no. 3 (2026).

Adit Septian Saepul Millah & Hendi Suhendi (2026) 'Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering)', Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika, 4(3). doi: 10.61132/merkurius.v4i3.1460.

Adit Septian Saepul Millah; Hendi Suhendi. Analisis Preferensi Pelanggan Semanis Coffe And Resto terhadap Kombinasi Menu Makanan dan Minuman Menggunakan Data Mining: (Association Rule Dan Clustering). Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika. 2026;4(3).

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