Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru

Mardiah Mardiah ; Yanti Mayasari Ginting ; Indri Yovita
JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 📅 2026 Vol 4, No 3 🔗 DOI: 10.59024/jise.v4i3.1973
Abstract
This research examines the influence of Price, Income, Taste, Promotion, Location, and Product Quality on consumer demand at Coffee Shops in Pekanbaru City. The population consists of Coffee Shop customers in Pekanbaru City. A nonprobability sampling method with Accidental Sampling technique was applied, involving 100 respondents. Data were analyzed using SEM-PLS approach through SmartPLS 4.0 software. The findings reveal that Price, Promotion, and Product Quality significantly influence consumer demand. In contrast, Income, Taste, and Location do not show a significant effect. Among all variables, Product Quality emerges as the most dominant factor affecting consumer demand at Coffee Shops in Pekanbaru City. Therefore, coffee shop managers in Pekanbaru City need to improve taste consistency, menu variety, presentation, and product quality standards to maintain and increase consumer demand. This research is expected to provide business owners with a basis for formulating more appropriate, competitive, and sustainable customer satisfaction-oriented marketing strategies in the local market.
Keywords
Coffee Shop; Consumer Demand; Location; Product Quality; Promotion
How to Cite

Mardiah Mardiah, et al. (2026). Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru. JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE), 4(3). https://doi.org/10.59024/jise.v4i3.1973

Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita, " Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru," JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE), vol. 4, no. 3, 2026.

Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita. " Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru." JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE), vol. 4, no. 3, 2026.

Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita. " Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru." JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 4, no. 3 (2026).

Mardiah Mardiah, et al. (2026) ' Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru', JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE), 4(3). doi: 10.59024/jise.v4i3.1973.

Mardiah Mardiah; Yanti Mayasari Ginting; Indri Yovita. Analisis Determinan Permintaan Konsumen pada Coffee Shop di Kota Pekanbaru. JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE). 2026;4(3).

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