Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka

Witak ; Barbara Karin ; Rangga ; Yoseph Darius Purnama ; Gula ; Valeria Eldyn ; Pareira ; Stefanus Genosius Selong
Jurnal Projemen UNIPA 📅 2026 Vol 13, No 2 🔗 DOI: 10.59603/projemen.v13i2.1380
Abstract
This study aims to analyze the influence of product quality and price on customer satisfaction at Kopirates Coffee Shop in Sikka Regency. The research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both product quality and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.700 shows that 70% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 30% is influenced by other factors outside the research model. These findings emphasize the importance of maintaining high product quality and implementing appropriate pricing strategies to enhance customer satisfaction.
Keywords
Kualitas Produk; Harga; Kepuasan Pelanggan; Kedai Kopirates; Product Quality; Price; Customer Satisfaction; Kopirates Coffee Shop
How to Cite

Witak, et al. (2026). Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka . Jurnal Projemen UNIPA, 13(2). https://doi.org/10.59603/projemen.v13i2.1380

Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong, "Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka ," Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.

Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong. "Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka ." Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.

Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong. "Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka ." Jurnal Projemen UNIPA 13, no. 2 (2026).

Witak, et al. (2026) 'Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka ', Jurnal Projemen UNIPA, 13(2). doi: 10.59603/projemen.v13i2.1380.

Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong. Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka . Jurnal Projemen UNIPA. 2026;13(2).

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