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Clothing is not only a primary clothing worn as body protection in everyday life, but has developed into clothing as a work of art. One of them is clothing designed for a big event with certain friends such as carnival or carnival clothing. Carnival costumes are designed to display creativity, joy, and cultural diversity. The design is often inspired by local cultural elements, such as mythology, flora, fauna, or traditional symbols. Carnival costumes are made of various materials, such as cloth, feathers, sequins, glitter, and others. This clothing is made to create a striking, beautiful, and eye-catching appearance. The author considers the historical background, mythology, architecture, and local culture related to temples in Indonesia, can produce carnival costumes that are not only visually appealing, but also rich in meaning and cultural values. The general objective of this study is to determine how the Development of Carnival Costumes with Prambanan Temple Architectural Inspiration. The method used is using the Research and Development (R&D) approach through the ADDIE development model. Each stage of ADDIE (Analysis, Design, Development, Implementation, and Evaluation) is used to systematically direct the costume creation process, from identifying needs to evaluating the final results. Determining factors such as measurements, errors, and weight of the clothing. Ergonomic design will allow carnival participants to move freely and comfortably.

Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothing they wear. This study explains the simultaneous and partial effects of the variables willingness to pay, income, product quality, and conceptual understanding of the SDGs on the purchase probability for reworked clothing. The research was conducted on 100 respondents in South Jakarta who followed the Instagram account @make.them.jealous by distributing an online Google Form questionnaire, with data analysis performed using SPSS software. The purpose of this study was to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, income, product quality, and conceptual understanding of the SDGs simultaneously had a significant effect on the purchase probability for reworked clothing. However, willingness to pay and income did not have a partial effect on purchase probability for reworked clothing, while product quality and conceptual understanding of the SDGs had a significant partial effect on the purchase probability for reworked clothing.

Marketing a product effectively goes beyond showcasing attractive photos; it involves creating engaging videos that can better explain and demonstrate the products on existing social media platforms. In today’s digital age, maximizing a product's effectiveness through social media marketing is essential. CapCut, a user-friendly video editing application, offers a range of features that enable users to create professional-quality videos easily. These features can be utilized to effectively market a product by conveying its specifications and unique features in a visually compelling way. Recognizing the importance of video content in modern marketing strategies, we organized a training session at Cynara’s Corner, a retailer specializing in children’s and Muslim clothing. This training was designed to teach participants how to utilize CapCut for creating marketing videos. We used the drill and practice method, which involved hands-on exercises to help participants learn how to edit and produce engaging product videos. The training sessions focused on creating videos that could effectively communicate product specifications, such as size, material, and design, in a way that would appeal to potential buyers. These videos, once created, would be shared on social media platforms to provide comprehensive and informative content to attract potential customers. The training aimed to equip participants with the skills necessary to produce engaging content that would increase product visibility and appeal. By the end of the training, the participants were able to create professional videos that could be used for social media marketing. These videos not only showcased the products but also provided valuable information to help customers make informed purchasing decisions. This initiative will enable Cynara’s Corner to strengthen its social media presence and ultimately boost its sales by engaging potential buyers more effectively through creative video content.

This study examines the influence of store atmosphere, service quality, word of mouth (WOM), and price perception on consumer purchasing decisions at Cahya Busana's Canggu branch, a local Balinese MSME specializing in high-quality traditional Balinese clothing for men, women, and children. With an increasing demand for traditional attire, understanding the factors that influence consumer decisions is vital for business growth. The study targeted consumers who had purchased traditional clothing at the Canggu branch, using non-probability sampling to select 110 respondents. The data analysis was conducted through multiple linear regression, assisted by SPSS software, to evaluate the relationship between the independent variables (store atmosphere, service quality, WOM, and price perception) and the dependent variable (consumer purchase decisions). The findings indicate that all four factors—store atmosphere, service quality, WOM, and price perception—positively and significantly impact consumers’ purchasing decisions. Specifically, a pleasant store atmosphere, high-quality service, positive word-of-mouth recommendations, and favorable price perception were found to enhance consumers' likelihood of purchasing traditional Balinese clothing. The results suggest that MSMEs, particularly in the traditional clothing sector, can leverage these factors to boost consumer confidence and drive sales. This study contributes valuable insights for businesses aiming to improve their purchasing processes by focusing on these key variables to increase consumer satisfaction and decision-making. By understanding these influences, Cahya Busana and similar businesses can optimize their strategies to attract and retain customers, ultimately improving their market position.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in the garment industry. The subject of this study is MSME X, located in Cimahi City, which specializes in the production of knitted clothing. This research aims to identify production problems, analyze the causes of defects, and design improvement strategies using the Six Sigma method with the DMAIC (Define, Measure, Analyze, Improve, Control) approach. In the Define stage, the main problems are identified through the Critical to Quality (CTQ) approach, which reveals three major types of defects: button defects (39%), stitching defects (32%), and fabric or pattern defects (29%). Next, the Measure stage is conducted to assess process performance using quality indicators. The calculation results show a Defects per Million Opportunities (DPMO) value of 10,968.95 and a Sigma Level of 3.79, indicating room for improvement. The Analyze stage utilizes Pareto and Fishbone diagrams to identify root causes. The Improve stage applies Failure Mode and Effect Analysis (FMEA) to determine improvement priorities. The Control stage involves the use of Statistical Process Control (SPC), regular inspections, and an incentive system. This approach is expected to reduce defect rates and sustainably improve production efficiency.

The development of modern Muslim fashion has significantly transformed the way Muslims express their identity, especially in Indonesia, the country with the largest Muslim population. However, the growing popularity of “modest wear” fashion does not always align with Islamic principles as taught in the Hadiths. This study aims to explore the Islamic dress code based on thematic Hadith analysis (maudhū’ī), identify core dressing principles in Islam, and evaluate their implementation within the modern Muslim fashion culture. This research applies a qualitative method through library research, employing the thematic approach to collect and analyze Prophetic traditions related to clothing. The findings reveal that Islamic principles of dress include covering the ‘awrah (private parts), avoiding excessive adornment (tabarruj), refraining from imitating the opposite gender or non-Muslim cultures, and upholding modesty and dignity. These hadiths offer ethical guidance that is not only normative but also practical in the modern socio-cultural context. The study concludes that modern Muslim fashion can serve as an effective medium for visual da'wah if it remains aligned with Hadith-based values. The synergy between religious principles and creative design can form a relevant and dignified Islamic lifestyle rooted in the teachings of the Prophet Muhammad saw.

Weaving and fabric painting techniques were alternative in making textile motif designs for Ready to Wear. The exclusive value of fabric painting could be a proponent of more beautiful and unique clothing. The problem studied was how to apply weave and fabric painting to clothing and making Ready To Wear exotic dramatic style of Wayang Krisna. The aim of this report was to find out the application of weave and  fabric painting in the manufacture of Ready To Wear exotic dramatic style of wayang Krisna. The method used was R&D.The process of making Ready To Wear includes determining the fashion design, preparing tools and materials, applying measurements, making basic patterns, cutting materials, marking the stitches on the fabric, ironing upholstery, and sewing clothes. The materials for this dress were red and black drill fabric, red and black toyobo fabric and batik Sekar Jagat fabric. Using variations of woven and painted fabrics on Ready To Wear with an exotic dramatic style of Wayang Krisna. The use of brushes should be in a smooth way and not pressed firmly, in order to produce natural color strokes and form fine bristles. The process of pressing fabric painting should be at a temperature of 150 degrees and the material part was given a fabric base so that the fabric painting part was not wreck.

The innovations in the fashion world appears according to technological advances that always bring up new ideas. For example, ready-to-wear clothing that has several looks, one of which is streetwear. The application of burnt fabric is to combine elements of the burnt fabric technique (pembakaran kain) in ready-to-wear look streetwear, the application of the burnt fabric technique aims to create new creations and new patterns on streetwear clothing. The method used in this study is a qualitative method, observation, documentation, literature, and analysis. The results of this final project are ready-to-wear clothing with a streetwear look given variations of burnt fabric on the jacket. The making of this burnt fabric requires high concentration and accuracy. The conclusion from the application of burnt fabric is that the fabric used in the making of burnt fabric takes a big effect on the final result of the burnt fabric. If using a plastic textured cloth, it cannot be burned and produces lumps or  will melt. From taking this title, the writer hopes that it can be useful for the fashion world, inspire fashion creation, and create new opportunities in the fashion world. Suggestions for making burnt fabric on jackets, it would be better to use a pattern first so that the burnt fabric motif is organized and according to the design.

This research aims to examine the impact of thrifting on the economic condition of clothing traders in Pasar Lasoani, to identify the factors that make thrifting a threat to these traders, to find solutions that traders can implement in facing competition with thrifted products, and to understand the Islamic economic perspective on thrifting practices in Pasar Lasoani. This study uses a qualitative research method, which is intended to describe and explain events or phenomena occurring in the field and to present data systematically, factually, and accurately regarding the facts or phenomena observed. The data for this study were obtained through observation, interviews, and documentation. The thrifting phenomenon has had a significant impact on the economy of clothing traders in Pasar Lasoani. On the positive side, this trend has increased income for traders who sell thrifted items due to their affordable prices and attractive variety. However, on the negative side, thrifting reduces the competitiveness of new and local clothing traders, thereby creating economic imbalances in the market. The increase in secondhand clothing imports is also perceived as a threat to the demand for new products, especially due to the strong interest of young consumers in branded clothes at low prices. To improve competitiveness, new clothing traders need to implement strategies such as price adjustments, product quality improvement, utilization of digital marketing, and consumer education on the advantages of new clothing. From an Islamic economic perspective, the practice of thrifting is permissible as long as it fulfills the pillars and legal conditions of buying and selling, namely clarity of the product, mutual agreement on price, and absence of excessive gharar (uncertainty). According to the school of Imam Malik, this practice is valid if the existing gharar is minor, unavoidable, and conducted with honesty, fairness, and transparency. Therefore, thrifting transactions in Pasar Lasoani can be considered in line with the principles of sharia.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

The fashion industry continues to grow rapidly, creating new trends that influence people's lifestyles. The thrifting phenomenon at Pasar Senen has become a popular shopping alternative due to its affordable prices and product quality. This study aims to analyze the influence of product quality and price perception on purchasing decisions for thrifted clothing. The research employs an associative quantitative approach involving 96 respondents. The research instrument is a questionnaire tested for validity and reliability. Data analysis includes descriptive and correlation analysis, while hypothesis testing uses multiple linear regression analysis. The results indicate a positive influence of product quality and price perception on purchasing decisions, with an R-Square value of 0.805. The study's limitation lies in its scope, which focuses only on one market and does not consider other variables or moderators that may impact purchasing decisions more broadly.

This research aims to identify the application of Islamic values in the production and marketing chain of Online Shop Elena Collection, an online shop that sells bags and clothing. The main focus of this research is the application of the principles of honesty, justice, sustainability and Islamic-based promotional ethics. The research method used is descriptive qualitative with interviews, observation and document analysis. The research results show that the Elena Collection has implemented Islamic values, especially in price transparency, use of halal materials, and promotions that comply with sharia. However, challenges remain, such as ensuring halal supply chains and balancing market demands with sharia principles.

Welfare is crucial in the economy, indicating that people are able to meet their basic needs, such as food and clothing. Moreover, the existence of micro, small, and medium enterprises (MSMEs) greatly supports the achievement of this welfare by providing economic opportunities that help people access their living needs. The purpose of this study is to determine the role of micro, small, and medium enterprises (MSMEs) in improving community welfare. The research method used is descriptive qualitative using a literature study approach supported by secondary data. The results of this study reviewed from an economic aspect state that Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving community welfare. The greater the welfare, the better the country's economic growth and development. In addition, there is legal support through various regulations designed to support the development of MSMEs and realize community welfare.

Ready To Wear Fantasy Knight Princess The combination of Batik through Aesthetic Studies in Japanese Culture was taken because it was inspired by anime, manga and other stories in Japanese culture with a storyline of a tough princess. That is why the author interested in making a dress that suits the heroine. Even though, it has a simple design and beautiful batik motif but the clothes worn were suitable with the chivalrous spirit. Uniting Indonesian culture with Japanese culture by having aesthetic value on batik motifs. Making Ready To Wear Fantasy Princess Knight has the aim of knowing the suitable of batik motifs into fantasy clothing. This study used a qualitative method which described descriptively. Making Ready To Wear fantasy has the same steps of making clothing as other clothing manufactures. The process of making clothing includes, 1) determining the design, 2) preparing tools and materials, 3) applying measurements, 4) making basic patterns, 5) cutting materials, 6) painting fabrics, 7) merging materials, 8) ironing upholstery, 9 ) sewing clothes, and finishing to become the desired clothing. The process of making tasel ropes in ready to wear fantasy needs to be stretched one by one so that it gets neat results. Besides, when making cloth painting in the ironing process it must be at normal temperature and covered with fabric.