Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection

Dea Ayuni ; Nurul Wulandari Putri
Jurnal Bisnis, Ekonomi Syariah, dan Pajak 📅 2025 Vol 2, No 1 🔗 DOI: 10.61132/jbep.v2i1.791
Abstract
This research aims to identify the application of Islamic values in the production and marketing chain of Online Shop Elena Collection, an online shop that sells bags and clothing. The main focus of this research is the application of the principles of honesty, justice, sustainability and Islamic-based promotional ethics. The research method used is descriptive qualitative with interviews, observation and document analysis. The research results show that the Elena Collection has implemented Islamic values, especially in price transparency, use of halal materials, and promotions that comply with sharia. However, challenges remain, such as ensuring halal supply chains and balancing market demands with sharia principles.
Keywords
Islamic values; production chain; online marketing; sharia
How to Cite

Dea Ayuni & Nurul Wulandari Putri (2025). Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection. Jurnal Bisnis, Ekonomi Syariah, dan Pajak, 2(1). https://doi.org/10.61132/jbep.v2i1.791

Dea Ayuni; Nurul Wulandari Putri, "Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection," Jurnal Bisnis, Ekonomi Syariah, dan Pajak, vol. 2, no. 1, 2025.

Dea Ayuni; Nurul Wulandari Putri. "Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection." Jurnal Bisnis, Ekonomi Syariah, dan Pajak, vol. 2, no. 1, 2025.

Dea Ayuni; Nurul Wulandari Putri. "Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection." Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2, no. 1 (2025).

Dea Ayuni & Nurul Wulandari Putri (2025) 'Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection', Jurnal Bisnis, Ekonomi Syariah, dan Pajak, 2(1). doi: 10.61132/jbep.v2i1.791.

Dea Ayuni; Nurul Wulandari Putri. Nilai-Nilai Islam dalam Rantai Produksi dan Pemasaran Online shop Elena Collection. Jurnal Bisnis, Ekonomi Syariah, dan Pajak. 2025;2(1).

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