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PaDi UMKM is a limited liability company (PT) and is classified as a closed PT. PT PaDi UMKM was established in 2020. The purpose of this study is to determine the optimization of digital public relations in improving image. The theories used in this study are digital public relations theory and image theory. This research approach uses a descriptive qualitative method, with primary data collection techniques in the form of interviews with three informants and an expert, and secondary data in the form of documentation, both data and images. The results of the study indicate that the optimization of digital public relations by PaDi UMKM plays an important role in improving brand image. Referring to Clea Bourne's theory, PaDi UMKM utilizes digital tools such as blogs, articles, and social media for one-way and two-way communication. This strategy is supported by media monitoring that includes content planning, trend utilization, and sentiment analysis to understand public opinion. The success of building a positive image is supported by attractive visual content, inspirational storytelling, and active interaction with the audience, as well as collaboration with the Ministry of State-Owned Enterprises that strengthens credibility. Challenges in the form of user complaints about the application system are handled through fast responses and responsive customer service. With a solution-oriented approach, appropriate education, and the use of digital platforms, optimizing digital public relations not only increases positive public perception but also strengthens customer loyalty, making PaDi UMKM a reliable B2B marketplace.

The digital media era is marked by a major shift in how information is accessed, produced, and disseminated. The internet and electronic devices such as smartphones enable anyone to become an information producer through social media, blogs, and other digital platforms. Media is no longer dominated by large institutions but also by ordinary individuals, creating a more democratic communication space. Digital communication enables the two-way exchange of messages in the form of text, images, audio, and video, accelerating the dissemination of information and strengthening collaboration across distances. However, challenges such as the spread of hoaxes and the ethical use of digital media still require attention. One form of active community participation is citizen journalism, where individuals cover and share local issues through digital media. This was evident in the OMK Week activities at Liwulagang Parish, which were documented by the OMK team through photos and videos. This documentation aims to preserve archives, serve as material for reflection, and expand publications to the congregation through social media, especially Facebook. The content shared emphasizes the spirituality, solidarity, and creativity of OMK, while also motivating the younger generation to become active in church life. To support citizens' ability to utilize digital media appropriately, journalism training was conducted to increase public understanding of the wise use of social media. The research methods used in this activity included data collection, outreach, and interviews, with results demonstrating the importance of open communication, feedback between presenters and participants, and active community participation.

This study aims to explore and analyze pedagogical innovation practices and learning models at MTs Darul Musthofa, Probolinggo, within the context of contemporary Islamic education. The research focuses on the integration of digital technology, teacher collaboration, and the internalization of pesantren values in the learning process. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews, and documentation. The findings indicate that the madrasah successfully developed an innovative learning ecosystem that combines digital media with pesantren traditions, such as the use of Google Classroom, digital lesson plans, student blogs, and interactive Islamic content. These practices enhance students’ digital literacy while maintaining the religious character that underpins the institution. The implications suggest that Islamic educational institutions, even in rural areas, can adopt transformative learning models based on technology and local values synergistically. This research is expected to serve as a reference for the development of policies and Islamic education models that are adaptive to contemporary challenges.  

This research is motivated by the low enthusiasm, participation, and creativity of students in social studies learning which is considered boring and difficult, resulting in low learning outcomes. One effort to overcome this problem is to apply the Project Based Learning (PjBL) learning model based on the Mirigambar Temple photography project through Blogger media. This study aims to determine the effect of PjBL on learning outcomes, creativity, and both simultaneously. The study used a quantitative approach with a quasi experimental nonequivalent control group design. The sample consisted of 20 control class students and 20 experimental class students selected using the purposive sampling technique. The instruments used were creativity questionnaires and learning outcome tests. Data analysis used the Independent Sample T-Test and MANOVA. The results showed that PjBL learning had a significant effect on learning outcomes, creativity, and learning outcomes and creativity of students together. These findings indicate that the application of PjBL through a Blogger-based photography project can create active, enjoyable learning, and is able to optimally increase student potential, so it is worthy of being an alternative strategy for learning social studies in schools.

This paper discusses the challenges and ethical solutions in the practice of da'wah through digital media. In the rapidly developing digital era, platforms such as social media, blogs, and video sites provide unprecedented opportunities for Islamic da'wah to reach a global audience. However, the ease of dissemination of information also poses significant challenges, such as the spread of inaccurate information, negative or provocative content, and violations of regulations. This paper discusses these challenges and suggests solutions, including education and training for da'wah (preachers), the use of trusted platforms, collaboration with communication experts, and the development of digital da'wah ethics guidelines. This study uses a qualitative descriptive approach that aims to understand and describe the phenomenon of da'wah ethics in digital media in depth. Literature study is used as a data collection technique to explore the principles of da'wah ethics, the challenges faced by da'is in digital media, and the solutions proposed by communication and religious experts. This methodology allows researchers to gain a rich and holistic understanding of the challenges of digital da'wah ethics and their relevance in the context of modern communication. This study analyzes the impact of digital media on da'wah practices, with an emphasis on ethical considerations in content creation and interaction. It is concluded that da'wah in the digital era requires a careful and ethical approach to maintain the integrity and credibility of Islamic teachings while understanding the complexity of digital communication.