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This research was conducted in Bima City. The purpose of this study was to determine and analyze the influence of Green Product and Green Marketing on purchasing decisions for Cushion Skintifik beauty products in Bima City. The population in this study were all users of Cushion Skintifik beauty products in Bima City. While the sample in this study amounted to 70 respondents. The sampling technique used was purposive sampling. Data collection techniques were by distributing questionnaires, observation and interviews, and documentation studies. Data analysis used multiple linear regression analysis. The conclusion in the study that Green Product does not have a significant effect on Purchasing Decisions for Cushion Skintifik Beauty Products in Bima City. Green Marketing has a significant effect on Purchasing Decisions for Cushion Skintifik Beauty Products in Bima City. Green Product and Green Marketing have a significant effect on Purchasing Decisions for Cushion Skintifik Beauty Products in Bima City. Adjusted R Square is: 0.307, thus indicating the suitability of the model and the large contribution of Green Products and Green Marketing to Purchasing Decisions of 0.307 or 30.7% and the remaining 69.3% contribution to the Purchasing Decision variable is through other variables not examined in this study.

The intense competition in the footwear industry requires companies to adopt effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of brand image, product design, and price on consumer purchasing decisions for Bata products in Bima City. A quantitative approach was applied, with a sample of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple regression analysis, t-tests, and F-tests with the SPSS program. The results show that brand image has no significant effect on purchasing decisions, while product design and price have a significant positive effect. Simultaneously, brand image, product design, and price significantly influence purchasing decisions for Bata products in Bima City. These findings highlight the importance of product design and price competitiveness in strengthening consumer purchase intentions.

This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression, correlation coefficient, coefficient of determination, and t-test with the assistance of SPSS software. The findings indicate that the member card variable has a positive and significant effect on customer satisfaction. This is evidenced by the t-test result, where the t-value (1.894) exceeded the t-table value (1.661). However, the coefficient of determination (R²) was only 0.029, meaning that the member card explains merely 2.9% of the variation in customer satisfaction, while 97.1% is influenced by other factors. Therefore, although the member card improves customer satisfaction, its contribution is relatively small, suggesting that additional and more comprehensive marketing strategies are needed.

This study aims to determine the influence of communication and organizational culture on employee performance at the Bima City BPKAS Office. The instrument used in this study was a Likert-scale questionnaire. The sample consisted of 40 respondents selected using purposive sampling. Data collection techniques included observation, questionnaires, and literature review. Data analysis used multiple linear regression with SPSS for Windows. The results indicate that, partially and simultaneously, communication and organizational culture significantly influence employee performance at the Bima City BPKAD Office.

This study aims to analyze the effect of training and human resource development on employee performance at the Social Service Office of Bima City. The research was motivated by the low level of employee productivity, limited budget allocation for development programs, and the tendency of some employees to delay task completion. The study employs a quantitative approach with an associative method. The population consists of 59 employees, with a sample of 35 civil servants selected through purposive sampling. Data were collected using questionnaires, observation, interviews, and documentation. The analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test. The findings show that both training and human resource development have a significant and positive impact on employee performance. Training improves employee skills, while development efforts enhance competencies to meet organizational demands. The study suggests that structured training and development programs should be optimized to improve public service performance.

This study aims to determine the effect of career development and organizational culture on employee performance at the Bima City Social Service. The research method used is quantitative with an associative approach. The sample in this study was 35 people who were civil servants. Data collection techniques were carried out using questionnaires, and data analysis included validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, and f-tests. The results of the study indicate that career development has a positive and significant effect on employee performance. Organizational culture also has a positive and significant effect on employee performance. Simultaneously, career development and organizational culture have a positive and significant effect on employee performance. These findings indicate the importance of training, fair career opportunities, and an open and collaborative work culture in improving employee performance. Therefore, the Bima City Social Service is advised to continue improving career development and strengthening an organizational culture that supports performance. In addition, this study also highlights the importance of management's role in creating an environment that supports career development and a positive organizational culture. Fair and transparent career development not only provides opportunities for employees to improve their skills and knowledge but also motivates them to contribute more to organizational goals. Likewise, an inclusive and collaborative organizational culture can increase mutual trust, effective communication, and cooperation among employees, thus creating a work environment conducive to improved performance. The research concludes that these two factors—career development and organizational culture—interact to optimize employee performance. Therefore, the Bima City Social Service needs to continue developing policies that support both aspects, such as regular training, fair promotion programs, and the development of a work culture that emphasizes collaboration and appreciation for employee performance.

Unsignalized intersections are a major point of concern due to the increasing number of vehicles. Bima City is a city located on the eastern part of Sumbawa Island, West Nusa Tenggara Province. As a developing city, congestion and busy traffic often occur on roads or intersections of Mongosidi and Anggrek roads. Therefore, this study was conducted to determine the performance and level of service of unsignalized intersections at Mongosidi Street and Anggrek Street. The method used refers to the Indonesian Road Capacity Manual (MKJI) 1997. This study aims to determine the indicators of traffic behavior at unsignalized intersections. The results of the calculation obtained a total flow of 3147 smp / hour, a capacity value (C) of 4234 smp / hour and a degree of saturation (DS) of 0.74, Traffic Delay (DT) of 8.07 sec / smp, intersection delay (D) of 11.73 sec / smp and upper and lower limit queuing opportunities of 44.46% and 17.74% respectively. This condition occurs on Monday, March 17, 2025 at the peak hour of 06.45-07.45 WITA. For the level of service of the intersection pattern, the conditions on Monday, March 17, 2025 at the peak hour of 06.45-07.45 WITA are also categorized as type C, namely stable flow, but the speed and movement of vehicles are controlled.Drivers are limited in choosing speed, with saturation density (Ds) around 0.45 - 0.74.

Hypertension is one of the major health problems frequently experienced by the elderly and can lead to serious complications if not properly managed. Simple physical activities such as massage can serve as a non-pharmacological intervention to help reduce blood pressure. This study aimed to determine the effect of physical activity in the form of massage on reducing blood pressure in elderly individuals with hypertension at PSTW "Meci Angi" in Bima City. This research employed a quasi-experimental design with a pre-post test control group design. The sample consisted of 20 elderly people divided into two groups, an experimental group and a control group, with 10 respondents in each group. Data were collected using an observation sheet to measure blood pressure before and after the intervention. The t-test analysis showed a significance value (2-tailed) of 0.009, which was less than α = 0.05, indicating a significant effect of physical activity on lowering blood pressure among the elderly. Therefore, massage as a simple form of physical activity can be considered an alternative intervention in managing hypertension among the elderly in social care institutions.

Performance is the employee's ability to complete work during the activity period according to the standards determined by the organization. Employee performance will be effective and efficient if interactions with co-workers and superiors are open, that is, giving freedom to express thoughts and ideas as a form of feeling supported by superiors who are always able to encourage and pay attention to seeing work challenges into opportunities. This research aims to determine the influence of emotional intelligence, communication patterns and transformational leadership on the performance of Bima Housing and Settlement service employees. The population in this study were 63 employees at the Bima Housing and Settlement Department, especially the Bima City Housing, Settlement and Land Department, with a sampling technique using purposive sampling, namely 38 civil servant employees as respondents.Data collection techniques using questionnaires. The data analysis technique uses multiple linear regression analysis with the help of SPSS version 27. The results of this study partially show that the emotional intelligence variable has a negative and insignificant effect on employee performance, the communication pattern variable has an insignificant effect on employee performance, and the transformational leadership variable has a positive and significant effect on performance. employee. Simultaneously, the variables emotional intelligence, communication patterns and transformational leadership have a positive and significant effect on employee performance Emotional Inteligence, Communication Patterns, Transformasi Leadership, Performance

This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions as well as an effort to maintain the existence of local products in Bima City. The type of research in this research is quantitative. The method used in this research is an explanatory survey approach, namely through collecting data from respondents. The research instrument used was a questionnaire with a Likert scale containing a list of questions for respondents to answer. The sample in this study amounted to 200 people. Then, to test the research, it was carried out with the help of Smart Partial Least Square (SmartPLS) Software. The research results marketing mix and brand image have a significant influence on the decision to purchase woven fabric as an effort to maintain the existence of local products in Bima City

This study aims to analyze the influence of work discipline and work ability on the work performance of employees at the Office of the National Population and Family Planning Agency (BKKBN) of Bima City. The research method used is a quantitative approach with survey techniques. Data was collected through a questionnaire distributed to Bima City BKKBN employees. The results of the study show that work discipline and work ability significantly affect employee work performance. Good work discipline can improve employee performance, while adequate work skills also make a positive contribution to work performance. This finding provides practical implications for BKKBN management in an effort to improve employee work performance through strengthening discipline and developing work skills.

This research aims to determine the effect of workload and compensation on employee performance at Shopee Express Munda, Bima City. The research instrument used in this research was a Liker scale questionnaire. The population used in this research was all Shopee Express employees in Bima City, 56 respondents and a sample of 56 people. The sampling technique was carried out using the saturated sampling method. The data in this research was collected by observation, interviews, questionnaires and literature study. Then the data obtained was analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests. With the help of SPSS version 26. The results of the research show that 1) Workload does not have a significant effect on employee performance at Shopee Express Mpunda, Bima City, 2) Compensation has a significant effect on employee performance at Shopee Express Mpunda, Bima City. 3) Workload and Compensation have a significant effect on Employee Performance at Shopee Express Mpunda Bima City.

This research aims to determine whether work life balance and work environment have a positive and significant influence on employee morale at the Bima City Cooperatives, Industry and Trade Department. The research instrument used a questionnaire with a Likert scale. The population in this study was 64 employees consisting of 34 civil servants, 7 honorary employees and 23 contract employees. The sample in this research was 34 Civil Servants with the sampling technique used, namely purposive sampling technique. Data collection techniques use observation, questionnaires, documentation. Data analysis techniques use validity tests, reliability tests, multiple linear regression tests, classical assumption tests, correlation coefficient tests, coefficient of determination, t tests and f tests with the help of SPSS version 23 for Windows. The results of the research show that there is a partially significant positive influence of Work Life Balance on employee morale, there is a partial positive and significant influence of the work environment on employee morale, there is a simultaneous positive and significant influence of Work Life Balance and the work environment on employee morale in Bima City Department of Cooperatives, Industry and Trade.    

Lewirato District aims to improve cleanliness and health by fostering a caring attitude among its residents. The strategy includes educational programs, community clean-up drives, and sustainable practices. Regular monitoring and evaluation ensures program effectiveness and provides benefits to the community. The KKN program was implemented in Mpunda District, Bima City, West Nusa Tenggara, from August 2023 to September 2023, aiming to improve the quality of life of residents in Lewirato Village. This initiative includes planning, implementation, and evaluation stages, with a focus on waste management, environmental cleanup, and community involvement. Program achievements are assessed throughout the process. This community service activity for STIE Bima in Lewirato Village produces output in the form of a unified organic and inorganic waste bin, a clean landfill environment, a clean and comfortable field, water and the environment. the surrounding environment is not polluted and clean, and a clean environment is pleasing to the eye. With this activity, it is hoped that the people of Lewirato can develop a more caring attitude and develop themselves in an effort to maintain a clean and healthy environment. community environment. Increasing the clean and healthy quality of life for the people of Lewirato will have an influence on other sub-district communities.

This research aims to determine the influence of Shopping lifestyle and Fashion Involvement on the Impulse Buying Behavior of the People of Bima City. In this research, the type of associative research is used, namely research that is to find out the relationship between two or more variables and in this research the researcher wants to know the relationship between the variables shopping lifestyle (X1), fashion involvement (X2), and the variable impulse buying behavior (Y). The population used in the research was all the people of Bima City who had worn the unknown number of the Umama brand hijab (unknown population) and used a purposive sampling technique. The sampling in this research was 100 respondents. The research instrument uses a Likert scale using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficient analysis (R), determination coefficient analysis (R2), t test and f test. The research results show that 1) There is a significant influence of shopping lifestyle on the impulse buying behavior of the people of Bima City. 2) There is no significant influence of fashion involvement on the impulse buying behavior of the people of Bima City. 3) Shopping lifestyle and fashion involvement together have a significant influence on the impulse buying behavior of the people of Bima City.  

The objectives of this research are (1) To determine whether there is an influence of Work Discipline on Employee Performance at the Bima City Industrial and Trade Cooperative Service office, (2) To determine whether or not there is an influence of Workload on Employee Performance at the Bima City Industrial and Trade Cooperative Service office. (3) To determine whether there is an influence of Work Discipline and Workload on Employee Performance at the Bima City Industry and Trade Cooperative Service office. The population in this study were all employees at the Office of Cooperative Industry and Trade of the City of Bima, totaling 60 people. The sample was determined by purposive sampling technique with 40 respondents. Data collection methods used are observation, questionnaires (questionnaire), and literature study. The data analysis techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression, analysis of correlation coefficient and coefficient of determination, T test, and f test, using the SPSS v20 program. Based on the results of data processing using the T test and F test methods, it is known that the Work Discipline and Work Load variables simultaneously have a significant effect on employee performance at the Bima City Cooperative Industry and Trade Office. Partially, the results of this research show that the Work Discipline variable has a significant positive effect on employee performance at the Bima City Cooperative Industry and Trade Office. Meanwhile, workload has a significant negative effect on employee performance at the Bima City Cooperative Industry and Trade office.  

This study aims to examine the effect of: (1) To determine the Effect of Work Motivation on Employee Performance, (2) To determine the Effect of Career Development on Employee Performance, (3) To determine the Effect of Work Motivation and Career Development on Employee Performance at the Office of the Disaster Management Agency Bima city area. The type of research used in this research is associative. The population in the study were all employees at the Regional Disaster Management Agency Office, Kota Bima, totaling 62 people and a sample of 30 people using a purposive sampling technique. Data collection techniques used are observation, literature study and questionnaires. The data analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination, correlation coefficient, t test and f test. The results of the research based on the t test and f test show that: (1) Work Motivation has a positive and significant effect on employee performance (2) Career Development has a positive and insignificant effect on employee performance, (3) Work Motivation and Career Development have a simultaneous effect on employee performance at the Bima City Regional Disaster Management Agency office. x