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Cenil or Cetil is a traditional food or snack made from a mixture of starch and granulated sugar, colored, shaped into small balls, eaten with grated coconut. Cenil is a traditional Javanese snack, especially in the East Java area. Cenil mbok mini was founded in 1967 and is still active until now in 2023, so for around 56 years cenil mbok mini has become one of the culinary mainstays of Mojowiryo village, Kemlagi subdistrict, Mojokerto regency. Cenil is neatly packaged and increasingly modern in terms of packaging and manufacturing methods. This Community Service aims to introduce traditional food to the community, as well as to preserve traditional food so that it does not become extinct. The method used in this training is Preparation Step, Implementation Step, and Evaluation Step. As a result of this dedication, traditional snacks have labels to be marketed. Marketing strategies can help improve MSMEs.

Ichsan Gorontalo University is one of the favorite private universities in Gorontalo province. Every year there are hundreds of registrants from various regions. The aim of the research is to provide information on registration procedures for prospective new students in a way that is interesting and easy to understand. The lack of social media for prospective new students regarding the steps that must be taken to be officially registered as students at Ichsan University Gorontalo often causes applicants to find it difficult to register. This research uses interview methods with New Student Admissions (PMB) employees, observations of prospective applicants and literature studies on books, journals and research-related literature as reference material. In making this infographic, you use a combination of various media, such as writing and images which are packaged using Adobe Illustrator software to produce a poster or banner. The results of this research are registration flow infographics in the form of posters and banners which can be disseminated online via the New Student Admissions (PMB) website and social media at Ichsan Gorontalo University and can be displayed on the Ichsan Gorontalo University campus.  

 This research aims to determine language errors in the field of morphology in food banner media. This research is qualitative research with content analysis methods. The data used in this research are sentences containing linguistic errors at the morphological level on food banners in the Bina Insan Islamic School Canteen. The data source used is the food banner in the Bina Insan Islamic School Canteen. Data collection techniques use reading and note-taking techniques. The data analysis technique is using data reduction techniques, data presentation and drawing conclusions. Based on the data found and analyzed, it can be concluded that the writing on food banners often contains language errors at the morphological level related to word writing. This research examines five data related to errors in adding phonemes, subtracting phonemes, errors in standard and non-standard words, and word abbreviations.

 This research aims to determine language errors in the field of morphology in food banner media. This research is qualitative research with content analysis methods. The data used in this research are sentences containing linguistic errors at the morphological level on food banners in the Bina Insan Islamic School Canteen. The data source used is the food banner in the Bina Insan Islamic School Canteen. Data collection techniques use reading and note-taking techniques. The data analysis technique is using data reduction techniques, data presentation and drawing conclusions. Based on the data found and analyzed, it can be concluded that the writing on food banners often contains language errors at the morphological level related to word writing. This research examines five data related to errors in adding phonemes, subtracting phonemes, errors in standard and non-standard words, and word abbreviations.

This research aims to analyze the suitability of images and the use of words and punctuation on digital media. The research method used was observation of a digital banner displaying an image of a chair with the words "UP TO 50% OFF" and an image of a meatball bowl with a discount offer of up to 50% as well as the information "Weekend Special Delicious Food Menu." The research results showed that the use of an image of a chair and the meatball bowl effectively supports the message you want to convey. The color design chosen, such as the dominance of orange on the meatball banner, gives an impression that matches the characteristics of the food offered. The use of the word "delicious" in the text "Weekend Special Delicious Food Menu" provides added value in arousing the reader's appetite. In addition, the arrow pointing to the text "Home Delivery" on the meatball banner helps convey delivery service information clearly. The "Order Now" instruction with the addition of a telephone number and website address provides clear guidance to consumers for placing an order. The use of punctuation, such as commas and periods, on the banner effectively separates the information and improves readability. Punctuation helps readers clearly understand any information presented, such as phone numbers and website addresses.

This research aims to analyze the suitability of images and the use of words and punctuation on digital media. The research method used was observation of a digital banner displaying an image of a chair with the words "UP TO 50% OFF" and an image of a meatball bowl with a discount offer of up to 50% as well as the information "Weekend Special Delicious Food Menu." The research results showed that the use of an image of a chair and the meatball bowl effectively supports the message you want to convey. The color design chosen, such as the dominance of orange on the meatball banner, gives an impression that matches the characteristics of the food offered. The use of the word "delicious" in the text "Weekend Special Delicious Food Menu" provides added value in arousing the reader's appetite. In addition, the arrow pointing to the text "Home Delivery" on the meatball banner helps convey delivery service information clearly. The "Order Now" instruction with the addition of a telephone number and website address provides clear guidance to consumers for placing an order. The use of punctuation, such as commas and periods, on the banner effectively separates the information and improves readability. Punctuation helps readers clearly understand any information presented, such as phone numbers and website addresses.

As a step to expand outreach and increase community awareness, the research plan proposes providing new banners and ensuring that MSME locations are listed on Google Maps. The priority justification prioritizes optimizing potential through community empowerment with the support of the Community Service program. The focus on increasing awareness of packaging through an importance survey, developing appropriate technology, and expanding marketing networks aims to strengthen the competitiveness of MSMEs' processed food products. The ABCD approach was chosen to emphasize the utilization of existing assets in the community, so as to maximize the potential of the People's Roasted Chicken MSMEs and empower the community in a sustainable manner. The results of this study indicate that the People's Roast Chicken MSME in Kloposepuluh Village has its own uniqueness with a characteristic taste that has been maintained from the past until now, making it a favorite among the local community. The strategic sales location, right in front of the house, adds to the attractiveness for customers. Although they still use traditional methods in baking, these MSMEs have managed to survive and continue to be in demand.

This project is proposed as a solution to the lack of illustrated books and education about loneliness. The character of the 52 Hertz whale is featured in this book and represents a depiction of the reality of human life experiencing loneliness. The main goal of this illustrated picture book design is to educate, help people express themselves, prove that those who experiencing loneliness are not alone in facing their problems, and make this book a safe space for them to learn how to manage emotional responses and reduce the risk of depression and loneliness-induced mortality. The method used in this project is the 4D development method, divided into 4 stages: Define, Design, Develop, and Disseminate. Data collection techniques include observation, interviews, literature, and the internet. The data analysis technique used is the 5W + 1H method. In addition to the illustrated picture book, the supporting media produced from this design include postcards, bookmarks, A2 posters, x-banner, hangtag, tote bags, A6 notebook, and cloth banners.

Collaborative KKN is a service activity by students consisting of several universities. Our KKN location is in Kepatihan Village, Kaliwates District, Jember Regency. The main work program carried out by KKN Collaboration 229 students is to help Kepatihan Village MSMEs in the field of packaging and branding. Through the PANACOTTA work program, the KKN 229 group carries the theme of entrepreneurial development, entitled "Packaging Update and Branding Optimization". The purpose of this research is to find out strategies and help Kepatihan MSME players in optimizing packaging and branding. The method used in this research is a qualitative method with a descriptive type. The data analysis process is carried out with workshops/socialization and assistance from the data that has been obtained. The results of this research show that the Kepatihan community's MSMEs can increase community productivity, which is largely purely handmade. Collaborative KKN 229 students help and assist the community to optimize packaging and branding. For example, making logos, stickers, videos, banners, and social media. In terms of marketing, many of the communities sell their products door to door.  

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Usaha Mikro, Kecil dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan perekonomian negara dan penyerapan tenaga kerja. Kelurahan Keputih memiliki cukup banyak UMKM  yang aktif dan variatif. Hasil survei menemukan beberapa kendala yang dialami oleh UMKM di wilayah Kelurahan Keputih, salah satunya ada pengenalan produk dan ketatnya persaingan untuk melakukan pemasaran di era digital. Solusi kegiatan diprioritaskan untuk UMKM yang memiliki potensi yaitu “Bebek Mesra Surabaya” dilakukan pendampimpangan dengan strategi rebranding dan digital marketing. Pendampingan yang dilakukan diantaranya:  a. Pembuatan foto produk dan video konten;  b. Pembaruan design banner; c. Pembuatan menu dengan Quick Response (QR) Code untuk menu digital UMKM “Bebek Mesra”. Hasil yang diperoleh setelah pendampingan adalah UMKM “Bebek Mesra Surabaya memiliki lebih banyak konten dan mengetahui cara membuat konten yang menarik untuk melakukan pemasaran digital, design banner baru yang sudah tercantum logo halal MUI, dan daftar menu baru disertai Quick Responses (QR).  

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

The illustrated story book The Legend of Harau Valley is a book designed by bringing folklore from Harau. This comic book was created to preserve local folklore and become a medium for introducing folklore to the younger generation. Currently, the younger generation's interest in culture is decreasing, so many people don't know the story about this legend. With this design, it is hoped that the Legend of Harau Valley will be increasingly recognized by the wider community so that it becomes a regional identity and its sustainability is maintained. The illustrations in this design use a semi-realist and full color illustration style to make it more easily accepted and liked by the younger generation. The method used in designing this picture book is the glass box method based on data obtained through observation, interviews, literature studies and documentation of the folklore The Legend of Harau Valley. In the problem solving process, 5W+1H analysis is used. This design resulted in a main media in the form of a picture story book entitled "The Legend of the Creation of the Harau Valley". Supporting media options used are bookmarks, e-books, x-banners, hand fans, mini notebooks, posters and tote bags.  

BW Courier was founded in 2019 as a service for picking up goods, online motorcycle taxis, delivering food, documents, and others. BW Kurir has the opportunity to make it easier for the people of Lubuk Basung Around in their daily lives. The problem finding from BW Kurir is having an inconsistent logo, color and typography as its visual identity. These problems make BW Kurir difficult to recognize by the local community, therefore this design aims to design a visual identity that is conceptualized and has a philosophy. The design uses the Glass Box method so that it is able to produce a visual identity that is consistent or easy to recognize, enhances the brand, and facilitates promotion. BW Kurir's visual identity includes logograms, logotypes, taglines, and colors that will be used in various media in the form of manual books, shopping invoices, motions, delivery bags, courier jackets, courier helmets, paper bags, x-banners, posters and feeds. Instagram.