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Suci Ramayana; Fajrin Fajrin; Ilham Armi; Defwaldi Defwaldi

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2026 Asosiasi Riset Ilmu Teknik Indonesia

Tiku Beach in Tanjung Mutiara District, Agam Regency, West Sumatra is a 12.77 km coastal area experiencing continuous shoreline changes due to abrasion and accretion. This study aims to identify and map shoreline changes and calculate the area of abrasion and accretion in 2014, 2019, and 2024 using the Modified Normalized Difference Water Index (MNDWI) method based on Landsat 8 OLI satellite imagery. The MNDWI method utilizes the reflectance difference in the Green band (Band 3) and SWIR band (Band 6) to automatically separate the land-water boundary. Shoreline change analysis was performed using Net Shoreline Movement (NSM) and End Point Rate (EPR) methods through ArcGIS 10.8 software with the Digital Shoreline Analysis System (DSAS) extension. Analysis of 336 transects shows that accretion is more dominant than abrasion along Tiku Beach. The largest accretion was recorded at transect 230 with an NSM value of 71.3 m and an EPR rate of 7.12 m/year, while extreme abrasion occurred at transect 249 with an NSM value of -121.67 m and an EPR rate of -12.15 m/year. The evolution of the shoreline shows that in 2014 the coastline was still relatively stable, then in 2019 mild abrasion occurred in the west along with accretion in the east, and by 2024 this pattern became more pronounced. The results of this study are expected to serve as a scientific basis for decision-making in coastal disaster mitigation planning and sustainable coastal management in Agam Regency.

Henry Farizal; Bambang Sulistyo; Darmawansyah Darmawansyah

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2026 Asosiasi Riset Ilmu Teknik Indonesia

Landslides in the Giritengah Catchment Area are influenced by several factors, including geological conditions, rainfall intensity, geomorphology, soil characteristics, and inappropriate land use practices, all of which affect regional spatial planning and environmental stability. This study presents a literature review that analyzes landslide vulnerability, evaluates the impact of land use changes, and proposes integrated Soil and Water Conservation Techniques (SWCT) to support sustainable land management. The analysis applies Geographic Information System methods using thematic map overlays such as rainfall distribution, slope gradient, geological structure, and land use patterns. The results show that areas categorized as having high landslide vulnerability cover 44.02% or approximately 158.69 hectares of the catchment area, while areas with very low vulnerability account for only 0.12% or about 0.79 hectares. Land use conversion, particularly mixed dryland agriculture, has increased landslide risk by reducing slope stability and increasing surface runoff. To address this issue, conservation strategies are recommended, including vegetative measures such as greening 38.51 hectares in settlement areas and implementing agroforestry systems across 218.48 hectares. In addition, structural measures such as three dam retainers and twenty gully plugs are proposed in both protected and cultivation zones to support disaster mitigation and align with regional spatial planning policies.

Ayu Pratiwi; Hardoyo Hardoyo

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2026 Asosiasi Riset Ilmu Teknik Indonesia

Occupational Health and Safety (OHS) is an important element in creating a safe, healthy, and sustainable work environment. PT. X as a logistics and port operations company has potential occupational hazards originating from physical, chemical, and biological factors that need to be managed optimally. This study aims to evaluate the implementation of OHS at PT. X based on the results of measurements of physical, chemical, and biological factors of the work environment and their compliance with the provisions of the Minister of Manpower Regulation No. 5 of 2018. This study uses a descriptive method with an evaluative approach to work environment monitoring data in 2025 in the generator and office areas. The parameters analyzed include noise, lighting, hot work climate (ISBB), inhalable and respirable dust exposure, and microbiological air quality in the form of total bacteria and fungi. The results show that most parameters meet the specified standards, with the exception of the generator area which exceeds the noise limit and the hot work climate which exceeds the Action Level (AL). The implementation of OHS at PT. X has been running quite well, indicated by most of the work environment parameters that meet the standards. However, strengthening risk controls, particularly regarding noise and hot working conditions in operational areas, is still necessary. This evaluation is expected to serve as a basis for continuous improvement in the implementation of Occupational Health and Safety (OHS) to protect workers from potential occupational hazards and support the productivity and sustainability of company operations.

Citra Resonansi Humaniora; Nailah Fiorenza Fitriyah; Iryanti Amanda Puspita Sari; Putri Annisa Tyara Anggie; Raisiya Nadhira Abhitah +2 more

Prosiding Seminar Nasional Ilmu Teknik 2026 Asosiasi Riset Ilmu Teknik Indonesia

Conflicts in transmigration areas are generally multidimensional and influenced by social, economic, land, and institutional factors. This study aims to identify the forms and distribution of conflicts in three districts of the transmigration area, namely Momi Waren District, Ransiki District, and Oransbari District, as well as to formulate a smart system-based conflict resolution approach through the use of spatial data, local institutions, and local wisdom-based settlement practices. Based on field mapping, four main categories of conflict were identified: 1) Land conflicts occur throughout the transmigration sites in the form of claims to transmigration land that has not been handed over to transmigrants because the compensation price is below normal. In addition, there is no ATR BPN office in South Manokwari Regency, one of whose functions is community empowerment and conflict resolution. 2) Economic conflicts occur because transmigrants are registered and recorded in the population registry, making it easy for them to access capital. Several economic activities in agriculture and transportation services are dominated by transmigrants, causing economic jealousy. 3) Social conflicts occur when the distribution of social assistance is uneven and the excessive use of illegally sold alcoholic beverages causes social unrest. 4) Institutional conflicts occur when civil servants, police, and military personnel are recruited, and not all indigenous Papuans who are nominated can be accommodated, requiring the involvement of tribal councils to formulate recommendations for recruitment that prioritize indigenous Papuans. The root causes of the conflict were analyzed using a root cause analysis approach that covered unclear land boundaries, unequal economic access, weak coordination between institutions, and low social trust due to differences in interests between groups. This study utilizes best practices from the Tribal Council, the South Manokwari Regency Transmigration and Manpower Office, the Religious Harmony Forum, and the Social Services Office as the basis for developing smart maps for an early warning system for conflicts. The results of the study formulate a Smart Conflict Resolution System framework consisting of three main components: (1) participatory spatial mapping of conflicts and key actors, (2) integration of institutional databases and social-customary mediation channels, and (3) design of smart maps as a mitigation and decision-making tool in transmigration areas. This system is expected to strengthen collaborative governance, prevent conflict escalation, and realize inclusive and sustainable management of transmigration areas

I Gusti Agung Mas Putri Anggita; I Made Dwi Budiana Penindra; I Gusti Agung Gangga Tirtayasa

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2026 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to identify and minimize waste in the process of procuring Food & Beverage raw materials at Hotel PXY Jasa Bali using the Lean Inventory Management approach. Observations over one month showed that the total procurement cost reached 47% of the total revenue, exceeding the ideal limit of 35%. One of the main causes is the inefficient and lack of synchronization between divisions in the Rhapsody platform, which causes waste in the form of defects, delays, over-processing, and transportation. This study uses the Value Stream Mapping (VSM) method to map actual conditions and Process Activity Mapping (PAM) to identify the type of activity based on the waste category. In addition, root cause analysis is carried out using the Root Cause Analysis (RCA) approach. The mapping results showed that out of the total lead time of 598.44 minutes, only 278.49 minutes or 46.54% were value-added activities. This finding indicates that the procurement process is not yet efficient and needs optimization. Several recommendations were given to minimize waste, such as clearer division of tasks, improved communication with vendors, and the procurement of supporting facilities to reduce physical movement between divisions. The implementation of this lean service is expected to be able to increase the efficiency of the logistics process and reduce the company's overall operational costs.

Diska Puspita Sari; Beny Beny; Herti Yani; Xaverius Sika; Ahmad Husaein

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Digital portfolios are a crucial tool for professionally showcasing abilities and learning objectives. Nevertheless, the projects and certificates of participants in the Independent Study program at VINIX7 are still kept apart and are not controlled by an integrated system. This requirement is the basis for the research's design and development of a website-based digital portfolio system that will serve as participants' key platform. Requirements analysis, system design, implementation, and testing are all steps in the Waterfall approach of system development. The Laravel framework was used to create the VinixPort website, which is backed by a MySQL database. The system has tools for managing portfolio material, talent evaluation, user registration and login, and data presentation via analytics. The study's findings show that the VinixPort website was created successfully and that all of the system's primary features work as intended. This service helps users create organized digital portfolios that are readily available and prepared for both professional and academic use.

Risky Radison Nasution; Kurniabudi Kurniabudi; Dodo Zaenal Abidin

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Hypertension is a major global health risk that requires accurate early detection, yet conventional methods struggle with complex and imbalanced health datasets. This study aims to optimize hypertension prediction using a Logistic Regression model integrated with Borderline-SMOTE to enhance recall and provide model transparency through SHAP (Shapley Additive Explanations). The method utilizes the BRFSS dataset, applying Borderline-SMOTE to address class imbalance at the decision boundary and XAI techniques for global and local interpretation. The findings show that the model achieved an accuracy of 0.719, an AUC of 0.800, and a significantly improved recall of 0.756. SHAP analysis identified age, high cholesterol, and BMI as the most influential risk factors, while waterfall plots successfully clarified individual risk extremes, ranging from 1.72% to 99.43% probability. These results imply that the proposed approach provides a sensitive and transparent screening tool for public health practitioners, effectively balancing statistical efficiency with clinical accountability.

Fransiskus Dapot Sihaloho; Jasmir Jasmir; Gunardi Gunardi

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The rapid growth of e-commerce platforms in Indonesia, particularly Tokopedia, has resulted in a large volume of consumer reviews containing valuable information regarding customer perceptions and satisfaction. However, manual analysis of such reviews is inefficient and prone to subjectivity, necessitating an automated approach based on machine learning. This study aims to classify the sentiment of sports product reviews on Tokopedia into positive, negative, and neutral categories by applying Logistic Regression, Support Vector Machine (SVM), and Random Forest using the Term Frequency–Inverse Document Frequency (TF-IDF) approach. The data were collected through web scraping of Indonesian-language sports product reviews and processed through several preprocessing stages, including data cleaning, case folding, tokenization, stopword removal, and stemming. Feature representation was performed using TF-IDF to transform textual data into numerical vectors, after which the dataset was divided into training and testing sets with an 80:20 ratio. Model performance was evaluated using accuracy, precision, recall, and F1-score metrics. The results indicate that the application of TF-IDF significantly improves the performance of all models, with SVM consistently achieving the most optimal performance compared to Logistic Regression and Random Forest. These findings demonstrate that classical machine learning algorithms combined with TF-IDF remain highly effective for sentiment analysis of Indonesian-language text. The implications of this study are expected to assist sellers in understanding customer opinions, support consumers in making informed purchasing decisions, and serve as a foundation for the development of sentiment analysis and recommendation systems on e-commerce platforms.

Devi Saputra; Pareza Alam Jusia; Rudolf Sinaga; Syaqilla Dinata; Euis Oktapiani

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Website Accessible Jambi City Population and Civil Registry Service https://disdukcapil.jambikota.go.id. The problem with the Jambi City Population and Civil Registry Service website is that not all information is available, especially on the Profile menu there is a Media Information sub-menu, Data menu and Facilities and Infrastructure menu. On the Information Media sub-menu, there is a Demographic Data sub-menu, where the contents of the sub-menu are still empty, preventing users from obtaining information. On the Public Facilities and Infrastructure menu from the sub menu, the data cannot be accessed so that it makes users unable to get information. And in the appearance of the Jambi City Population and Civil Registry Service, when accessed via Google Chrome, the appearance is disorganized, so users have to open the website using a laptop/PC to get a website display that is orderly and easy for users to understand. Quality measurement is carried out based on user satisfaction point of view in order to improve the quality of service to the community and make optimal use of the website. In analyzing user satisfactionwebsite DUKCAPIL Jambi using the webqual 4.0 method, there are 4 variables, namely usability (usability), information quality (information quality), interaction quality (interaction quality), and user satisfaction (user satisfaction) and using the software (software) SPSS. Of the 3 hypotheses proposed, all hypotheses were accepted in this study.

Ahmad Nur Rohman; Ahmad Husaein; Irwan Bustami; Herti Yani; Beny Beny +1 more

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to design the User Interface (UI) and User Experience (UX) on the VINIX Showcase Website as a personal branding platform and digital Skill Passport for participants of the VINIX Seven Aurum Program using the Design Thinking method. The background of this research is the absence of an integrated digital platform that can systematically and easily document and display participants' skills, projects, certificates, and professional identity. The design process is carried out through five stages of Design Thinking, namely Empathize, Define, Ideate, Prototype, and Test, starting with exploring user needs, formulating problems, developing solution ideas, creating Prototypes, and Usability Testing. The results of the study consist of the UI/UX design of the VINIX Showcase Website, which includes registration and Login features, user Dashboard, Skill Passport, project upload, public Showcase, and automatic CV generation feature. Testing using the Usability Testing method showed that the resulting design has a good level of ease of use and comfort and is acceptable to users. This research is expected to be an effective digital solution in supporting personal branding, skills documentation, and improving the professionalism of VINIX Seven Aurum Program participants.

Anggriani Eti Bulu; Andreas Ariyanto Rangga; Maria Wilda Malo

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Currently, patients experiencing early symptoms of skin disease caused by the exanthema virus are unable to immediately consult a dermatologist due to the high cost and limited time available for specialists in hospitals. Therefore, the author needs to develop an expert system application that can address this issue. Through this application, users can consult with the system, much like an expert, to diagnose their symptoms and find solutions to their problems. This expert system is designed to provide answers based on whether the symptoms are correct or not, or to provide several recommended answer choices based on the symptoms. To diagnose skin disease caused by the exanthema virus, the author used the Case-Based Reasoning method. The CBR method is a weighting technique that compares new cases with previous cases. The diagnosis is based on data provided by the patient and expert, which is then analyzed using case-based reasoning and stored as a knowledge database in the expert system. Therefore, this expert system can help identify solutions for problems experienced by patients suffering from skin disease caused by the Exanthema Virus.

Elby Putra Adrie Loho; Diyah Ayu Saputri

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

The development of sustainable tourism facilities is one of the important efforts in increasing the attractiveness of destinations while preserving the environment. This study aims to analyze the implementation of ecological concepts in the development of glamping facilities in the Pearl Beach tourist area. The method used is a descriptive qualitative approach, with data collection through field observations, interviews with managers and tourists, and literature studies related to ecotourism principles and sustainable design. The results of the study show that the application of ecological concepts in glamping facilities in Mutiara Beach includes the use of environmentally friendly materials, integrated waste management, the application of energy efficiency, and designs that integrate the natural landscape without damaging the coastal ecosystem. The application of this concept not only improves the comfort and experience of tourists, but also contributes to increasing environmental awareness and strengthening the positive image of tourist destinations. In addition, this ecologically-conceptual glamping development model is expected to be a reference for the development of sustainable tourism facilities in other coastal areas, which prioritizes nature preservation and the welfare of local communities.

Luliana Luliana

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to analyze the level of flood hazard in Baturaja Barat District, Ogan Komering Ulu Regency, by applying a spatial approach using Geographic Information Systems (GIS) through the overlay method. The analysis was carried out by integrating six main physical parameters, namely rainfall, land use, elevation, slope, river density, and soil type. Each parameter was assigned a score and weight according to its influence on flood potential and subsequently processed spatially to produce a flood hazard map. The results indicate that the Baturaja Barat District area is classified into three hazard levels: low (3.25%), moderate (70.64%), and high (25.84%). Areas with high hazard levels are predominantly characterized by densely populated settlements situated at low elevations and in close proximity to river networks, particularly in Tanjung Karang, Air Gading, Talang Jawa, Karang Agung, and surrounding villages. These findings highlight that land-use changes, topographic conditions, and the distribution of river networks play significant roles in increasing flood risk. The results of this study are expected to serve as a foundation for spatial planning, the strengthening of disaster mitigation policies, and the enhancement of community preparedness against flood hazards in the region.

Govari, Muhammad Khoirul; Iwan, Muhammad; Irawan, Doddy; Gunarto Gunarto; Fuazen Fuazen +2 more

International Journal of Industrial Innovation and Mechanical Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

This experiment investigates the heat transfer characteristics of an ice bag gel phase change material (PCM) incorporated within bricks. The study seeks to investigate the performance of ice bag gel as PCM in improving thermal behavior of building material. The experiment consisted of subjecting brick samples with and without ice bag gel PCM to thermal cycles in a semi-automated laboratory setup. The results indicate that ice bag gel PCM incorporated in bricks exhibited minimal changes and better heat transfer as compared to the dry bricks. It was observed that the ice bag gel PCM registered lower peak temperature and slower rates of temperature drop which means their heat storage and release characteristics were efficient. Furthermore, the ice bag gel system produced a steady radiation flux, indicating that it was able to minimize the effects of temperature variations. These results imply that ice bag gel PCM has the potential to be a green and economical option for enhancing thermal comfort and decrease energy consumption in buildings.

Carlos Petter Timotius; Elisabeth V. Wambrauw; Juliani Wairata

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Green Open Space (GOS) is an essential element in urban spatial planning that functions to maintain air quality and ecosystem balance. This research aims to analyze the influence of GOS on the concentration levels of Carbon Dioxide (CO2​) in the urban area of Jayapura City. The study locations were focused on two areas with distinct characteristics: Jalan Sam Ratulangi, which has high vegetation coverage, and Jalan Percetakan, which is dominated by built-up areas and dense commercial activity. The methods used include spatial analysis utilizing Landsat 8 satellite imagery Band 4 (Red) and Band 5 (NIR) to calculate the NDVI (Normalized Difference Vegetation Index), a vegetation time series analysis from 2019–2024, and direct CO2​ concentration measurements taken at three different times (morning, noon, afternoon). The data was processed using ArcGIS with the Kriging Interpolation method to generate spatial distribution maps of CO2​ in both locations. The results show that Jalan Sam Ratulangi has a GOS area of 6.13 ha (94%), while Jalan Percetakan has only 2.95 ha (31%). This difference significantly impacts CO2​ levels, with an average concentration of 484 ppm at Sam Ratulangi, which is lower than Percetakan's average of 567 ppm. The highest CO2​​ value at Percetakan reached 649 ppm during the afternoon, whereas Sam Ratulangi recorded only 488 ppm. This study proves that the wider and healthier the GOS, the lower the CO2​​ concentration detected. These results demonstrate that vegetation plays a significant role in reducing carbon emissions in urban areas, supporting the crucial role of GOS in maintaining air quality and supporting sustainable urban development in Jayapura City.

Kezia E Kaiba; Sudiro Sudiro; Tommi Tommi

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2025 Asosiasi Riset Ilmu Teknik Indonesia

Settlements are an important aspect in regional development, where settlements reflct human activities in fulfilling basic needs for housing. Wai Mhorock Village is one of the administrative villages located in Abepura District, Jayapura City. Based on Regional Regulation No. 18 of 2006 this study aims to analyze and examine the settlement patterns developing in this village and to identify whether population factors are the main influence on settlement distribution, or whether other factors play a role. The research method used is descriptive quantitative. Data collection was carried out through comprehensive field observation, documentation, in-depth interviews and data processing using applications such as ArcGIS, SPSS, or Excel.The results of this study show that the settlement distribution in Wai Mhorock Village is categorized as dispersed. This pattern occurs due to various factors, and based on regression results, it was found that population variables—such as those not yet working and those already employed—significantly influence the Y coefficient. From these findings, it is expected that policies can be formulated to enhance regional development and to address issues within Wai Mhorock Village.

Ni Made Ardhiya Shita Pramesti Dewi; Putu Prianka Vedanty; I Nyoman Sugiarta

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This research discusses the development of a school Geographic Information System (GIS) based on a microservice architecture to simplify access and management of school data. The background of this study is the need for an efficient and well-organized school data management system that can present school information interactively to the public. The purpose of this research is to build a system capable of displaying school locations and providing data management features for teachers, students, and school accreditation through CRUD (Create, Read, Update, Delete) operations. The development method includes database design, API creation for each microservice, data integration through an interactive map interface using Leaflet, and system testing using the Black Box Testing method. The test results show that all system features function properly and meet user requirements. The implementation of microservice architecture allows the system to be more flexible, easily updated, and well distributed among services. With this system, the public can access school information quickly and accurately, while schools can manage their data more effectively.

Yustiani Frastika; Frisca Mareyta Pongoh; Dedtri Anwar; Arika Palapa; Jaya Alamsya

Background: Traditional naval maintenance strategies rely on centralized supply chains and pre-manufactured spare parts, leading to long repair downtimes and logistical inefficiencies, particularly for vessels operating in remote maritime regions. Additive manufacturing (3D printing) offers a disruptive alternative by enabling on-demand production of spare parts, reducing dependence on external suppliers, and enhancing fleet self-sufficiency. However, material durability, operational feasibility, and cost-effectiveness remain underexplored for naval applications. Original Value: This research advances the study of AM in naval engineering, assessing its practical viability beyond theoretical potential. Unlike previous studies focusing on commercial maritime applications, this study evaluates 3D printing’s impact on naval fleet readiness, supply chain resilience, and sustainability. Objectives: The study investigates how 3D printing can optimize naval maintenance efficiency, specifically analyzing its feasibility, material performance, cost implications, and logistical advantages. Methodology: A qualitative-empirical approach was used, combining material performance testing, expert interviews, and operational case studies to evaluate mechanical durability, economic feasibility, and AM integration challenges. Results: Findings indicate that AM reduces repair downtime by 40%, lowers part procurement costs by 30–50%, and enhances supply chain resilience. However, material limitations and infrastructure readiness remain key adoption challenges. Conclusions: Hybrid AM adoption—where 3D printing supplements rather than replaces traditional manufacturing—offers the most practical near-term approach for naval fleets. Strategic investment in material research, onboard AM training, and fabrication infrastructure will enhance fleet efficiency, reduce environmental impact, and future-proof maritime maintenance strategies.

Eka Shodiq Permadi; Hanie Teki Tjendani; Budi Witjaksana

International Journal of Industrial Innovation and Mechanical Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

Prolonged road damage disrupts community mobility, logistics activities, and reduces road user safety. The road maintenance project on Jl. Ir. Soekarno in Blitar City, which was planned to be completed in 120 days with a budget of Rp1.16 billion, experienced a delay of 8 days due to time management constraints. This study aims to evaluate the use of the Time Cost Trade Off (TCTO) method to accelerate project completion without reducing the quality of work. The TCTO method is used to analyze the relationship between time and cost. This research proposes additional overtime working hours of 2 hours per day with the assumption of resources according to the Cost Budget Plan (RAB). The results show that with this method, the project can be completed in 117 days at a total cost of Rp1,342,177,724. Although it requires additional costs, this acceleration allows the project to be completed faster than the previous condition

Rafli Aditya R; Novan Muhammad Saofi A2; Elfi Amir; 1Politeknik Penerbangan Indonesia Curug

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study explores the strategic use of garbarata as an advertising medium at Minangkabau International Airport, Padang. The garbarata, which is a connecting bridge between the terminal and the aircraft, has great potential as an exclusive advertising space and has high exposure to passengers. However, this potential has not been optimally maximized. This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with airport management, direct observation of the garbarata conditions, and analysis of documentation related to advertising policies and non-aeronautical asset management. The results of the study indicate that there are several main obstacles in the use of garbarata as a promotional medium. These obstacles include minimal promotional activities to potential advertisers, unclear pricing systems for advertising space rentals, lack of collaboration with advertising agencies, and limitations in the provision of design services and visual creativity. This has led to low interest of companies in utilizing this media as part of their marketing strategy. To overcome these problems, this study proposes several development strategies, including: increasing active and planned promotional activities, setting flexible and competitive rental prices, strategic collaboration with professional advertising agencies, and providing creative design services to support the effectiveness of advertising messages. This strategy is expected to attract more companies to advertise on the aerobridge, thereby increasing the airport's non-aeronautical revenue. With proper optimization, the aerobridge will not only serve as a functional passenger facility but can also transform into a strategic asset supporting the airport's sustainable commercial development and creating added value for both the operator and its business partners.