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In this era of globalization, the native chicken business in Indonesia has such high potential that it is very suitable for business actors and chicken farmers in Indonesia. Designing strategies and ways of marketing processed chicken products is very important in increasing product sales. To meet the public demand for native chicken meat, marketing activities are needed that can distribute the meat from producers to consumers. Where marketing is essentially the flow of goods from producers to consumers. Marketing activities are an important factor that will determine the success of an entrepreneur. This research aims to develop and implement an effective digital marketing strategy for chicken farmers in Parbaungan District, Serdang Bedagai Regency, in order to increase sales and product competitiveness through the use of digital technology. In this study, the method used by the author is a qualitative research method by conducting a case study of the object under study. According to Sugiyono (2019: 16) qualitative research methods are as research methods based on natural philosophy (experiments) where researchers are instruments, data collection techniques and data analysis are inductive / qualitative and emphasize meaning. Word of mouth marketing is a promotional method that comes from consumers, by consumers, and for consumers. Satisfied customers will not only repurchase but they are also a walking, talking billboard for the business.

Artificial intelligence (AI) is now an integral part of the digital transformation of various industries including the maritime sector. In the context of maritime law, AI has the potential to optimize various aspects ranging from maritime traffic management, Accident risk mitigation to monitoring international environmental maintenance. However, the application of AI also presents a variety of very complex challenges. This research highlights the legal, regulatory and ethical challenges that arise along with the application of AI in the maritime sector. Among them are the lack of clarity regarding legal responsibility for incidents involving autonomous ships, the lack of international standards governing the use of AI in operations maritime, as well as threats to data privacy and security from the use of increasingly sophisticated technology. Apart from these challenges, This research also discusses innovations that are already developing, such as the development of new legal frameworks for maritime AI, blockchain integration technology in the supply cycle chain as well as cross-border collaboration to developing regulatory standards that are cohesive and responsive to technological developments, this research concludes that to ensure the safe and responsible implementation of AI in the maritime sector, a multidisciplinary approach involving law, technology and international cooperation is needed, AI can be the main catalyst in creating a safer, more efficient and sustainable maritime ecosystem in the future.

Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or offline platforms, networking is a key strategic element in creating long-term success for an entrepreneur. In the current digital era, networking can be done through various platforms, either directly, such as attending conferences and business events, or online through social media and virtual communities. This process not only expands connections but can also provide an opportunity to understand industry trends and build competitive advantages. Therefore, networking is not just about building relationships, but is also one of the main strategies that can encourage long-term success and growth for an entrepreneur.

Buying and selling is an essential economic activity in everyday life, especially in the context of Muslim societies that uphold sharia principles. This research aims to explore the rights and obligations of sellers and buyers in Islam, as well as the challenges faced in modern buying and selling practices, especially in the digital era. The method used in this research is a qualitative approach using literature study techniques and interviews with business people. The research results show that understanding of rights and obligations varies, with many sellers and buyers realizing the importance of transparency and honesty in transactions. However, the main challenge arises from online transactions, where uncertainty regarding product authenticity can reduce consumer confidence. Most consumers do not fully understand their rights, so further education is needed to increase awareness of transaction ethics. This research also found that the integration of technology, such as review systems and electronic contracts, can help strengthen trust in transactions. Overall, this research emphasizes the importance of collaboration between sharia principles, regulations and technology to create a buying and selling environment that is fair, sustainable and full of blessings.

The digital era has changed the way teenagers interact with information and spiritual practices. On the one hand, quick access to various sources can enrich religious knowledge. On the other hand, inaccurate or deviant information is also easily spread, potentially leading to shirk practices. Teenagers in the identity search phase are often influenced by social media content and popular culture that can cloud their understanding of monotheism. The main challenge faced is the shift in spiritual values where traditional religious practices are often replaced by new rituals and beliefs that are not in accordance with religious teachings. The transformation of spiritual practices among teenagers is also seen in their adaptation to digital platforms, where many seek community and spiritual support online. The purpose of this study is to identify effective strategies to support a correct understanding of monotheism and reduce the influence of shirk, as well as to utilize the potential of digital media for constructive religious education. Empowering teenagers in understanding and practicing religious teachings critically is very important to maintain the authenticity of spiritual practices in the digital era. The method used in this study is a descriptive qualitative method, by making the Qur'an, books of hadith, books, magazines, articles and related journals as the main reading sources. The results of the study show; (1) that the advancement of digital technology has a great influence on the imitation of foreign cultures that smack of polytheism, (2) several figures exemplify the culture of polytheism while social media spreads it, (3) It is difficult to stem the flood of information on social media. Efforts to improve it include frequently listening to studies and attending training on the dangers of polytheism.

Christian Religious Education (PAK) in the digital era faces great challenges as well as opportunities to develop through learning innovation. With a theological foundation such as Ephesians 2:10, this education does not only aim to develop cognitive aspects, but also to shape character oriented towards personal and spiritual transformation. PAK teachers are required to be inspirers who integrate faith values with innovative learning approaches, such as the utilisation of digital technology, the development of student-based learning models, and the application of creative methods, such as gamification and blended learning.However, this digital transformation is not without obstacles. In Palu City, geographical challenges, technological limitations, and diverse student backgrounds are important issues that need to be addressed. By implementing strategies such as teacher training, collaboration with churches, and contextualised curriculum development, PAK can adapt and be relevant to the times. This research uses a literature review to explore the concept and implementation of innovations in PAK, including improving teachers' skills in technology, learning management, and communication. The results show that a constructivism-based approach, which emphasises hands-on experience and active learning, can improve learning effectiveness. The synergy between technology, faith and local context is the key to the success of Christian education that is able to produce a generation with character and competence to face the digital era..    

This research was conducted to describe how the journey of the transformation of Arabic language learning in Indonesia, especially on the opportunities and challenges in the digital era that will have an impact on education. The changing times that brought Indonesia to be more developed also made Arabic language learning undergo changes. Arabic, which is present in Indonesia as a religious language, must now also begin to be realized and developed its presence. This research also seeks to reveal how attitudes must be faced when there are challenges of digitalization in the use of Arabic language learning. The author chooses to use a type of qualitative research method through a literature study approach which is then continued by descriptive analysis techniques through the Miles Matthew theory. This theory conducts qualitative research through four approaches, namely: Data collection, data redaction, data presentation and conclusion (presentation of verification). Data acquisition is taken from several sources of literature that match the research theme and then processed with several ideas and thoughts of the author. The results showed that among several opportunities for Arabic language learning in Indonesia in the era of digitalization, namely: The emergence of various online platforms, traditional learning towards application-based learning, a more active and interesting learning experience, then can increase students' interest in learninglearning, As for some of the challenges faced.

MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.

The current digitalization era makes people adapt to technological developments, including in terms of payment transactions. Quick Response Code Indonesian Standard (QRIS) has emerged as a practical and simple digital payment solution, but for MSMEs, especially the elderly (4060 years) or the general public, there are still many challenges. This service aims to evaluate the effectiveness of training and community service in increasing the use and understanding of QRIS among elderly MSMEs and the general public in Sukadami Village, South Cikarang District. Through participatory training methods and quantitative approaches, this study measures the impact of the service program on digital literacy and the level of QRIS adoption.

This study aims to analyze the effectiveness of digital financial management training for Micro, Small, and Medium Enterprises (MSMEs) in Cibatu Village, South Cikarang. In the digital era, the ability to manage finances effectively is key for MSMEs to increase competitiveness in the global market. The method we used in this research is a quantitative approach with an experimental design, where participants were divided into a training group and a control group The results of the study showed a significant increase in digital financial management knowledge and skills after the training. In addition, participants also reported increased confidence in using technology for their business. The findings suggest that this training can be an effective strategy to empower MSMEs, encourage them to adapt to market changes, and expand their business reach at the global level. Recommendations for future research extend to the development of a more comprehensive training program as well as a long-term assessment of the impact of this training on MSME growth

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

his study aims to analyze language errors according to the General Guidelines for Indonesian Spelling (PUEBI) in newspapers amidst the shift in mainstream media to new media. Using a qualitative descriptive approach, this study examines the forms of language errors, such as the use of spelling, punctuation, and sentence structure in newspaper news. The shift in media consumption from print to digital also affects the quality of language presentation. This study found that although digital media facilitates access, language standards are often neglected. This article provides an impression for media development to maintain language quality in facing changes in the digital era.

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.

The implementation of this community service involves one MSME, namely 'Mask and Furniture Wholesale Shop'. Located in Jayamukti Village, Central Cikarang District, Bekasi Regency or about 4.0 km from Pelita Bangsa University. MSMEs wholesale masks and furniture play a strategic role in meeting community needs, especially during the pandemic and changes in people's lifestyles that lead to online shopping. This service aims to examine the effect of training and e-commerce utilization in improving the competitiveness and operational efficiency of wholesale stores in this sector. Through training that focuses on the use of e-commerce platforms and internet-based marketing strategies, it is hoped that this training can evaluate the impact of digital transformation on the business growth of mask and furniture wholesale stores. The method used is a qualitative method, namely through a case study approach and in-depth interviews with MSME players, with the aim of analyzing the effectiveness of training that focuses on the use of ecommerce platforms and online marketing strategies. The results of the service showed that ecommerce training improved the ability of MSMEs to access a wider market, optimize business management, and increase sales. In addition, MSME players also face challenges such as technology adaptation and logistics management. This study provides recommendations on the importance of continuous training, technological infrastructure support, and collaboration between the government and e-commerce platforms to maximize the potential of wholesale MSMEs in the digital era..  .

With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expand market share, and increase business visibility amidst fierce competition. However, there are challenges faced by MSMEs, such as high commission costs and competition with big brands on the same platform. This research recommends strategies to optimize the use of marketplaces, such as improving customer service, promotions, and managing operational costs, to improve the competitiveness and sustainability of MSMEs in the digital era.

The background of this study is the increasingly rapid social, cultural, and technological changes that have an impact on the dynamics of morality in society. In the midst of these changes, aqidah (belief) and ethics become important foundations in building solid morality. However, the main challenge faced is how to maintain the relevance of the teachings of aqidah and ethics in the context of modern life that continues to develop. This study aims to analyze the role of aqidah and ethics in shaping individual and collective morality amidst changing times. The main objective is to understand how religious beliefs and ethical principles can be applied effectively in maintaining moral integrity amidst the rapid flow of global change. The method used in this study is a qualitative method with analysis carried out by looking at the relationship between the values of aqidah, ethics, and morality in everyday life. The results of the study show that aqidah and ethics have an important role in shaping resilient morality amidst change. A deep understanding of aqidah and the application of ethical principles have proven to be a foundation for society to maintain positive moral values. However, the results also show that adaptation and renewal in the approach to teaching aqidah and ethics are needed to be more relevant and accepted by the younger generation living in the digital era.

The background of this study is the increasingly rapid social, cultural, and technological changes that have an impact on the dynamics of morality in society. In the midst of these changes, aqidah (belief) and ethics become important foundations in building solid morality. However, the main challenge faced is how to maintain the relevance of the teachings of aqidah and ethics in the context of modern life that continues to develop. This study aims to analyze the role of aqidah and ethics in shaping individual and collective morality amidst changing times. The main objective is to understand how religious beliefs and ethical principles can be applied effectively in maintaining moral integrity amidst the rapid flow of global change. The method used in this study is a qualitative method with analysis carried out by looking at the relationship between the values of aqidah, ethics, and morality in everyday life. The results of the study show that aqidah and ethics have an important role in shaping resilient morality amidst change. A deep understanding of aqidah and the application of ethical principles have proven to be a foundation for society to maintain positive moral values. However, the results also show that adaptation and renewal in the approach to teaching aqidah and ethics are needed to be more relevant and accepted by the younger generation living in the digital era.

This research explores the theological and economic value of Ulos as one of the local wisdom of the Batak people. Ulos, which is a traditional woven cloth, not only functions as body protection, but also contains rich symbolic meaning in various traditional ceremonies, reflecting love, prayer and hope. This study emphasizes the role of Ulos in reflecting Gospel values, such as love and salvation, and links them to theological responsibility in the context of economic activity. This research uses a qualitative approach with a case study method, which involves interviews and observations of Ulos craftsmen. The main focus is on the challenges this tradition faces in the modern era, while highlighting the need to empower artisans to utilize digital marketing. In this way, Ulos is understood as a means of preserving local culture as well as enlivening the values of the Kingdom of God in society.  

This research examines the function of catechists in carrying out and spreading the good news through evangelism in modern times. Catechists, who act as teachers and guides in the faith, hold the important responsibility of conveying Christ's teachings to the faithful, including not only the transmission of theological information but also the development of character and spirituality. Catechists are individuals trusted and appointed by the Church to proclaim God's work of salvation. In this situation, digital media is very important as a tool to reach the younger generation and the wider community. In the postmodern era, where skepticism is increasingly widespread, catechists are expected to become more creative and innovative in their approaches. The testimony of the catechist's life is also considered a major factor that can influence the acceptance of the Gospel message by the congregation. Their life in the community must be able to be an example or role model for the people. In addition, this research explores the role of catechists in developing people's faith through religious education programs that are relevant to everyday life. Challenges faced by catechists, such as lack of support from the Church community and limited resources, coincide with efforts to increase the effectiveness of evangelism. The method used is qualitative.

ABSTRACT In the digital era, technological advancements have transformed the coaching landscape, requiring coaches to develop more adaptive and innovative skills. This research discusses various innovative approaches that can be used to enhance coaches' competencies, particularly through the utilization of technologies such as artificial intelligence (AI), big data, and e-learning platforms. The focus of this research is on how technology can enhance training effectiveness, program personalization, and better communication between coaches and athletes. Although technology offers many benefits, this research also highlights the challenges faced, including issues of digital literacy and the balance between personal interaction and the use of digital tools. With the wise adoption of technology, coaches can enhance training quality and optimize athlete performance amidst the increasingly complex changes in the sports environment. ABSTRAK Di era digital, perkembangan teknologi telah mengubah lanskap kepelatihan, menuntut pelatih untuk mengembangkan keterampilan yang lebih adaptif dan inovatif. Penelitian ini membahas berbagai pendekatan inovatif yang dapat digunakan untuk meningkatkan kompetensi pelatih, terutama melalui pemanfaatan teknologi seperti kecerdasan buatan (AI), big data, dan platform e-learning. Fokus penelitian ini adalah bagaimana teknologi dapat meningkatkan efektivitas pelatihan, personalisasi program, serta komunikasi yang lebih baik antara pelatih dan atlet. Meskipun teknologi menawarkan banyak manfaat, penelitian ini juga menyoroti tantangan yang dihadapi, termasuk masalah literasi digital dan keseimbangan antara interaksi personal dengan penggunaan alat digital. Dengan adopsi teknologi yang bijaksana, pelatih dapat meningkatkan kualitas pelatihan dan mengoptimalkan performa atlet di tengah perubahan lingkungan olahraga yang semakin kompleks.