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Teguh Ariefiantoro; Dewi Sania; Asih Niati; Susanto Susanto

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the Effect of Competence, Discipline, and Work Motivation on Employee Performance (Case Study at CV. Vin_Case). The population used in this study were all employees of CV. Vin_Case totaling 45 employees. This study uses a quantitative method using a questionnaire. The method of data analysis in this study uses multiple linear analysis with the dependent variable being Employee Performance, while the independent variables are Competence, Discipline and Motivation. In this study using saturated sampling techniques, namely sampling techniques where all members of the population are used as samples. Then the data collection method was through questionnaires and data analysis using SPSS version 21. Data analysis techniques used in this study included validity testing, reliability testing, classical assumption testing, multiple regression analysis, hypothesis testing using the t test and the coefficient of determination test (R2). The results of this study indicate that the independent variables, namely Competence (X1), Discipline (X2) and Motivation (X3) have a positive and significant effect on Employee Performance (Y). Based on the coefficient of determination 58.6 percent of employee performance can be explained by independent variables in this study, while the remaining 41.4 percent is explained by variables not observed in this study.

Reni Yusnita; Annio Indah Lestari Nasution; Nursantri Yanti

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

Mareta Elesia Putri; Agusriandi Agusriandi; Faturahman Faturahman

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

A market is an area where goods are bought and sold with more than one seller, whether referred to as a shopping center, traditional market, shops, mall, trade center or other designations. Deviant behavior is often found in traditional markets. Therefore, Islamic business ethics plays a very important role in regulating the behavior of traders. Islamic business ethics are ethical norms based on the Qur'an and hadith that must be used as a reference by anyone in every business activity. The purpose of this study was to determine the understanding of the Islamic business ethics of traders in Pamenang Market, Merangin Regency, Jambi. In this study the method used was qualitative by checking the validity of the data using triangulation techniques and the method of collecting data using observation and interviews. The informants in this study were five traders and five buyers. Based on the results of this study indicate that some traders in Pamenang Market have understood Islamic business ethics but there are still some traders who do not understand it. However, the behavior of traders in Pamenang Market is generally good in carrying out the principles of Islamic business ethics that have been implemented, namely there are three, the principle of balance (Equilibrum), the principle of free will, and the principle of truth (Benevolence), although there are still two principles that have not been fully implemented, namely: the principle of unity (Tauhud) and the principle of responsibility (Responsibility). Where traders still prioritize profits but do not pay attention to the losses of the buyer.

Ade Irma Triani; Muhamad Subhan; Ahmad Syukron Prasaja

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Sustainable Development Goals (SDGs) according to PBB is development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is defined in a broad sense as a country that seeks to achieve sustainable development. However, the strategy for achieving the Sustainable Development Goals in the songket industry, songket entrepreneurs use marketing strategies and innovation strategies which create new innovations to maintain and create sustainable songket product innovations. This study aims to find out how the strategies for achieving the Sustainable Development Goals in the small and medium industry of Cik Mia songket Jambi and the human resource constraints they face. In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the study show that the strategy for achieving the Sustainable Development Goals in the Jambi songket industry can be seen from several aspects, namely that it still has human resource constraints in the weaving sector, therefore it is necessary to optimize the achievement targets in the Sustainable Development Goals.

Christin Febryana Pakpahan; Maringan Sinambela; Sabar Rudi Sitompul; Rida Gultom; Masniar Sitorus

This study aims to determine how much influence the Project Based Learning (PjBL) model has on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency for the 2023/2024 Learning Year, with the research hypothesis that there is a positive and significant influence of the Project Based Learning (PjBL) model on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency for the 2023/2024 Learning Year. The method used is an inferehential quantitative method with a population of all class XI students of SMK Negeri 1 Laguboti Toba Regency totaling 151 people with a sample of 60 people. Data were collected with a closed questionnaire of 30 items prepared by the author based on variable indicators according to expert theory. The questionnaire test was conducted on 40 students outside the research sample using 30 questionnaire items and after being tested the results of the validity of the questionnaire test were known to the value of rcount> table = 0.364-0.689> 0.312 and the reliability of the questionnaire test which was at a value of 0.866. has been tested for validity and reliability. The results of data analysis show that there is a positive and significant influence between the Project Based Learning (PjBL) model on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency Learning Year 2023/2024 with a coefficient of determination of 28.52% and a significant test of influence obtained Fcount>Ftabel of 24.649>4.00, meaning that H0 is rejected and Ha is accepted. This study suggests that in order for the Learning Creativity of Christian Religious Education and Budi Pekerti Class XI Students of SMK Negeri 1 Laguboti Toba Regency in a good class, the Project Based Learning (PjBL) Model by PAK teachers is implemented properly.

Christin Febryana Pakpahan; Maringan Sinambela; Sabar Rudi Sitompul; Rida Gultom; Masniar Sitorus

This study aims to determine how much influence the Project Based Learning (PjBL) model has on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency for the 2023/2024 Learning Year, with the research hypothesis that there is a positive and significant influence of the Project Based Learning (PjBL) model on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency for the 2023/2024 Learning Year. The method used is an inferehential quantitative method with a population of all class XI students of SMK Negeri 1 Laguboti Toba Regency totaling 151 people with a sample of 60 people. Data were collected with a closed questionnaire of 30 items prepared by the author based on variable indicators according to expert theory. The questionnaire test was conducted on 40 students outside the research sample using 30 questionnaire items and after being tested the results of the validity of the questionnaire test were known to the value of rcount> table = 0.364-0.689> 0.312 and the reliability of the questionnaire test which was at a value of 0.866. has been tested for validity and reliability. The results of data analysis show that there is a positive and significant influence between the Project Based Learning (PjBL) model on the learning creativity of Christian Religious Education and Budi Pekerti class XI students of SMK Negeri 1 Laguboti Toba Regency Learning Year 2023/2024 with a coefficient of determination of 28.52% and a significant test of influence obtained Fcount>Ftabel of 24.649>4.00, meaning that H0 is rejected and Ha is accepted. This study suggests that in order for the Learning Creativity of Christian Religious Education and Budi Pekerti Class XI Students of SMK Negeri 1 Laguboti Toba Regency in a good class, the Project Based Learning (PjBL) Model by PAK teachers is implemented properly.

Ici Zuhra Wulandari Sekedang; I Putu Eka Juliantara; I Bagus Gede Dharmawan

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Comparison Of Metabolic Value On MR-Spectroscopy With and Without Contrast Media at Persahabatan Hospital, East Jakarta. Magnetic Resonance Spectroscopy is a non-invasive technique that can be used to measure the metabolism of several biochemical components in body tissue, especially the brain. Based on observations made by the author at Persahabatan Hospital, the spectroscopy technique used at Persahabatan Hospital is a multi-voxle technique, with sequences selction namely s2D_PRESS_144, where the spectroscopy images are taken after administering contrast and prevalence for tumor cases in the Radiology Installation at Persahabatan Hospital, with 5 data from the month May-August 2023. To determine the validity of this opinion, the authors performed pre and post- contrast MR-Spectroscopy on patients with contrast and compared the results with patients without contrast. In this study the author used a quantitative analysis type of research with an experimental approach aimed at whether the administration of contrast material affects the results of MR-Spectroscopy in patients with brain tumor cases. Where the research data comes from primary data in the Radiology installation at Persahabatan Hospital from May - August 2023 using 5 patient data. Results: Based on an observational study carried out on primary data from 5 patients, there were differences in metabolic values with and without contrast media in brain tumor cases. And MR-Spectroscopy examination without contrast is better to use than with contrast, although from the overall data it turns out there are some data that say post- contrast is higher.

Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

This study aims to determine and analyze the effect of green knowledge and religiosity on purchasing decisions of green products among Muslim consumers of the Z generation of students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. This research is a quantitative type. The sample used was 91 respondents. The analysis used in this study is validity test, reliability test, multiple regression analysis, T test, F test and analysis of the coefficient of determination. The research was carried out using multiple linear regression equations for the effect of green knowledge and religiosity is Y = -0.521 + 0.729 X1 + 0.234 X2 + e. The influence of green knowledge and religiosity together have a significant and positive effect on green product purchasing decisions because the results of the F test carried out yielded Fcount > Ftable or 105.347 > 3.10 with a significance value of 0.000 > significant level of 0.05. The coefficient of determination is 0.699, which means that the influence of green knowledge and religiosity together influence the purchase decision of R2, namely 69.9%, while the remaining 30.1% is influenced by other factors.

Andini Andini; Andry Stepahnie Titing; Ismanto Ismanto

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to analyze: (1) the effect of Locus of Control on Cyberloafing Behavior in Employees of the Hospital of Central Buton Regency. (2) Effect of Job Stress on Cyberloafing Behavior in Hospital Employees of Central Buton District. This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this research is the employees of the Buton Tengah District Hospital. While the sample of this study amounted to 125 employees by determining the sample using the census technique. Testing this research instrument using validity and reliability tests with SPSS 20.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Locus Of Control variable has a negative and significant effect on cyberloafing behavior in employees of the Buton Tengah District Hospital, which is indicated by a t-statistics value of 3,728 and a p-value of 0,000. Meanwhile, the variable Job Stress has a positive and significant effect on Cyberloafing Behavior in Employees of the Hospital of Central Buton Regency, which is indicated by a t-statistics value of 3,745 and a p-value of 0,000.

Fadia Fragita; Moch. Saleh Udin; Trisnia Widuri

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This research aims to determine the influence of training variables (X1), work experience (X2), and work environment (X3) on employee performance (Y) at UD Rimang Decoration. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the saturated sampling method, the number of samples in the study was 35 respondents at UD Rimang Decoration. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y= 2.670 + 0.287X1 + 0.383X2 + 0.321X3 and the t test results of the variables training, work experience and work environment had a partially significant effect on employee performance with sig < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that training, work experience and work environment have a partially significant effect on the performance of UD Rimang Decoration employees.

Erica Sophiyanti; Anita Sumelvia Dewi; Angga Permana Mahaputra

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.

Vinni Widastari

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Reward and punishment are two different things, but they are very important and interrelated because they have a role in making employees improve the quality of work and be more responsible for the tasks assigned. The purpose of this study was to determine the effect of reward and punishment on employee performance at the Office of the Ministry of Agriculture, Directorate General of Animal Husbandry and Animal Health. The population used was 250 employees. The sampling method in this study with random sampling technique using the slovin formula to 154 respondents. The research was conducted by distributing questionnaires to respondents using Likert scale measurements. The data analysis technique in this study uses validity test, reliability test, classical assumption test, multiple linear regression equation test and hypothesis testing. Based on the results of the research conducted, it can be concluded that reward and punishment have a positive effect on employee performance at Kementerian Pertanian Direktorat Jenderal Peternakan dan Kesehatan Hewan.

Fran Siska Efelin; Anita Sumelvia Dewi; Angga Permana Mahaputra

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This research aims to explain and prove the hypothesis regarding the influence of product, price, location, promotion and word of mouth on sales volume at Attahira Fashion Tulungagung. This research uses a quantitative method with a Non Probability Sampling sampling technique with an accidental sampling method with a sample size of 60 people. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial) and F test (simultaneous) as well as the determinant coefficient (R2) which was processed using the SPSS version 25 program. Conclusions were obtained from the research results. that partially the product has a positive and significant effect on sales volume, a significant t value of 0.000 <0.05 is obtained. Price partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.044 < 0.05. Location partially has no effect on sales volume, obtaining a significant t value of 0.460 < 0.05. Promotion partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.000 < 0.05. Word of mouth partially has no effect on sales volume, obtaining a significant t value of 0.437 < 0.05. Product, price, location, promotion and word of mouth simultaneously have a positive and significant effect on sales volume at Attahira Fashion Tulungagung by looking at the significant F value of 0.000 < 0.05.  

Almansyah Rundu Wonua; Hendrik Hendrik; Andi Suci Magfi Rahmadani

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This research is entitled the Influence of Work Discipline and Workload on Employee Perfomoance (Study Of Palm Oil Harvest Workers At PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District). The purpose of this study is to determine: (1) The effect of work discipline on employee performance PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District, (2) Effect of workload on employee performance PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District. This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were all oil palm harvesting workers PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District. While the sample in this study amounted to 60 workers by determining the sample using a census technique. Testing research instruments using validity and reliability test with SPSS 25.0. The data analysis technique used in this research is Struktural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the result of the study it is known that the work discipline variable has a positive and significant effect on employee performance as indicated by the P-Values of 0,005 and the workload variable has a positive and significant effect on employee performance as indicated by the P-Values of 0.005.  

Selfiana Selfiana; Andry Stepahnie Titing; Ismanto Ismanto

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) the effect of self-control on impulse buying in generation Z titkok shop application users in kolaka regency. This research is an explanatory research model with a quantitative approach. data collection in this study used observation, documentation and questionnaire distribution. The population in this study are all generation z comsumers who use the tiktok shop application in kolaka regency. While the population in this study amounted to 120 respondents using purposive sampling technique, namely sampling techniques with certain criteria. This research instrument test uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is structural equation modeling (SEM) based on partial least square (PLS) with measurement model testing (outer model) and structural model testing (inner model) with smart PLA 4.0. Based on the result of the study, it is known tht there is a negative and significant influence between self-control variables on impulse buying, this is indicated by a P-Value of 0.039. and the discount variable has a positive and significant effect on impulse buying, this is indicated by a p-value of 0.000.

Astria Juliarty; Almansyah Rundu Wonua; Niar Astaginy

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) the effect of Promotion on Visiting Intensions at Sarlinda Cafe. (2) the effect Electronic Word of Mouth on Visiting Intensions at Sarlinda Cafe. This research is an Explanatory Research Model with a quantitative approach. Collecting data using observation, documentation, and questionnaires. The population in this study are people who have visited Sarlinda Cafe, which is 90 respondents using a purposive sampling technique, namely the technique of determining certain criteria. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is structural equation modeling (SEM) based on Partial least Squares (PLS) using the Smart-PLS 4.0 application. Based on the results of the study it is known that there is positive and significant influence between the Promotion variables on Visiting Intensions, as well as the Electronic Word of Mouth variable which has a positive and significant influence on Visiting Intensions.

Almansyah Rundu Wonua; Andry Stephanie Titing; Mardayanti Mardayanti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine : (1) The Effect Of Work Life Balance On The Performance Of Employees Of The Kolaka District Environmental Service Office. (2) The Effect Of Work Discipline On The Performance Of Employees Of The Kolaka District Environmental Service Office. This study used a quantitative method approach. The sample in this study amounted to43 respondents using the sampling technique, namely the census. Research instrument testing using validity test and reliability test with SPSS 24.00.The research data analysis technique uses the Structural Equating Modeling (SEM-PLS) method with Smart PLS 4.0. Based on the results of this study, it can be seen that the work life balance variable has a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.814 and P-values of 0.002, and work discipline variables have a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.266 and P-values of 0.012.

Asta Hidayanti; Fitri Kumalasari; Suwarto Suwarto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: 1) The influence of compensation on job satisfaction of employees at the East Kolaka Regency Tourism and Culture Office. (2) The Influence of Motivation on Job Satisfaction of Employees at the East Kolaka Regency Tourism and Culture Office. This research uses a quantitative method approach. Data collection in this research used observation studies, documentation and questionnaires. The population of this research is all employees who work at the East Kolaka Regency Tourism and Culture Office. Meanwhile, the sample for this research was 34 people, with the sample determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Compensation Variable has a positive and significant effect on Employee Job Satisfaction, which is shown by a P-Values ​​value of 0.020. And the Motivation Variable has a positive and significant effect on Employee Job Satisfaction, this is shown by a P-Values ​​value of 0.000.    

Munajira Munajira; Niar Astaginy; Hendrik Hendrik

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to find out: The Effect of Leadership Managerial Ability and Innovative Behavior on Employee Performance at the Tourism and Creative Economy Office of East Kolaka Regency. This research uses an approach with quantitative methods. Data collection in this study used observation, documentation and questionnaires. The population in this study is all employees of the Koltim Tourism and Creative Economy Office. While the sample of this study amounted to 34 employees by determining samples using census techniques. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart-PLS 4.0. Based on the results of the study, it is known that the variable of Managerial Ability of Leaders has a positive and significant effect on Employee Performance which is indicated by a P-Value value of 0.011. As well as the variable Innovative Behavior has a positive and significant effect on Employee Performance, this is indicated by a P-Value value of 0.000.

Almansyah Rundu Wonua; Ismanto Ismanto; Santi Santi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.