GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z

Umamatul Faizah ; Rafidah Rafidah ; Aztyara Ismadharliani
Jurnal Kajian dan Penalaran Ilmu Manajemen 📅 2023 Vol 1, No 4 🔗 DOI: 10.59031/jkpim.v1i4.227
Abstract
This study aims to determine and analyze the effect of green knowledge and religiosity on purchasing decisions of green products among Muslim consumers of the Z generation of students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. This research is a quantitative type. The sample used was 91 respondents. The analysis used in this study is validity test, reliability test, multiple regression analysis, T test, F test and analysis of the coefficient of determination. The research was carried out using multiple linear regression equations for the effect of green knowledge and religiosity is Y = -0.521 + 0.729 X1 + 0.234 X2 + e. The influence of green knowledge and religiosity together have a significant and positive effect on green product purchasing decisions because the results of the F test carried out yielded Fcount > Ftable or 105.347 > 3.10 with a significance value of 0.000 > significant level of 0.05. The coefficient of determination is 0.699, which means that the influence of green knowledge and religiosity together influence the purchase decision of R2, namely 69.9%, while the remaining 30.1% is influenced by other factors.
Keywords
Green Knowledge; Religiusitas; Keputusan Pembelian Green Porduct
How to Cite

Umamatul Faizah, et al. (2023). GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z . Jurnal Kajian dan Penalaran Ilmu Manajemen, 1(4). https://doi.org/10.59031/jkpim.v1i4.227

Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani, "GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z ," Jurnal Kajian dan Penalaran Ilmu Manajemen, vol. 1, no. 4, 2023.

Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani. "GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z ." Jurnal Kajian dan Penalaran Ilmu Manajemen, vol. 1, no. 4, 2023.

Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani. "GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z ." Jurnal Kajian dan Penalaran Ilmu Manajemen 1, no. 4 (2023).

Umamatul Faizah, et al. (2023) 'GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z ', Jurnal Kajian dan Penalaran Ilmu Manajemen, 1(4). doi: 10.59031/jkpim.v1i4.227.

Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani. GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z . Jurnal Kajian dan Penalaran Ilmu Manajemen. 2023;1(4).

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