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For humans, language functions as a vital communication tool in life because language is a communication tool for humans or society to interact, and words are useful in conversation. The thing that will be discussed in this research is connotative meaning, namely the meaning of impressions or associations that are usually emotional in nature that are evoked by a word regardless of the boundaries of the dictionary or its basic definition. The aim of this research is to explain the connotative meaning contained in Dr. YouTube. Richard Lee: Kiki Putra Exposes UN Fraud. In analyzing YouTube content, researchers used a qualitative approach and the type of research was descriptive qualitative. The results of this research contain 10 statements of connotative meaning, including the following: 1). Silence, 2). Buying a chair, 3). Overslept Hero, 4). You are handsome, you are a wolf, 5). Government eyes, 6). Shoot at UI, 7). Mummy, 8). Humble, 9). If you attend high school, 10). Dropout.

This study analyzes the rhetorical strategies in Samsung’s Galaxy S24 FE advertisement on YouTube, examining how diction, persuasion techniques, and language style appeal to a broad audience. Through qualitative content analysis, the research categorizes diction into denotative and connotative meanings and general and specific terms to understand how Samsung communicates product attributes clearly and persuasively. Persuasive techniques include rationalization, identification, suggestion, conformity, and compensation. Samsung’s language style, characterized by alliteration, assonance, and anastrophe, and Samsung’s repetition language style, characterized by epistrophe, reinforces product qualities and aids memorability. The results reveal that Samsung effectively combines direct, relatable language with emotional and logical appeals, positioning the Galaxy S24 FE as a product that meets diverse lifestyle needs. This study contributes insights into the role of rhetoric in digital advertising, highlighting methods for effective consumer engagement and brand positioning.

In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.

This study aims to The purpose of this study is to understand and describe locutionary, illocutionary, and perlocutionary speech acts in the Mappettuada tradition of the Bugis-Makassar ethnic group. The data in the study are in the form of linguistic units consisting of words, phrases, clauses, sentences of speech in the Bugis tribe's mappettuada tradition in online media (youtube). The results of the study revealed that the communication pattern of the Bugis tribe's mappettuada tradition is formed by the communication structure in a speech event between the speaker and the speech partner. The data in this study amounted to 29 data which were classified based on pragmatic theory, namely locutionary, illocutionary and perlocutionary speech acts. Locutionary speech acts were found in three forms of speech acts in the form of 2 declarative data, 2 interrogative data, and 2 imperative data. This proves that locutionary speech acts greatly influence the conversation process in the form of negotiations in determining the amount of money in the mappettu event. Illocutionary speech acts consist of 5 types, namely assertive speech acts with 4 data, directive 8 data, expressive 4 data, commissive 1 data, declarative 4 data. The assertive speech acts found consist of four forms of speech, namely mentioning, showing, informing and stating. The directive speech acts found consist of five forms of speech, namely inviting, requesting, charging, suggesting, and challenging. The expressive speech acts consist of three forms of speech, namely saying thank you, blaming and flattering. The commissive speech acts found consist of two forms of speech, namely swearing and promising. The declarative speech acts consist of four forms of speech, namely deciding, canceling, prohibiting, and granting. The most dominant speech act found in the interaction of the mappettu event is the directive speech act. In the perlocutionary speech act, data was found on two types of perlocutionary speech acts found, namely invitation speech acts and orders. In addition, there are also reactions or responses from the interlocutor when hearing the speech. The responses or reactions that arise include happiness, being more motivated, the effect of accepting the invitation, being more enthusiastic, immediately carrying out orders and so on.

English proficiency is a crucial skill in the globalization era, especially in business, communication, and industry sectors, which demand this international language as a competitive advantage. Over the past decade, advancements in Information and Communication Technology (ICT) have significantly impacted English learning, including through online platforms like YouTube and Canva. This study examines the utilization of these two platforms in English teaching at MA Hidayatul Insan Palangka Raya, particularly on the topic "Word Order of Adjective." The methods used include visual presentations with Canva and interactive videos from YouTube. In its implementation, students engaged in dialogues, watched instructional videos, and participated in quizzes as a form of comprehension assessment. The study results indicate that using YouTube and Canva significantly enhances students' participation and learning motivation while reinforcing vocabulary acquisition and comprehension through an interactive approach. Recommendations are provided for the application of these digital media in high school English learning, with suggestions for further research involving long-term impacts and variations in teaching methods across different educational contexts.

The increasing consumption of short-form video content, such as TikTok, Instagram Reels, and YouTube Shorts, has raised concerns regarding its impact on cognitive functions, particularly short-term memory. This study aimed to examine the effect of short duration video exposure on short-term memory performance among students at Yayasan Irtiqo Kebajikan. An experimental method with a two-group design was employed, consisting of an experimental group that watched short duration videos for 180 seconds and a control group that received no video exposure prior to the memory test. The participants were 40 students selected through random sampling. Short-term memory was measured using the ME Test, a subtest of the Intelligenz Struktur Test (IST), which assesses the ability to recall a series of words. The results of statistical analysis indicated a significant difference between the experimental and control groups (p < 0.05), with the experimental group demonstrating lower short-term memory scores. These findings suggest that exposure to short-form video content may negatively affect individuals ability to store and process information in short-term memory, highlighting the importance of managing digital media consumption among children and adolescents.

Da'wah, as explained in the Qur'an, is an effort to invite individuals or groups, as well as the wider community, to embrace and apply Islamic teachings in daily life. This process is carried out in a sustainable and gradual manner, with the aim of internalizing, transmitting, and transforming the messages of Islamic teachings. This da'wah aims to direct humanity to goodness (al-khair), encourage good deeds (al-ma'ruf), and prevent bad actions (mungkar), so that they can achieve happiness in this world and the hereafter. The data used in this study were obtained through the author's observation of the YouTube account Noice (Different But Together). This article focuses on the implementation of da'wah activities on YouTube, as well as the oral and visual expressions used in these activities. The main methods applied by Habib Husein Jafar al-Hadar in his da'wah include emphasizing the themes of love, peace, and tolerance, using language that appeals to the younger generation, collaborating with popular YouTubers among young people, and delivering easy-to-understand da'wah material. Based on these findings, this article concludes that Habib Husein Jafar al-Hadar's da'wah activities have succeeded in attracting the attention of the current generation who often access YouTube, thus increasing the chances of da'wah collaboration to be well received.

Corruption is a global issue that significantly impacts social, economic, and political aspects, particularly in developing countries like Indonesia. It undermines public trust in government institutions and contributes to social injustice, slowing economic growth and hindering overall welfare. This paper focuses on preventing corruption among the younger generation, highlighting key measures such as anti-corruption education in schools, the effective use of social media campaigns, and necessary reforms in law enforcement. By instilling values of integrity and responsibility early on, educational institutions can help shape future leaders who are prepared to combat corruption. Additionally, the effective use of social media platforms like Instagram, TikTok, and YouTube can engage the younger generation through creative and interactive content, fostering awareness and encouraging active participation in anti-corruption efforts. Reforming law enforcement to impose stricter penalties on corrupt individuals and providing protection for whistleblowers are crucial to creating a deterrent effect. Ultimately, a comprehensive approach involving education, technology, and legal reform can empower the younger generation to promote transparency and integrity, contributing to a corruption-free society and a stronger foundation for the nation’s future

YouTube is an internet-based social media that focuses on video content. Through account creation, users can get an audience that has a YouTube account and upload videos from different categories, which shows how a YouTube account is packaged in social media. This research is to find out how the process of positive comments and Devina Hermawan's YouTube content is carried out. from this second study is to find out negative comments on Devina Hermawan's YouTube content. The data in this study were analyzed using Social Reception which interpreted observations, interviews, and documentation. The results of this study show that there is an impact of comments which include positive and negative comment categories.

This study examines how PKBM Kedondong's Package C Equality Education Program empowers the community. Through the Package C equality education program at PKBM Kedondong, this study seeks to characterize the stages of awareness, knowledge transformation, and enrichment of community empowerment. This study is qualitative in nature. Package C students, package C teachers, and managers served as the research subjects. Observation, interviewing, and documentation research techniques were used to gather data. Data verification (conclusion), data display, and data reduction are the methods employed in data analysis. According to the research findings, there are three stages in the community empowerment process at PKBM Kedondong through the Package C Equality Education Program. The first stage is awareness, which has been well- socialized, as evidenced by the usage of word-of-mouth to disseminate knowledge. Second, the learning activity process that is part of the knowledge transformation stage consists of: Package C managers and tutors handle the planning stage, which includes creating a syllabus and a Learning Implementation Plan (RPP). During the in-person learning implementation stage, modules, e-books, YouTube, and the internet are used as media, and lectures, Q&A sessions, and discussions are the methods employed. At this point, the evaluation stage seeks to gauge the students' performance in the learning process of package C equivalency education. Thirdly, the effectiveness of the enrichment stage's implementation is demonstrated by the students' learning outcomes and the post-program coaching that is offered.

This study aims to analyze the extent of the use of ICT in Islamic religious education learning, what are the obstacles and constraints faced and how the YouTube application contributes as an additional learning resource to the understanding of students. The method used in this study is a qualitative method. This research was conducted at MDTA Ilyas Al-Fath where students in grade 1 were the subjects of this study. The data collection method used observation, interviews and literature studies. The qualitative data analysis was carried out through the approach of data collection, data reduction, data presentation and drawing conclusions. The results of the study showed that the implementation of Information and Communication Technology (ICT), especially infocus, laptops, and the YouTube application in Islamic Religious Education learning at MDTA Ilyas Al-Fath has been effective. This is manifested in the implementation carried out through learning through videos of ablution procedures and prayer movements and readings that are implemented. Furthermore, the teachers directly teach students to do what they have seen to then be practiced in real life. The obstacles or constraints faced include the difficulty of teachers in managing student discipline, uneven knowledge of students and infrastructure conditions that are not yet fully adequate. Meanwhile, external obstacles include parents who are still less attentive and environmental conditions that affect the discipline of students in applying what they have learned. The implementation of ICT using the help of the YouTube application has produced real contributions. This can make it easier for teachers and students. In terms of making it easier for teachers because with the help of ICT, learning can be carried out efficiently so that it is possible to apply theoretically and practically to students.

YouTube Windah Basudara is a YouTube channel that provides entertainment content. This study aims to determine the influence of exposure, effectiveness, and quality of Windah Basudara's YouTube content on fulfilling entertainment needs. This research uses a quantitative approach with a positivist paradigm, where the sample is taken using purposive sampling with a total sample of 400 respondents obtained from calculations using the Slovin formula. The population in this study consists of subscribers of the Windah Basudara YouTube channel. This study employs the Uses and Gratifications theory. Elements of satisfaction include the influence of exposure, effectiveness, quality, and the fulfillment of entertainment needs. The utility is the subscribers of the Windah Basudara YouTube channel. The results of this study indicate that there is an influence of exposure, effectiveness, and quality on the fulfillment of subscribers' entertainment needs. The better the exposure, effectiveness, and quality of the content, the more the entertainment needs are fulfilled. This shows that the results of this study are relevant to the Uses and Gratifications theory, where when an individual obtains satisfaction, a response is formed.

The success of government publications to the public cannot be separated from the role of public relations (public relations). Public relations or better known as PR (Public Relations) has a very large role and is very much needed by leaders. "Publication is very important, because then the public will know what the leaders or regional heads are doing. If there is no publication, it is as if the regional head is not working even though he has worked hard. This study aims to find out the role and function of Public Relations in Publication at the South Sulawesi Provincial Marine and Fisheries Office. This study uses a qualitative method with a qualitative descriptive approach, the data collection technique is through observation, interviews and documentation. while the data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study show that one of the roles of public relations at the South Sulawesi Provincial Marine and Fisheries Office is to make publications about the activities of the South Sulawesi Provincial Marine and Fisheries Office which have an impact on how to create a good image for OPD (Regional Apparatus Organizations). these publication activities are published through social media, print media or electronic media. The social media used include Facebook, Instagram, YouTube, but it is still in personal content, not on the official website of the South Sulawesi Provincial Marine and Fisheries Service. Later, after being thrown to the public, it will be entered into the official website of the South Sulawesi Provincial Marine and Fisheries Service. The function of public relations in the South Sulawesi Provincial Marine and Fisheries Service is how to provide information to the public or community, in other words, how to invite other Regional Apparatus Organizations to popularize news about the South Sulawesi Provincial Marine and Fisheries Service, especially the South Sulawesi Provincial Marine and Fisheries Service.

The phenomenon of code mixing is not only found in society, but also on social media such as YouTube. One of the YouTubers in Indonesia who often uses code mixing is Jerome Polin. Jerome Goes to School is one of the contents in his YouTube video, in that content he uses code mixing to communicate with his interlocutors or his audience. Code mixing has three types, namely, insertion, alternation, and congruent lexicalisation. The purpose of this study is to identify the types of code mixing used in Jerome Polin's utterances. This research uses Muysken's (2000) theory to analyse the types of code mixing. The data source for this research was taken from a video on Jerome's YouTube channel called Nihongo Mantappu. The data comes from Jerome Polin's utterances in YouTube content videos. Researcher investigate two data videos from the youtube channel. The first video is entitled Kaget! Di Kampus Ada Stadium!? Keliling Univ No.1 Taiwan(NTU)| Goes to School. The second video is Akhirnya!! Wasedaboys Ke Cambridge University! Campus Tour Naik Kapal!? | World Trip 6. This research uses descriptive qualitative method, the researcher collected data, made analyzes, and made conclusions. The results of this study found a total of 74 code mixing data. The most common type found is insertion and the least type is alternation. Insertion was found  69 (93.24%) data, alternation 1 (1.35%) data, and congruent lexicalisation 4 (5.41%) data.

The importance of English in Indonesia has grown significantly in recent years. This widespread influence is obvious in various sector of Indonesia seciety, from business to education and media. Digital platforms like YouTube play a significant role in English language learning by exposing young Indonesians to English content and bilingual speakers who switch between Indonesian and English. Consequently, YouTube has become an effective tool for language learning, making English more accessible and engaging for Indonesian audiences. This study aims to analyze the types, functions and factors of code-switching used on the Korean YouTube channel Reomit. The research method involves descriptive qualitative analysis, with data collection centered on five videos from the Korea Reomit YouTube channel, focusing on themes related to meats, soupy foods, and snacks. The analysis reveals that the types of code-switching present on the Korea Reomit channel include inter-sentential, intra-sentential, and tag switching. The functions of code-switching identified in the study include discussing specific topics, emphasizing points, interjections, repetition for clarification, intention for clarification, and expressing group identity. The factors influencing code-switching are identified as participant, topic, status, and solidarity.

This study analyzes teacher talk in the YouTube video "Differentiated Learning on Self-Introduction" from SMAN 1 Pangkalan Susu using the Flanders Interaction Analysis Category (FIAC) system. Teacher talk, which includes both direct and indirect verbal interactions, plays a critical role in fostering an engaging and effective learning environment. The research focuses on identifying patterns of teacher-student interactions that support differentiated learning, a method designed to cater to individual student needs. The results reveal that indirect talk, such as accepting feelings and giving encouragement, accounts for 60.87% of the interactions, while direct talk, like giving instructions and lecturing, constitutes 39.13%. This balance suggests a strong emphasis on student engagement through supportive communication, essential for differentiated learning environments.

Adolescent health, especially reproductive and sexual health, is important for achieving sustainable development. The environment in which adolescents grow up today continues to change rapidly along with the rapid growth of the technology and information sector. With increasing activity on social media platforms such as Instagram, Facebook, Twitter, and YouTube, adolescents are increasingly exposed to information that can trigger risky behavior (Steinberg, 2019). Adolescents' unpreparedness in facing these changes can lead to various negative behaviors. Reproductive health education is very important to be given to children as early as possible so that children avoid various problems and juvenile delinquency that arise due to a lack of understanding of reproductive health (Tedju, 2019). The purpose of this community service activity is to increase adolescent knowledge, especially about reproductive health. The activity was carried out in Pengkadan District, Kapuas Hulu Regency. Educational activities in the form of counseling using poster media. The counseling was attended by 30 people. In community service, the counseling method was used through poster media for adolescents, then assessed using pre-tests and post-tests to determine whether there was an increase in reproductive health knowledge. The results of Community Service showed an increase in reproductive health knowledge in adolescents after being given counseling.

This study aims to analyze digital-based Indonesian language learning strategies in higher education through a systematic review of articles published between 2020 and 2024. Based on a literature search in Google Scholar, 100 relevant articles were found, of which 84 articles met the inclusion criteria. The analysis results show that the technologies used in Indonesian language learning include ICT, Artificial Intelligence (AI), digital learning media, social media platforms (YouTube, TikTok, Instagram), and interactive applications such as Kahoot and quizzes. Popular learning methods include flipped classroom, Problem-Based Learning (PBL), and Project-Based Learning (PJBL), which support the development of 21st-century skills such as critical thinking, creativity, communication, and collaboration. Furthermore, the COVID-19 pandemic accelerated the adoption of digital learning, which significantly influenced Generation Z students' learning methods. However, limited access to the internet in remote areas remains the main challenge in implementing digital learning. Therefore, improving technology infrastructure and providing training for lecturers to optimize the use of technology in learning, as well as policies that support equitable access to digital education across Indonesia, are essential. This study provides insights for the development of digital-based learning strategies in higher education.

This study deals with code-switching and code-mixing found in Nessie Judge YouTube channel. Code switching is about the language that switched from their native language to the other language while they are in the conversation. Code mixing is about the language that mixes in variations because they had competence in the language. The objective of this thesis to find the types of code switching and code mixing used by Nessie Judge YouTube channel when she conveying the story using the English language and Indonesia language. In order to conduct the research, the writer used the qualitative research approach. The data is taken from language of the character in which it contains two languages. It is found that the types of Code-Switching used by Nessie Judge on her YouTube Channel are intra-sentential code-switching,inter-sentential code-switching, and tag switching. From the data, the writer found 19 intra-sentential code-switching, 21 inter-sentential code-switching, and 6 tag-switching by replacing a single word or phrase. Second, it found that the types of code mixing used by Nessie Judge in the YouTube channel are insertion, alternation, and congruent lexicalization. From the data, the writer found 21 insertions, 17 alternations, and 12 congruent lexicalizations.

The use of YouTube Social Media is a new thing in learning Islamic Religious Education at SDI Alexandria Tangerang City. The implementation of YouTube Social Media on the material Aku anak Saleh is expected to be able to make students reflect the attitude of Saleh in their daily activities. This study aims to determine how the implementation of Islamic Religious Education Learning through YouTube Social Media in Class IV SDI Alexandria. This research uses descriptive qualitative methods using data collection techniques in the form of interviews, observations and documentation studies. Data validity checks using triangulation. Data were analyzed through the steps of data collection, data reduction, data presentation and conclusion drawing. Interviews were conducted with an Islamic Religious Education teacher and 5 class IV students. The results of this research are that the implementation of Islamic Religious Education Learning via YouTube Social Media in class IV SDI Alexandria is said to be effective and improves students' ability to understand the material of I'm Saleh's Child in accordance with the research focus.