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This study aims to determine the Influence of Asset Structure, Current Ratio, Firm Size and Sales Growth Relative to the Company's Capital Structure. The research population is a household appliance sub-sector manufacturing company listed on the Indonesia Stock Exchange. Sample selection using Purposive Sampling. The research period is 2019-2023. The data analysis technique used is multiple linear regression processed with IBM programs Statistical Package for Social Science (SPSS) Version 26. The results of the study show that the Asset Structure and Current Ratio have a negative and significant effect on the Capital Structure. Company Size and Sales Growth have no effect on the Capital Structure.

This study aims to test how much influence Product Quality and Brand Equity have on Consumer Purchasing Decisions by Increasing Sales as an Intervening Variable on Scarlet Whitening Skincare Products (Case Study on Students of Putra Indonesia University "YPTK" Padang). The sample in this study amounted to 108 respondents in scarlet whitening skincare customers. This population is 2021 management students of Putra Indonesia University YPTK Padang.The results of this study are (1) There is a positive and significant influence between Product Quality on Sales Increase in Scarlet Whitening Skincare Products. (2) There is a positive and significant influence between Brand Equity on Sales Increase in Scarlet Whitening Skincare Products. (3) There is a positive and significant influence between Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products. (4) There is a negative and insignificant influence between Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products. (5) There is a positive and significant influence between Sales Increase on Purchasing Decisions on Scarlet Whitening Skincare Products. (6) Sales Increase mediates Product Quality on Purchasing Decisions on Scarlet Whitening Skincare Products (7) Sales Increase mediates Brand Equity on Purchasing Decisions on Scarlet Whitening Skincare Products.

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.

The rapid advancement of information and communication technology has transformed and opened business perspectives and operations, particularly in UMKM the photography industry. As the demand for online photography services continues to rise, it is crucial for service providers to develop efficient information systems to manage photo sales effectively. The research titled "Development of the POVSHOT Mobile Application for Online Photo Sales Using Flutter and MySQL" aims to facilitate online photo sales through the implementation of Flutter technology and a MySQL database. The findings indicate that the "POVSHOT" application successfully integrates features such as photo uploading, payment management, and user administration within a user-friendly interface. This study suggests that the use of mobile applications can enhance security in the photo sales process and provide a better experience for users. The implications of this research highlight that photography service providers can leverage mobile technology to expand their market reach and improve customer satisfaction through a more integrated and responsive system.

Pesatnya perkembangan belanja online melalui platform internet telah menyebar ke seluruh dunia khususnya di Indonesia dan telah banyak diketahui oleh masyarakat. Dalam konteks ini, kehadiran toko online atau e-commerce membantu perusahaan untuk menawarkan layanan dan produk yang berbeda, mengkomunikasikan informasi bisnis dan menjaga hubungan antara pemasok dan pelanggan. E-commerce memungkinkan transaksi bisnis diproses lebih efisien. Berbagai penelitian telah mengkonfirmasi bahwa e-commerce  membantu bisnis memperluas jangkauan pasar mereka dengan menawarkan produk dalam skala besar dan menyediakan penyimpanan data dan pelaporan yang dapat diakses dan disimpan melalui platform web. NICESO merupakan perusahaan retail dengan konsep toko modern yang  menawarkan berbagai macam produk antara lain alat tulis, mainan, aksesoris, peralatan rumah tangga, aksesoris handphone,  dan komputer. Tujuan dari pengembangan aplikasi NICESO adalah untuk membuat aplikasi penjualan yang memungkinkan masyarakat mencari dan membeli produk di suatu toko tanpa harus datang langsung ke toko. Aplikasi  juga membantu toko NICESO  menjangkau pelanggan, baik yang berbelanja langsung di toko maupun yang menggunakan aplikasi. Perancangan aplikasi ini dirancang agar mudah dipahami  oleh berbagai kalangan, mulai dari remaja hingga orang tua.

The effect of liquidity, profitability and sales growth on dividend policy (empirical study of pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the 2020-2023 period). Based on the analysis of financial statement information, investors can find out the comparison between the intrinsic value of shares compared to the market price of the shares of the company concerned and on this comparison investors will be able to make decisions to buy or sell the shares concerned. The sample of this study is 12 pharmaceutical companies listed on the Indonesia Stock Exchange in 2020-2023 by taking financial data for 4 (four) years so that it will produce 48 data. Data collection using secondary data in this study is data on profitability, liquidity and sales growth affecting dividend policy in pharmaceutical sub-sector manufacturing industry companies listed on the Indonesia Stock Exchange. Data analysis to see the influence of bound variables and independent variables using multi-variable linear regression equation analysis. Test the hypothesis using the ttest statistical test, with the help of the computer program SPSS V.24.0 For windows with a signification level of 5%. Based on the results of the study: Partially, liquidity has a significant effect on dividend policy. (2) partial profitability has a significant effect on dividend policy. (3) partial profitability has a significant effect on the dividend policy for pharmaceutical companies listed on the Indonesia Stock Exchange in 2020-2023. R square of 0.0766 means Liquidity, Profitability, and Company Growth, giving a joint influence of around 76.6% on Dividend Policy, while the remaining 24.4% is influenced by other variables.

This dedication to the community aims to design an effective integrated marketing strategy to enhance brand awareness and sales of Smoothies Fruits, a small business producing fresh smoothies without added sugar or preservatives. By employing an Integrated Marketing Communication (IMC) approach, this research analyzes market conditions, identifies target audiences, and develops appropriate communication strategies. The results of the social media campaign showed increased reach, impressions, and engagement, successfully attracting new customers. This study provides guidance for small businesses in formulating more focused and effective marketing strategies to improve competitiveness in an increasingly challenging market.

This research aims to analyze the effect of using e-commerce technology on increasing sales in companies that have adopted e-commerce platforms as their sales channels. The research approach used is descriptive research with quantitative analysis, which involves collecting data through direct observation and case studies on 5 companies in Indonesia that actively use e-commerce. The research results show that the application of e-commerce technology has a positive effect on increasing sales volume, operational efficiency and expanding market reach. E-commerce makes it easy for companies to access consumers from various locations, increasing shopping convenience and smooth transaction processes. However, the main challenge found was the issue of consumer trust in the security of online transactions and the protection of personal data. This research concludes that e-commerce technology has great potential to increase company sales, with companies needing to address security issues to improve

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.  

Beverage business competition in the modern era is growing rapidly due to marketing developments and the many beverage and food brands that have become popular in the community. This makes business competition must develop its business to be more attractive. Indonesians not only drink mineral water, but also tea. The popularity of tea, encourages many beverage manufacturers to try to produce new products. Vina's iced tea makes iced tea with a combination of sweetened condensed milk, one of the popular types of tea. This study aims to analyze the effect of tea flavor intensity and ice cube texture on iced tea marketing strategies in Tambak Rejo Village, Waru, Sidoarjo. In the beverage industry, flavor and texture are important factors that influence brand image and product attractiveness in the market. This study uses qualitative and quantitative methods, to find out how consumers respond to the quality of the tea flavor they offer and the freshness of the ice cubes, and how these two factors affect the region. We are investigating how this can help increase sales of iced tea. This study shows that improving the unique taste of tea and the use of ice cubes with optimal texture can improve consumer experience, strengthen brand image, and influence purchasing decisions. Therefore, a strategy to improve product quality by considering aspects of taste and texture is the main key to increasing the competitiveness and sales of ice the village of tambak rejo. This article uses the Praticipatory learning and action (PLA) method or active field learning method is a participatory research method in which consumers and business actors are directly involved in the process of community service activities. In the context of iced tea sales strategies, the PLA method is used to understand how the intensity of tea flavor and texture of ice cubes affect consumer satisfaction and increase sales. 

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

Cireng comes from the Sundanese region with the acronym of aci digoreng "fried tapioca" which is made by frying a mixture of dough made from tapioca flour. Currently, cireng is sold in various flavors and forms, such as chicken, beef, sausage, meatballs, to cheese and teriyaki chicken. Even innovation is not only in taste but also in form, for example cimol, cilung, and others. In this case, the author conducted a study on an UMKM called Cireng Isi Seblak Brother which has more than 30 variants. With the best-selling variants being shredded chicken and tetelan. The purpose of this case study is to maximize the calculation of the maximum profit that should be and that occurs in the field.

Digital technology has created new opportunities in marketing, including live streaming, which enables real-time interaction between businesses and consumers. The research employs a descriptive method with a qualitative approach through in-depth interviews with the owner and manager of Hi.Prima. The findings indicate that live streaming effectively expands market reach, enhances consumer engagement, and drives purchasing decisions. Direct interaction during live streaming sessions allows consumers to obtain detailed product information, contributing to a 25-30% increase in sales. Additionally, consistency in execution and creativity in content presentation are critical factors in the success of this strategy. These findings reveal that live streaming is not only a promotional tool but also a strategy to build long-term relationships with customers. This study provides insights for business practitioners to leverage live streaming as an efficient and effective digital marketing strategy in an increasingly competitive market..

The research aims to determine whether there is an influence of compensation, work environment and work stress on employee performance at PT Mandiri Sumber Kemakmuran Simpang Cilegon Branch. The total population is 40 sales and marketing people at PT Mandiri Sumber Kemakmuran, all of whom were respondents in this research. Data was obtained using a questionnaire distributed to all sales and marketing at PT Mandiri Sumber Kemakmuran Simpang Cilegon Branch. The data analysis technique used in this research is multiple linear regression, which is operated using the SPSS Version 25 program. The result of this research show that there is a significant and positive influence of the compensation variables (X1), work environment  (X2) and work stress (X3) on employee performance (Y).

Diskon merupakan salah satu strategi yang sering digunakan oleh perusahaan untuk meningkatkan penjualan dan memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi pengaruh diskon terhadap keputusan pembelian konsumen di restoran cepat saji McDonald's. Pelaksanaan penelitian ini bukan hanya untuk mengetahui peran Diskon terhadap keputusan pembelian produk McDonald’s namun juga untuk mengetahui peranan Promosi terhadap keputusan pembelian produk McDonald’s. Promosi merupakan salah satu elemen penting dalam bauran pemasaran yang dapat memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi pengaruh promosi terhadap keputusan pembelian konsumen di restoran cepat saji McDonald's. Penelitian ini dilakukan dengan mendapatkan sejumlah 100 responden yang telah mengisi kuisoner secara online yang kemudian akan dianalisis dengan metode kuantitatif agar dapat menghasilkan hasil menyeluruh mengenai peranan dua variabel yaitu Diskon dan Promosi terhadap keputusan pembelian produk McDonald’s.

A good information system is a system that can run according to needs and can provide web-based service facilities. The system for selling goods still uses face-to-face directly in the purchasing process so it is time-consuming. The solution that can be provided by researchers is to design website-based sales applications so that they can be used quickly and easily. The process of making a sales information system uses the SDLC method. The benefit of the SDLC method is the availability of a platform to communicate more effectively and build a good and efficient sales information system. The results of this study, can accelerate the process of selling and buying online easily and quickly.

The goals of this study is to assess the expenses associated with the production of goods at Mr. Lamadi's ronggo chicken noodle umkm located on Jl. Manunggal Amd, Patoman, Pangkemiri, Kec. Tulangan, Sidoarjo Regency. This study employs a descriptive qualitative approach, utilizing samples selected based on primary data. The outcome of this study reveal the production cost of goods on chicken noodles for chicken noodle toppings and pentol amounting to Rp. Rp. 9.500, for the retail price of Rp 14.500 then for chicken feet noodles of Rp. Rp. 8.000 for a retail price of Rp. 12.000 and for original chicken noodles Rp. 7,500 with a retail price of Rp. 11,500. In this analysis, there is a price distinction between the COGS calculation and the selling price of chicken noodles at the market price.

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

This research is motivated by the low number of sales of typical food products in Dua Koto District, which is caused by the lack of promotion and innovation of products. The purpose of this research is to analyse the right strategy to increase product sales in the future. This research uses descriptive qualitative method with data collection techniques through observation, interviews, and SWOT analysis. The results showed that the most effective strategy is the ST strategy, which utilises existing strengths to overcome various threats that arise. This strategy includes increasing promotions, product innovation, and improving service quality to make products more competitive in the market. With the implementation of this strategy, it is expected that managers and sellers of typical food products can be more active in promoting their products, both through social media and direct marketing. In addition, innovations in packaging and product variations also need to be considered in order to attract more consumers. If this strategy is implemented optimally, it is expected that the number of sales of typical food products in Kecamatan Dua Koto will increase significantly in the future.

Understanding the impact of digital technology on Micro, Small and Medium Enterprises (UMKM) in Makassar City is the aim of the research. The descriptive qualitative method used in this research is collecting data through observation, interviews and documentation. Research shows that this has a significant positive impact on the profits of UMKM in Makassar City from Digitalization. On the other hand, one of the factors that hinders UMKM actors in terms of the effectiveness of digitalization is the ability to utilize technological media as an indicator of digital economic performance.