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This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

Technological advances have encouraged innovation in education, including the use of interactive learning media in primary schools aims to enhance student engagement and improve learning outcomes. This study analyzes the impact, challenges, and effectiveness of interactive media through a literature review of relevant scientific journals. The findings reveal that tools such as PowerPoint, educational videos, and Kahoot significantly boost student motivation, facilitate better understanding of concepts, and promote active participation. However, challenges like limited access to technology, teacher preparedness, and varying student competencies must be addressed to maximize the potential of these media in education, among other things, increase interest in learning, facilitate understanding of the material, and encourage active participation of students. They also support independent learning, help students and teachers develop technology skills, and improve information retention, thus creating a more effective, efficient and enjoyable learning experience. However, challenges such as limited access to technology and teachers' lack of skills in operating interactive media are still an obstacle. With good planning and training for educators, interactive learning media can be an innovative solution in creating a more effective, fun and meaningful learning process for students in the digital era

Understanding geometric concepts is an essential part of the mathematics learning process in elementary school. However, many fifth-grade students face challenges in grasping these concepts due to monotonous and less interactive learning media. These difficulties contribute to students' low comprehension of geometric concepts. The purpose of this study is to analyze the contribution of interactive media in strengthening students' understanding of geometric concepts in elementary school. The research employs a qualitative approach, with data collected through observations, interviews with teachers and students, and documentation. The findings reveal that less interactive teaching methods, the lack of concrete learning media, and an unconducive learning environment are the main factors hindering students' understanding. Increasing student participation and facilitating their comprehension of geometric concepts can be achieved by implementing interactive media such as digital simulations, animated videos, and educational games. Thus, interactive media can enhance students' learning motivation and create a more enjoyable learning atmosphere. By integrating interactive media into the mathematics learning process, students are expected to become more actively engaged, focused, and able to understand geometric concepts more effectively.

The rapid transformation of technology affects various aspects of life, including education. In elementary school learning, the use of interactive learning media is an innovative solution to improve student understanding. Conventional learning methods such as lectures often get bored quickly, especially if they rely only on textbooks. Therefore, teachers need to utilize technology to create more interesting and interactive media.One effective medium is interactive PowerPoint (PPT), which combines elements of sound, images, video, text, and animation to improve students' comprehension of the subject matter. It also allows for direct feedback, increases student participation, and accelerates concept understanding. In Pancasila and citizenship as a topic Education (PPKn) in elementary school, the use of interactive media has been proven to be able to increase interest in learning and encourage students' critical thinking. This study examines several studies on media efficacy using the Systematic Literature Review (SLR) technique. Interactive PPT in learning. The The results of the study indicate that the use ofthis media significantly improves students' understanding of PPKn learning. With a more interesting and interactive approach, students are more motivated to learn and able to understand concepts more deeply. Therefore, the integration of digital media in PPKn learning is an innovative solution in enhancing the caliber of education at the elementary school level

In the advancement of information technology and technology in the modern era, it certainly has a considerable impact on various areas of life, including in the spread of religious teachings, one of which is Buddhism. The method of delivering the Dhamma today does not only use traditional approaches such as lectures or Dhammadesana in monasteries or live teachings, but now it can be through digital media such as Youtube, social media, applications, or online videos. This article reviews how technology plays an important role as a tool that can reach more people around the world without being limited by space and time. Through the various uses of these technological developments, the teachings of the Dhamma are presented in a more interesting, interactive, and easily accessible form for all groups, such as audio-visuals, digital books, podcasts, and application-based online classes. In addition, technology also allows for virtual discussion forums, sharing of spiritual experiences, and digital preservation of Buddhist texts. Thus, the use of appropriate technological developments can support the sustainability, development, and spread of the Dhamma so that it remains relevant, sustainable, and beneficial to today's society and future generations.

This research discusses interesting Natural Sciences (IPA) learning strategies for elementary school students in the digital era. With the development of technology, the use of digital media such as animated videos, learning applications, and 3D simulations has become an effective solution in improving students' understanding of science concepts. The research method used is a literature study by analyzing various literature related to the application of technology in science learning. The results of the study show that the integration of digital media can increase students' learning motivation as well as learning effectiveness. However, challenges such as limited infrastructure and teacher readiness are still obstacles in its implementation. Therefore, training for educators and facility support is needed so that the use of digital technology in science learning can run optimally.

This study aims to comprehensively examine the effectiveness of digital learning media in enhancing students' motivation in the subject of Natural and Social Sciences (IPAS) at the elementary school level. Utilizing a qualitative approach based on a literature review, this study analyzes various academic references regarding the use of digital technology in the learning process. The findings indicate that digital media, such as educational videos, interactive simulations, and technology-based applications, significantly contribute to increasing student engagement and learning enthusiasm. The success of digital media in education is supported by several key factors, including active student participation, real-time feedback, and the presentation of materials that are more dynamic, diverse, and responsive to individual student needs. Moreover, digital learning approaches allow for a more flexible, engaging learning process that adapts to students’ learning styles. Thus, based on the conducted analysis, it can be concluded that integrating digital technology into IPAS instruction holds great potential as an innovative pedagogical strategy.    

This study examines the Arabic language learning strategies at MTs Nurul Istifadah Gebangan, focusing on the implementation of audio-visual methods, educational games, and digital learning applications. The research employs a qualitative approach through interviews with the Principal (Sulhan Wahyudi), Vice Principal for Curriculum (Misbahus Sudur), Arabic Language Teacher (Muslihatul Ilfah), and a 10th-grade student (Budianto). The findings reveal that the audio-visual method enhances students’ comprehension and pronunciation through interactive videos, songs, and recorded conversations. Educational games, such as Arabic Scrabble and role-playing, make learning more engaging and boost students' motivation. The use of digital applications like Duolingo Arabic and Nahwu Shorof enables flexible learning both inside and outside the classroom. This study concludes that a combination of technology-based strategies and active interaction can improve students' interest and understanding of the Arabic language. As a recommendation, the school should further develop the use of AI-based media and blended learning methods to enhance learning effectiveness.

This study aims to improve students' ability to read the Qur'an fluently through interactive learning videos in the subject of Al-Qur'an Hadith at MTs Islamiyah. The method used is Classroom Action Research (CAR) with the Kemmis and McTaggart model, which consists of planning, action, observation, and reflection. The research subjects were 30 eighth-grade students. Data were collected through reading ability tests, observations, and interviews, then analyzed descriptively. The results showed a significant improvement in the ability to read the Qur'an fluently. In the pre-cycle, students' learning mastery only reached 50% with an average score of 65. After the implementation of interactive learning videos, mastery increased to 70% with an average score of 75 in the first cycle and 90% with an average score of 85 in the second cycle. This improvement was also seen in students' interest and active participation during the learning process. In conclusion, the use of interactive learning videos is effective in enhancing the ability to read the Qur'an fluently. It is recommended that teachers continue to integrate interactive learning media to improve the quality of learning, especially in the Al-Qur'an Hadith subject.

This study aims to develop an inquiry-based e-module as a teaching material for ecosystem topics for tenth-grade high school students. The e-module is designed to enhance student engagement in learning and foster critical thinking skills. The research method employed is Research and Development (R&D) using Sugiyono’s development model. Validation was conducted by subject matter experts, language experts, and media experts, yielding results of 86%, 93.33%, and 94.54%, respectively, all categorized as highly feasible. Practicality tests by teachers resulted in a score of 93.75%, while student practicality surveys reached 95.4%, indicating that the e-module is highly suitable for learning. The critical thinking skills test showed an overall student score average of 77.25%, classified as high. This e-module offers several advantages, including ease of access, an engaging design, and interactive content incorporating text, images, videos, and exercises. However, challenges in its implementation include limited technological access in some schools. Overall, the inquiry-based e-module is considered effective and ready for use as an alternative teaching material for ecosystem learning in high schools.

The use of digital media in education is increasingly important to support a more interactive and interesting learning process, including in literature learning. This article discusses a community service program that aims to empower teachers in schools to utilize digital media as a means for more effective and enjoyable literature learning. Through training and workshops, teachers are given an understanding and skills in using various digital platforms, such as videos, learning applications, and e-books, to increase students' interest in reading and appreciation of literature. The results of this activity show an increase in teachers' skills in integrating digital media in literature learning as well as an increase in students' enthusiasm in learning literature. Thus, teacher empowerment through the use of digital media is expected to optimize the literature learning process in schools, as well as answer the challenges of education in the digital era.

The ability to read in Arabic is a basic skill that is very important for santri in understanding religious texts. However, many students still experience difficulties in reading Arabic words and sentences due to less interactive learning methods. This study aims to analyze the effectiveness of interactive methods in improving the reading skills of students at Musholla Al-Masykurin. The method used in this research is a qualitative approach with descriptive methods, through observation, interviews, and documentation. The results showed that the application of interactive methods, such as group discussions and the use of audiovisual media, had a positive impact on improving santri reading skills. Group discussions help students understand the text collectively, increase confidence, and improve pronunciation. The use of audiovisual media, especially in the form of songs and learning videos, makes it easier for students to remember words and sentences, and makes learning more fun and interactive. With an increase in the average score of students' reading skills by 23.08%, it can be concluded that the interactive method is effective in improving reading skills of Arabic words and sentences. Therefore, this method is recommended to continue to be applied and developed in order to create a more optimal learning process for students.

This study aims to explore the use of canva digital media in improving achievement and learning skills at the Bintan State Special School (SLB). In the digital era, inclusive education is a priority to provide equal opportunities for students with special needs. Digital media such as interactive learning apps, videos, and other digital aids are used to assist deaf, visually impaired, and students with other special needs in improving their learning abilities. This study uses a descriptive qualitative method, with participatory observation and interviews as data collection techniques. The results of the study show that the use of digital media at SLB Negeri Bintan contributes positively to increasing students' learning motivation and independence. The use of digital aids, such as voice-based applications and interactive videos, makes it easier for students to understand the subject matter, especially those with visual or hearing impairments. Despite challenges such as limited infrastructure and training for teachers, digital media has been shown to significantly improve student academic achievement. This study concludes that digital media has great potential to create a learning environment that is more inclusive, adaptive, and responsive to the needs of students with special needs. Appropriate technology support and increased training for educators will strengthen the implementation of digital media in learning at SLB.  

Health education in early childhood is an important step to establish a healthy lifestyle from a young age. One simple habit that needs to be taught is washing hands properly, especially before eating. This activity was carried out at Wadi Fatimah Kindergarten, Cirebon, to introduce and educate children about the importance of maintaining personal hygiene. The habit of washing hands properly is an effective step in preventing the spread of diseases, such as diarrhea and respiratory infections.This counseling teaches the steps of proper handwashing, such as wetting the hands, rubbing the palms and backs of the hands, cleaning between the fingers, rubbing the nails, cleaning the thumbs, and rinsing the hands thoroughly. To make it more interesting, the methods used include educational games and interactive videos, making it easier for children to understand and remember.The activities are designed to be child-friendly with simple language and interesting illustrations. Children are given the opportunity to practice directly, while parents and teachers are involved so that this habit can be applied at home and school. With this counseling, it is hoped to create a generation that is aware of the importance of hygiene, so that the overall health of the community can improve.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

Counseling is an effective method to increase public knowledge about stunting prevention. This study aims to enhance the understanding of the community, especially pregnant women and health cadres, in Kelurahan Padang Matinggi, Kecamatan Rantau Utara, regarding the importance of stunting prevention. The method used in this activity is interactive counseling, which includes lectures, educational videos, educational games, and role play. A pre-test was conducted before the counseling to measure participants' initial knowledge, and a post-test was administered after the counseling to assess the increase in participants' knowledge. The results showed a significant improvement in participants' knowledge, with the average score increasing from 81.1 in the pre-test to 96.6 in the post-test (p=0.002). This counseling successfully raised community awareness about the importance of balanced nutrition and stunting prevention, as well as encouraged health cadres to be more active in spreading this information within the community. The success of this activity demonstrates that a community-based and participatory approach can be an effective strategy in preventing stunting.

The change from the Industrial Revolution 4.0 era to Society 5.0 has had a significant impact on education, especially through the use of technology in the learning process. The use of electronic modules, which combine text, audio, images, animation, and video, is one of the important innovations that supports 21st century learning with a focus on critical thinking, communication, collaboration, and creativity. This study uses bibliometric analysis to examine the trends and developments of electronic modules in economics learning from 2015 to 2024. The results of the study indicate that electronic modules increase students' independence and critical thinking skills and support more interactive and flexible learning. Bibliometric analysis conducted with VOSviewer identified research trends, topic relevance, and potential for further development. Electronic modules have proven to be an effective tool in digital education, although there are still some limitations in accessibility and interactivity. These findings emphasize the importance of innovation and continuous development of electronic modules in economics education to meet the needs of learning in the digital era.

The learning of Javanese script at SDN Denanyar 1 faces significant challenges, particularly in mastering sandhangan swara. Students struggle to understand the material due to the complexity of Javanese script and the use of traditional teaching methods that are less engaging. Therefore, innovation in teaching methods is needed by implementing a flipped classroom model that utilizes instructional videos. The aim of this study is to examine the implementation of the video-based flipped classroom model and assess its effectiveness in improving the ability to write sandhangan swara in Javanese script among fourth-grade students at SDN Denanyar 1. This research uses a mixed-method approach with a one-group pretest-posttest pre-experimental design. The research stages include observation, interviews, pretest, implementation of the flipped classroom model, and posttest. The study sample consists of 30 fourth-grade students. The results indicate a significant improvement in student learning outcomes, with an average pretest score of 54% and a posttest score of 75%. Additionally, students became more motivated and proactive during the learning process, while teachers successfully created a more innovative learning environment. The conclusion of this study is that the flipped classroom model using instructional videos is effective in enhancing students' ability to write sandhangan swara in Javanese script and makes learning more interactive and enjoyable.

This study explores the reinforcement of monotheism (tauhid) education through interactive digital content for fifth-grade students at SDIT Insan Kamil in the social media era. Using a qualitative case study approach, data were collected via classroom observations, interviews with Islamic education teachers, and analysis of digital learning materials. Findings indicate that interactive digital content, including videos, animations, and educational games, enhanced students' understanding of tauhid, increased engagement, and facilitated self-directed learning beyond school hours. Students demonstrated improved participation in discussions and greater confidence in expressing religious inquiries. However, challenges such as unequal access to technology among students were identified. Recommendations include developing tailored digital content aligned with tauhid principles, providing teacher training in technology integration, and addressing technological disparities through collaborative school-parent efforts. This study highlights the potential of digital tools to make Islamic education more relevant and engaging for digitally immersed students, emphasizing balanced collaboration between technology and teacher guidance.  

Abstract. Pedagogical competence is the main ability that educators must have to manage learning effectively. This research aims to discuss the meaning of pedagogical competence, the application of learning theories, and the role of information and communication technology in Islamic Religious Education (PAI) learning. The research method used is literature analysis and theoretical study. The research results show that pedagogical competence includes the ability to understand student characteristics, design learning, and carry out comprehensive evaluations. The application of learning theories, such as behavioristic, cognitive, constructivist and humanistic, has been proven to support the effectiveness of PAI learning. Behavioristics helps build positive habits, cognitive improves deep understanding, constructivists encourage active participation, and humanistics develops students' potential holistically. Apart from that, the use of information and communication technology, such as e-learning, video conferencing and multimedia, is able to encourage learning that is innovative, interactive and in line with the needs of students in the digital era. Thus, the development of PAI teachers' pedagogical competence needs to continue to be improved through targeted training, optimal use of technology, and strengthening learning strategies to produce learning that is relevant to the needs of the times Abstrak Kompetensi pedagogik adalah kemampuan utama yang harus dimiliki oleh pendidik untuk mengelola pembelajaran secara efektif. Penelitian ini bertujuan membahas pengertian kompetensi pedagogik, penerapan teori belajar, serta peran teknologi informasi dan komunikasi dalam pembelajaran Pendidikan Agama Islam (PAI). Metode penelitian yang digunakan adalah analisis literatur dan kajian teoritis. Hasil penelitian menunjukkan bahwa kompetensi pedagogik mencakup kemampuan memahami karakteristik peserta didik, merancang pembelajaran, serta melakukan evaluasi secara komprehensif. Penerapan teori belajar, seperti behavioristik, kognitif, konstruktivistik, dan humanistik, terbukti mendukung efektivitas pembelajaran PAI. Behavioristik membantu membangun kebiasaan positif, kognitif meningkatkan pemahaman mendalam, konstruktivistik mendorong partisipasi aktif, dan humanistik mengembangkan potensi siswa secara holistik. Selain itu, pemanfaatan teknologi informasi dan komunikasi, seperti e-learning, video konferensi, dan multimedia, mampu mendorong pembelajaran yang inovatif, interaktif, dan sesuai dengan kebutuhan peserta didik di era digital. Dengan demikian, pengembangan kompetensi pedagogik guru PAI perlu terus ditingkatkan melalui pelatihan yang terarah, penggunaan teknologi secara optimal, dan penguatan strategi pembelajaran untuk menghasilkan pembelajaran yang relevan dengan kebutuhan zaman.