Publication Search

Training on the use of Zenodo as a personal repository for lecturers is a strategic initiative to increase the productivity and visibility of scientific works. Zenodo offers an open-source platform that enables publication management with features such as DOI and structured metadata, which are essential to support global citations and recognition. However, many lecturers do not understand the importance of using these private repositories, especially regarding the role of DOIs and metadata in strengthening their academic impact. For this reason, this training is designed with a comprehensive method, starting with the creation of training modules, publication in the academic community, and online implementation via Zoom. A hands-on lab approach  is used to ensure participants understand and practice Zenodo management firsthand. The results of the training held in July 2024 showed a very high level of satisfaction, with 90% of participants feeling very satisfied and the rest satisfied. Participants came from various regions in Indonesia, including lecturers, library staff, and LPPM staff, who were interested in using Zenodo for institutional needs. The discussion revealed that most lecturers still have a minimal understanding of the importance of DOI and metadata, as well as how personal repositories can support the management of academic positions. This training provides new awareness of the importance of managing scientific works that are integrated with digital technology. In conclusion, Zenodo training has a positive impact on building technical and strategic understanding of lecturers, although further training is still needed to delve into metadata management and Zenodo optimization at the institutional level. With the right approach, this training not only improves individual competence, but also strengthens the academic competitiveness of the institution at the global level.

This study examines the role of social media in monitoring and preventing corruption in Indonesia, an issue that has become a primary concern among the public and government. With the increasing number of social media users in the country, these platforms are expected to serve as effective tools in enhancing public participation in overseeing corrupt practices. The research explores various aspects, including how social media enables the community to report corruption cases, share information, and build collective awareness about the impact of corruption. Additionally, this study highlights the challenges faced in utilizing social media, such as unequal access, negative responses from authorities, and the phenomenon of information fragmentation that can hinder constructive dialogue among the public. Through a literature review approach, this research analyzes various relevant sources to provide in-depth insights into the impact and effectiveness of social media in preventing corruption. The findings of this study are expected to offer recommendations for maximizing the potential of social media as a tool to support transparency and public accountability in Indonesia. With a better understanding of the role of social media, it is hoped that both the public and government can collaborate more effectively in the fight against corruption, thereby creating a cleaner and more accountable environment for future generations.    

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

This study aims to analyze the effect of service quality and ease of use on millennial consumer satisfaction on the Tokopedia e-commerce platform. Along with the development of technology, e-commerce has become the main choice for consumers because of its convenience, accessibility, and ease of use. This study uses a quantitative method with a survey approach by distributing online questionnaires to respondents who meet demographic criteria, with a purposive sampling technique. Data analysis was carried out using SPSS, including normality tests, ANOVA, and coefficient analysis to measure the effect of service quality and ease of use on consumer satisfaction. The results of the study show that both variables have a positive and significant effect on consumer satisfaction, so that improving service quality and ease of use is an important strategy in building customer loyalty in the digital era.

The Mandala Bhakti Museum in Semarang plays a vital role as a historical tourism destination that represents the struggles of the Indonesian people. However, one of the main challenges in managing this museum is attracting visitors, especially the younger generation. This study aims to evaluate and implement digital technology and spatial arrangement as strategies to enhance the museum's appeal and marketing. These strategies include the development of virtual tour applications, digitization of museum collections, optimization of social media usage, and redesigning spaces to be more interactive and engaging for visitors. The research employs a qualitative approach with data collected through interviews, observations, and literature reviews. The findings reveal that the utilization of digital technologies such as augmented reality (AR) and various digital platforms significantly boosts the museum's appeal. Additionally, creative spatial design provides visitors with a more immersive and enjoyable experience. Through these strategies, the Mandala Bhakti Museum in Semarang can reach a broader audience, increase visitor numbers, and strengthen its position as a relevant historical tourism destination in the digital era.

This study uses a Qualitative approach by comparing it with a descriptive method through secondary analysis by reviewing various literatures that are in accordance with the topic of discussion taken. This journal article was created with the aim of providing a deeper understanding of Generation Z's investment interests by explaining and presenting them comprehensively.This study reveals that Bibit has succeeded in capturing Generation Z's interest in investing in a simple way and in line with sharia values, without requiring large capital or in-depth financial knowledge. However, this study also highlights limitations, especially regarding the diversity of sharia products and the need for more in-depth training for beginners. The findings show that although Bibit plays an important role as a relevant sharia education and investment platform for Generation Z, there is still room for further development.

The creative industry holds significant potential in providing economic opportunities, especially for children with special needs (CSN), who often face limitations in independently utilizing their skills after graduating from school. A community service program at SLB 1 Payakumbuh aims to empower CSN through training in creative skills, managerial reinforcement, and product marketing. Using a practice-based approach, this training includes crafting production, graphic design, and introducing digital marketing platforms. The results indicate an improvement in technical skills and self-confidence, enabling CSN to produce high-quality products with competitive market value. Nevertheless, challenges remain, particularly in accessing capital, equipment, and business network support. This program also seeks to connect CSN with local communities and business actors to foster collaborations that support the sustainability of their creative enterprises. Through entrepreneurship training, mentorship, and adequate facilities, CSN are expected to contribute independently to the creative economy while inspiring other communities to empower similar potential.

This study examines the effects of TikTok app use on marital fidelity, highlighting the challenges couples face in the digital age. The method used is qualitative research with a literature review approach, which aims to collect and analyze various relevant sources regarding the impact of social media, particularly TikTok, on marital relationships. The results show that the use of TikTok can reduce interaction between couples, exacerbate tensions, and neglect family responsibilities, potentially leading to relationship dissatisfaction and even divorce. TikTok, as an engaging entertainment platform, can exacerbate communication problems in marriage, increase the temptation to have an affair, and negatively affect self and spousal perceptions. In addition, the study also examined the views of the biblical teachings and Canon Law of the Catholic Church on marital fidelity, which emphasize how important it is to maintain commitment in the conjugal bond as part of the Christian vocation. Based on these results, the study provides practical recommendations for couples to maintain marital harmony, including improving open communication, setting firm boundaries in the use of social media, and strengthening relationships based on faith values. The results of this study show that with a thoughtful approach, the use of social media can help couples maintain marital harmony.  

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

Low fiber consumption among university students increases the risk of chronic diseases such as coronary heart disease, and diabetes. Many students prioritize convenient eating habits and are influenced by peer groups, often overlooking the importance of fiber intake in their daily diet. This educational program aims to enhance students' knowledge about the benefits of fiber consumption through interactive audio and visual media. The program applies the Health Belief Model (HBM) theory to design educational content in the form of videos and posters distributed via the social media platform Instagram. Involving 26 student respondents from various faculties at Halu Oleo University, the results showed a significant improvement in students' understanding of the health benefits of fiber, types of fiber-rich foods, and the role of fiber in preventing chronic diseases. Education through engaging media successfully increased students' motivation to improve their dietary habits by incorporating more fiber into their diets.

The analysis of import duty policies on the protection of the local industry sector, especially in the context of cross-border e-commerce, has become very relevant amid the rapid development of digital trade. This study aims to evaluate the impact of import duty policies implemented by the Indonesian government on local industries and Micro, Small and Medium Enterprises (MSMEs). With increasing access to imported goods through e-commerce platforms, the challenges for local products are growing. New policies that regulate the amount of import duties, including the possibility of high tariffs, are expected to suppress the inflow of foreign goods that can harm domestic industries. Through this case study, it is hoped that an effective solution can be found to create a balance between the protection of local industries and ease of access for consumers in the digital era. The findings of this study are expected to provide better policy recommendations to support the growth of the domestic industrial sector.

In this era, many people in Plosokandang Village have not utilized digital technology, even though small businesses play an important role in economic development. One example is Mr. Imin's tofu business. Through a community empowerment program for MSME owners in Plosokandang Village, Tulungagung Regency, entrepreneurs now have more insight into marketing, both offline and through social media such as Facebook. Social media helps them reach a wider range of consumers and meet market demand. The utilization of digital technology allows direct interaction with consumers, obtaining feedback, and adjusting products and marketing strategies. This program is expected to increase the competitiveness of MSMEs in the domestic market while supporting the sustainable strengthening of the community economy. With new skills, MSME owners are expected to be more proactive in facing the challenges of the digital era and support regional economic growth.s

The implementation of collaborative learning strategies in Islamic religious education (PAI) subjects aims to create a learning environment that is innovative, interactive, and relevant to the needs of students in the digital era. The purpose of this research is to determine the implementation of collaborative learning strategies in creating an innovative learning environment in PAI subjects, the challenges in implementing collaborative learning strategies in PAI lessons, and to determine the use of technology in collaborative learning strategies to create innovative learning environments in PAI subjects. . The results of this research show that collaborative learning strategies in Islamic Religious Education (PAI) create an innovative and interactive learning environment. Methods such as discussions, case studies, and collaborative projects help students apply Islamic values ​​in real life. The implementation of collaborative learning strategies in Islamic Religious Education (PAI) faces challenges such as classroom management, curriculum adjustments, evaluation, and individual differences between students. And the use of technology in PAI collaborative learning creates an innovative and interactive learning environment. Bold platforms and visual media increase student engagement, understanding and digital skills, while teachers create dynamic learning. Technology supports more effective and relevant PAI learning.

The workshop "Digital Interpersonal Skills: Technology Meets Empathy," held in the Jagakarsa area, demonstrated success in enhancing participants' digital interpersonal communication abilities. The practical approach employed, along with the relevance of the material to participants' daily needs, facilitated their understanding and application of the skills taught. Additionally, the use of technology, such as social media for promotion and registration, effectively reached the intended audience, namely high school students active on digital platforms. However, challenges remain, particularly in maintaining participants' focus during simulation sessions. This issue is likely linked to the multitasking habits commonly observed among Generation Z. These findings highlight the need for greater emphasis on the importance of concentration in communication, both online and face-to-face.

This study aims to analyze the views of FISIP UPN “Veteran” Jakarta students regarding the “Desak Anies” campaign and its influence on public attitudes and opinions in the context of the 2024 presidential election. The campaign specifically targets young voters through an issue-based dialog approach. The research used mixed methods by combining qualitative and quantitative data obtained from respondents. The survey results showed that 88.5% of students were aware of the campaign, with 83.4% of them supporting the initiative, while 16.6% disagreed. Social media became the main platform for disseminating campaign information, which influenced students' views on the initiative. The campaign was appreciated for being participatory and considered relevant to students' interests and concerns, thus helping to increase their political awareness. This research expands insights into how campaigns targeting young people can influence their political views. Based on the findings, the research recommends that future political campaigns intensify direct engagement with voters through interactive discussion forums. This approach is considered effective in increasing young people's political participation in future elections.

Instant Noodle Consumption Education Among University Students is a program aimed at raising awareness of the dangers of excessive instant noodle consumption and the importance of a balanced diet. A situational analysis using a questionnaire based on the Health Belief Model (HBM) provided foundational information on students' perceptions of instant noodles, serving as the basis for developing educational media. Next, a combination of poster and educational video media was used to encourage students to limit their instant noodle consumption. Educational content was shared through the social media platform Instagram to reach a larger student audience, leveraging this platform's capacity for rapid and widespread information dissemination. The results showed an increase in students' awareness about balanced nutrition and the health impacts of instant noodles. Ongoing education is expected to help foster healthier eating habits among students.

This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always have a significant impact, except on platforms like TikTok that utilise creative and interactive content. This research emphasises the importance of marketing strategies that match the characteristics of the platform and target audience.

This study explores the implementation of the Midtrans payment gateway system on the Bloxstore.id website using the Prototyping method. The main objective is to enhance the website's payment transaction process by integrating an efficient and secure payment gateway. The Prototyping method was chosen for its iterative approach, which allows for continuous feedback and system refinement. This research demonstrates how the integration of Midtrans improves the user experience by streamlining the payment process and offering various payment options. The results indicate significant improvements in transaction speed, security, and user satisfaction. This study’s findings are valuable for e-commerce platforms looking to optimize their payment systems and build customer trust through secure and efficient transaction methods.

The digital era has brought significant changes in the world of education, especially in the implementation of technology-based policies to support the learning process. Technology-based education policies aim to improve the quality of learning through the integration of digital tools such as learning software, e-learning platforms and internet-based applications. In addition, student motivation is an important factor in the successful implementation of this technology. This research discusses the role of technology-based education policies in increasing learning effectiveness and how student motivation influences learning outcomes in the digital era. This study uses qualitative methods with a case study approach in educational institutions at various levels. The research results show that policies that support adequate technological infrastructure, training for teaching staff, and technology-based curriculum development can increase student engagement and achievement. On the other hand, students’ intrinsic and extrinsic motivation is greatly influenced by digital environments that are interactive and support personal learning. Therefore, integration between technology-based education policies and efforts to increase student motivation is the key to educational success in the digital era.