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This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

This study aims to determine the effect of the store atmosphere and taste of consumer repurchase interest in bofet mas nur solo lohong pariaman city, so that this study can run the author distributed questionnaires to 60 consumers who bought and became customers at Mas Nur Solo Lohong. This study used 2 methods, namely descriptive analysis method and st atistic analysis method with the help of SPSS version 23. The descriptive analysis method in this study is a description of the data results that have been obtained by the author, while the statistical analysis method, which is used to conduct multiple linear analysis and test research hypotheses.The results of this study store atmosphere and taste on consumer repurchase interest have a significant effect. Store atmosphere has a regression coefficient value of 0.442 with a count t value of 3.480 > t table of 1.672 and a significant value of 0.0 01 smaller than the level of significant of 0.05, then taste has a regression coefficient value of 0.518 with a value of t count 3.348 > ttable 1.672 and a significant value of 0.0 01 smaller than the level of significant, and simultaneously a calculated F value = 32.255 with sig = 0.000 < 0.05.Store atmosphere and taste have a significant influence on consumer repurchase interest in bofet mas nur solo lohong pariaman city, the result of the coefficient of determination is known that the coefficient of determination is R = 0.729 with an R2 = 0.531, this means 53.1,% repurchase interest Consumers can be explained by variables of store atmosphere and taste while the remaining 46.9% is influenced by other variables that are not included in this study.

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

Corporate Social Responsibility (CSR) has become an essential strategy for building a positive brand image and fostering customer trust. This study compares the role of CSR in enhancing brand image within Indonesian and Kazakhstani markets, focusing on sectors with high consumer visibility. Through a survey of consumers and interviews with CSR managers, the research identifies key CSR activities that resonate with each market's audience. The study concludes that culturally tailored CSR initiatives can significantly enhance brand perception, suggesting that firms should adapt their CSR strategies to align with local values and consumer expectations.

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

Amidst the growing competition in the industry, CV Berkah Jaya Klaten faces challenges in planning the production capacity of cleaning tools to meet market demand. This study aims to provide solutions to production capacity planning issues by applying the Rough Cut Capacity Planning (RCCP) method using the Capacity Planning Using Overall Factors (CPOF) technique and a system simulation approach. The planning process begins with demand forecasting using IBM SPSS Statistics 25 software, which produces the smallest Mean Absolute Percentage Error (MAPE) value using the Simple Seasonal method. These forecasting results are used to determine the Master Production Schedule (MPS). Processing RCCP data with the CPOF method requires MPS data, processing time for each workstation, and historical proportions calculated from standardized processing times. The system simulation of production capacity planning is conducted to model real conditions and evaluate various production scenarios. The simulation results reveal that the required production time capacity each month always exceeds the available time capacity, indicating the need for capacity adjustments to avoid bottlenecks and improve efficiency. With this approach, CV Berkah Jaya Klaten can plan production capacity more efficiently and effectively, ensuring product availability in accordance with customer demand.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

The bank is an official state institution in the financial sector that has the task of withdrawing and disbursing public money. Banks are one type of trusted institution among the surrounding community. Banks that have a non-trivial task make the bank also registered in the law for its security. There are many banks in Indonesia, one of which is BSI. BSI is the only bank that applies sharia principles based on the Koran and hadith. The existence of these principles makes Islamic banks not carelessly choose transactions or cooperation with other parties or customers. Uniquely, Islamic banks also use a profit sharing system as their ratio. Whereas conventional banks use the deposit interest system as their ratio. That is why researchers are interested in conducting research on the difference between the principles of Islamic banks and conventional banks in fundraising products (funding). There are three types of fundraising products in both Islamic and conventional banks, namely checking accounts, savings accounts and time deposit accounts. The difference is that Islamic banks use wadi'ah contracts and mudharabah contracts. This study aims to introduce to all people that Islamic banks have their own uniqueness and characteristics. Therefore, it is necessary to explain the contracts involved in Islamic banking. In this study, researchers used qualitative techniques. There are two data sources: Primary and secondary data sources. The researchers conducted direct interviews with informants based on primary data.

In an increasingly competitive business environment, Customer Relationship Management (CRM) is a strategic key for companies in maintaining customer satisfaction and improving performance. This article aims to investigate the influence of CRM on customer satisfaction and company performance to improve business performance. A qualitative approach is used to explore the complex interactions between Customer Relationship Management, customer satisfaction, and company performance from an in-depth perspective. Meanwhile, the literature study method is used to analyze various theories, models and related research findings. This research aims to evaluate the impact of Customer Relationship Management on customer satisfaction and company performance, providing a better understanding of how effective implementation of Customer Relationship Management can strengthen long-term relationships with customers and improve a company's overall business performance.  

IB Hijrah advance fund is one of the products offered by Bank Muamalat to customers, in this product there is an offer of advance funds specifically for customers who want to perform the Hajj pilgrimage but are still constrained by costs. Not only the existing product offerings, the service system is also an important factor that can affect the success of a company in selling its products. In addition to conducting large-scale promotions, it must also be supported by good service so that the desired results are maximized and effective. Effectiveness is a measure that states how far the target has been achieved and measures the level of success of the predetermined target.

Electronic-Commerce (e-commerce) or electronic commerce is a way to sell and buying goods and services via the internet network Electronic-Commerce (e-commerce) or electronic commerce is a way to sell and purchase goods and services via the internet network. When a customer finds a product they want to purchase, they can add it to their shopping cart and check out using their debit or credit card. Some payment processors even allow to accept payments via cryptocurrency and other alternative payment methods

This study aims to analyze the effect of company image, relationship marketing, and service quality on customer loyalty at Indomaret Semolowaru, Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 respondents. The results showed that corporate image, relationship marketing, and service quality have a positive influence on customer satisfaction. Customer satisfaction then has a positive influence on customer loyalty. The conclusion of this study is that corporate image, relationship marketing, and service quality are important factors that can increase customer loyalty at Indomaret Semolowaru, Surabaya. Indomaret needs to continue to improve service quality, build a positive corporate image, and establish good relationships with customers to increase customer loyalty.

This study investigates the level of customer loyalty in e-commerce in the United States in 2020. Using e-commerce customer data from 2020 available on Kaggle, this research analyzes cohort retention to understand the number of customers from each cohort who continue to make purchases in subsequent months. Additionally, this study evaluates the implementation of data analysis to assess the effectiveness of promotional strategies and their impact on customer loyalty and retention. The results show that retention percentages decline over time, with the number of active customers decreasing after registration. However, some cohorts exhibit better retention performance. For instance, the April cohort saw a significant increase from 18.46% to 29.23%, and the May cohort experienced the highest increase from 14.29% to 30.16%. On the other hand, the January cohort showed the most drastic retention drop from 100% to 10.42% after the first month, with the largest monthly decline from 23.96% in April to 7.29% in May. These findings provide practical guidance for e-commerce companies in developing more effective strategies to improve customer retention. Further analysis is recommended to understand the specific causes of these retention trends and to develop more holistic strategies to support better business decisions and increase long-term profitability.

Customer attrition has become the focus of many businesses today – since the online market space has continued to proffer customers, various choices and alternatives to goods, services, and products for their monies. Businesses must seek to improve value, meet customers' teething demands/needs, enhance their strategies toward customer retention, and better monetize. The study compares the effects of data resampling schemes on predicting customer churn for both Random Forest (RF) and XGBoost ensembles. Data resampling schemes used include: (a) default mode, (b) random-under-sampling RUS, (c) synthetic minority oversampling technique (SMOTE), and (d) SMOTE-edited nearest neighbor (SMOTEEN). Both tree-based ensembles were constructed and trained to assess how well they performed with the chi-square feature selection mode. The result shows that RF achieved F1 0.9898, Accuracy 0.9973, Precision 0.9457, and Recall 0.9698 for the default, RUS, SMOTE, and SMOTEEN resampling, respectively. Xgboost outperformed Random Forest with F1 0.9945, Accuracy 0.9984, Precision 0.9616, and Recall 0.9890 for the default, RUS, SMOTE, and SMOTEEN, respectively. Studies support that the use of SMOTEEN resampling outperforms other schemes; while, it attributed XGBoost enhanced performance to hyper-parameter tuning of its decision trees. Retention strategies of recency-frequency-monetization were used and have been found to curb churn and improve monetization policies that will place business managers ahead of the curve of churning by customers.

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.

Management Information Systems (MIS) are an integral part of modern enterprise operations. This article discusses the application of SIM in improving company efficiency. This research uses a qualitative approach to analyze how SIM can optimize management processes, decision making, and operational control. The results show that effective implementation of SIM can help companies to increase productivity, reduce operational costs, and improve customer satisfaction. In addition, this article also discusses the challenges and barriers that may be faced in SIM implementation as well as strategies to overcome them.

This study aims to analyze the factors that support the increase in online purchasing decisions in the Shopee marketplace. These factors consist of Online Customer Rating, Online Customer Review, Price, and Free Shipping. The population in this study were all Shopee user consumers with an unlimited number. While the sample used was all Shopee user consumers in the Gunungpati area and its surroundings which were calculated using the lemeshow formula and obtained 100 respondents. The results of hypothesis testing state that the four variables (Online Customer Rating, Online Customer Review, Price, and Free Shipping) have an influence on online purchasing decisions in the shopee marketplace both partially and simultaneously. Testing the coefficient of determination produces findings where the variables online customer rating, online customer review, price, free shipping are able to influence online purchasing decisions in the Shopee application by 89.5%. While the remaining 10.5% is influenced by other variables.   Keywords : , , , ,   

Management Information System (MIS) is an important tool for companies to manage information and support business processes. However, there are still many companies that have not utilized SIM optimally to improve customer service. This research uses a qualitative case study method to collect data. This research examines the role of Management Information Systems (MIS) in improving customer service quality, building customer loyalty, and achieving competitive advantage in the digital era. The findings show that SIM plays an important role in improving the five dimensions of customer service quality, namely reliability, responsiveness, assurance, empathy, and form. SIM is also proven to help build customer loyalty through increased satisfaction, trust, and commitment. In addition, SIM can help companies achieve a competitive advantage by increasing customer retention, attracting new customers, and improving the company's image.      

The research conducted examined the influence of independent variables—targeting (X1) and relationship marketing (X2)—on the dependent variable, purchase decision (Y). The findings revealed that both targeting and relationship marketing individually have a positive and significant impact on customer purchase decisions at CV. Putramas Pratama Medan. Additionally, when considered together, targeting and relationship marketing significantly influence customer purchase decisions at the company. Based on these results, it is recommended that CV. Putramas Pratama should expand its target market to increase consumer responsiveness to the company's product offerings. Furthermore, the company should focus on building consumer trust by paying close attention to customer needs and feedback. This dual approach of broadening the target market and enhancing relationship marketing is expected to improve customer purchase decisions significantly.

In the era of globalization, intense competition drives companies to expand their markets, particularly in Indonesia's rapidly growing tourism sector. Batam, as a Free Trade Zone and a potential tourist destination, has experienced a significant increase in international tourists, fostering the growth of the hospitality industry. PT. Trikarya Era Sukses Medan established the Ibis Style Hotel Batam, offering facilities comparable to four-star hotels to attract consumers amid tight competition. This study analyzes the influence of service quality, business facilities, and consumer satisfaction on customer loyalty at the hotel. The population in this study consists of all guests staying at Ibis Style Hotel Batam, totaling 3,689 individuals. Accidental sampling is the technique used for sample collection, and the sample size is 110 individuals. The data collection method employs questionnaires. The study results indicate that: (1) Service quality significantly affects customer loyalty, (2) Business facilities significantly affect customer loyalty, (3) Consumer satisfaction significantly affects customer loyalty, (4) Service quality, business facilities, and consumer satisfaction collectively and significantly affect customer loyalty.