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This study aims to analyze the effectiveness of marketing strategies and services at Sahid Raya Hotel Yogyakarta in improving customer satisfaction and competitiveness in the hospitality industry. The research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings indicate that digital marketing, such as social media and promotions on online platforms, significantly contributed to a 20% increase in occupancy rates within one year. Additionally, high service quality, including responsive service and staff friendliness, directly impacts customer loyalty. The main challenges identified include maintaining service quality amidst rising occupancy and intense competition. The study concludes that a combination of digital marketing strategies and effective service management is key to the hotel's success. Recommendations include strengthening customer loyalty programs, staff training, and continuous innovation to meet the demands of a dynamic market.

The aim of this research is to find out how the role of e-commerce increases opportunities for MSMEs in Indonesia. The method used in this research is a qualitative approach with literature study as the main data source. We carried out the data collection process by searching literature with the keyword "The role of e-commerce in Indonesian MSMEs." on the Google Scholar platform. The results show that e-commerce has made a significant contribution to the MSME players themselves. The role of e-commerce has also increased since the COVID-19 pandemic, which at that time became the main solution for MSMEs to survive amidst the crisis caused by restrictions on physical activity. With e-commerce integrated with social media, MSMEs can still operate and maintain income because they are able to adapt to changes in market behavior. However, this research also identified several main challenges, one of which is the low interest in reading which causes a lack of digital literacy among MSME players. Therefore, technology training, digital infrastructure development, and policies that support the empowerment of MSMEs in the digital era are needed. By conducting this research, of course there is hope that strategic steps can be formulated to maximize the potential of e-commerce, not only in expanding market access on a global scale, but also being able to increase the global competitiveness of MSMEs in a sustainable manner.  

This study was conducted because of the lack of interest in learning the IPS subject of grade IX junior high school which according to the students always makes them sleepy. The low interest in learning students can be seen from the minimal participation in class discussions and the lack of motivation to complete assignments. To overcome this, learning innovation was carried out by utilizing Game Based Learning Quizizz, an interactive quiz platform based on gamification that can increase student motivation. This study aims to test whether the use of Quizizz can increase students' interest in learning in IPS. This Classroom Action Research (CAR) was conducted in two cycles, each consisting of the planning, implementation, observation, and reflection stages, with 31 subjects of grade IX students of SMPN 1 Barru. Data were collected through observation, questionnaires, and interviews, then analyzed descriptively qualitatively and quantitatively. The results showed that the use of Quizizz significantly increased students' interest in learning. In Cycle 1, there was an increase in interest in learning, although some students still had difficulty using the application and many were still not interested and lacked learning. After improvements in Cycle 2, 90% of students became more active and enthusiastic, supported by interview results which showed that students felt more motivated and enjoyed learning through interactive quizzes because they could see their scores directly using the LCD.

Religious moderation is an important concept in Islamic Religious Education (PAI), especially in the digital era that brings challenges such as the spread of extreme ideologies through the internet and the low digital literacy of students. This study aims to analyze the challenges and opportunities of strengthening religious moderation through the PAI curriculum and offer technology-based strategies. The research method uses a qualitative approach with a literature review. Data were obtained from various literatures, such as scientific journals, books, and policy documents, which were analyzed using the content analysis method. The results showed that the main challenges include lack of digital literacy, resistance to change, and limited supporting resources. On the other hand, opportunities include the utilization of digital technologies such as online learning platforms, social media, and technology-based educational content to convey moderation values in an attractive manner. Recommended strategies include the integration of moderation values in the curriculum, strengthening teacher competencies through digital training, and collaboration with various stakeholders. This research makes a novel contribution by integrating the challenges and opportunities of the digital era into the approach of strengthening religious moderation. The findings are expected to serve as a foundation for policymakers in creating a more adaptive and relevant PAI curriculum in the digital era.

This study aims to analyze the trends of digitalization in Arabic language learning, focusing on the TikTok account of the Al-Azhar Arabic Course. In the modern era, the rapid development of digital technology has transformed educational practices, making learning processes more interactive, flexible, and accessible. TikTok, as one of the most popular social media platforms, offers a new approach to delivering educational content through engaging short videos. This research employs a descriptive qualitative method to understand the use of TikTok as a learning medium, including content patterns, user responses, and its effectiveness. Data were collected through content observation, interviews with account managers and users, and documentation of interactions on the platform. The findings indicate that the Al-Azhar Arabic Course TikTok account successfully captures the interest of young audiences with its varied and interactive content. Active interaction between account managers and users also enhances student engagement in the learning process. Despite challenges related to content quality and technological disparities, this study demonstrates that TikTok holds significant potential as an educational tool for introducing Arabic language to a broader audience. The research recommends that account managers continually update their content and evaluate its relevance and quality.  

This research analyzes user satisfaction of the Surabaya Tourist Ticket, which is a digital platform designed to make it easier to purchase tourist tickets in the city of Surabaya which is managed by the Surabaya City DISBUDPORAPAR. This analysis was carried out using the End User Computing Satisfaction model which measures the content, accuracy, format, ease of use, and timeliness of the application. The result of the analysis shows that this application has a positive and significant influence on a user satisfaction in the content, accuracy, ease of use, and timeliness variables, but the format variable has a positive but not significant influence on the user satisfaction. From the result of this analysis, it can be seen that the Surabaya Tourist Ticket has been successful in meeting needs so that users feel satisfied. The implication of this research is to support further development to improve the appearance and maintain performance so that the existence of the Surabaya Tourist Ticket website and tourism in the city of Surabaya increase so that regional income also increases.

This research aims to develop the company website PT. Rantangin Digital Indonesia uses the latest technology, namely Next.js and Tailwind CSS. This website development was carried out to increase visibility and user experience in accessing the services offered by the company. Next.js was chosen as the development framework because of its ability to build fast, scalable and SEO-friendly web applications, while Tailwind CSS was used to speed up the interface design process with a flexible and responsive utility-first approach. The development method used is the Waterfall method, which consists of planning, design, implementation, testing and maintenance stages. The development results show that the website built has succeeded in fulfilling the company's goals of providing a digital platform that is easy to access, responsive on various devices, and has optimal performance. By using Next.js and Tailwind CSS, website development can be done efficiently and effectively, and provide a better user experience. Recommendations for further development include integration with content management systems and analytical features for monitoring website performance.

Pengembangan sistem operasi pada platform terdistribusi, terutama dalam konteks Cloud Computing, memainkan peran penting dalam mengelola sumber daya komputasi secara efisien. Manajemen terdistribusi mengacu pada penggunaan terintegrasi dari berbagai komponen di berbagai lokasi, menghadirkan tantangan yang signifikan dalam mengelola dan memantau sumber daya yang tersebar. Komputasi awan menawarkan solusi infrastruktur fleksibel yang memungkinkan pengguna mengakses sumber daya komputasi tanpa memerlukan manajemen infrastruktur fisik. Penelitian ini bertujuan untuk mengoptimalkan manajemen terdistribusi dalam sistem operasi komputasi awan dengan memanfaatkan algoritma pembelajaran mesin untuk meningkatkan efisiensi alokasi sumber daya dan meningkatkan keamanan data. Pengumpulan data dilakukan melalui metode observasi sistematis dan tinjauan pustaka. Temuan menunjukkan bahwa penerapan algoritme prediktif di lingkungan cloud secara signifikan mengurangi waktu respons dibandingkan dengan metode manual dan memperkuat perlindungan data melalui deteksi intrusi yang ditingkatkan. Selain itu, sistem berbasis pembelajaran mesin memungkinkan skalabilitas yang lebih baik dan adaptasi yang lebih cepat terhadap permintaan sumber daya dinamis tanpa waktu henti sistem. Makalah ini menyumbangkan wawasan berharga dalam mengoptimalkan kinerja komputasi awan melalui manajemen sumber daya terdistribusi yang ditingkatkan.

In the rapid development of social media, the role of influencers in marketing on social media is increasingly important in shaping consumer behavior, including purchasing intentions. The aim of this research is to determine the influence of influencer credibility and brand-influencer suitability on purchase intentions via Electronic Word-of-Mouth (eWOM) as a mediating variable in the context of marketing on social media, especially Instagram. This research uses a quantitative method using primary data obtained through distributing questionnaires to 145 respondents who come from the Jabodetabek area and know about the skincare brand Somethinc and the beauty influencer, Tasya Faraysa, on the Instagram platform. Data analysis was carried out using Structural Equation Modeling (SEM) to evaluate the level of significance and relationship between various variables. The research results show that influencer credibility and brand-influencer fit have a positive influence on eWOM, which in turn influences consumer purchase intentions. The managerial implications of these findings emphasize the importance of considering brand-influencer credibility and suitability in marketing strategies on social media, as well as exploiting the potential of eWOM as a mediator to increase consumer purchase intentions. From the research results obtained, researchers suggest involving a wider sample and a variety of influencers and brands to generalize the findings, as well as deepen understanding of the influence mechanisms of influencers and eWOM on consumer purchase intentions.

This community service program aims to enhance digital literacy and online marketing skills for Micro, Small, and Medium Enterprises (MSMEs) in Bojongkulur Village. The activity focuses on utilizing digital platforms such as GoFood and GrabFood as tools to expand the marketing reach of MSME products. The methods employed include counseling, training, and direct mentoring. The program results indicated an increased understanding of digital platforms among MSMEs and a rise in the number of MSMEs registered as partners. Challenges encountered include the initial lack of digital literacy among some MSMEs and limitations in supporting devices.

This study aims to analyze the influence of social media marketing on students' purchase intention toward the Berrybenka brand. Social media marketing, including visual content, information and promotion, and brand credibility, is considered key in attracting consumer attention, particularly among younger generations. This research adopts a quantitative approach using a survey method, involving 54 active university students in Yogyakarta with active social media accounts and familiarity with Berrybenka. The findings reveal that information and promotion have the most significant impact on purchase intention, followed by visual content and brand credibility. TikTok emerges as the most effective social media platform in increasing consumer engagement through appealing visual content. Additionally, innovative promotional strategies, such as collaborations with influencers, strengthen Berrybenka's appeal among younger consumers. Based on these findings, it is recommended that Berrybenka continuously enhance the quality of visual content, expand promotional campaigns, and utilize electronic word of mouth (e-WOM) to build brand credibility. This study contributes to the development of social media-based marketing strategies to effectively reach younger generations.

Finpay Link, developed by PT Finnet Indonesia, is a unique URL generated by the Finpay Payment Gateway system to facilitate payment transactions via email, SMS, or messaging apps like WhatsApp. Designed to simplify transactions for MSMEs, it aims to contribute significantly to the company’s revenue through increased business transactions. However, since its launch in 2019, Finpay Link has not met the expected revenue targets, prompting the need for new innovations based on the existing product. Given the high adoption of WhatsApp in Indonesia, with 90.9% of social media users active on the platform, this study explores the design and development of a WhatsApp-based application using the design thinking approach. Aimed at MSMEs, this application is intended to drive business transactions and revenue. This qualitative case study employs observation and in-depth interviews for data collection. The study results include the design of new features like payment processing and transaction history tracking. Prototype testing using the System Usability Score (SUS) yielded an 89.5 score, indicating high usability. Positive feedback from users confirmed the value of the payment and transaction tracking innovations. Despite time limitations, this research provides a foundation for future enhancements and can serve as a reference for applying design thinking in business app development.

This research analyzes the satisfaction level of PERISAI agents regarding BPJS Ketenagakerjaan regulations at the Darmo Surabaya Branch Office. The PERISAI program, launched in 2018, represents a strategic innovation in the agency system to expand membership, particularly in the Non-Wage Recipient (BPU) sector. The study employs a qualitative approach with a case study design, involving participatory observation over four months (September-December 2024), in-depth interviews, and documentation analysis. Results indicate that the PERISAI policy transformation since May 2022, particularly the increase in contribution incentives from 7.5% to 15%, has positively impacted agent motivation. The reward system combining financial and non-financial incentives through gathering programs and point systems proves effective in building loyalty. Success in achieving BPU participant acquisition targets is influenced by agents' ability to develop personal approaches and build local community networks. The integration of digital platforms in acquisition processes and performance monitoring enhances operational efficiency. Capacity development programs through cross-generational communication training and social security fund management provide a strong foundation for PERISAI agents' task execution.

This research examines the impact of hybrid work systems, reward systems, and work productivity on employee performance in state-owned companies. Using the systematic literature review (SLR) method, this research analyzed 45 journals published on various academic platforms such as Google Scholar and Publish or Perish. With a qualitative approach and descriptive analysis, this study investigates how the implementation of a hybrid work system that combines work from home and work from office affects employee performance. The research also explores the role of reward systems as a form of reward and motivation, as well as the impact of work productivity in the context of BUMN. The research results show that these three variables have a significant influence on the performance of BUMN employees, with the hybrid work system providing flexibility which has an impact on work balance, the reward system increasing work motivation, and productivity acting as a benchmark for the success of company performance.

The development of competent human resources (HR) is a top priority for improving the quality of life in society. In education, teachers' ability to enhance their skills is key to successful learning. However, many teachers struggle to adapt teaching methods to the demands of the digital era, especially in utilizing Artificial Intelligence (AI) technology. AI offers innovative solutions such as personalized learning and adaptive platforms that enhance the effectiveness of teaching and learning processes. This study examines the implementation of AI-based learning models and teacher training programs in Muhammadiyah schools in Semarang. Using the Training of Trainer (ToT) approach, the program equips teachers with skills such as using adaptive learning tools and AI-based evaluation systems. The study employs a mixed-methods approach involving practical training and result evaluation. The findings reveal improved digital literacy and confidence among teachers in using AI for interactive learning. In conclusion, AI has great potential to transform education, but its success depends on comprehensive, ethical, and sustainable strategies. The ToT program serves as a strategic step to empower teachers to face educational challenges in the digital era.

A good information system is a system that can run according to needs and can provide web-based service facilities. The system for selling goods still uses face-to-face directly in the purchasing process so it is time-consuming. The solution that can be provided by researchers is to design website-based sales applications so that they can be used quickly and easily. The process of making a sales information system uses the SDLC method. The benefit of the SDLC method is the availability of a platform to communicate more effectively and build a good and efficient sales information system. The results of this study, can accelerate the process of selling and buying online easily and quickly.

Traditional SMEs face significant challenges in surviving the digital era, particularly in product marketing. One proposed solution is utilizing TikTok as a digital platform to expand market reach. This community service activity aims to empower a cassava cracker SME through the implementation of TikTok-based digital marketing strategies. The methods used include initial observation, creative content creation training, technical assistance, and performance evaluation of the TikTok account. The results show an increase in product visibility in the digital market, with significant video views and positive audience responses, including increased product demand. These findings highlight the importance of digital innovation in enhancing the competitiveness of traditional SMEs. In conclusion, empowering SMEs through TikTok can be a strategic step to connect local products with a broader market, promoting business sustainability in the digital transformation era.

The purpose of this study is to analyse the impact of MSMEs on economic growth and e-commerce usage of furniture stores in Krapyak Village, Pasuruan City With the help of a quantitative approach, data was collected by distributing questionnaires to furniture entrepreneurs in the village through WhatsApp groups. The survey aimed to measure the impact of using e-commerce platforms on sales growth, market access, and job creation. The findings show that the use of e-commerce has a significant positive impact on sales volume growth. Sales volume that was previously limited to the domestic market can now reach a wider market both domestically and internationally. In addition, e-commerce will also help increase the number of workers in the furniture industry. However, obstacles that need to be overcome include the lack of skills in using digital platforms and the limited internet infrastructure that is not evenly distributed throughout the villages. In conclusion, the utilisation of e-commerce has opened up greater market opportunities, generated new jobs for Krapyak villagers and boosted the village's economic growth.

Social media has changed the way people communicate and share information, opening up great opportunities as well as challenges such as hoaxes and polarization. In Indonesia, these platforms have become important spaces for public discussion, especially in politics. Wise management is needed for social media to support transparency, accountability and democracy. The purpose of this study is to analyze the role of social media in constitutional dispute resolution, identify challenges that arise, and provide recommendations for wise management so that social media can support transparency, accountability, and democratic principles. This research uses a normative method. Social media has a major role in constitutional disputes, both as a tool for information dissemination and a space for public discussion. On the one hand, social media helps transparency, participation, and community mobilization in constitutional issues. However, on the other hand, it also poses challenges such as disinformation, hoaxes, and political polarization that can escalate conflicts. Regulation and supervision are needed to address the misuse of social media without compromising freedom of expression. Digital literacy education is also important to encourage responsible use of social media, so that it can be a tool to support democracy and peaceful dispute resolution. Social media can worsen the political situation through hoaxes and hate speech. Therefore, clear regulations are needed to prevent abuse without reducing freedom of speech. Policy reforms that balance surveillance and freedom of expression are important, with collaboration between the government, platforms and communities to create a safe digital space. Digital literacy also needs to be improved so that people can sort out information and support political stability.

Live streaming on social media has changed the way people share information and entertainment, providing greater convenience and access than conventional broadcasting. However, this change also brings challenges, especially regarding ethics and its impact on young audiences. Content on social media is often poorly monitored, making it easy to find sensational or inappropriate content, such as violence, hoaxes and unethical behavior. This is exacerbated by platform algorithms that prioritize content that triggers emotional reactions to increase popularity. Conventional broadcasting has strict rules to maintain the quality and ethics of content, while live streaming on social media often relies solely on platform policies which are not always effective. As a result, many content creators try to attract attention in extreme ways, which can influence the behavior and mindset of young audiences. This research discusses the differences between conventional broadcasting and live streaming on social media, as well as the importance of the responsibilities of platforms and content creators in maintaining ethics. Apart from that, digital literacy for young audiences is needed so that they can be more critical in choosing content. In conclusion, cooperation between content creators, social media platforms and society is needed to ensure social media becomes a safer and more beneficial place for all.