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The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

This study explores the role of faith-based environmental programs in fostering youth engagement in biodiversity protection. As global biodiversity continues to decline, there is an increasing recognition of the importance of engaging young people in conservation efforts. Faith-based organizations (FBOs) have the potential to play a significant role in this effort, leveraging religious teachings and values to inspire environmental stewardship. The study uses a mixed-methods approach, including surveys, focus group discussions, and case studies, to examine how faith-based programs influence youth involvement in activities such as community gardens, reforestation efforts, and species protection projects. The findings suggest that faith-based programs are effective in nurturing long-term engagement in biodiversity protection by instilling values of responsibility and stewardship. Spiritual motivations, community support, and educational mentorship emerge as key factors contributing to sustained youth participation in conservation initiatives. However, challenges such as limited resources, generational differences in ecological engagement, and the integration of doctrinal teachings with scientific conservation practices are identified. The study concludes that faith-based environmental programs can expand their impact by integrating environmental education into their existing frameworks, fostering partnerships with environmental organizations, and creating inclusive platforms for all youth groups. Further research is needed to explore the long-term impact of faith-based programs on youth engagement and biodiversity protection, and to identify strategies for optimizing these programs for greater effectiveness.  

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

This study explored the perceptions and challenges faced by senior high school students in utilizing web-based platforms for English language learning. Employing a literature review methodology, the study synthesized findings from recent studies to analyze the effectiveness, user experiences, and obstacles associated with digital learning tools in the context of language education. The study highlighted students' positive attitudes towards the accessibility and interactive features of web-based platforms while identifying challenges such as technical difficulties, limited digital literacy, and motivational issues. The review also examined the pedagogical implications of integrating web-based platforms into traditional learning environments, emphasizing the need for teacher training and support mechanisms to maximize learning outcomes. By providing a comprehensive overview of existing research, this study aimed to contribute to the discourse on leveraging technology for language learning in senior high schools and offers insights for future research and policy development.

Representative speech acts are an important aspect in pragmatics that helps understand the application of speech acts, especially in the context of learning videos on digital platforms such as YouTube. This study aims to provide readers, especially students of the Indonesian Language and Literature Education study program, with an understanding of the meaning, various types, and application of representative speech acts contained in the "Pengantar Sastra Indonesia" video on the "Restu Bias Primandhika" YouTube channel. This research sees video not only as a medium of information, but also as a tool that influences the interaction between speakers and listeners. This research uses a pragmatic approach by using a qualitative descriptive method. The data collection technique in this research uses the method of free listening and recording technique, which allows researchers to observe and record speech acts in their original context. The research found 113 representative speeches divided into eight main categories: stating, showing, mentioning, informing, suggesting, explaining, giving examples, and speculating. Of the 113 utterances, there are 16 utterances of stating, 6 utterances of mentioning, 14 utterances of showing, 23 utterances of informing or telling, 17 utterances of suggesting, 18 utterances of explaining, 13 utterances of giving examples, and 6 utterances of speculating. These findings show the various ways speakers use language effectively and persuasively. This study is expected to provide insight for readers regarding representative speech acts and become a reference for further studies in diverse communication contexts.

The As-Sholihin Baturaja Mosque is the center of religious activities and social activities for the congregation in the Ogan Komering Ulu district. However, there are limitations in conveying information, such as mosque activity schedules, information announcements, and other information.  It is a challenge to provide optimal services, especially for mosque administrators. Therefore, training was carried out on creating a website to facilitate digital access to information and increase interaction between mosque administrators and congregation. The methods used include needs analysis, direct practice-based training on website operations, as well as evaluation of results through trial use of the website. This training involves participants from mosque administrators who are trained in managing websites using a simple and user-friendly platform. The results of the service are in the form of a website with the address https://masjid-ashsholihin.my.id. The results of this website show that this training was successful in improving participants' abilities in creating and managing websites independently. The resulting website is able to display important information such as prayer schedules, mosque activities and donations. With a website, congregation members find it easy to access information, thus increasing their involvement in mosque activities.

Canva salah satu platform yang digunakan untuk mendesain, yang dapat digunakan melalui web maupun aplikasi mobil. Canva menyediakan beragam fitur dan template yang mempermudah pengguna untuk membuat desain, seperti desain poster, brosur, kartu ucapan, info grafis dan presentasi dalam waktu singkat. Penelitian ini bertujuan untuk menganalisis usability aplikasi canva dengan fokus untuk memahami pengalaman pengguna, khususnya dari kalangan Siswa Kelas VIIIB di SMPN 3 Karawang Barat. Metode yang digunakan untuk mengumpulkan data yaitu observasi dan kuesioner. Analisa aplikasi menggunakan poin Usability berkaitan dengan learnability, efficiency, memorability, error dan satisfaction untuk mengetahui pengalaman pengguna. Hasil penelitian menunjukkan bahwa 77,5% responden merasakan kemudahan dalam penggunaan aplikasi canva, 65% merasa cepat dalam menggunakan fitur-fiturnya, dan 72,5% mampu mengingat langkah-langkah penggunaannya dengan baik. Namun, masih terdapat kendala pada aspek memorability, di mana 47,5% responden mengalami kesulitan dalam mengenali ikon atau simbol dalam aplikasi. Pada aspek error, 62,5% responden menemukan error saat menggunakan canva, dan hanya 50% yang dapat memperbaikinya dengan mudah. Meskipun demikian, tingkat kepuasan pengguna sangat tinggi, dengan 92,5% responden merasa senang menggunakan canva dan 94,3% menyatakan bahwa canva membantu mereka dalam menyelesaikan tugas sekolah. Dengan demikian, canva memiliki peran penting dalam mendukung kemudahan pembelajaran siswa di SMPN 3 Karawang Barat.

The concept of the face of the other in Emmanuel Levinas’s philosophy remains a relevant and enduring philosophical idea. The presence of the face interrupts the existence of the “I” and simultaneously calls it to ethical action. This moral summons constitutes an inherent ethical responsibility for every individual. In today’s digital era, the internet has formed a virtual space in which the face of the other emerges in new forms, including through digital content. This study examines how the concept of the face of the other is manifested in the content published by Katolikpedia.id across various digital platforms such as its website, Instagram, YouTube, and TikTok. The aim of this research is to explore the extent to which these contents awaken ethical awareness and encourage moral action among followers, readers, and the general public. This study employs a qualitative method, using a combination of literature review and content observation. The findings reveal that the content of Katolikpedia.id, both explicitly and implicitly, communicates an ethical call to society to adopt a moral stance and act responsibly. Thus, digital media becomes a new space for the presence of the face of the other and for ethical encounters in contemporary contexts.

The film The Platform (El Hoyo) tells the story of a vertical prison with a food distribution system that creates social and moral conflict among the prisoners. The creation of this film raises social issues such as injustice, greed and the struggle for survival with a realism approach, which seeks to present life as it is without manipulation. The creation method is based on the ideas of André Bazin, utilizing long takes, deep focus, detailed set design, natural acting and dim lighting to create an authentic atmosphere. This approach produces an immersive cinematic experience, presenting relevant and realistic symbolism for the viewer.

This study examines the increasing number of elderly individuals working in the informal sector and the exploitation risks they face, particularly through social media. According to data from BPS, there has been a rise in active elderly workers, with most employed in the informal sector. Indonesia's Labor Law does not provide specific protections for elderly workers, making them vulnerable to exploitative actions, such as the "online begging" phenomenon on TikTok, which leverages viewers' empathy. This study employs a normative juridical approach to identify legal gaps in labor regulations concerning elderly workers and analyze the impact of inadequate protection. The results indicate that elderly workers on digital platforms require stricter regulations regarding work conditions and rights protection. This study recommends more inclusive policies to ensure the welfare of elderly workers, particularly those in the informal and digital sectors, and emphasizes the need for transparent employment agreements and strict regulation on social media platforms.

This study examines the investment preferences of Generation Z, specifically their inclination toward gold investment. The research is based on secondary data obtained through literature studies focusing on Gen Z's investment behavior. The findings indicate that Gen Z tends to favor gold as an investment option due to several compelling reasons. One of the main motivations is the potential for profit, as gold is considered not only a stable asset but also one that offers promising long-term returns. In addition, gold is perceived as a safe investment amid economic uncertainty. Other influencing factors include: (1) security and stability, (2) ease of access and purchase through digital platforms, (3) long-term investment potential, (4) diversification of investment portfolios, (5) historical value and its role as a symbol of security, (6) easy and flexible transactions, and (7) protection against inflation. These factors highlight the strategic thinking of Gen Z investors who seek both financial security and growth through alternative investment instruments such as gold.

Based on the great development that has included all aspects of life, including financial investment, and with the entry of technology with all its strength in facilitating business, great thought has begun to be given to explaining how technology affects investor behavior when entering the securities market. The research dealt with a digital platform (Trader4) and its impact on attracting investors to invest through it. The results showed that digital platforms have a great impact on investor behavior by providing many services that facilitate work for the investor, which prompted many investors to resort to digital platforms and invest through them and leave traditional markets. This gave indications that digital platforms have changed investor behavior through the attraction factors that they used towards the investor. The research presented a set of recommendations, the most important of which was to work on raising awareness and understanding among investors through the media and publishing on how to choose the right path in building their financial investments and using technology in its forms that help build society financially and investment-wise.

UMKM are crucial to the country's economy and job creation, and in order for them to compete, inventive innovations must be made. Research, creativity, and observation can all help achieve this. Promotion is a means of targeting prospective customers with information about a product to pique their interest. Canva is an online design platform that provides a wide range of tools for creating graphics, infographics, banners, presentations, resumes, posters, brochures, booklets, and much more. One of Canva's numerous benefits is its wide variety of eye-catching designs. This gives UMKM the freedom to select and improve the originality of their marketing material. According to observations, the proprietors have designed the products' packaging and branding, yet they lack the.

The creation of social media profiles for Micro, Small, and Medium Enterprises (MSME) Fresh Milk in Balunganyar Village is an essential strategy for enhancing competitiveness and market reach in the digital era. This MSME relied solely on limited traditional promotion methods; however, by establishing a presence on platforms such as Instagram and Facebook, Fresh Milk has successfully expanded its consumer reach and increased sales. Social media also facilitates direct interaction with customers, thereby enhancing trust and consumer loyalty. Challenges such as limited knowledge of digital marketing strategies and intense competition still need to be addressed. The aim of this research is to improve the social media profile of the fresh milk MSME to attract consumer attention and boost sales. The method used is Asset-Based Community Development (ABCD), focusing on identifying the assets owned by the MSME and empowering the community through training. With guidance from students of UNSURI, the Fresh Milk business owners received training on effective social media management, including branding, content creation, and utilizing customer feedback for product development. In the long term, this program is expected not only to increase sales but also to strengthen brand awareness and inspire other MSME in Balunganyar Village to adopt digital technology in their marketing strategies. The results of the program indicate that social media is a highly effective tool for the development of MSMS today.

In the increasingly developing digital era, social media and digital platforms have become effective tools for disseminating information, including political propaganda. In the context of prolonged war and geopolitical complexity, digital propaganda has become an important tool in shaping public opinion and influencing people's perceptions of the actors involved in the conflict. Using a qualitative approach, this research analyzes social media content, online news, and other digital platforms to identify key themes in the narrative conveyed by the US government and their impact on domestic and international public perceptions. The research results show that the US digital propaganda campaign not only serves to support the country's foreign policy, but also to build a positive image of military intervention and support for opposition groups in Syria. This research found that there was a significant shift in public perception triggered by information spread through social media, where many users were exposed to narratives that tended to support US interests. Thus, this study highlights the importance of understanding the role of digital media in modern conflicts and its implications for foreign policy and social dynamics.

The rapid development of multimedia technology has significantly advanced 3D animation techniques, enabling the production of high-quality visual content across industries such as film, gaming, architecture, and product visualization. Rendering, as the final stage of the 3D production pipeline, plays a crucial role in determining both visual realism and production efficiency. This study compares the performance of three rendering engines—Eevee, Cycles, and Radeon ProRender—by evaluating rendering speed, visual quality, and memory efficiency in Blender. The objective is to provide practical insights for designers and digital content creators in selecting the most suitable rendering engine based on project requirements. In this research, three identical 3D scenes were rendered using each of the three rendering engines under controlled experimental conditions. The comparison was conducted based on several parameters, including rendering time, output file size, shadow accuracy, lighting effects, and overall visual realism. Quantitative measurements were used to evaluate render speed and memory consumption, while qualitative analysis assessed differences in shadow detail, global illumination behavior, reflection accuracy, and material realism. The results indicate that Eevee outperforms the other engines in terms of rendering speed, making it highly suitable for real-time applications and projects requiring fast previews. Cycles produces the highest level of visual realism due to its physically based path-tracing algorithm, although it requires longer rendering time and higher computational resources. Meanwhile, Radeon ProRender demonstrates competitive performance, particularly in shadow quality and lighting effects, offering a balanced alternative between realism and efficiency. Based on the findings, Blender remains a flexible and effective platform. The choice of rendering engine should depend on whether speed, graphic quality, or memory optimization is prioritized.

Social media has become an important part of modern society, including in Indonesia. Its rapid development has a significant influence on various aspects of life, one of which is language. The influence of social media on the development of the Indonesian language is often seen from the emergence of new terms, the use of informal language, and the simplification of sentence structures. Language changes influenced by social media raise concerns about the decline in the ability to speak good and correct Indonesian, especially among the younger generation. This study aims to determine the influence of social media on the development of the Indonesian language among teenagers. The findings include the entry of absorption from foreign languages, especially English. Words such as "selfie", "hashtag", "viral", and "followers" are examples of new vocabulary that originally came from English but are now widely used by Indonesian speakers. The influence of social media on the development of vocabulary in Indonesian can also be seen from the use of abbreviations and acronyms. Due to character limitations on some platforms such as Twitter, users often use abbreviations to express themselves.

The development of information and communication technology has encouraged changes in consumer behavior, especially in online shopping activities through social commerce platforms such as TikTok shop live streaming. So an effective marketing strategy is needed, such as maximizing product visualization and attractive promotional offers to attract consumer attention and increase competitiveness in the digital market. This research aims to analyze the influence of online visual merchandising and flash sales on the impulse buying of TikTok shop live streaming users on the 3Second brand. Design/methodology/approach: The research uses quantitative methods with associative research type with a sample size of 100 respondents selected using a simple random sampling method from the population of followers of the TikTok account @its3second. Instrument quality testing includes validity testing and reliability testing. Data analysis uses descriptive analysis. Meanwhile, for hypothesis testing, multiple linear regression analysis is used. Results: The research results show that the online visual merchandising and flash sale variables have a positive and significant influence on the impulse buying of TikTok shop live streaming users on the 3Second brand with an R-Square value of 0.515. Research limitations/Implications: Research limitations lie in the method of collecting data through online questionnaires which has the potential to be biased and the implications of the research are encouraging increased product displays and flash sale strategies in live streaming marketing to increase interaction and purchases.  

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.