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This study analyzes the influence of transformational leadership style in building a culture of innovation and increasing the involvement of Gen Z employees at PT. Alfamart. The study is based on the fact that Gen Z, born between 1997 and 2012, has unique characteristics that require a different leadership style than previous generations. Transformational leadership is considered to be able to meet the demands of Gen Z who want an innovative and flexible work environment. This study uses a quantitative method with survey data from 50 respondents of PT. Alfamart Se-Cikarang. Data analysis uses descriptive statistics (SmartPLS) to see the relationship and influence between transformational leadership variables, innovation culture, and employee engagement. The results of the study show that transformational leadership has a positive and significant influence on the culture of innovation and employee engagement. The culture of innovation has also been proven to mediate the relationship bet employee.

The implementation of a web-based guest book at PTPN4 aims to enhance visitor management and improve operational efficiency. This system allows for real-time data entry and retrieval, enabling staff to monitor visitor information effectively. By transitioning from a traditional paper-based guest book to a digital solution, PTPN4 seeks to minimize administrative burdens, reduce errors, and streamline the check-in process. Furthermore, the web-based system facilitates better data analysis, helping management make informed decisions about visitor engagement and security protocols. Overall, this initiative is expected to contribute to a more organized and efficient operational environment at PTPN4

This study examines the effectiveness of the experimental method in improving the learning outcomes and learning motivation of third-grade elementary school students in science subjects. The research employed a quasi-experimental design with a pretest-posttest control group design, involving an experimental group taught using the experimental method and a control group taught with conventional methods. Data were collected using tests, questionnaires, and observation sheets. The findings reveal that the experimental method significantly enhances both learning outcomes and motivation compared to conventional methods. Statistical analysis using t-tests showed a significant difference (p < 0.05) between the experimental and control groups in terms of posttest scores and motivation levels. The experimental method proved effective in promoting active student engagement, deeper conceptual understanding, and intrinsic motivation. This method is recommended as a strategy to improve science learning quality in elementary schools.

This study aims to analyze the application of collaborative learning models in the digital era based on a literature review of 15 related journals. Collaborative learning, which involves social interaction between learners and utilization of digital technology, has great potential in improving student engagement, concept understanding, and 21st century skills. The analysis shows that technology-based collaborative learning, such as the use of Learning Management Systems (LMS), online platforms and other collaborative applications, is effective in improving learning quality. However, the implementation of this model also faces challenges related to technology access, digital literacy, and online learning management. In conclusion, collaborative learning model in the digital era can enrich learners' learning experience, provided it is supported by adequate infrastructure and training for educators. Technology-based collaborative learning has the potential to be a solution to create a more inclusive, interactive and competency-based education in the future.

This article discusses the urgency of reconstructing interactive and digital-based educational methodologies as a solution to face the ever-changing developments of the times. By looking at the challenges of stagnant traditional education, such as methodological conservatism and lack of utilization of technology, this article uses the Systematic Literature Review (SLR) method to explore various studies related to the use of digital platforms in education. Through an analysis of digital media such as Kahoot! and Duolingo, it highlights how interactive features can increase student engagement, motivate learning, and strengthen critical thinking. Some solutions to overcome the problems of digital media education include; improving technological infrastructure, digital competency training for teachers, and integrating technology with the curriculum as a whole.

This study explores the effectiveness of StudyTok, a TikTok-based educational initiative, in fostering media literacy among university students. Using a descriptive quantitative approach, data were gathered from 40 students to evaluate the platform's impact on engagement, reading comprehension, writing proficiency, and critical thinking. Results revealed that 85% of participants found StudyTok engaging, with notable improvements in reading comprehension (70%) and critical thinking (75%). However, only 60% reported significant enhancement in writing skills, indicating room for more structured content in this area. The study highlights generational differences in platform navigation, with digital natives adapting seamlessly compared to digital immigrants who faced initial challenges. Guided by Potter’s Media Literacy Theory, this research underscores StudyTok’s potential to bridge digital literacy gaps and recommends its integration into educational curricula to foster inclusive, critical media consumption skills.

Internalization is the process by which individuals adopt, comprehend, and integrate specific values, norms, or concepts into their personality structure, making them an integral part of their consciousness and daily behavior. This process plays a crucial role in shaping individual identity and fostering social cohesion within society. Internalization typically occurs through    various mechanisms, such as formal education, family socialization, social interactions, and personal experiences. This study aims to explore the dynamics of internalization in the contexts of education, culture, and organizations, focusing on factors influencing the success of the internalization process. The findings reveal that effective communication, a supportive environment, and active individual engagement are key elements in achieving successful internalization. These results hold.

The role of teachers in enhancing students' active participation in the learning process, which is considered an important element in the success of teaching and learning activities. This study applies a descriptive qualitative approach and literature review to recognise the various elements that impact on student participation, including internal (psychological and physiological) and external (non-social and social) factors. The article also examines learning strategies such as problem-oriented learning, active learning and project-based learning to enhance student engagement. In addition, methods such as ‘Index Card Match’ and discovery-based learning models are used to increase student participation. The results showed that students' participation contributed significantly to their learning achievement, both through active involvement in discussions and the courage to ask questions. The author suggests the application of creative teaching methods as well as efficient teacher questioning skills to optimise students' participation potential in the classroom.

This study aims to explore the impact of neuromarketing elements such as ambience and sensory marketing, and brand perception on consumer purchase intentions within the Indonesian coffee shop industry. By examining these factors, the research seeks to uncover subconscious drivers that shape consumer behavior and provide actionable insights for coffee shop owners. Utilizing a quantitative approach, data were collected from 194 respondents via purposive sampling, analyzed using regression techniques. Results indicate that ambience, sensory marketing, and brand perception significantly influence purchase intentions, explaining 48% of the variance (R² = 0.480), with brand perception being the most dominant factor (β = 0.525). The findings underscore the importance of creating a positive consumer experience through optimized sensory engagement, inviting atmospheres, and strong brand identity. Managerial implications suggest coffee shop owners should invest in sensory marketing strategies and branding efforts to enhance customer satisfaction, loyalty, and long-term competitiveness in an increasingly saturated market.    

This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement.

Reader response theory offers a dynamic approach to understanding literary interpretation, shifting focus from text-centered analysis to reader engagement. This study investigates reader responses to Diana Wynne Jones's "Howl's Moving Castle" through an analysis of reviews on Goodreads, utilizing Beach's framework of reader-response theory. Employing a qualitative descriptive method, the research collected 60 reader comments, systematically sampling one review per month over the past year. The analysis categorized responses across five dimensions: textual, experiential, psychological, social, and cultural, revealing that experiential responses (33.33%) and textual responses (27.08%) predominated. Additionally, the study examined reader engagement across cognitive (50%), emotional (36.4%), and behavioral (13.6%) dimensions. Findings demonstrate how online reading communities like Goodreads transform literary interpretation from a solitary to a collaborative experience, highlighting the complex ways readers interact with literary texts. By exploring the nuanced responses to "Howl's Moving Castle," this research contributes to our understanding of contemporary reading practices, critical thinking literacy, and the evolving landscape of digital literary engagement.

Artificial Intelligence in STEM education has gained attention because it has the potential to transform the learning and teaching process. The study aims to systematically analyze the application of AI technology in STEM education, focusing on the impact on student engagement, learning outcomes, and teaching methods. The study used the Systematic Literature Review (SLR) method with PRISMA guidance, Articles published in the last ten years, to ensure the selection process on the latest trends. The main findings show that AI-based tools, such as adaptive learning systems, intelligent tutoring systems, and automated assessment platforms, significantly enhance the personalized learning experience and encourage students' critical thinking skills in STEM learning. Challenges such as ethical considerations, data privacy issues, and the digital divide are still issues that need attention. Overall, the study shows that AI has a crucial role in STEM education in the future and recommends a strategic framework to overcome the challenges of AI implementation. The main findings of the article provide a basis for educators, policymakers, and researchers to develop and implement AI-based innovations effectively in STEM education.

This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement

In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase intentions of followers of the @sigerfoodies Instagram account.  Using a quantitative research approach, data were collected through questionnaires, employing a non-probability sampling method with a purposive sampling technique. The sample consisted of 140 respondents. Data analysis, including instrument validity, normality tests, multiple linear regression, and hypothesis testing, was conducted using SPSS 26. The findings indicate that both marketing content and customer engagement of @sigerfoodies significantly and positively affect the purchase intentions of culinary products in Bandar Lampung. To enhance its influence, Sigerfoodies is encouraged to organize giveaways, share engaging culinary facts, and foster interactions with followers to strengthen long-term relationships.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

Excessive caffeine consumption among university students can lead to negative health effects such as sleep disturbances, anxiety, and dependency. To address this issue, a workshop was conducted to introduce infused water as a healthier alternative to caffeinated beverages among students at the Faculty of Public Health, Halu Oleo University. The program aimed to increase awareness about the benefits of infused water in supporting hydration and energy levels naturally, without caffeine's side effects. The workshop utilized three methods: lectures, practical training, and informational leaflets. Lectures provided insights into the adverse effects of excessive caffeine intake and highlighted infused water's benefits, including improved hydration and detoxification. Practical training allowed participants to create infused water using natural ingredients such as lemon and cucumber, fostering hands-on engagement and encouraging immediate application of the knowledge gained. Leaflets were distributed to reinforce the material and served as a take-home guide for participants to share with others. Evaluation of the program showed a significant improvement in students' knowledge about the health risks of caffeine and their interest in adopting infused water as an alternative. Positive feedback indicated that the materials were informative and practical for daily use. Despite challenges such as limited time for practical demonstrations, the workshop successfully achieved its objectives of promoting healthier beverage choices and equipping students with practical skills to support long-term behavior change. This program demonstrates the potential of integrating educational and interactive methods to encourage healthier lifestyle habits, positioning students as agents of change within their communities.

This study investigates the impact of Canva, a digital literacy tool, on enhancing student engagement and academic performance through the lens of Self-Determination Theory by Johnmarshall Reeve (2012). Using qualitative methods, data were collected from student responses via questionnaires. The findings reveal that Canva positively influences the four dimensions of engagement: behavioral, emotional, cognitive, and agentic. Behavioral engagement is supported through its intuitive tools that promote focus and persistence. Emotional engagement is enhanced by evoking positive emotions and reducing stress. Cognitive engagement is fostered by encouraging critical thinking and creativity, while agentic engagement empowers students to take ownership of their learning processes. Despite challenges such as limited free features, students effectively utilized Canva’s resources to overcome these barriers. The study concludes that Canva offers a transformative approach to education, promoting 21st-century skills and bridging traditional learning with digital literacy. Future improvements could expand free templates, collaborative features, and educational resources, further amplifying its benefits in academic settings.

This study investigates the influence of work satisfaction, organizational culture, and communication on employee engagement within private banks in Central Java. The study's population comprised 150 private bank employees in Central Java, categorized as millennials aged 27 to 41, representing the most significant workforce demographic. Utilizing a non-probability sampling strategy through purposive sampling methodology. Data gathering uses a questionnaire method, with each item evaluated using a Likert scale. The study employed the SEM-PLS technique for data analysis, utilizing the SmartPLS 4.1.0.3 tool for data processing. The research findings indicate that communication positively and significantly influences employee engagement and job satisfaction, while organizational culture also positively and significantly affects both employee engagement and job satisfaction. The mediation test revealed that job satisfaction does not mediate substantially the connection between organizational culture and communication about employee engagement in private banks in Central Java.

The aim of this research is to evaluate the effectiveness of learning simulations in the Pancasila Education subject in implementing creative learning strategies for grade 2 students at SD Negeri Cangkiran 01. This research was conducted using a qualitative descriptive approach, where data collection was carried out through observation, interviews and documentation. The research subjects were 2nd grade teachers and 28 students. The research results show that educational simulations are effective in increasing students' understanding of Pancasila values. This also helps students create more interactive and interesting learning strategies. Demonstrated by better critical thinking skills, better understanding of concepts, and increased student engagement in learning. Educational games based on Pancasila values, stories and role plays are one of the creative learning strategies used. This research shows that educational simulation can be an effective learning alternative in instilling Pancasila values in grade 2 elementary school students at SD Negeri Cangkiran 01.