Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign

Olga Wansyan ; Olvi Prihutami Sihombing ; Rita Hartati
Jurnal Ilmuan Bahasa dan Sastra Inggris 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/fonologi.v2i4.1239
Abstract
This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement
Keywords
Campaign speech; public speaking; rhetorical
How to Cite

Olga Wansyan, et al. (2024). Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign. Jurnal Ilmuan Bahasa dan Sastra Inggris, 2(4). https://doi.org/10.61132/fonologi.v2i4.1239

Olga Wansyan; Olvi Prihutami Sihombing; Rita Hartati, "Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign," Jurnal Ilmuan Bahasa dan Sastra Inggris, vol. 2, no. 4, 2024.

Olga Wansyan; Olvi Prihutami Sihombing; Rita Hartati. "Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign." Jurnal Ilmuan Bahasa dan Sastra Inggris, vol. 2, no. 4, 2024.

Olga Wansyan; Olvi Prihutami Sihombing; Rita Hartati. "Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign." Jurnal Ilmuan Bahasa dan Sastra Inggris 2, no. 4 (2024).

Olga Wansyan, et al. (2024) 'Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign', Jurnal Ilmuan Bahasa dan Sastra Inggris, 2(4). doi: 10.61132/fonologi.v2i4.1239.

Olga Wansyan; Olvi Prihutami Sihombing; Rita Hartati. Strategic Communication in Politics : Griffin’s Rhetoric Theory on Bobby Nasution’s Campaign. Jurnal Ilmuan Bahasa dan Sastra Inggris. 2024;2(4).

Artikel Terkait

A Teacher's Writing Habit as Emotional Expression in a Demanding Teaching Routine

Rostina Rostina

Enhancing Vocabulary Retention Through Digital Storytelling on EFL Middle School Learners: A Quasi-Experimental Study in Indonesia

Roudhotul Jannah

Refleksi Kondisi Ekonomi Native American dalam Cerita This is What it Means to Say Phoenix, Arizona Karya Sherman Alexie

Lusi Nuraeni

Integrating YouTube Video Analysis into Pre-Writing Activities to Foster Idea Generation and Coherence in Writing

Farid Rizaldi; Fadhila Fauziah Putri; Rita Hartati

The Analysis of Derivational Morphemes Found in David Googins on Huberman

I Made Aditya Laras; I Komang Sulatra

Analysis Compound Word in Harry Potter and The Philoso-pher’s Stone

Ni Kadek Linda Wati; Ida Ayu Mela Tustiawati
Tren Sitasi Jurnal