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Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.

The purpose of this research will focus on discussing how the implementation of the use of the QuickBooks application used by the EF Sinergy Consultant Surabaya Office in improving the effectiveness of financial management at their clients. Where this application is an application that can assist companies in managing company financial transactions, creating financial reports, and monitoring cash flow more effectively. In addition, this application can also help companies save time and costs incurred in managing their finances. The QuickBooks application is aimed primarily at MSMEs or taxpayers from the middle to lower class. The method used in this research is descriptive qualitative method. Data collection techniques are obtained from direct observation in the field and interviews with one of the relevant sources. Researchers used primary data sources from observations and interviews and used references from journals, the official website of EF Sinergy Consultant Surabaya, and several other supporting websites. The results showed that the implementation of the QuickBooks Application has long been used by EF Sinergy Consultant Tax Surabaya as the right software in providing services to manage client financial reports accurately.

Return is one of the aspects that motivates investors to engage and is also a reward for the investor's courage in bearing the risks of the investment they make. The aim of this research is to determine the effect of Return on Equity, Current Ratio, price earnings ratio, Debt to Equity Ratio and total assets turnover on stock returns in companies included in the LQ-45 index on the Indonesia Stock Exchange in the period 2016-2021. The population in this research are companies on the Indonesian Stock Exchange in the 2016-2021 period. The sampling technique in this research used purposive sampling. Empirical findings prove that NPL ratio factors affect firm value, while other factors namely; Company growth (FG), CAR, Loans (LDR), BOPO, DPK Growth (DG) and profitability partially do not affect the value of the company (Tobin's Q), but affect the value of the company (Tobin's Q) together.

This study aims to examine and analyze the influence of institutional ownership, characteristics of the board of commissioners on risk management disclosures on the existence of a risk management committee (RMC). The population in this study are mining companies and various industries listed on the IDX in 2021, namely 102 companies. The sampling technique uses a purposive sampling method and the results are only 45 companies that are included in the sample criteria. Data analysis technique uses logistic regression. The test results show that institutional ownership and independent commissioners have no effect on the existence of a risk management committee (RMC), while education, experience and disclosure of risk management have an effect on the presence of a risk management committee (RMC). These results indicate that risk management should be carried out by the company to develop a follow-up strategy so that business continuity is maintained under the supervision of the board of commissioners and included in the company's annual report.

The purpose of this study is to examine the reasons why people become victims of internet fraud through the Steam game trading platform and to discuss the modes used by the perpetrators. The three main informants of this research are victims of online fraud through the Steam game trading platform. Apart from that, it also seeks the opinions of experts about this case of online fraud. These results are expected to be able to provide deeper insights into cybercrime cases on the Steam platform and the strategies used by online fraudsters when using the Steam platform. In addition, the results are also expected to raise government awareness to take better measures to combat online fraud in the future. In addition, this research can serve as a basis for creating policies that protect the public from the threat of online fraud.

The problem with this research is that there are some students who have not been able to understand themselves positively, where these students have not been able to recognize their potential and weaknesses and have not been able to accept their physical and psychologiocal conditions well. The aim of this research is to describe the development of students’ positive self understanding and the role of guidance and caunseling teachers in developing students’ positive self understanding. The research method used is descriptive qualitative, which is a research method that describes phenomena or events that have occurred either in the present or the past. Data collection techniques used are interviews, observations and documentation. The frist informant on the study was teacher BK and supporting informant of the study was SMK student N 1 Guguk.  The results of  research continuously lead to students developing positive self understanding for themselves and the development of positive self understanding in students can develop well if the students is able to apply good self understanding to himself. The role of guidance and causeling teachers in developing positive self understanding instudents is by providing guidance, guidance and causeling services on the topic of self understanding as well as providing motivation or support to students in achieving positive self understanding in thenselves. So it can be concluded that the importance the guidance and counseling services provided by guidance and causeling teachers to students in developing positive self understanding, these services are preapared based on the assessments given to students.

This research aims to investigate the close relationship between the level of religiosity and psychological well-being in students of the Islamic Broadcasting Communication Department at the Faculty of Da'wah and Communication at UIN SU.  By adopting a quantitative approach, this research involves active participants in the program and uses proven measurement instruments.  By collecting data using a structured questionnaire, this research analyzes the level of religiosity and psychological well-being of students, and explores the relationship between the two.  The results of statistical analysis show that there is a significant positive relationship between the level of religiosity and psychological well-being in students of the Islamic Broadcasting Communication Department.  These findings support the concept that appreciation of religious values ​​and involvement in religious practices can make a positive contribution to students' psychological well-being.  The practical implication of this research is the need to pay attention to religious aspects in the development of academic programs, as well as providing appropriate psychological support for students who seek a balance between academic demands and religious values.

Confidence is an important element in the development of self-esteem and self-forgiveness. This study aims to reveal the role of K-pop idol Seventeen in the formation of self-esteem and self-forgiveness among young adult female students. This research method is a literature review or library study that involves reading and examining various journals, books, and various other published manuscripts related to the research topic in order to create an article on a particular topic or issue. Research shows that the content on Seventeen's YouTube channel can increase self-confidence and reduce levels of depression in young adult female students. We conclude that the feeling of well-being that occurs after viewing Seventeen's content can increase a person's self-confidence and subsequently foster self-esteem and self-forgiveness in young adult students. This reduces the intensity of depression and self-harm. Even suicidal thoughts can be removed.

The research objectives are (1) To find out the kinds of gender discrimination experienced by Jo March in the Little Women movie, and (2) To analyze how Jo March represents liberal feminism in the little women movie. The writer uses the dynamic structuralism theory by Mukarovsky. In conducting the study, the writer uses library research. The data in this study were taken from quotations such as dialogues, sentences and phrases in the movie script of Little Women as source of data. The results of the study showed that there are kinds of gender discrimination that occur in Little Women movie are discrimination in society, discrimination in education, discrimination in employement, discrimination in politics and depicting liberal feminism by facing the stereotype of women, she rejects the stereotype by proving that she can live well without marrying a rich man.

This study is about the idea of toxic masculinity as reflected in The Power of The Dog by Jane Champion based on the toxic theory of masculinity by Terry A. Kupers. In Kupers' theory, masculinity has toxic characteristics in the form of misogyny, wanton violence, aggression, and dominance. The researcher uses qualitative methods in conducting this research. Researcher focused on written data in the form of scripts from movie related to toxic masculinity. The researcher uses Jan Mukarovsky's dynamic structuralism approach. There is a relationship between toxic masculinity and hegemonic masculinity. There are many toxic masculinity traits that can be found in society. However, researchers limit the properties contained in the movie. The purpose of this study is society has knowledge about the characteristics of toxic masculinity and one factor of toxic masculinity. The results of this research contained 19 data which are characteristics of toxic masculinity and factors that cause toxic masculinity. Researcher found 4 (four) data covering the characteristics of misogyny, 2 (two) data on naughty violence, 6 (six) data on aggression, and 3 (three) data on dominance and 5 (five) factors to motivate toxic masculinity. The conclusion of this research is that the idea of toxic masculinity is not only dangerous for women but also for men. And the factor of the occurrence of toxic masculinity can also be due to trauma from the past.

Abstract. The aim of this research is to describe the forms of inferior and superior attitudes of the main character in the novel 7 Warrior Bapak by Wulan Nuramalia in terms of Alfred Adler's individual psychology regarding how humans move through their natural nature, namely inferior, towards superiority or success. The problem raised is what the inferior and superior attitudes of the main character of the novel are like. This research includes descriptive qualitative research. The data source for this research is the novel 7 Soldiers Mr by Wulan Nuramalia by reading and writing. The method used uses library research. This analysis uses Alfred Adler's individual psychology theory, especially those related to inferior and superior. The results obtained show that there are several forms of inferiority attitudes towards the Yoga character in the novel 7 Soldiers, as well as the success or superiority of the Yoga character in realizing his ideals.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

In the study under study is related to the study of fiction, namely a novel where the novel is a type of fiction genre that is written in writing where it has several elements of imagination and also in writing where it has some elements of imagination and is also related to wishful thinking while literary criticism is an analysis related to the analysis that deals with the examination of elements that have errors so that the critique generally focuses on the author's some of the author's confusion in writing so that the literature criticism is the result of evaluating a piece of literature. This review aims to describe and reveal violence against female characters in Ameylia Falensia's Nobel. This research utilizes the psychoanalysis method, namely to find out how the deviation in the character and what causes it. In this scope, the researcher took a study that focuses on one of the literary works entitled focused on one literary work entitled 00.00 a pair of wounds that ended in grief written by Ameylia Falensia that ends with grief written by Ameylia Falensia. The results of this study found that there were several cases of psychological and psychological violence. Where the victims generally get a sense of trauma and fear that can trigger a person to do activities that are not in accordance with a person's activity is not in accordance with his reasoning so that it always ends with murder.

This research aims to describe the form of inner conflict of the main character Rani in the short story Saat Mas Wants to Marry Again by Nirmala Rustini. The problem in this research is more focused on the form of inner conflict of the main character Rani. The method used in this research is a qualitative descriptive method, using a short story literary work entitled When Mas Wants to Marry Again by Nirmala Rustini as a research source. The data collection technique uses the note-reading method, by reading the entire short story and recording relevant data to be used as a source of research data. From the results of this research, it was found that there were five inner conflicts found in the short story When Mas Wants to Marry Again, namely feelings of sadness, feelings of anger, feelings of fear, feelings of anxiety, and feelings of disappointment.

This research aims to determine the love and affection needs of the character Ningrum in the novel Perempuan Shadow using the humanistic psychological theory of hierarchy of needs by Abraham Maslow. The problem formulation for the novel Perempuan Shadow by Netty Virgiantini is the research object because based on the author's observations, no researcher has analyzed this novel specifically using a literary psychology approach. The method applied in this research is qualitative descriptive analysis. The results of this research are physiological needs, security needs, love and affection needs for the character Ningrum in the novel Perempuan Shadow, but the needs for self-esteem and self-actualization have not been found in the character Ningrum in the novel Perempuan Shadow.

The purpose of this research is to analyze the personality of Alara. The material objects used in the novel entitled "Lara Rasa" by Nureesh Vhalega. By using a literary psychology approach. The analytical method used in this research is a descriptive qualitative method. The data obtained in this research includes all the phenomena in the novel. This phenomenon can be activities, characteristics and relationships, through critical analysis of the novel "Lara Rasa" and further analysis. This finding was obtained due to the concept of Hierarchy of Needs from Maslow. The five needs that form this hierarchy are (1) Physiological Needs, (2) Needs for Security, (3) Needs for love and Existence, (4) Needs for Appreciation, (5) The need for self-actualization. Aims to reveal personality attitudes by understanding the characters in the novel

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

In the study under study is related to the study of fiction, namely a novel where the novel is a type of fiction genre that is written in writing where it has several elements of imagination and also in writing where it has some elements of imagination and is also related to wishful thinking while literary criticism is an analysis related to the analysis that deals with the examination of elements that have errors so that the critique generally focuses on the author's some of the author's confusion in writing so that the literature criticism is the result of evaluating a piece of literature. This review aims to describe and reveal violence against female characters in Ameylia Falensia's Nobel. This research utilizes the psychoanalysis method, namely to find out how the deviation in the character and what causes it. In this scope, the researcher took a study that focuses on one of the literary works entitled focused on one literary work entitled 00.00 a pair of wounds that ended in grief written by Ameylia Falensia that ends with grief written by Ameylia Falensia. The results of this study found that there were several cases of psychological and psychological violence. Where the victims generally get a sense of trauma and fear that can trigger a person to do activities that are not in accordance with a person's activity is not in accordance with his reasoning so that it always ends with murder.

This research aims to describe the form of inner conflict of the main character Rani in the short story Saat Mas Wants to Marry Again by Nirmala Rustini. The problem in this research is more focused on the form of inner conflict of the main character Rani. The method used in this research is a qualitative descriptive method, using a short story literary work entitled When Mas Wants to Marry Again by Nirmala Rustini as a research source. The data collection technique uses the note-reading method, by reading the entire short story and recording relevant data to be used as a source of research data. From the results of this research, it was found that there were five inner conflicts found in the short story When Mas Wants to Marry Again, namely feelings of sadness, feelings of anger, feelings of fear, feelings of anxiety, and feelings of disappointment.

This research aims to determine the love and affection needs of the character Ningrum in the novel Perempuan Shadow using the humanistic psychological theory of hierarchy of needs by Abraham Maslow. The problem formulation for the novel Perempuan Shadow by Netty Virgiantini is the research object because based on the author's observations, no researcher has analyzed this novel specifically using a literary psychology approach. The method applied in this research is qualitative descriptive analysis. The results of this research are physiological needs, security needs, love and affection needs for the character Ningrum in the novel Perempuan Shadow, but the needs for self-esteem and self-actualization have not been found in the character Ningrum in the novel Perempuan Shadow.