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Samchick Sambi is a business in the food and beverage sector that was founded in 2018. Even though this business is still new and amidst a lot of competition with similar products, the Samchick Sambi restaurant has succeeded in achieving high and relatively stable sales. Samchick Sambi always provides innovative products at affordable prices, providing good price perception, and creative marketing through social media platforms. This research aims to determine the influence of product innovation, price perceptions, and social media on consumer purchasing decisions for the Samchick Sambi restaurant. This research uses a quantitative approach with the type of research used, namely associative. The population is consumers who have made purchases at Samchick Sambi. Data analysis used multiple regression with the help of IBM SPSS 25. The research results showed that: (1) product innovation, price perception, and social media had a significant influence on consumer purchasing decisions at Samchick Sambi Restaurant. (2) product innovation has a positive and significant effect on consumer purchasing decisions at the Samchick Sambi Restaurant. (3) price perception has a positive and significant effect on consumer purchasing decisions at Samchik Sambi Restaurant. (4) social media has a positive and significant influence on consumer purchasing decisions at Samchik Sambi Restaurant.

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.

The lack of OCB behavior shown by some nurses, namely, only formal tasks that can be completed optimally without being supported by behaviors that support the creation of extra performance more than expected. The low form of OCB behavior in oneself can be seen from not caring about the work of colleagues, when the work is finished, often complaining about work and hospital policies. This study aims to analyze the effect of leader member exchange on organizational citizenship behavior of nurses at the Stella Maris Hospital. This type of research is a quantitative study using an observational study with a cross sectional study design. The samples in this study were nurses at the inpatient installation of the Stella Maris Hospital in Makassar, totaling 131 respondents. The results showed that there was an effect of leader member exchange on organizational citizenship behavior for nurses. It is recommended to the hospital management to be able to make meetings and hold workshops, by providing support to their subordinates in order to create a good relationship between superiors and subordinates so that it is easier for subordinates to convey innovative ideas and can also hold trainings for employees who can help improve creativity and innovative behavior of employees.

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

This research explores business innovation strategies aimed at improving competitiveness and supporting the growth of creative industry Micro, Small and Medium Enterprises (MSMEs) in the digital era. A qualitative approach, used in this study, focused on knowledge of the challenges faced by creative industry MSMEs, the role of digital technology, and the innovative strategies they implement. The findings of this study underscore the key role of e-commerce, data-driven decision-making, collaboration, and enhanced customer experience on the competitiveness and growth of creative industry MSMEs. In addition, the findings also contribute that the implementation of business innovation strategies can give creative industry MSMEs a competitive advantage through unique products and services and innovative designs. MSMEs can produce a variety of new products and services by utilizing digital technology. This can increase market appeal and enable businesses to adapt to changing consumer trends

The rapidly evolving landscape of cryptanalysis necessitates an urgent and detailed exploration of the high-degree non-linear functions that govern the relationships between plaintext, key, and encrypted text. Historically, the complexity of these functions has posed formidable challenges to cryptanalysis. However, the advent of deep learning, supported by advanced computational resources, has revolutionized the potential for analyzing encrypted data in its raw form. This is a crucial development, given that the core principle of cryptosystem design is to eliminate discernible patterns, thereby necessitating the analysis of unprocessed encrypted data. Despite its critical importance, the integration of machine learning, and specifically deep learning, into cryptanalysis has been relatively unexplored. Deep learning algorithms stand out from traditional machine learning approaches by directly processing raw data, thus eliminating the need for predefined feature selection or extraction. This research underscores the transformative role of neural networks in aiding cryptanalysts in pinpointing vulnerabilities in ciphers by training these networks with data that accentuates inherent weaknesses alongside corresponding encryption keys. Our study represents an investigation into the feasibility and effectiveness of employing machine learning, deep learning, and innovative random optimization techniques in cryptanalysis. Furthermore, it provides a comprehensive overview of the state-of-the-art advancements in this field over the past few years. The findings of this research are not only pivotal for the field of cryptanalysis but also hold significant implications for the broader realm of data security.

In creating a product innovation is needed, in order to differentiate the product from its competitors and what makes the product far superior to other similar products. A company is required to be more innovative in producing a product so that it can attract consumers' interest in buying the product. The method used in this research is descriptive qualitative. This method focuses on problems based on facts carried out by observation, interviews, and studying documents. document. Bogdan and Taylor in Moleong (2010:04) state that qualitative research is "a research procedure that produces descriptive data in the form of written or spoken words from people and observable behavior". This research shows that creativity in developing innovation is very important to continue in the face of competition. The creativity of business actors plays a key role in creating products that are attractive in design. Innovations based on modulation, size, packaging, design and complementary materials implemented by Dezato Brownies have had a positive impact on their sales. This is caused by an increase in the number of market segments. Through product innovation, the use of various innovation sources, and effective marketing strategies, Dezato Brownies has succeeded in adapting to market dynamics and increasing consumer buying interest. Innovations such as modulation, sizing, packaging, design and complementary materials have had a positive impact on their sales by increasing product appeal and meeting evolving consumer needs.  

The purpose of this study is to investigate the impact of degradation on mangrove forest ecosystems and analyze innovative strategies used to maintain the sustainability of these ecosystems. The method used is the literature review method, in which various sources of relevant scientific literature are systematically evaluated. The results of this study show that mangrove forest degradation has serious consequences for coastal ecosystems, including biodiversity loss, increased risk of natural disasters, and decreased water quality. However, various strategies have been developed to address these challenges, including ecosystem restoration, sustainable management, local community participation, and the application of modern technology. A thorough discussion of the findings reveals that the integration of these strategies can provide effective solutions in preserving mangrove forests and strengthening the resilience of coastal ecosystems. The practical implication of this study is the importance of adopting innovative strategies in environmental management, while future research directions include increasing collaboration among stakeholders and developing more advanced technologies to support sustainable mangrove forest conservation.

This study aimed to evaluate the effect of three feeding methods-manual, automatic, and sensor-based-on the growth and feed efficiency of White Snapper (Lates calcarifer). The research was conducted from April to July 2024 in fish farming ponds in North Nias. The research method used was a field experiment with a complete randomized design (CRD) which was analyzed using ANOVA test to compare the significant effects of each feeding method. The results showed that the sensor-based feeding method produced the highest average fish weight growth (3.85 g/day) with the best feed conversion efficiency (FCR) (1.25), significantly superior to the manual and automatic methods (p < 0.05). The sensor-based method proved to be more efficient in meeting fish feed requirements precisely, improving feed efficiency and reducing operational costs. Based on these results, the use of sensor-based technology in the feeding system is recommended as an innovative solution to improve the productivity and sustainability of White Snapper aquaculture.

This study explores the policy dynamics surrounding the implementation of the 21st-century skills-based curriculum, focusing on the perceptions and challenges faced by stakeholders at various educational levels. Through semi-structured interviews with teachers, principals, and policymakers, along with policy document analysis, the research identifies a significant gap between national policy design and its practical implementation at the school level. The study reveals that while the national curriculum emphasizes critical competencies such as critical thinking, creativity, and collaboration, there is a disconnect between these objectives and their classroom application. The main challenges include limited resources, cultural resistance, and lack of support from regional governments. The findings emphasize the need for a more flexible, context-sensitive curriculum that can be adapted to local needs. The study also emphasizes the importance of ongoing professional development and strong leadership to facilitate the adoption of innovative teaching methods. To address these challenges, the study calls for a coordinated approach involving national, regional, and school-level authorities to ensure effective curriculum reform. The research contributes valuable insights into the complexities of curriculum implementation and offers recommendations to improve educational policies and practices aimed at equipping students with the necessary skills for the modern world.

This research aims to examine the application of modern packaging and sales promotion strategies in the dezato brownie business. The method used is a case study with a qualitative approach. data was collected through observation, interviews and analysis of related documents. The research results show that the implementation of packaging and sales promotion strategies has had a positive impact on the development of the dezato brownie business. The use of attractive and functional packaging has succeeded in increasing the attractiveness of the product and expanding the market. Apart from that, creative and effective sales promotions can increase consumer awareness and speed up the purchasing process. The practical implication of this research is the importance of adopting modern strategies in packaging products and implementing innovative sales promotions to increase the competitiveness and growth of culinary businesses.  

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

DAZ Woven Sarong UKM in Gresik is a company which operates in the textile sector in the form of sarong clothing produced using traditional looms which to this day still maintains the quality and cultivates traditional crafts in the form of woven sarongs. The aim of this research is to determine the influence of Green Human Resource Management and Organizational Identification to improve Green Innovative Work Behavior of DAZ Sarong Tenun UKM employees in Gresik. The population of this study is 46 employees of DAZ Woven Sarong UKM in the production department. Sampling in this research the author used a saturated sample where all members of the population were used as research samples. This research is quantitative research to determine the relationship between the independent variable and the dependent variable. The results of this research show that the Green Human Resource Management variable has a significant influence on Organizational Identification, the Green Human Resource Management variable has a significant influence on Green Innovative Work Behavior and the Organizational Identification variable has a significant influence on Green Innovative Work Behavior. And the mediating variable Z can be said to be successful in mediating and being significant between variables X and Y. Based on the results of the t test on the variable , Based on the results of the t test on the variable Based on the results of the t test on the Z-Y variable, it was obtained that the t count was 11.150 which was greater than the t table of 2.016 with a significant value of 0.000 < 0.05, so H0 was rejected and H1 was accepted, which means that the Organizational Identification variable had a positive and significant influence on the Green Innovative Work Behavior variable.

In an era of cultural acceleration and rapid advancements in science and technology, this research evaluates the application of the Problem-Based Learning (PBL) model in Informatics at SMA Negeri 8 Maros, focusing on enhancing student creativity. Employing a quantitative method within the Classroom Action Research framework, this study involves cycles of planning, action, observation, and reflection. Data collected through creativity tests, surveys, and class observations reveal that PBL significantly boosts student creativity. These findings are crucial, considering the critical role of education in preparing future generations for digital era challenges. This study highlights how education, especially in Informatics covering programming, artificial intelligence, and computer networking, can adapt to changing times. By integrating technology and innovative approaches into the learning process, students can enhance creativity and other essential skills needed in the digital age. This research offers valuable insights for educators and policymakers in preparing students for a bright, sustainable future.    

The research proposes an innovative approach to identifying and positioning vehicle number plates using a combination of Maximally Stable Extremal Regions (MSER) and Harris Corner methods. The MSER method is used to detect stable regions on the vehicle number plate image. MSER has the ability to recognize areas that have significant contrast intensity, which often represents the characteristic of the number plate. After identifying the potential regions, the Harris Corner method was applied to determine the characteristic angles. The cross points on the number plate. The combination of these two methods allows for more accurate and reliable identification of the position of the number plate. In this study the author performs optimization by changing the preprocessing part and the part of the MSER method. In the preprosessing the author changes the morphological part of a filter, in the section of the method MSER adds input arguments such as ThresholdDelta, RegionAreaRange, and MaxAreaVariation. The results of this study are 99.27% accuracy, 82.73% precision and 83.14% recall. Previous studies were 98.85%, 67.61% and 79.66% recalls. Based on the results of these values, the study has successfully optimized previous studies.

In developing an independent curriculum in Indonesia, one of them cannot be separated from the role of philosophy of science, which in curriculum development is the spirit or foundation of education which must be evaluated, studied periodically, innovative and dynamic following changing times, such as the philosophical Ki Hajar Dewantara who stated that education is appropriate. the nature of nature and the nature of the times, meaning that education develops according to the times. Of course, all the changes and developments that occur in the educational curriculum cannot be separated from the results of several studies on how the implementation of this independent curriculum can overcome learning loss, the effects of the Covid pandemic plus the global challenges of change from era 4.0 to Society 5.0, which has the impact that today's generation needs. have the ability to think critically, creatively and innovatively. In the independent curriculum, it can be seen that the superiority of its characteristics is that the material is simpler and more in-depth and there is a significant reduction in material. The materials presented are limited to essential material. Reducing material provides an opportunity for students to explore the material more comprehensively. Next is more independence, which means that in an independent curriculum, students are given more freedom to choose the subjects they are interested in according to their interests, talents, potential and aspirations. Meanwhile, teachers can teach according to the stages of student achievement and development. So it is more relevant and interactive. Students are guided to be able to collaborate, work together to form groups to identify problems that are becoming issues to strengthen the profile of Pancasila students, namely faith and devotion to God Almighty and noble character, global diversity, mutual cooperation, independence, critical reasoning and creativity. The essence of this independent curriculum is independent learning. This aims to enable students to explore their respective interests, potential and talents.

Cultural development in Indonesia, driven by science and technology, places education as the key to achieving national goals. Focusing on the practice stage in educational technology provides practical experience at SMA Negeri 8 Maros. Informatics learning involves programming, artificial intelligence, and computer networks. Research at SMA Negeri 8 Maros involved 35 class X.5 students with a focus on Information and Communication Technology (ICT). Strengthening the Teaching Profession (P2K) from 4 September to 30 October 2023, creating innovative learning tools for the integration of office applications. Students are required to master office applications and online communication skills. The Pancasila student profile emphasizes critical thinking skills, independence and creativity. The results of implementing Informatics learning using the PBL model show a positive impact on student motivation, increasing enthusiasm, and building critical thinking skills. Students who apply PBL produce higher grades. Informatics learning classification is important for understanding computational thinking and computer systems. The application of the PBL model has a positive impact making students more creative and independent in creating projects using Microsoft Office.    

Fintech, or financial technology, is one of Indonesia's sectors with the quickest rate of growth.. This growth is driven by the increasing demand for people for fast, easy, and affordable financial services. One of the most popular fintech products is the e-wallet. In creating a successful e-wallet product, It's critical to comprehend user requirements and preferences. Design thinking is a user-centered approach to product development. This method can help product management teams to understand user needs, define the problem they want to solve, and generate innovative and user-centered solutions.

Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)

Information Technology (IT) is the study, design, development and support, especially of software. With increasingly advanced developments, the rapid progress of information technology has presented a new world that allows interaction to take place quickly and instantly, one of which is via the internet. The presence of the internet influences almost all interaction patterns, including interaction patterns between counselors and their clients. The development of this technology provides various conveniences in types of humanitarian services, including the counseling service process. Guidance and counseling services should be directed at how to equip digital generation students with superior characters who utilize information and communication technology, so that they can lead students towards a bright future. The media used in counseling are computers and audio-visual devices. The role of technology can be very useful in supporting the Guidance and Counseling Teacher service process so that it is more effective, efficient, creative, varied and innovative in finding the latest information in the service process. The advantage of using a website in counseling services is that it opens up opportunities for providing counseling services without time limits, because it can be done wherever and whenever needed.