Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi

Elfa Yunita ; Muhammad Alhada Fuadilah Habib
Maslahah : Jurnal Manajemen dan Ekonomi Syariah 📅 2024 Vol 2, No 2 🔗 DOI: 10.59059/maslahah.v2i2.1100
Abstract
Samchick Sambi is a business in the food and beverage sector that was founded in 2018. Even though this business is still new and amidst a lot of competition with similar products, the Samchick Sambi restaurant has succeeded in achieving high and relatively stable sales. Samchick Sambi always provides innovative products at affordable prices, providing good price perception, and creative marketing through social media platforms. This research aims to determine the influence of product innovation, price perceptions, and social media on consumer purchasing decisions for the Samchick Sambi restaurant. This research uses a quantitative approach with the type of research used, namely associative. The population is consumers who have made purchases at Samchick Sambi. Data analysis used multiple regression with the help of IBM SPSS 25. The research results showed that: (1) product innovation, price perception, and social media had a significant influence on consumer purchasing decisions at Samchick Sambi Restaurant. (2) product innovation has a positive and significant effect on consumer purchasing decisions at the Samchick Sambi Restaurant. (3) price perception has a positive and significant effect on consumer purchasing decisions at Samchik Sambi Restaurant. (4) social media has a positive and significant influence on consumer purchasing decisions at Samchik Sambi Restaurant.
Keywords
product innovation; price perception; social media; purchasing decisions
How to Cite

Elfa Yunita & Muhammad Alhada Fuadilah Habib (2024). Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi. Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 2(2). https://doi.org/10.59059/maslahah.v2i2.1100

Elfa Yunita; Muhammad Alhada Fuadilah Habib, "Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi," Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 2, no. 2, 2024.

Elfa Yunita; Muhammad Alhada Fuadilah Habib. "Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi." Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 2, no. 2, 2024.

Elfa Yunita; Muhammad Alhada Fuadilah Habib. "Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi." Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2, no. 2 (2024).

Elfa Yunita & Muhammad Alhada Fuadilah Habib (2024) 'Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi', Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 2(2). doi: 10.59059/maslahah.v2i2.1100.

Elfa Yunita; Muhammad Alhada Fuadilah Habib. Pengaruh Inovasi Produk, Persepsi Harga, dan Media Sosial terhadap Keputusan Pembelian pada Restoran Samchick Sambi. Maslahah : Jurnal Manajemen dan Ekonomi Syariah. 2024;2(2).

Artikel Terkait

Analisis Kualitatif Peran Nilai-Nilai Ekonomi Islam dalam Mendukung Ketahanan Ekonomi Masyarakat di Negara-Negara Muslim pada Era Digital

Siti Ayu Juliyah; Mukhtar Ulum; Saefullah Fattah

Kesenjangan antara Prinsip Bagi Hasil dalam Ekonomi Islam dan Praktik Manajemen Risiko pada Koperasi Syariah: Tinjauan Literatur

Arnelia Putri Pratiwi; Dini Selasi

Strategi Penguatan Ekonomi Syariah pada Era Society 5.0: Transformasi Digital, Fintech Syariah, dan Implementasi Maqashid Syariah

Rini Rizkiyana Ulfa; Dini SelaS

Evaluasi Kepatuhan Syariah pada Akad Musyarakah dalam Pembiayaan Usaha Mikro

Halimah Halimah; Defina Alfiyanti; Serly Amelika Putri; Muhamad faozi alrizki; Falah Alkautsar; Dian Agustin; Viandilan Viandilan; Feby Aristrianti; Afif al khaedar; Mohammad Ridwan; Abu Lubaba

Implementasi Digital Marketing pada Unit Usaha Ritel Koperasi Syariah dalam Meningkatkan Volume Penjualan

Siti Ayu Juliyah; Dini Selasi

Kajian Literatur atas Dinamika Isu Privasi Data dan Kepercayaan pada pengguna E-Commerce di Indonesia

Hotni Pinta Laura Hutabarat; Jonathan Edgarian; Catharina Aprilia Hellyani
Tren Sitasi Jurnal