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This Community Service Activity aims to integrate cultural values ​​such as gamelan and keroncong into film works. In addition, to introduce cultural heritage to the younger generation. Activities include training and film screenings. Activities are carried out together with students, divided into several divisions with implementation stages including pre-implementation, implementation and post-implementation. Evaluation of the activity showed an increase in information or insight of 34 points related to script writing, as well as 15 and 13 points of understanding of material related to camera operation and editing. In this activity, the team also made a company profile video that already has Intellectual Property Rights (IPR) at the Directorate General of Intellectual Property. In the future, there needs to be other art and cultural productions through films. Then from the films that have been produced are promoted or introduced more widely using social media.

The video editing training using the CapCut application at SMA Plus Nurul Mubin aimed to enhance students' digital skills in line with the competency demands of today's creative industry era. The training was conducted through hands-on learning, involving direct practice in various video editing techniques, from basic to advanced levels. Evaluation results showed that participants experienced a significant improvement in video editing skills, although several technical obstacles such as device and application limitations were encountered. In general, the training was considered successful in enhancing creativity, technical abilities, and participants' readiness to produce innovative digital content. These findings support previous studies that emphasize the effectiveness of mobile application-based training in improving the competitiveness of the younger generation in the workforce. Through the optimal use of CapCut, participants are expected to be more adaptive to future developments in digital technology.

This study uses a qualitative method to examine the effectiveness of marketing strategies implemented by Islamic banks in attracting young customers. The background of this research is based on the significant growth of the Islamic banking sector in Indonesia, which has not yet fully optimized the potential of the youth market segment. Data were collected through in-depth interviews with marketing managers and young customers, as well as documentation of the promotional strategies employed. The findings reveal that marketing strategies emphasizing Islamic values, service digitalization, and social media campaigns significantly influence young customers’ interest. However, some challenges were also identified, such as low Islamic financial literacy among the youth and limited product innovation tailored to their needs. This study recommends strengthening Islamic financial education, collaborating with youth communities, and developing technology-based products and services so that Islamic banks can be more competitive in attracting young customers. With a more adaptive and communicative approach, Islamic banks have the potential to become the preferred choice for the younger generation in the future.

The low level of Islamic financial literacy in Indonesia is a serious challenge in realizing a financial system that is inclusive and in accordance with Islamic values. Islamic financial literacy reflects an individual's understanding of financial concepts and products based on sharia principles such as the prohibition of riba, gharar, and maysir, as well as the importance of fairness and social responsibility. This article aims to evaluate strategies to improve Islamic financial literacy by emphasizing on two main approaches: education and public campaigns. The method used is a literature study by reviewing various academic literatures, financial institution reports, as well as practices in other countries that have successfully implemented Islamic financial literacy widely. The results of the study show that formal education such as the integration of Islamic finance materials in the school curriculum, as well as non-formal education in the form of training and counseling, contribute significantly to improving public understanding. On the other hand, public campaigns through social media, educational videos, and collaboration with religious leaders have proven effective in reaching various segments of society, especially the younger generation. This study concludes that improving Islamic financial literacy requires a holistic and synergistic approach between education, campaigns, and regulatory support from the government and financial institutions. Recommendations include thematic curriculum development, training for educators, and sustained digital-based campaigns. The findings of this article are expected to make practical and theoretical contributions to the development of Islamic financial literacy strategies in Indonesia.

In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing and adaptation to modern consumer tastes. The research method used is a qualitative approach with a case study, through direct observation, interviews with business actors, and documentation analysis. The results showed that the market penetration strategy implemented includes product innovation in the form of ready-to-eat packaging, utilization of digital media for promotion, and collaboration with local MSMEs and creative industry players. With the implementation of effective marketing strategies (4P), Saraba can maintain its traditional flavors while reaching new consumers in local and national markets. This research contributes to the development of marketing strategies for traditional products and suggests ways to improve the competitiveness of local products in the international market. This strategy is considered effective in increasing the visibility of Sarabba products among the younger generation and tourists. This research suggests the need for local government support in the form of training, product certification, and market access facilitation to strengthen Sarabba's existence as a competitive local culinary identity in the era of globalization.

A strong entrepreneurial sector plays a crucial role in a country's economic growth. Entrepreneurship not only contributes to creating jobs, but also increases productivity and encourages innovation. Therefore, it is very strategic to foster interest in entrepreneurship, especially among students and the younger generation. There are several factors that influence interest in entrepreneurship among students, one of these factors is business capital and motivation. The aim of this research is to find out whether there is an influence of business capital and motivation on interest in entrepreneurship among students of the Sharia Economics Study Program at Island Sulthan Thaha Saifuddin University, Jambi. The method used in this research is a quantitative method. The research sample consisted of 96 students using a sampling technique, namely Purposive Sampling. The results of this research show that both variables have a positive and significant effect on interest in entrepreneurship among students in the sharia economics study program. Simultaneously, the business capital and motivation variables have a significant influence on the entrepreneurial interest variable. The R Square value is 0.561 or 56.1%, which means that 56.1% of changes in the dependent variable can be explained by the independent variable, while the remaining 43.9% is influenced by other variables not included in this research. The Adjusted R Square value = 0.551 shows that after adjustment, this model still has good abilities in explaining the dependent variable. Apart from that, the R value = 0.749 shows a strong relationship between the independent variable and the dependent variable. The Islamic economic view of entrepreneurship is one of the noble recommendations for humans in working.

The values ​​of Pancasila are starting to fade in the younger generation, namely the rampant brawls that occur between students, then the western way of dressing, attitudes and manners that are far from Indonesian customs and culture. The rampant cases of murder, theft, hoax cases and the worsening use of good and correct Indonesian because the younger generation prefers to use slang and the rampant behavior that deviates from customary values. Therefore, we, the Community Service Activity Implementation Team, want to share the knowledge we have with YPPK Teruna Bakti High School Students regarding the Strengthening of Pancasila Values ​​in High School Students.

The moral crisis experienced by Generation Z in the digital era is a major challenge triggered by globalization and rapid technological developments. This generation is often influenced by digital culture that can shift important moral values. Education, especially Islamic education, plays a key role in addressing this problem by instilling moral values, digital ethics, and social responsibility. Islamic education can help shape the character of the younger generation by equipping them with strong morality, critical thinking, and the ability to navigate the digital world wisely. Therefore, it is important to integrate moral and spiritual education so that Generation Z can face it with integrity and wisdom. Islamic education that prioritizes the values ​​of faith and ethics has the potential to be the main solution in facing this moral crisis.

Digital transformation in the payment system in Indonesia is experiencing rapid development, especially with the presence of the Quick Response Code Indonesian Standard (QRIS) which facilitates digital transactions in various sectors. One of the most popular digital wallet platforms and widely used by students is GoPay. This study aims to analyze the influence of the perception of benefits and ease of use of QRIS on GoPay usage decisions, with user satisfaction as an intervening or mediation variable. The research was conducted on students from private universities in Malang City using a quantitative approach with an explanatory design. A total of 73 respondents were selected using a simple random sampling technique and the data were analyzed using the Partial Least Square, method using the Technology Acceptance Model (TAM) theoretical framework as a theoretical foundation. The results of the analysis show that the ease of use of QRIS significantly affects students' decisions to use GoPay. This is indicated by a t-statistical value that exceeds the significance threshold of 1.96. However, the perception of benefits has not been shown to have a significant influence on usage decisions. In addition, the results of the mediation test showed that user satisfaction played a significant role as a mediator in the relationship between ease of use and GoPay usage decisions. In contrast, user satisfaction does not mediate the relationship between benefit perception and usage decisions. The implications of these findings emphasize the importance of developing a simple and intuitive user interface and user experience. Digital payment app developers are advised to focus on improving the usability aspect in order to encourage loyalty and repeat decisions from young users. This research makes an important contribution to the literature on the adoption of digital technology and the behavior of younger generation users in the era of digital transformation.

This study aims to analyze the effectiveness of Bible study worship in shaping Christian character among Naposo Bulung (church youth) at HKI Resort Khusus Sidikalang Kota. Field observations revealed that many youth were not fully engaged in worship activities, often distracted by mobile phones, chatting during services, and showing a lack of appreciation for spiritual advice. The research employed a qualitative descriptive method using observation and interviews with active participants of Bible study worship. The results show that Bible study worship significantly contributes to enhancing worship discipline, deepening theological understanding, and developing Christian values such as love, forgiveness, humility, and spiritual responsibility. Despite challenges such as busy schedules and digital distractions, a contextual approach to Bible study effectively addresses both the spiritual and social needs of Naposo Bulung. Therefore, Bible study worship proves to be an effective means of holistic character formation for the church's younger generation—spiritually, morally, and socially. This activity should continue to be developed and adapted to contemporary contexts so that the church can shape resilient young people in faith and Christian character.

The digital era has brought major changes to various aspects of life, including in the world of education. One of the main challenges that has emerged is how to shape the character of the younger generation amidst the flow of information that is so fast, free, and uncontrolled. The negative influence of social media, the decline in direct social interaction, and weak control over digital content consumed by students are serious obstacles in the implementation of character education. This article discusses these challenges while offering strategies that can be implemented by educators, parents, and educational institutions. The strategies outlined include the wise integration of technology in character learning, strengthening the role of the family as the first and foremost educational environment, and the importance of role models and consistency of moral values in everyday life. Through an adaptive, collaborative, and sustainable approach, character education can remain the foundation in forming a generation that is not only intellectually intelligent, but also has integrity, responsibility, and noble character in the digital era.

Technological advances that occur in the Globalization Era have a major impact on a person's mental development, especially for High School Students who in their daily activities require updated information to develop their abilities. The activities carried out if not accompanied by an understanding of the dynamics of social change, they will experience problems of Moral Decadence due to the lack of understanding of National and State Awareness. One form that can be done to increase students' understanding of the importance of national and state awareness is through counseling activities. Therefore, the provision of material on understanding the Increase in National and State Awareness to the young generation of Indonesia must always be carried out with the aim that the young generation of Indonesia can understand the positive culture in Indonesia which is very important to implement in order to create unity and unity of the Indonesian nation.

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of culinary MSMEs in Central Java Province. A descriptive qualitative approach was used, with data collection conducted through interviews, observations, and secondary document review. Data analysis was performed using the Miles and Huberman interactive model, which allowed for the systematic processing and interpretation of the gathered data. The findings revealed that the key strengths of culinary MSMEs in Central Java include clear market segmentation, strategic locations, and product innovation. These strengths enable the businesses to reach targeted customers effectively and maintain competitiveness in a dynamic market. However, the main weaknesses identified include limited utilization of digital technology and a lack of managerial development, which hinder their ability to scale and improve operational efficiency. The study also highlighted significant opportunities for growth, such as government support for MSMEs and the rapid development of digital technologies that can enhance marketing and operational processes. Despite these opportunities, the threats facing these businesses include intense competition from both local and global players, as well as a low level of interest in entrepreneurship among the younger generation, which limits the growth potential of new businesses. Based on the SWOT analysis, the study proposes a development strategy matrix that MSMEs and policymakers can use to address weaknesses, capitalize on opportunities, and mitigate threats. This strategy emphasizes the need for digital transformation, investment in managerial skills, and fostering an entrepreneurial culture to ensure the sustainable growth of culinary MSMEs in the region. The findings provide valuable insights for both business owners and policymakers to support the development of the culinary sector in Central Java

There are many traditional Indonesian cakes, especially traditional cakes from the South Coast of West Sumatra. This research was conducted to introduce traditional cakes typical of the South Coast of West Sumatra to the wider community in the Jabodetabek area. West Sumatra, is a province in Indonesia located on the island of Sumatra with Padang as its capital city. Pesisir Selatan Minang traditional cake is a traditional cake originating from the province of West Sumatra. The formulation of the problem consists of: (1) What are the typical Minang cakes and what is the texture and taste of Minang snacks? (2) How to introduce Minang cakes? The aims of this research are (1) To know and recognize the traditional Mianang cake. (2) Introducing and disseminating traditional Minang cakes. The research methods and data collection techniques used are (1) descriptive methods (2) data collection techniques using questionnaires (3) literature study. Place and time of research: the distribution of the questionnaire was carried out on 24-28 July 2021 through Google Form and WhatsApp media. Currently only a few people know the traditional Minang cake. It takes effort and support from the government and the community, especially the younger generation to preserve traditional cakes, especially traditional Minang cakes so that they are not lost due to the development of modern cakes.

Drug abuse in today's young generation is one of the serious problems that has a very negative and very bad effect on the physical, social and future health of today's young generation. The purpose of the activity of socialization of the dangers of drug abuse for the young generation in Lumban Gurning Village is so that the young generation in Lumban Gurning Village can increase awareness and knowledge, and prevent drug abuse, and can build a healthy young generation and create a healthy environment. Drug abuse is one of the very serious problems in Indonesia, especially in the young generation. The method used in this socialization is the lecture and discussion method. In this socialization activity, the level of knowledge of people about drugs and the dangers of drugs has been quite good, but in their efforts to understand the prevention of drug abuse is still not good. Therefore, it is necessary to carry out socialization by trying to inform it maximally, especially in terms of strengthening topics and news about more effective ways of preventing the dangers of drugs, by carrying out socialization about drug abuse, it can help the people of Lumban Gurning Village to be more careful and understand more about what drugs really are. By understanding what drugs are, the community in Lumban Gurning village can prevent and overcome drug abuse.

The crazy rich phenomenon as a form of modern materialism and hedonism has poisoned the lives of the young generation of Indonesia in the current millennial era. They have been eroded by worldly pleasures. Tempted by the glamorous and luxurious lifestyle of the crazy rich, they are willing to show off their wealth that is not actually theirs. The purpose of this study is to determine wealth in the Islamic perspective. Qualitative research methods with a descriptive approach are sourced from literature study data. Wealth should be used for social interests, such as through zakat, alms, and fair economic activities. Islam emphasizes the importance of using wealth responsibly to meet basic needs and improve people's welfare, without forgetting simplicity as the main principle. Wealth must be obtained and used in a halal way, not for things that are in vain or violate sharia, and support the values of justice and blessings.

Stunting is a persistent nutritional problem in Indonesia, especially among children under five, affecting the nation's human resource potential. The high prevalence of stunting leads to long-term issues in cognitive development, physical growth, and the overall productivity of the younger generation (Ministry of Health, 2023). This community service initiative seeks to enhance the role of public administration in promoting policies and programs aimed at reducing stunting. It involves education, training, and hands-on community support, coordinated with government officials, health cadres, and local leaders. The initiative utilizes local media to increase awareness about proper nutrition. The results show a noticeable improvement in community knowledge about stunting and balanced nutrition, with both officials and residents actively participating in stunting reduction efforts. This service emphasizes the importance of strengthening public administration through capacity-building, intersectoral coordination, and the use of information technology to meet program objectives. Recommendations are made for sustainable, participatory, and data-driven approaches to stunting reduction.

This computer training is part of Community Service (PKM) in Ladang Peris Village, Bajubang District, with the aim of improving children's readiness to face the digital era. The main problem is low technological skills due to limited facilities and minimal access to training. In addition, the lack of understanding about the wise use of technology is also an important issue. This training aims to provide basic computer skills education and increase awareness of the benefits and risks of technology. The main target is elementary to secondary school children who are interested in learning technology but have limited facilities. The methods used include theory, direct practice, and interactive approaches. Theoretical materials include an introduction to hardware, software, and the impact of technology. Practice is carried out through typing activities, using educational applications, digital drawing, and safe internet exploration. The results of the training showed an increase in children's understanding of technology and their courage to use it. They are also more aware of the importance of using technology positively. In conclusion, this training has a positive impact by providing children with basic computer skills, preparing them to face digital challenges, and encouraging the sustainability of the program to create a young generation that is technologically literate.

This computer training is part of Community Service (PKM) in Ladang Peris Village, Bajubang District, with the aim of improving children's readiness to face the digital era. The main problem is low technological skills due to limited facilities and minimal access to training. In addition, the lack of understanding about the wise use of technology is also an important issue. This training aims to provide basic computer skills education and increase awareness of the benefits and risks of technology. The main target is elementary to secondary school children who are interested in learning technology but have limited facilities. The methods used include theory, direct practice, and interactive approaches. Theoretical materials include an introduction to hardware, software, and the impact of technology. Practice is carried out through typing activities, using educational applications, digital drawing, and safe internet exploration. The results of the training showed an increase in children's understanding of technology and their courage to use it. They are also more aware of the importance of using technology positively. In conclusion, this training has a positive impact by providing children with basic computer skills, preparing them to face digital challenges, and encouraging the sustainability of the program to create a young generation that is technologically literate.

The old model of leadership style has shifted to a new model that is currently relevant to be effectively applied to lead the generation that dominates the world of work today and is entering the most productive age, namely the millennial generation and generation Z. With the young generation in Indonesia growing so rapidly with characteristics, needs and expectations that are different from the previous generation, the leadership style applied must also adjust to the rhythm and pattern of the current young generation. This research is a type of qualitative research with a literature study method or literature review. The literature study approach used in this study: the first stage is to collect literature, make comparisons from various literature sources, conduct analysis and present interpretations of the results of the analysis. From this study, it was concluded that considerations and implementations in practicing a combination of transformational leadership styles and servant leadership can be the most effective leadership style adjusted to the analysis of needs, characteristics, expectations and results of leadership practices for the millennial and Z generations in an organizational environment.