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The Covid pandemic has caused changes in people's behavior in carrying out buying and selling transactions. Slowly, people become familiar with e-commerce applications so that the buying and selling process becomes efficient and effective. The purpose of this research is to determine the influence of consumer behavior in the form of cultural, social, psychological and marketing mix factors on purchasing decisions in e-commerce in the city of Ambon.The method used is a quantitative method with a sample size of 102 respondents, with the criteria being people who live in the city of Ambon. The sampling technique uses a purposive sampling method. Data analysis techniques use validity and reliability tests, classical tests, and multiple linear regression analysis. Consumer behavior in the form of X1 cultural factors, X2 social factors, X3 psychological factors and X4 marketing mix have a significant effect on purchasing decisions in e-commerce partially and simultaneously.

In communication strategy, the role of the communicator is very important. Communicators are a tool in communication strategies. The communicator will be successful in changing behavior, attitudes and opinions through the attraction mechanism. This happens if the communicant feels comfortable with the communicator and the message conveyed also attracts the communicant. The purpose of this research is to find out how the online marketing communication strategy used by Ammelie Muslim clothing increases brand awareness.The research results show that choosing an online market as a place to carry out transactions is part of the strategy carried out by Ammelie. In increasing brand awareness, apart from the online market as the main place for buying and selling transactions, a physical shop is also provided so that as a brand, it provides added value for Ammelie compared to online shops which do not have physical shops for consumers to visit directly. With the Ammelie Boutique Store, it adds credibility to consumers, so that brand awareness increases.

In the early days, before the creation of money, economic activities or business transactions were carried out through barter or commonly called barter trade. In the exchange process, goods and services were exchanged directly with other goods and services that were mutually needed by the parties involved. At the macro level itself, the parties involved in the production of goods and services can easily and smoothly exchange goods and services by using money as an intermediary. Meanwhile, the domestic sector that receives income in the form of money uses the money to buy goods and services produced by the commercial and manufacturing sectors. It is the changes in these cash flows that cause changes in prices and/or production quantities, for example. It also affects saving behavior, investment and the business cycle. The method in this study is to use a type of qualitative descriptive research. The purpose of this study is to understand and explore the concept of money in Islamic macroeconomics that does not contradict Islamic law.

Abstact This research aims to examine the role of social media influencers in Generation Z's impulse buying and consumption, focusing on a case study on the Shopee marketplace platform. Generation Z is a significant consumer group in today's digital economy, and social media has become one of the main channels to influence their shopping behavior. The research method used is a qualitative approach, which includes social media content analysis, generation Z interviews, and a survey to generation Z who shop at Shopee. The results of this study reveal that social media influencers have a significant role in influencing generation Z's impulse buying decisions on Shopee. They are able to create a strong shopping impulse through engaging and persuasive content.

The use of the internet by students as a means of facilitating their activities and survival through social media has become a trend. The integration between the internet and social networks facilitates online product learning, especially in the context of online shopping. Students' consumption patterns, especially fashion products, have increased in line with their desire to follow the trends of today's young people. Fashion and appearance are the main focus for students, viewing it as an important aspect in showing identity and social status. Students' involvement in using the internet, especially for shopping, has changed their lifestyle significantly. Public consumption trends are influenced by students' online shopping behavior, which is not only based on needs, but also for personal pleasure and lifestyle. This can lead to consumer behavior, where individuals develop purchasing habits to satisfy themselves and increase prestige as a form of demonstrating socio-economic status. E-commerce, as a result of the development of Information Technology systems, has become an important means of meeting consumer needs. Factors such as price, level of trust, time freedom, and product variety influence students' online purchasing intentions. The wide variety of products online is an attraction, while trust is the basis for a mutually beneficial relationship between online sellers and buyers. This research uses a qualitative approach to get an in-depth picture of the impact of e-commerce on student consumption behavior. The research results show that student consumer behavior, especially in terms of online shopping, is influenced by factors such as trust, convenience and security. Trust in e-commerce is a key factor in growing students' buying interest.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.

This research aims to identify impulse buying behavior, source credibility, and the marketing influence of Tasya Farasya influencers on Instagram. The population used was 17-40 years old. The total sample is 323 respondents who are active Instagram users and follow the Tasya Farasya account. Research data was obtained using a questionnaire via Google Forms. The data analysis technique uses Structural Equation Model (SEM) on AMOS 24 software. As a result, influencer credibility mediates the relationship between perceived social media marketing activities and online impulse purchases through attractiveness, expertise, and trust. Social media marketing activities have a positive effect on the source credibility dimension. Only attractiveness and trust prove a positive influence on online impulse buying. Influencer expertise has not been proven to influence impulse buying behavior.

Findings in the Medan Denai and Medan Tembung traditional markets show that waste management is good, but waste management discipline has not been implemented, especially in the Sukaramai, Mandala, Pagi and Sore traditional markets, it appears that there are still people who do not implement it. don't care about cleanliness unless it's clean.Research in traditional markets shows that waste management is still not adhered to, such as a lack of waste sorting and processing processes, as well as market environments filled with large amounts of waste. One of the problems with waste in traditional markets is that there is a relatively large amount of it, which creates its own problems.This happens in traditional markets as an economic medium, where existing activities such as buying and selling from traders to consumers or from traders to traders indirectly create piles of rubbish.Studies at traditional markets in Medan City show that the behavior of traders in disposing of waste has a significant impact on increasing the volume of waste in traditional markets.In this case, handling waste problems in traditional markets actually requires the participation of traders.The waste problem at Sukaramai Market, Mandala Market, Morning Market and Afternoon Market is caused by an inefficient management system, accumulation of unsorted waste and the absence of a special group appointed by market managers to handle cleanliness and waste problems. Lots of rubbish scattered in the market.

Understanding the fiqh of buying and selling plays an important role in shaping the character of madrasah students who are honest, fair, and responsible in their daily economic activities. This article aims to examine the urgency of understanding the fiqh of buying and selling for madrasah students and its impact on their economic behavior. The study was conducted in one of the madrasah aliyah with a qualitative approach through observation, interviews, and documentation. The results show that understanding the fiqh of buying and selling can increase students' awareness of the importance of honesty and justice in economic transactions. However, challenges still exist in the process of internalizing fiqh values consistently in real life. Therefore, the role of teachers and contextual learning approaches are very important to strengthen the understanding and practice of fiqh of buying and selling among madrasah students.

Islamic business ethics can be explained as an understanding of principles that govern and manage businesses by considering norms and morality in line with Islamic values. In Islam, business ethics encompasses conduct in the business world that integrates the values and teachings found in the Qur'an and Hadith into a unified business practice. Buying and selling involve a process where the exchange of goods adheres to values, involving both sellers and buyers who comply with Islamic Sharia principles. The aim of this research is to evaluate the implementation of Islamic business ethics in buying and selling transactions at Pasar Pagi 28 Desa Purwoasri, North Metro District, Metro City. This study is a field research involving direct observation of traders in the market. A qualitative approach is used to descriptively analyze the business ethics behavior applied by traders at Pasar Pagi 28 Purwoasri North Metro, Metro City. The results of this research indicate that in buying and selling transactions in the traditional market of 28 Purwoasri, the five principles of Islamic business ethics, namely Tawhid, Balance/Justice, Accountability, Free will, and Excellence, have been implemented.  

The development of technology forces humans to always innovate, including in terms of buying and selling. Nowadays, the proliferation of internet usage has implications for new buying and selling models. One form of buying and selling that was born due to the emergence of the internet network is online buying and selling.  Online buying and selling is a buying and selling activity where the seller and buyer do not have to meet to negotiate and transact and the communication used by the seller and buyer can be through communication tools such as chat, telephone, sms, Whatsapp and so on. Based on the background of the problems described above, the main problems can be identified including: How is the practice of buying and selling online with the Cash On Delivery (COD) system?, How is the fiqh muamalah review of the practice of buying and selling online with the Cash On Delivery (COD) system? The research method used in this writing is a legal research method, where normative/legal theory studies are legal studies by placing law as a construction of a system of laws and regulations and behavior. The preparation of this article uses a statutory approach, conceptual approach, and case or agreement approach. From the entire discussion of this thesis, the author can finally draw the following conclusions, In the implementation of buying and selling onilne COD (Cash On Delivery) system can be done with these steps; open the application or web from the online buying and selling platform you want, if you don't have an account then create an account first. Search for the item you want in the search field, then put the item in the shopping cart.

Impulsive buying behavior has become an increasingly common phenomenon in society. Impulsive buying is the tendency to make purchases without careful consideration, triggered by emotional impulses or instant desires. This behavior can have a significant impact, both for individual consumers and for the economy as a whole. Impulse consumption can provide temporary satisfaction and short-term pleasure, but in the long term it can lead to problems such as financial loss, unmanageable debt, and decreased psychological well-being. Therefore, this research aims to determine several factors such as social stimulus, perceived Innovativeness, perceived persuasiveness, and trust in influencing Impulsive Buying. The type of research used is quantitative research using the SEM PLS (Partial Least Square) analysis method. The data collection method in this research uses a questionnaire. A questionnaire is a way to collect data by providing respondents with a series of questions or written statements for them to fill in. The number of respondents in this study was 101, consisting of Tiktok users. Test results show that Perceived Persuasiveness has a positive influence on Trust and Trust also has a positive influence on Impulsive

Nopi 'Sapa' 2023. Analysis of Consumer Behavior on Purchase Intention at the To'Pao Art Market. This research is to find out how to analyze consumer behavior towards buying interest in the to'pao art market. This type of research uses descriptive qualitative research in which researchers develop consumer behavior towards buying interest at to'pao art markets. The results of this study indicate that there are several factors that influence buying interest in the to'pao art market, namely: 1. Cultural factors influence a person's purchasing decision to follow the customs of the community, or ethnic groups collect and wear when attending certain events. 2. Social factors influence the influence of reference groups, family, and roles and status to cause a person to make a purchase intention in order to gain recognition in society. 3. Personal factors are influential because work, age, and economic conditions encourage someone to make a purchase intention. 4. Psychological factors affect purchase intention through motivation, information, and influence from other people so that it automatically causes a positive perspective on an item.  

A market is an area where goods are bought and sold with more than one seller, whether referred to as a shopping center, traditional market, shops, mall, trade center or other designations. Deviant behavior is often found in traditional markets. Therefore, Islamic business ethics plays a very important role in regulating the behavior of traders. Islamic business ethics are ethical norms based on the Qur'an and hadith that must be used as a reference by anyone in every business activity. The purpose of this study was to determine the understanding of the Islamic business ethics of traders in Pamenang Market, Merangin Regency, Jambi. In this study the method used was qualitative by checking the validity of the data using triangulation techniques and the method of collecting data using observation and interviews. The informants in this study were five traders and five buyers. Based on the results of this study indicate that some traders in Pamenang Market have understood Islamic business ethics but there are still some traders who do not understand it. However, the behavior of traders in Pamenang Market is generally good in carrying out the principles of Islamic business ethics that have been implemented, namely there are three, the principle of balance (Equilibrum), the principle of free will, and the principle of truth (Benevolence), although there are still two principles that have not been fully implemented, namely: the principle of unity (Tauhud) and the principle of responsibility (Responsibility). Where traders still prioritize profits but do not pay attention to the losses of the buyer.

Furniture is a term that refers to objects that are used to support human activities in the room, such as sitting, lying down, eating, working, or storing goods. Furniture is an important part of the interior design of a room, because apart from its practical function, furniture also provides aesthetics and an atmosphere that is in accordance with the style and purpose of the room. The researcher uses qualitative research methods. Qualitative research methods are research approaches that focus on deep understanding of social phenomena or human life. This method collects and analyzes descriptive data, such as interviews, observations, or document analysis to explore meanings, patterns, and interpretations of the information collected on consumer behavior in different Furnichia Furniture independent businesses. Monthly income data obtained from research, it is known that some respondents in this study have their own way of determining the payment method used to buy furniture products. Some respondents who consume according to their financial capabilities will choose the cash payment method. And there are also those who do consumption, choosing the payment method in installments. Part of the consumption behavior of consumers in the independent business of Furnichia Furniture has not fully implemented the consumption guidelines taught in Islam. Consumption activities that are carried out sometimes just want to fulfill their desires without seeing the benefits. Buying Furniture products because they are influenced by friends or the environment so they don't think about whether the purchase is in accordance with their financial capabilities or not.

This research aims to determine the influence of Shopping lifestyle and Fashion Involvement on the Impulse Buying Behavior of the People of Bima City. In this research, the type of associative research is used, namely research that is to find out the relationship between two or more variables and in this research the researcher wants to know the relationship between the variables shopping lifestyle (X1), fashion involvement (X2), and the variable impulse buying behavior (Y). The population used in the research was all the people of Bima City who had worn the unknown number of the Umama brand hijab (unknown population) and used a purposive sampling technique. The sampling in this research was 100 respondents. The research instrument uses a Likert scale using validity tests, reliability tests, classical assumption tests, multiple linear regression, correlation coefficient analysis (R), determination coefficient analysis (R2), t test and f test. The research results show that 1) There is a significant influence of shopping lifestyle on the impulse buying behavior of the people of Bima City. 2) There is no significant influence of fashion involvement on the impulse buying behavior of the people of Bima City. 3) Shopping lifestyle and fashion involvement together have a significant influence on the impulse buying behavior of the people of Bima City.  

Companies must recognise the culture of the country where the business is targeted. This is because culture is the main element that is very important and has been attached to the community as the intended consumer, so that it can influence his decision to buy a product or use a service that is not in accordance with his culture. This study aims to find out how the role of local community culture in global marketing. The research method used in this study is literature-based research, which is conducting a literature study by collecting data and previous research from various scientific journals, books and current news issues. This research shows that the culture of local people influences purchasing decisions and consumer behavior in the global market, so marketers need to set global marketing strategies.

This study aims to find out how to analyze the behavior of non-Muslim customers in choosing murabaha financing products, how to analyze the decision process of non-Muslim customers, and how cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. Jelutung Jambi. The method of this research is using descriptive qualitative method with primary and secondary data types. Data collection techniques in this study were observation, interviews and documentation techniques, while for data analysis the researchers used data reduction analysis, data presentation and verification. The theory used in this research is the theory put forward by Kotler & Ketler that consumer behavior is the science of how individuals, groups and organizations choose, buy and use and obtain goods, services, ideas or experiences to satisfy their wants and needs. . According to Kotlert's theory, consumer behavior is divided into four types, namely cultural, social, personality and psychological factors. In the customer decision process is divided into five steps, namely decision making, namely, recognition of needs, information search, evaluation of alternatives, buying decisions, and post-purchase evaluation. The results of the study explain that the behavior analysis of non-Muslim customers in choosing murabaha financing at Bank Syariah Indonesia KC. In Jelutung Jambi, there were three informants, namely the first informant who worked as a teacher because he was interested because of the salary slip through the bank, and chose gold installment financing because the bank could insure the gold installments, low interest rates, and cheap rates compared to pawn shops. The second informant is taking home installments because the interest rates are low compared to other banks and if you are late paying the installments you are not subject to a fine/sanction of 0.5% to 1% of the amount of the installments that the customer has to pay. The third informant is working as a teacher as well and taking education expenses for their children because the process is fast and the interest rate is low at 3.3%, while at commercial banks it is 8.93%. The fourth informant took gold installments because of the low interest rates. The fifth informant took motorbike installments because the interest rate was lower than leasing, which was 8%. From the several informants above, it can be concluded that cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. In Jelutung Jambi.

This research was motivated by the results of observations by researchers who found that there were teenagers who still received less attention from their parents so that they had poor morals. One of them was a teenager who went against his parents because the mother did not give him money to buy a quota and then the child said cruel words and even pushed his mother to the ground. The aim of this research is to find out concretely whether there is an influence of parental attention on the morals of teenagers in Jorong Padang Tujuh District. West Pasaman Regency. The theories used in this research are the theory of parental attention and the theory of adolescent morals. The type of research used in this research is a quantitative approach, the research plan used in this research is to use a correlational method. With a population of all Muslim teenagers aged 12-21 years (not married) in Jorong Padang Tujuh District. Pasaman Regency West Pasaman contains 137 people who will be taken as a sample of 25%, namely 34 people. The sampling technique used in this research was proportional random sampling. In this research, two instruments will be used, namely the parental attention instrument and the adolescent morals instrument. Based on the research results, it was obtained that r_count = 0.482, so the hypothesis was accepted which stated that there was a significant influence between parental attention and adolescent behavior, meaning that H_0 was rejected. This is because r_count = 0.482 which is in the coefficient interval 0.40-0.599 so that the level of correlation between the two variables is included in the medium category. The influence of parental attention on adolescent morals can be seen from the coefficient of determination between variables X and Y which is KD = 23.23%. This figure shows that 23.23% of adolescent morals are determined by parental attention and the rest is determined by other factors.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.