Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee
This research aims to examine the role of social media influencers in Generation Z's impulse buying and consumption, focusing on a case study on the Shopee marketplace platform. Generation Z is a significant consumer group in today's digital economy, and social media has become one of the main channels to influence their shopping behavior. The research method used is a qualitative approach, which includes social media content analysis, generation Z interviews, and a survey to generation Z who shop at Shopee. The results of this study reveal that social media influencers have a significant role in influencing generation Z's impulse buying decisions on Shopee. They are able to create a strong shopping impulse through engaging and persuasive content.
Khoirun Nisa & Qoni'ah Nur Wijayani (2023). Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee. Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(1). https://doi.org/10.59581/harmoni-widyakarya.v2i1.2297
Khoirun Nisa; Qoni'ah Nur Wijayani, "Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee," Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 1, 2023.
Khoirun Nisa; Qoni'ah Nur Wijayani. "Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee." Harmoni: Jurnal Ilmu Komunikasi dan Sosial, vol. 2, no. 1, 2023.
Khoirun Nisa; Qoni'ah Nur Wijayani. "Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 1 (2023).
Khoirun Nisa & Qoni'ah Nur Wijayani (2023) 'Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee', Harmoni: Jurnal Ilmu Komunikasi dan Sosial, 2(1). doi: 10.59581/harmoni-widyakarya.v2i1.2297.
Khoirun Nisa; Qoni'ah Nur Wijayani. Peran Influencer Media Social Dalam Impulsive Buying dan Konsumsi Generasi Z : Studi Kasus Marketplace Shopee. Harmoni: Jurnal Ilmu Komunikasi dan Sosial. 2023;2(1).
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