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Ahlussunnah Wal Jama’ah (Aswaja) is an Islamic doctrine based on the Qur’an, Hadith, and the understanding of the companions and early scholars. This study aims to examine the Qur’anic and Hadith-based evidence that legitimizes Aswaja and its relevance to Islamic education. The research employs a literature review method, analyzing primary sources such as classical and contemporary tafsir books, major Hadith collections (Sahih Bukhari, Sahih Muslim, Sunan Tirmidhi), and scholarly works by figures like Imam Ash’ari and Al-Ghazali. The findings indicate that Qur’anic verses, such as Surah Al-An’am (6:153) and Surah Ali Imran (3:103), emphasize the importance of adhering to the straight path, which is a central tenet of Aswaja. Furthermore, the Hadith on the division of the Muslim ummah into 73 sects supports Aswaja’s position as al-firqah an-najiyah (the saved sect). These sources provide textual legitimacy to the doctrine of Aswaja, affirming its central role in preserving Islamic unity. The implications for Islamic education are significant, including the integration of Aswaja values into curricula, the promotion of a moderate and balanced understanding of Islam, and the strengthening of faith based on authentic textual evidence. By incorporating Aswaja principles, educators can foster an environment that prioritizes tolerance, inclusivity, and intellectual engagement within Islamic educational settings. This study contributes to reinforcing a moderate and tolerant Islamic approach, promoting a harmonious balance between tradition and modernity in educational contexts.

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Citations in Google Scholar serve as a crucial indicator for assessing the impact and relevance of a scientific publication. However, many academics and researchers face challenges in increasing the citation count of their work. This article discusses strategies for enhancing citation numbers through effective dissemination. The methods employed include outreach and training programs, publication in reputable journals, optimization of Google Scholar profiles, and the utilization of academic social media platforms such as ResearchGate and Academia.edu. The findings indicate that a better understanding of publication techniques and scholarly promotion contributes to increased citations. Furthermore, research collaboration and active engagement in academic communities have been shown to expand the reach of scientific work. This article asserts that with the right strategies, academics can enhance the visibility of their research and strengthen their scholarly impact.

The Hegong dance is one of the traditional dances that plays an important role in the welcoming procession in Umauta. However, in the midst of modernization, the sustainability of this dance faces challenges, especially in terms of dancer regeneration and community understanding of the cultural values contained therein. This study aims to identify strategies for preserving the Hegong dance and explore its potential for development in the tourism and creative economy sectors. The research method used is a qualitative approach with observation, interview, and literature study techniques. The results of the study indicate that preserving the Hegong dance requires synergy between the community, government, and cultural institutions through cultural education, arts training, and organizing cultural festivals. In addition, the use of digital media and the development of culture-based tourism can be effective strategies to expand the reach of promotion and increase the interest of the younger generation in this dance. In terms of economy, the production and marketing of art products related to the Hegong dance, such as costumes and souvenirs, have the potential to provide economic benefits to the local community. With a sustainable approach, it is hoped that the Hegong dance can continue to be preserved as part of the cultural identity of Umauta and become a tourist attraction that contributes to community welfare.

The development of information technology has significantly transformed government administration, including the promotion system for Civil Servants (PNS). The National Civil Service Agency (BKN) has developed the Civil Service Administration Information System (SIASN) to expedite the PNS promotion process digitally. However, implementing this system still faces several challenges, such as a lack of employee understanding, limited human resources, and technical issues in system usage. This study aims to analyze the effectiveness of the promotion service system implemented by the Personnel and Human Resource Development Agency (BKPSDM) of Batu Bara Regency. The study employs interviews, observations, and document analysis to identify key issues in the promotion process and provide recommendations to enhance service efficiency and quality. The findings indicate that although a digital system has been adopted, its implementation still encounters obstacles, such as incomplete data, inadequate technological infrastructure, and employees' limited ability to operate the system. Therefore, improving employee training, strengthening technological infrastructure, and refining administrative policies are recommended measures to enhance the effectiveness of the PNS promotion service system in Batu Bara Regency.

Chocolate cocoa ice is one of the popular beverage products among consumers, especially among teenagers and children. In facing tight competition, it is essential for producers to analyze effective marketing strategies and calculate the Cost of Goods Sold (COGS) to ensure business sustainability. This analysis aims to evaluate the marketing strategies employed, including promotions, distribution, and pricing. Additionally, calculating COGS is necessary to understand the costs involved in production and to determine competitive selling prices. The research method used is descriptive with a qualitative approach, involving socialization, assistance, and training. The results of the study indicate that effective marketing strategies, such as leveraging social media and conducting promotional activities in the surrounding area, can enhance product visibility. The calculation of COGS provides a better understanding of production costs, allowing managers to set competitive selling prices. From this analysis, it is hoped that recommendations can be provided for the PKK group to optimize marketing strategies and cost efficiency, enabling the chocolate cocoa ice business to grow and positively impact the local economy. This research can also serve as a reference for similar businesses in other regions.

This study aims to analyze the effect of the inflation rate on the number of Wismanto Indonesia Via Air Gateway. The data used covers the period from January 2017 to September 2024, focusing on the relationship between inflation as a macroeconomic factor and the number of tourists visiting Indonesia. The data analysis used in this study is regression analysis, supported by descriptive analysis of each variable. The regression analysis results show that the inflation rate has a significant positive effect on the number of international tourist arrivals. The regression coefficient of 156,266 indicates that every 1% increase in inflation has the potential to increase the number of international tourists by 156,266 individuals. The significance value of 0.000 indicates that this relationship is statistically significant at the 95% confidence level. These findings provide an understanding that although inflation is often associated with rising prices of goods and services, in the context of Indonesian tourism, inflation can be linked to other factors, such as exchange rate fluctuations, which increase Indonesia's appeal as a tourist destination. This study recommends that the government and stakeholders in the tourism sector consider the impact of inflation in tourism development strategies, while maintaining economic stability and international competitiveness. Further studies are recommended to explore other mediating variables, such as exchange rates and tourism promotion policies, in order to understand this relationship more comprehensively.  

Background: Exclusive breastfeeding is a crucial factor in improving infant growth and health during the first six months of life. However, the achievement of exclusive breastfeeding is often influenced by various maternal factors, including the mother’s occupation. Working mothers frequently face challenges related to time constraints, workplace support, and breastfeeding facilities, which may affect their ability to provide exclusive breastfeeding. Understanding the relationship between maternal occupation and exclusive breastfeeding is essential to improve breastfeeding promotion programs at primary health care levels. Objective: This study aimed to determine the relationship between mother’s occupation and exclusive breastfeeding at the Posi Posi Community Health Center. Methods: This study employed an analytical observational design with a cross-sectional approach. The sample consisted of 30 mothers who had infants aged 6–12 months, selected using a total sampling technique. Data were collected through structured questionnaires and maternal health records. Statistical analysis was performed using the Wilcoxon test to examine the relationship between mother’s occupation and exclusive breastfeeding practices. Results: The results showed a statistically significant relationship between mother’s occupation and exclusive breastfeeding practices. The Wilcoxon test analysis obtained a p-value of 0.001 (p < 0.05), indicating that maternal occupation significantly influenced the provision of exclusive breastfeeding at the Posi Posi Community Health Center. Conclusion: There is a significant relationship between mother’s occupation and exclusive breastfeeding. Working mothers tend to experience more barriers in providing exclusive breastfeeding compared to non-working mothers. Strengthening workplace support, breastfeeding-friendly policies, and continuous health education is recommended to improve exclusive breastfeeding coverage.

The implementation of Universal Precaution in hospitals is crucial to prevent the transmission of infectious diseases through blood and body fluids between patients and healthcare workers. This study aimed to evaluate the effectiveness of health promotion using leaflets in improving nurses' knowledge and skills regarding Universal Precaution for HIV/AIDS at Tere Margareth General Hospital Medan. The study employed a quasi-experimental design with a *Pre-Test and Post-Test with Non-Equivalent Control-Group Design* approach. The study population consisted of 36 nurses, all of whom were included as the sample using a saturated sampling technique. Data were analyzed using univariate, bivariate, and multivariate methods with a paired *t-test* at a 95% confidence level (P<0.05). The results showed that health promotion through leaflets significantly improved knowledge (sig. 0.004) and skills (sig. 0.000) of nurses regarding Universal Precaution for HIV/AIDS. It is recommended that nurses continue to enhance the implementation of Universal Precaution in hospital settings to optimize infection prevention. Education through leaflets can be an effective method to improve the understanding and skills of healthcare professionals. 

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets and enhancing competitiveness. This study aims to analyze the impact of digital marketing on the sales of Melon Golden, as well as identify the digital marketing strategies used and the challenges in its implementation. The method used is a descriptive study with a qualitative approach, conducted at the MSME Melon Golden in Cilegon, Banten. The results show that digital marketing has made a significant contribution to increasing sales by leveraging social media platforms such as Instagram, Facebook, and WhatsApp. The main challenges faced are limited technological understanding and increasing business competition. Strengthening Human Resources (HR) capacity in digital marketing is essential to improving operational efficiency and expanding into international markets. International business expansion strategies, such as product development and promotions tailored to the global market, also offer great opportunities for Melon Golden to increase sales and introduce products to international markets. This study provides valuable insights for MSMEs in addressing challenges and seizing opportunities in the digital era.

This service aims to increase understanding of good business management among MSMEs in Salamsari Village, Boja District, Kendal Regency, especially in the field of marketing/promotion. Salamsari Village is a highland area with the majority of residents working as farm laborers and traders. Business actors, especially women, manage various processed food products such as criping, peyek, kembang goyang, savory cendol, widaran, tempeh chips, lumpit and sticky rice tape. However, marketing their products is still limited to a local scale and has not utilized digital media optimally. Apart from that, attention to packaging design is still minimal.Service activities include socializing marketing strategies in the digital era, such as the use of social media, online marketplaces, and attractive packaging designs. Before this activity, business actors did not fully understand the benefits of good marketing in increasing sales turnover, expanding market share and developing business. The service team provides education about online marketing that is cost-effective and effective in expanding market reach. As a result, MSME players showed high enthusiasm and realized the importance of appropriate marketing strategies, both offline and online, to support the sustainability of their businesses.This activity is expected to be able to encourage MSME players to increase their competitiveness, expand markets and increase turnover through the use of digital technology. The output of this service includes publications in accredited national journals, recording Intellectual Property Rights (IPR), and disseminating information through mass media.

This research aims to analyze the influence of fashion trends, online promotions, and brand image on interest in buying fashion thrifting among followers of the Bassecondstuff_ Instagram account. We ran a case study using data from the Bassecondstuff_ Instagram account as a research sample. The results of this research reveal that the fashion trends followed by the account have a significant impact on the buying interest of its followers. Apart from that, effective online promotion and a strong brand image also play an important role in influencing buying interest in fashion thrifting. There is a positive interaction between these three variables, creating a stronger reason for consumers to choose fashion thrift via the Bassecondstuff_ Instagram account. These findings provide important insights for brand managers and researchers in understanding the factors that influence fashion thrifting purchase intentions in the context of social media.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.            

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

This research explores the role of Islam Nusantara in building religious harmony in Indonesia through a literature review approach. Islam Nusantara is known as a form of applying Islamic teachings that adapts to local culture, upholds moderation, and prioritizes the values of tolerance and social harmony. Through a literature review, this research identifies the core values of Islam Nusantara, its implementation strategies, and the challenges faced in a religiously and culturally diverse society. The results reveal that Islam Nusantara contributes significantly to maintaining social harmony through cultural approaches, promotion of interfaith dialogue, and moderation-focused education. However, challenges such as the rise of radicalism and the lack of religious literacy in society are obstacles that need to be overcome. Therefore, it is important to strengthen the understanding of Islam Nusantara through education and media approaches to support the sustainability of harmony amid diversity.