Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0

Samuel Brian Nanda ; Martin Setyawan ; Michael Bezaleel Wenas
International Journal of Educational Research 📅 2025 Vol 2, No 1 🔗 DOI: 10.62951/ijer.v2i1.205
Abstract
This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.
Keywords
Cinematography; Marketing 5.0; Promotional Video; Sustainable Fashion; SDGs
How to Cite

Samuel Brian Nanda, et al. (2025). Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0. International Journal of Educational Research, 2(1). https://doi.org/10.62951/ijer.v2i1.205

Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas, "Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0," International Journal of Educational Research, vol. 2, no. 1, 2025.

Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas. "Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0." International Journal of Educational Research, vol. 2, no. 1, 2025.

Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas. "Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0." International Journal of Educational Research 2, no. 1 (2025).

Samuel Brian Nanda, et al. (2025) 'Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0', International Journal of Educational Research, 2(1). doi: 10.62951/ijer.v2i1.205.

Samuel Brian Nanda; Martin Setyawan; Michael Bezaleel Wenas. Tinctori Promotional Video Design as a Promotional Media with the Implementation of Marketing 5.0. International Journal of Educational Research. 2025;2(1).

Artikel Terkait

When Blogging Meets News Writing: Indonesian EFL Student Teachers’ Experiences in a Journalism Course

Dwi Sloria Suharti; Syaadiah Arifin; Diah Aryani; Hani Dewi Ariessanti

The Effect Of Scout and Sispala Coaching On Student Character Development at Darussalam Pannyangkalang Islamic Senior High School, Gowa Regency

Muhlis Muhlis; Muh. Yunus; Elpisah Elpisah

Design of a Dance Assessment Rubric for Syofyani’s Minang Payung Dance Instruction at SMP N 1 Bukittinggi: Validity and Reliability

Rita Maryani; Halda Khairannisa; Ulfiyah Fauziyyah; Fuji Astuti

Code-Switching Patterns Among Indonesian Digital Native Youth: A Sociolinguistic Analysis of Computer-Mediated Communication

Muhammad Ali Imran; Nurasia Natsir

The Role of Artificial Intelligence in Enhancing Language Learning Outcomes: A Literature Review

Roswani Siregar; Heni Subagiharti; Diah Syafitri Handayani; Eka Umi Kalsum; Sutarno Sutarno

Sign Language Is Not Just Hand Gestures: The Linguistic Complexity of BISINDO and Its Role in Deaf Inclusion

Nurasia Natsir; Muhammad Nur Iman
Tren Sitasi Jurnal