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This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.

Kuliah Kerja Nyata (KKN) is a form and concrete action by carrying out community service. One of the community service activities carried out through socialisation activities on digital marketing and training on CV making and job application letters involving the surrounding community, especially the youth of Jogomulyo Village. This activity aims to increase the creativity and motivation of the Jogomulyo Village community through socialisation of youth sensitivity to the world of work. In the era of globalisation, qualified skills are very important to compete. Activities carried out by Tidar University students include socialisation of digital marketing and training in making Curriculum Vitae (CV) and job application letters. The method used was to socialise the Jogomulyo Village community by presenting material and interactive sessions between the speaker and the audience. The target participants were village youth who need to prepare themselves to enter the world of work more professionally and be better prepared to compete in the era of modernisation. The results of the activity showed an increase in participants' understanding of digital marketing and effective job application document preparation techniques. The evaluation showed the need for further training to improve participants' skills. Thus, this kind of activity can contribute to equipping the community with relevant knowledge and improve their competitiveness in the world of work.

Mastery of English is crucial in the era of globalization, and English language learning should begin early in elementary school. This community service program aims to improve the understanding and English skills of 5th and 6th grade students at MI Ihya Ulumiddin Banjarmasin through a fun and interactive approach. The methods applied include interactive lectures, question and answer sessions, as well as the use of visual aids and English learning applications. The program also involves pretests and posttests to measure students' understanding before and after the program. The results show a significant improvement in students' understanding and English skills. Most students, who initially had low comprehension, demonstrated positive progress, especially in vocabulary and pronunciation. This program successfully increased students' interest, engagement, and confidence in speaking English. The activity-based approach proved effective in supporting more engaging and developmentally appropriate learning. Moving forward, it is important to continue developing teaching methods that align with students' characteristics to enhance their mastery of English.

Adolescence is a crucial stage in individual development, where high school students often face emotional challenges that arise due to physical, psychological and social changes. Unfortunately, many teenagers do not have adequate emotional regulation skills, so they are vulnerable to experiencing difficulties in managing stress, resolving conflicts, or making wise decisions. This limited understanding of emotional regulation can have an impact on mental well-being, triggering impulsive behavior, low motivation to learn, and disruption in interpersonal relationships. Through outreach educational programs, high school students can be given practical knowledge and skills to strengthen emotional regulation abilities. This program is designed to help students recognize their emotions, develop more adaptive management strategies, and improve their ability to deal with everyday stress. With an interactive approach and in line with students' needs, this program is expected to be able to improve emotional well-being while helping students manage their emotions effectively.

The utilization of technology in education has been increasingly developed, one of which is the use of chatbots in mathematics learning in elementary schools. This study aims to analyze the impact of chatbot usage on students' understanding of mathematics, learning independence, and time management. This research uses the Systematic Literature Review (SLR) method by reviewing various recent studies related to the implementation of chatbots in learning. The findings indicate that the use of chatbots can enhance students' understanding of mathematical concepts, strengthen learning independence, and help students manage their learning time more effectively. Chatbots provide opportunities for students to learn independently, give real-time feedback, and offer flexibility in learning time. The implications of this research emphasize the importance of integrating technology, specifically chatbots, to support more interactive and adaptive mathematics learning in elementary schools. The study also provides recommendations for further development of educational technology to improve the quality of future learning.

The development of digital technology has brought significant changes in various aspects of life, including education. In biology learning, digital technology offers innovative solutions to overcome challenges in understanding abstract concepts, increase learning motivation, and develop 21st century skills. Interactive simulations, augmented reality (AR), virtual reality (VR) and online learning platforms allow students to visualize complex biological concepts, such as photosynthesis and DNA replication, more clearly and deeply. In addition, the integration of digital technology can improve students' critical thinking skills, creativity, collaboration and digital literacy. However, the implementation of digital technology in biology learning faces various challenges, including limited infrastructure, access gaps between urban and rural schools, and lack of training for educators. This study aims to explore the impact of digital technology on students' conceptual understanding and 21st century skills, and identify the main barriers to its implementation. The results of this study are expected to provide recommendations for the development of more effective and innovative biology learning strategies in the digital era

This research is qualitative research with descriptive analysis, data collection techniques using interviews, observations, and documentation. The informants in the study included authorized officials consisting of the Head of the Community Empowerment and Village Government Office (DPMPD) of Mahakam Regency and the Head of the Food Security and Agriculture Service of Mahakam Regency. The data analysis technique uses Miles and Huberman interactive data analysis techniques. The results of the study show that BUMDES has an active role in Community Empowerment Through the Cattle Profit-Sharing Program in Mahakam Regency. This active role is carried out by providing facilities such as cow seeds, vitamins and cage making. The participatory role of BUMDES is carried out through awareness and socialization to the village community directly. The role of BUMDES in empowerment through the cattle profit-sharing program can increase income where those who used to only rely on as farm workers now with the cattle profit-sharing program managed by village-owned enterprises (BUMDes) can now raise their own cows. Obstacles to BUMDES in Community Empowerment Through the Profit-Sharing Program in Mahakam Regency include technical obstacles in maintenance, the existence of predators that attack livestock and fluctuations in the selling price of cattle. Another obstacle is the lack of knowledge of cattle farmers in the maintenance process, this is due to the lack of special training for cattle farmers.

The advancement of science and technology has significantly impacted the education sector. Quantum Teaching and Quantum Learning emerge as innovative approaches that optimize teacher-student interactions to create effective learning experiences. Quantum Learning emphasizes enjoyable learning, while Quantum Teaching focuses on teaching strategies that build student motivation through suggestive approaches. These methods are developed from various theories, such as Suggestology, Accelerated Learning, and Neuro-Linguistic Programming (NLP). Research findings indicate that implementing Quantum Teaching and Quantum Learning enhances learning motivation, creativity, and academic performance. Therefore, these methods are highly relevant for educational systems to foster a more interactive and enjoyable learning environment.

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

The rapid development of information technology has provided great opportunities for the service sector to improve efficiency and convenience, including in vehicle washing services. This research aims to develop a web-based system using the Laravel framework, which is designed to simplify the online ordering process and overcome queuing problems. The system features user authentication, location-based booking, payment gateway integration for real-time transactions, and an interactive dashboard for service providers. The case study was conducted at Carenmore, a vehicle wash service in Krian. The implementation results show that the system is able to reduce customer waiting time, provide a better user experience, and improve service efficiency. Further development is recommended to add a variety of features, improve interface design, and increase the system's ability to handle larger user loads.

This study explored the perceptions and challenges faced by senior high school students in utilizing web-based platforms for English language learning. Employing a literature review methodology, the study synthesized findings from recent studies to analyze the effectiveness, user experiences, and obstacles associated with digital learning tools in the context of language education. The study highlighted students' positive attitudes towards the accessibility and interactive features of web-based platforms while identifying challenges such as technical difficulties, limited digital literacy, and motivational issues. The review also examined the pedagogical implications of integrating web-based platforms into traditional learning environments, emphasizing the need for teacher training and support mechanisms to maximize learning outcomes. By providing a comprehensive overview of existing research, this study aimed to contribute to the discourse on leveraging technology for language learning in senior high schools and offers insights for future research and policy development.

The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants. The methods employed in this activity were lectures and interactive discussions. The stages of the community service included the preparation phase and the implementation phase. This activity had a positive impact on the MSME actors in the village. Their knowledge of financial management and access to financing sources increased. The MSME actors stated that they now understand how to manage business finances and strategies to access financing sources. This indicates that the community service activity carried out has made a positive contribution to business owners in Sei Rampah Village..

The learning of Javanese script at SDN Denanyar 1 faces significant challenges, particularly in mastering sandhangan swara. Students struggle to understand the material due to the complexity of Javanese script and the use of traditional teaching methods that are less engaging. Therefore, innovation in teaching methods is needed by implementing a flipped classroom model that utilizes instructional videos. The aim of this study is to examine the implementation of the video-based flipped classroom model and assess its effectiveness in improving the ability to write sandhangan swara in Javanese script among fourth-grade students at SDN Denanyar 1. This research uses a mixed-method approach with a one-group pretest-posttest pre-experimental design. The research stages include observation, interviews, pretest, implementation of the flipped classroom model, and posttest. The study sample consists of 30 fourth-grade students. The results indicate a significant improvement in student learning outcomes, with an average pretest score of 54% and a posttest score of 75%. Additionally, students became more motivated and proactive during the learning process, while teachers successfully created a more innovative learning environment. The conclusion of this study is that the flipped classroom model using instructional videos is effective in enhancing students' ability to write sandhangan swara in Javanese script and makes learning more interactive and enjoyable.

This community service activity is motivated by the low level of workers’ awareness and understanding of Occupational Safety and Health (OSH) implementation in the printing and binding industry in Gedangan, Sidoarjo. The purpose of this program is to optimize OSH implementation through participatory education to improve workers’ knowledge and safe work behavior. The method used is a participatory approach involving problem identification, focus group discussions (FGD), interactive education, technical training, as well as mentoring and evaluation through pre-test and post-test. The results show a significant increase in workers’ understanding, with average scores rising from 56.25% to 83.75% (an increase of 27.5%). In addition, behavioral changes were observed, including improved compliance in using personal protective equipment (PPE) and the ability to identify workplace hazards. The program also resulted in the formation of OSH cadres as local change agents. Therefore, participatory education has proven effective in improving OSH implementation and fostering a sustainable safety culture.

This research aims to investigate vocational school learners' perspectives on the cybergogy approach for an enhanced English language instruction. Utilizing a quantitative research design, the study surveyed 619 students across 17 vocational schools in Yogyakarta Province. The results indicate that the majority of learners find the cybergogy approach engaging and effective, particularly due to its interactive nature and the flexibility it offers. Learners appreciated the ability to access learning resources at their own pace, which is crucial given their varying schedules. However, the study also highlights challenges, including the reliance on consistent access to quality techno-logy, which may limit the approach's effectiveness for some students. The findings underscore the importance of integrating multimedia resources and fostering peer collaboration to enhance English language instruction. The study concludes that while the cybergogy approach shows promise in improving language skills and learner engagement, its implementation must be carefully managed to address technological disparities among students.

Critical thinking skills are crucial for preparing students to face complex real-world problems and are a key component of 21st-century learning. This study aims to identify the critical thinking skill profile of 5th-grade elementary school students on the respiratory system material. Critical thinking is an essential skill in 21st-century education, particularly for developing students' abilities in analysis, evaluation, and argumentation. However, it is often neglected in science education at the elementary level. This research employs a qualitative descriptive method with survey techniques. Data were collected through questionnaires, interviews, and classroom observations to assess students' critical thinking skills. The results indicate that among the 30 students tested, 15 were categorized as Fair, 12 as Low, and only 3 as Good. No student achieved the Very Good or Very Low category. The analysis of critical thinking indicators including analyzing, evaluating, composing arguments, and problem-solving reveals that while students possess a basic understanding, they struggle with more advanced critical thinking tasks. The study concludes that students' critical thinking skills remain limited to basic comprehension. This limitation is attributed to the dominance of rote learning methods and the lack of interactive and problem-solving-based instructional strategies. Future teaching approaches should prioritize active learning and the integration of critical thinking practices to enhance students' higher-order thinking skills.

Background: The advancement of digital technology has transformed how consumers interact with brands, including in the skincare industry. Social media, particularly Instagram, has become an effective platform to enhance brand awareness and influence purchasing decisions. This study aims to analyze the effect of social media marketing and brand awareness on the purchasing decisions of Skintific products on Shopee, a leading e-commerce platform in Indonesia.Design/methodology/approach: This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 97 respondents who met specific criteria, such as having purchased Skintific products on Shopee. The data were analyzed using multiple linear regression with SPSS software to examine the influence of independent variables on the dependent variable.Results: The findings reveal that social media marketing and brand awareness have a positive and significant impact on consumers' purchasing decisions. Social media marketing, through engaging and interactive content, effectively increases consumer interest, while brand awareness strengthens product image in consumers' minds, encouraging them to make purchases.Research limitations/Implications: This study has several limitations, such as being limited at Jakarta and having a relatively small sample size, making the results less generalizable to all consumers in Indonesia. The implications of this research provide insights for skincare business practitioners about the importance of digital marketing strategies, particularly through social media, to boost sales.

The problem raised in this study is the renewal of the Islamic education system in Islamic boarding schools as an impact of modernization. Modernization not only brings positive but also negative impacts. Islamic boarding schools that were originally traditional salaf developed to overhaul their education system to meet the challenges of the times so that Islamic boarding schools emerged with khalaf or combined systems. This study aims to describe: 1) the concept of Islamic education in the Al-MuqriAssalafi Lil BanatIslamic boarding school and 2) the challenges faced by the Al-MuqriAssalafi Lil BanatPrenduan Islamic boarding school in facing the era of modernization. This researcher uses a qualitative research approach with a field research type. Data collection techniques consist of observation, interviews, and documentation. The data analysis technique uses interactive data analysis consisting of data condensation, data display, and drawing conclusions/verification. Data validity checking is carried out using 4 criteria, namely credibility, transferability, dependability, and confirmability. The results of the study indicate that: the concept of Islamic education in the Al-MuqriAssalafi Lil BanatPrenduan Islamic boarding school is still traditional with a 1 x 24 hour education system with Batshul Masail extracurricular activities. The challenge of Islamic education in the Al-MuqriAssalafi Lil BanatPrenduan Islamic boarding school lies in the characteristics of the students who are increasingly experiencing a decline

Stres academic impact negative on performance academic , welfare physical and psychological students ( Marfuah , 2021). Symptoms frequent stress​ experienced by students including loss​ energy , pressure blood increased , atmosphere heart stressed , troubled concentration , impatience and nervousness . Students who experience stress tend own poor motivation , lack of productive , less feel safe at school , and more prone to to crime social , such as abuse drugs and violence . Therefore that , is needed a skills For increase ability students​​ in overcome stress academics faced . Previously​ has done Study Regarding the picture of stress in students at school this , and obtained results that more from half students who experience stress , namely as many as 45 people (56.25%). Activities This community service Already held on January 23 , 2025 at Madrasah Aliyah "B' in Mariana district Banyuasin with amount student as many as 80 people in all become target Community service . Students collected in One room namely in the school hall . Activity methods devotion the community used is lecture interactive , discussion ask answer , leaflet distribution and demonstration . The purpose of Devotion public This that is For increase knowledge students and share method stress management . So that activity This beneficial as effort reduce the occurrence stress .

The use of technology in education is increasingly important, especially at the Elementary School (SD) level, to improve the quality of teaching and learning. Along with the rapid development of technology, teachers are required to be able to utilize various applications that support the teaching process, one of which is the Canva graphic design application. This article discusses training in the use of the Canva application for teachers at SDN Basirih 11, with the aim of improving teacher competence in utilizing technology in teaching. This training aims to improve teachers' ability to use Canva to create more creative, interesting, and interactive teaching materials, as well as introduce the concept of technology-based learning management. The method used in this training combines theoretical and practical approaches, with a focus on improving technical skills and creativity. The results of this training show an increase in teachers' technical abilities in using Canva, increased creativity in compiling teaching materials, and increased understanding of the importance of technology in learning management. This training is expected to encourage teachers to be more active in utilizing technology, especially in creating interesting learning media, which can improve the quality of education in Elementary Schools.