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This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.    

This research uses a qualitative method to explore the integration of Artificial Intelligence (AI) in marketing tactics and its impact on the development of marketing skills among the new generation. The main focus is on the use of AI in analyzing consumer behavior, content personalization, campaign automation, and data-driven decision-making. The findings reveal that AI not only enhances operational efficiency but also drives a transformation in the skill sets required by modern marketers, such as data analysis capabilities, technological literacy, and adaptability to intelligent systems. Through in-depth interviews with marketing practitioners and digital document analysis, it was discovered that the new generation of marketers is required to develop more complex digital competencies and engage in multidisciplinary collaboration. Furthermore, adaptation to technological change becomes a key factor in the success of AI-based marketing strategies. The integration of artificial intelligence in marketing practices not only reshapes work patterns but also creates new demands for continuous training and marketing education. Therefore, this research emphasizes the importance of collaboration between educational institutions, industry, and technology developers to create a competitive AI-based marketing ecosystem.

Using an integrated approach to education, social studies learning is essential to producing a generation with character. This method not only aims to acquire academic knowledge, but also to instil character principles that are important in everyday life. Students gain an understanding of principles such as justice and democracy through social studies learning, which are highly relevant in the context of social society. Character education and social context are linked to improve students' critical thinking skills. One of the goals of the social studies curriculum transformation is for students to internalise the principles taught into their daily lives. Social studies learning can be useful for building strong character for the younger generation to face future challenges.

Oil palm is a key commodity supporting Indonesia’s economy through exports and employment. The industry’s success depends heavily on the selection of superior seedlings, which determine productivity, crop quality, and resistance to pests and diseases. Manual selection, however, often leads to subjectivity and inconsistency due to limited human resources and genetic variation. To address this, the study applies the Naïve Bayes algorithm for classifying oil palm seedlings based on seven variables: height, stem diameter, number of leaves, leaf color, disease resistance, root growth, and fruit yield. Using an explanatory quantitative method, the study follows seven stages: identifying problems, literature review, collecting 1,000 data entries from PT Intitama Berlian Perkebunan, data pre-processing, system modeling (UML), algorithm implementation, and evaluation using a confusion matrix and black box testing. Data was split into 80% training and 20% testing. The Naïve Bayes-based classification achieved 95% accuracy and perfect recall (1.00) for the superior seedling class. However, its performance on the minority class (non-superior seedlings) was weaker due to dataset imbalance. Black box testing verified all system functions worked correctly, enabling effective and efficient use by administrators. The study concludes that Naïve Bayes improves objectivity, efficiency, and accuracy in seedling selection. Nonetheless, attention is needed on data balancing and optimization to maintain consistent performance across classes. This system shows strong potential as a decision-support tool in plantations and promotes digital transformation in agricultural processes.

This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opportunities that demand ethics and fairness in marketing practices. Sharia values such as transparency, honesty, and trustworthiness are very relevant to be applied in digital marketing, both in the context of halal products, ethical distribution, educational promotion, and services based on Islamic values. The integration of sharia principles in digital marketing has been proven to support business sustainability from an economic, social, and environmental perspective, creating a business ecosystem that is not only profitable but also ethical and oriented towards the welfare.

The purpose of this research are to determine the influence of creativity, entrepreneurial attitude, perceived behavioral control, and subjective norms on the entrepreneurial intention of students at Sebelas Maret University, Surakarta This research is quantitative research with descriptive analysis. The sample in this study consisted of 381 active students at Sebelas Maret University, Surakarta who were currently taking or had previously taken entrepreneurship courses. Data collection was conducted using a questionnaire distributed via Google Forms. Data analysis used Structural Equation Modeling (SEM). The results of this study indicate that creativity, entrepreneurial attitude, perceived behavioral control, and subjective norms have a positive and significant effect on entrepreneurial intentions of active students of Sebelas Maret University, Surakarta. The conclusion of this study proves that the Theory of Planned Behavior has a relationship with the level of entrepreneurial intentions of students. The transformation of the Indonesian economy can be attempted by increasing the number of entrepreneurs through improving the quality of entrepreneurship education in universities.

Micro, Small, and Medium Enterprises (MSMEs) have a strategic contribution to economic equality and job creation, especially in rural areas. However, limitations in mastering digital technology, especially in marketing, are still a major challenge for MSMEs in Pepelegi Village, Sidoarjo. This community service activity aims to increase the digitalization capacity of MSMEs through training and mentoring in utilizing Google Maps as a promotional media. The method used in this study is Participatory Action Research (PAR), which includes observation, interviews, training, and evaluation. The location of the activity focused on the MSME Warkop Pojok SR in Pepelegi Village, involving the active participation of local business actors. The results of the activity showed an increase in participants' knowledge and skills in creating and managing business profiles on Google Maps. This has a positive impact on business visibility and the potential for increasing income. Digitalization through Google Maps not only makes it easier for consumers to find business locations, but also provides information regarding operating hours, customer reviews, and business contacts. Thus, this activity is expected to be a model for empowering MSMEs based on digital technology that can be replicated in other areas. The sustainability of the program can be strengthened through cross-sector collaboration to support the acceleration of MSME digital transformation.

This study examines the transformation of advertising campaigns in the digital era and how social media has an impact on the meaning of consumers' social reality. Through a comprehensive literature review and case analysis, the study identified the mechanisms by which personalized advertising content on social media platforms alters the perception of an individual's social reality. The results showed that the targeting algorithm and filter bubble created a polarized space of information, resulting in a distorted representation of reality. This study contributes to an understanding of how digital advertising strategies affect the social construction of reality and proposes an ethical framework for advertising practitioners in the age of social media.

This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.

The COVID-19 pandemic triggered a sudden and massive shift from face-to-face (offline) learning to online learning across all levels of education, including elementary schools. This article aims to analyze the transformation process, identify the challenges faced, and examine adaptive strategies implemented by educators during and after the pandemic. Using a qualitative approach through literature review, the study reveals several key issues such as unequal access to technology, limited digital competence among teachers, and the crucial role of parental support at the elementary level. It also explores how blended learning and creative media usage emerged as practical solutions. The findings highlight the need for sustainable digital education models that are inclusive, adaptive, and supportive of students' developmental needs in the post-pandemic era.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

The existence of laws in health has been proven to have serious impacts on the health sector in various countries, including Indonesia. Through an analysis of philosophical texts and related research, this article reveals how corrupt practices affect the allocation of funds for the health system, disrupt the provision of adequate health facilities and services, and affect the quality of medical services. The economic implications of corruption on the health sector, including the high cost of obtaining quality health services and unequal access to health services. The social impacts of corruption are also analyzed, including poverty, unequal income distribution, and increased risk of criminal acts. In an effort to minimize the negative impacts of corruption on public health, this article proposes the implementation of strategies of transparency, accountability, and public participation. Implementation of the systeme-governmentand the active role of society ascitizen controlis a concrete step that can be taken to combat corruption and ensure more efficient and transparent use of public resources. The need for a joint role from the government, civil society, and the private sector in building a health system that is fairer, more transparent, and free from corruption. By strengthening the foundations of democracy and prioritizing transparency, Indonesia can move towards more equitable and quality public health for all people.

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Magelang in adapting sales models from offline to online through the use of digital content. This activity is motivated by the challenges of MSMEs in expanding market reach and increasing competitiveness in the digital era. The implementation method includes socialization, training in creating attractive and effective digital content, assistance in building an online presence through various platforms, and evaluating the impact of implementing digital content strategies on increasing sales and visibility of MSMEs. The results show a significant increase in the understanding and skills of MSMEs in utilizing digital content for marketing and selling their products. In addition, there was an increase in market reach and potential sales growth for the MSMEs involved. This community service activity concluded that intensive assistance in creating and managing digital content has a crucial role in transforming the MSME sales model from offline to online, thereby increasing competitiveness and business sustainability in the digital era.

Social transformation brought by the Industrial Revolution 4.0 has led to the emergence of Society 5.0, where technology is integrated into all aspects of life. In education, this presents both challenges and opportunities, especially for teachers whose roles and responsibilities have become increasingly complex. This article aims to analyze the strategic role of teachers in shaping student competencies relevant to the demands of the 21st century. Using a descriptive qualitative approach and library research method, the study refers to constructivism, connectivism, and the 21st Century Skills Framework. The findings highlight that teachers must balance mastering educational technology with instilling character values in students. Their responsibilities include fostering critical thinking, communication, collaboration, creativity (4C), promoting digital literacy, and preparing students as global citizens. The study concludes that teachers are key agents of educational transformation in the Society 5.0 era, and their readiness in handling technological, pedagogical, and moral demands is vital to the future of education.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Digital transformation in Indonesia has increased dependence on digital database systems, so that personal data protection has become a crucial issue. This research aims to analyze the urgency of protecting personal data in digital database systems in Indonesia from regulatory, ethical and technical strategy aspects. The method used is literature study and document analysis of regulations, ethical practices and data protection technology. The research results show that even though Law Number 27 of 2022 concerning Personal Data Protection (UU PDP) has been passed, its implementation still faces challenges in the form of low digital literacy, weak law enforcement, and not yet optimal monitoring infrastructure. Additionally, implementing ethical principles and technical strategies, such as encryption, access control, and privacy by design, is critical to strengthening data security. This research concludes that effective personal data protection can only be realized through synergy between strong regulations, the application of digital ethics, and adequate technical strategies, in order to safeguard individual privacy rights in the digital era.

Modernization is a transformation process that encourages changes in various aspects of life, including in the field of science and technology (IPTEK). The development of science and technology has had a significant impact on people's social, economic, educational and communication lives. This research uses a qualitative approach with a literature study method to analyze how advances in science and technology affect social dynamics. The results show that technological developments provide great benefits, such as easy access to information, increased efficiency in various sectors, and the opening of new economic opportunities. However, on the other hand, modernization also presents challenges, such as reduced quality of social interactions, data security risks, and technology access gaps. Therefore, digital awareness and appropriate policies are needed to minimize the negative impacts and optimize the benefits of technological progress. It can be interpreted that science and technology has become a major factor in shaping the pattern of life of modern society, so its utilization needs to be directed wisely so that it can make a positive contribution to social and economic development.

The digital divide has become an increasingly relevant issue in the last five years, with significant impacts on the global education system. Differences in access to information and communication technology (ICT) in different regions, especially between urban and rural areas, affect the quality and equity of education. This research explores the impact of the digital divide on educational access, including limitations in the use of digital-based learning tools, students' low digital skills and lack of adequate infrastructure. This gap not only hinders teaching and learning but also exacerbates socio-economic inequality. This research also discusses mitigation efforts that have been made by governments, educational institutions and international organizations, as well as recommendations to reduce the gap in the future. Thus, the digital divide needs to be the focus of attention in education reform to create a more inclusive and sustainable education system.

This research analyzes the evolution of social response paradigms to disasters from reactive to proactive approaches through a comprehensive literature review. The research method employs a qualitative approach with literature study techniques to identify driving factors of paradigm change and evaluate its implementation. The results show that paradigm transformation was triggered by several key factors: major disaster experiences such as the 2004 Aceh Tsunami, development of legal and institutional frameworks (Law No. 24 of 2007 and the establishment of BNPB), increased public awareness, and advancements in science and technology. Although the proactive approach has proven effective in reducing disaster impacts, its implementation still faces challenges including gaps between knowledge and practice, lack of integration with development planning, approaches that remain top-down, limited technology adoption, and disparities in regional fiscal capacity. This research contributes to the formulation of more adaptive and sustainable disaster management strategies through recommendations for strengthening participatory approaches, mainstreaming disaster risk reduction in development planning, and developing sustainable funding models for disaster mitigation and preparedness programs.

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.