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This study investigates the effectiveness of storytelling strategies in enhancing the understanding of Islamic creed (akidah) among fourth-grade students at SDIT Masyithah Bukittinggi. Employing a qualitative case study approach, data were collected through classroom observations, interviews with teachers, and documentation of learning activities. The findings reveal that systematically designed storytelling sessions significantly improved students' engagement, conceptual grasp of akidah, and positive behavioral changes, such as honesty and obedience. Challenges included time constraints and variability in student responses. Key recommendations emphasize teacher training in narrative techniques, integration of multisensory media, and collaborative partnerships with parents to sustain learning outcomes. The study underscores storytelling as an innovative pedagogical tool that bridges abstract creed concepts with students' daily experiences, fostering both cognitive and spiritual development. These results advocate for structured storytelling models in Islamic elementary education to enrich moral and religious pedagogy.

This research explores the combined effects of content marketing and brand experience on customer response, a relationship that has not been extensively studied in previous research. The study highlights the significance of customer service as a key determinant of business success, emphasizing that when customers feel valued and receive prompt responses from a company, their satisfaction, loyalty, and willingness to engage with the brand increase. The research was conducted on a sample of customers from the General Company for Southern Cement, specifically the Kufa Cement Factory. The study focused on Ordinary Portland Cement and sulfate-resistant cement. A total of 85 questionnaire forms were distributed, with 80 valid responses collected for statistical analysis.The findings indicate that both content marketing and brand experience play a crucial role in enhancing customer communication and service quality. Effective content marketing strategies contribute to better training for customer support teams, ensuring a more responsive and engaging interaction with customers. Furthermore, improving communication channels and response speed positively impacts customer satisfaction. By adopting content marketing strategies and leveraging brand experience, businesses can enhance customer engagement, strengthen relationships, and ultimately achieve their organizational goals.The research recommends integrating content marketing into business operations to build long-term customer relationships and improve brand reputation. Additionally, companies should establish a dedicated internal department for marketing, ensuring that content marketing efforts are credible, relevant, and engaging. By creating meaningful and interactive content, businesses can attract and retain customers, fostering brand loyalty and trust over time.

This study examines the intersection of sentiment discourse in news texts and user comments on Facebook Detikcom, focusing on government policies during the Covid-19 pandemic. The research explores institutional discourse in news articles that align with government narratives, while user comments reflect a spectrum of responses, from support to opposition. Using qualitative content analysis, this study applies critical discourse analysis (CDA) and sentiment analysis to examine linguistic strategies, ideological framing, and sentiment polarity. The data were taken from news texts and the comment section on Facebook Detikcom, collected through documentation and following several stages of observation, careful reading, selection, and classification. The findings show that social media transforms news consumption into a participatory discourse. This indicates that traditional narratives are challenged and reinterpreted by users. Sentiment clustering and engagement metrics further shape the visibility and influence of competing ideologies. This study contributes to digital discourse research by demonstrating that sentiment functions as an ideological tool in crisis communication. The analysis also highlights the evolving role of social media in public discourse and emphasizes the need for critical engagement with online news narratives and user-generated content.

This article explores the marketing strategies implemented by various banking institutions in Semarang City through a literature review approach. The study aims to analyze marketing practices that focus on service quality, customer satisfaction, community-based engagement, and Sharia-compliant innovation. The findings indicate that banks such as PT. BPR BKK Kota Semarang, Bank Jateng, BPR Arto Moro, and Bank Syariah Mitra Harmoni employ various strategies to reach diverse market segments by enhancing service quality, strengthening community ties, and integrating local cultural and Islamic values into their financial products. These strategies have been proven to improve customer satisfaction and loyalty. This study provides both theoretical and practical contributions to the development of locally responsive bank marketing strategies aligned with social and cultural needs.

This study examines the relationship between cultural heritage and syntactic evolution in multilingual societies, focusing on cross-generational language transmission. Employing a mixed-methods approach, it analyzes linguistic practices, cultural narratives, and syntactic patterns across three generational cohorts in five distinct multilingual communities. Findings reveal significant generational shifts, with elders preserving traditional syntax linked to cultural rituals, while younger cohorts exhibit syntactic simplifications and hybrid constructions influenced by dominant languages. Statistical analyses underscore the role of cultural practices in shaping linguistic patterns, highlighting the dynamic interplay between heritage preservation and linguistic innovation in contexts of societal bilingualism and intercultural interaction. The research demonstrates that syntactic changes correlate strongly with the frequency and depth of cultural engagement, with participants who actively participate in traditional practices showing greater retention of heritage language syntactic features. Furthermore, we identify specific linguistic mechanisms through which cultural transmission influences syntactic maintenance and innovation, including ritualized speech patterns, narrative structures, and metaphorical expressions embedded in cultural practices. This study contributes to theoretical understandings of language change by proposing a cultural-syntactic framework that helps explain the variable trajectories of heritage languages in diverse multilingual contexts.

This research discusses the revitalization of the mudzakarah method to enhance interactive learning for students. The mudzakarah method is a teaching technique based on two-way discussions aimed at deepening understanding and increasing student engagement through the exchange of opinions. With a descriptive qualitative approach based on literature studies, this research explores how this method can be effectively applied. The research results show that the implementation of structured discussions, clear guidelines, and open communication can encourage student participation, enhance critical and collaborative thinking skills, and motivate them in learning. However, there are Challenges, such as the lack of understanding of the discussion concept by students, which can be addressed through the role of the teacher as a facilitator and motivator. This way, their opinions feel valued and they are more motivated to engage actively, creating an interactive learning atmosphere.  

Digital technology is increasingly being used in education, especially in primary school subjects such as Pancasila and Civic Education (PPKn).  However, a significant obstacle that still needs to be overcome is learners' disinterest in civics lessons.  The purpose of this study is to find out how learners' desire to learn in elementary school is influenced by the utilization of digital technology in Civics learning.  The Systematic Literature Review (SLR) approach is the research methodology used to structure this study by reviewing a maximum of 10 journal articles published between 2023-2025. This method involves searching, discussing, evaluating and interpreting related research that is currently available.  Findings from the literature review show that the use of digital technology in the classroom can increase students' enthusiasm for learning.  High student attention and active engagement in the learning process serves as proof of this.

The advancement of information and communication technology has driven the utilization of social media as a strategic communication tool in various sectors, including national defense. The Ministry of Defense of the Republic of Indonesia (Kemhan RI), through the Defense Information Bureau, leverages social media platforms to educate the public on defense issues via the Podcast Pertahanan Negara (PODCAST) program. This study aims to analyze the communication approach employed by the Defense Information Bureau in PODCAST and its effectiveness in enhancing public defense literacy. This research adopts a qualitative method with a case study approach. Data collection techniques include in-depth interviews with relevant stakeholders, content observation of PODCAST episodes, and document analysis. The findings indicate that the Defense Information Bureau implements a digital communication strategy based on engagement, interactivity, and education through discussions with expert speakers and the delivery of information in an engaging manner. The program has proven effective in increasing public understanding of defense issues, yet it still faces challenges in reaching a broader audience and encouraging active public participation. The study underscores the importance of optimizing digital communication strategies in national defense education. Recommendations include enhancing two-way audience interaction, diversifying content formats, and collaborating with various stakeholders to expand the reach of defense education through social media.

The rapid advancement of digital technology has transformed marketing strategies in various industries, including insurance. Digital marketing plays a crucial role in increasing brand awareness, attracting potential customers, and influencing purchasing decisions. This study aims to explore the role of digital marketing as a promotional tool in enhancing the purchase of insurance products at PT. Asuransi Allianz Life Indonesia using a qualitative approach.This research adopts a qualitative methodology with a case study approach. Data collection was conducted through in-depth interviews with key informants (Chief Account Officer Allianz) and insurance agents at Allianz Life Indonesia. Additionally, document analysis and observations of the company’s digital marketing strategies were used to gain comprehensive insights. The collected data were analyzed using thematic analysis to identify patterns and key themes related to the effectiveness of digital marketing in influencing customer decisions.The findings reveal that digital marketing plays a significant role in shaping customer perceptions and purchasing decisions. Social media engagement, personalized content, and interactive customer communication are key factors in building trust and increasing customer interest in insurance products. Moreover, challenges such as digital competition, data privacy concerns, and customer skepticism towards online promotions were identified as barriers that need to be addressed to enhance digital marketing effectiveness.The study implies that insurance companies should continuously adapt their digital marketing strategies by leveraging data analytics, improving customer interaction, and providing transparent and informative content. By strengthening these aspects, digital marketing can serve as a powerful tool to enhance competitiveness and sustain growth in the insurance industry within the digital era.

The purpose of this study was to evaluate how effective magnet and natural environment learning is with a contextual approach by providing examples from the daily lives of grade IV-A students at SD MIS AL-QUBA. To collect data, this study used a quantitative approach that used observation, interviews, and test questions. The results showed that the use of real examples from everyday life, such as the use of magnets in household items and how ecosystems interact with each other, can improve students' understanding of science concepts. Direct experience-based learning strategies can also increase student engagement and interest in lessons. Therefore, magnet learning in the natural environment and a contextual approach can help students better understand science concepts in elementary school.

Parenting styles are an essential aspect of the development of school-age children, as children tend to adopt and implement behaviors they observe and experience. Therefore, parenting styles play a crucial role and are associated with various aspects of children's growth. One of the most closely related factors to parenting styles is motivation.  This study aims to examine the relationship between parenting styles and students' active engagement in PJOK learning, the relationship between students' motivation and their active engagement in PJOK learning, and the extent to which parenting styles and motivation influence students' active engagement in PJOK learning at SDN 2 Selur. This research employs a correlational design with an ex post facto approach. The population in this study consists of all fifth-grade students. Data on parenting styles, motivation, and students' active engagement were collected through questionnaires. Data analysis was conducted using descriptive analysis and multiple correlation analysis, with the Pearson product-moment correlation applied as the statistical technique. The results of the study indicate a positive and significant relationship between parenting styles and students' active engagement in PJOK learning, with a correlation coefficient of 0.320. Furthermore, a positive and significant relationship was found between motivation and students' active engagement in PJOK learning, with a correlation coefficient of 0.555. Based on the data analysis, parenting styles and motivation collectively influence students' active engagement by 32.7%..    

Strong organizational culture and engaged employees will improve performance which has a very positive effect on the sustainability of an organization. This study aims to analyze the impact of employee engagement and organizational culture on employee performance at the Avicenna Prestasi Education Foundation. The research method used is a quantitative method with a descriptive approach. The data was collected through a questionnaire distributed to 50 respondents selected using the Slovin method. The results showed that employee engagement and organizational culture significantly have a positive effect on employee performance. This means that maintaining and improving employee engagement and organizational culture can improve employee performance at the Avicenna Prestasi Education Foundation. This study contributes to the understanding of human resource management in companies and can be the basis for policies to improve employee performance and satisfaction.

Ahlussunnah Wal Jama’ah (Aswaja) is an Islamic doctrine based on the Qur’an, Hadith, and the understanding of the companions and early scholars. This study aims to examine the Qur’anic and Hadith-based evidence that legitimizes Aswaja and its relevance to Islamic education. The research employs a literature review method, analyzing primary sources such as classical and contemporary tafsir books, major Hadith collections (Sahih Bukhari, Sahih Muslim, Sunan Tirmidhi), and scholarly works by figures like Imam Ash’ari and Al-Ghazali. The findings indicate that Qur’anic verses, such as Surah Al-An’am (6:153) and Surah Ali Imran (3:103), emphasize the importance of adhering to the straight path, which is a central tenet of Aswaja. Furthermore, the Hadith on the division of the Muslim ummah into 73 sects supports Aswaja’s position as al-firqah an-najiyah (the saved sect). These sources provide textual legitimacy to the doctrine of Aswaja, affirming its central role in preserving Islamic unity. The implications for Islamic education are significant, including the integration of Aswaja values into curricula, the promotion of a moderate and balanced understanding of Islam, and the strengthening of faith based on authentic textual evidence. By incorporating Aswaja principles, educators can foster an environment that prioritizes tolerance, inclusivity, and intellectual engagement within Islamic educational settings. This study contributes to reinforcing a moderate and tolerant Islamic approach, promoting a harmonious balance between tradition and modernity in educational contexts.

Hotel booking cancellations pose significant challenges to the hospitality industry, affecting revenue management, demand forecasting, and operational efficiency. This study explores the application of machine learning techniques to predict hotel booking cancellations, leveraging structured data derived from hotel management systems. Various classification algorithms, including Random Forest, XGBoost, and LightGBM were evaluated to identify the most effective predictive model. The findings reveal that XGBoost model outperforms other models, achieving F2-score of 0.7897. Key influencing factors include deposit type, total number of special requests, and marketing segment. The results underscore the potential of predictive modeling in optimizing hotel revenue strategies by enabling proactive measures such as dynamic pricing, targeted customer engagement, and improved overbooking policies. This study contributes to the ongoing advancements in data-driven decision-making within the hospitality industry, offering insights into how machine learning can mitigate financial risks associated with booking cancellations.

This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey method with purposive sampling of 110 respondents who have visited or intended to visit Sebalang Beach. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed hypotheses. Findings indicate that destination image significantly influences visit intention and visit decisions, while visit intention also mediates the effect of destination image on visit decisions. However, eWOM does not have a significant impact on visit intention or visit decisions, and visit intention does not mediate the relationship between eWOM and visit decisions. These results suggest the importance of strengthening online promotional strategies and enhancing the positive image of Sebalang Beach. Encouraging content creation on social media and collaborating with influencers can effectively increase engagement and attract visitors. This study offers practical recommendations for tourism stakeholders to optimize Sebalang Beach’s potential and enhance its competitiveness as a tourist destination.

The development of e-commerce has transformed companies’ marketing communication strategies, including CV. Rintis Usaha Bersama, which operates in the sales of medical and industrial gas cylinders. Increasing competition has driven the company to optimize its digital communication strategies to enhance sales and maintain its market competitiveness. An effective marketing communication strategy is essential in attracting customers and fostering their loyalty. Therefore, this study aims to analyze the marketing communication strategies of CV. Rintis Usaha Bersama through e-commerce and evaluate their effectiveness in boosting product sales.  This research employs a qualitative method with an in-depth interview approach involving the company’s management. The analysis is conducted using the SOSTAC model, which includes situation, objectives, strategy, tactics, action, and control in digital marketing strategies. The findings indicate that CV. Rintis Usaha Bersama implements the 4P marketing communication mix (product, price, place, promotion) through e-commerce platforms such as Shopee and Tokopedia. The strategies adopted include clear product information dissemination, transparent pricing, promotional discounts, paid advertising, and flash sale campaigns. However, the main challenges faced by the company include intense price competition and an increasing number of competitors in the e-commerce sector. To improve the effectiveness of marketing communication strategies, the company is advised to develop educational content about its products, enhance customer engagement through responsive services, and collaborate with influencers or affiliate marketers to expand its audience reach. Regular evaluations are also necessary to ensure the strategies remain relevant to the dynamic market trends. 

The subject of Islamic Cultural History (SKI) plays an important role in instilling Islamic historical values in students. One of the topics taught is the Story of Fathu Makkah, which describes the victory of Prophet Muhammad (PBUH) and the Muslims in conquering the city of Makkah without war. However, in the learning process of grade IV students at MI Salafiyah, it was found that students showed a lack of interest in this material due to conventional and less engaging teaching methods. This study aims to enhance students' interest in learning the Story of Fathu Makkah through the use of story posters as a teaching medium. The research method employed is Classroom Action Research (CAR) based on the Kemmis and McTaggart model, which consists of two cycles. Each cycle includes the stages of planning, implementation, observation, and reflection. Data were collected through observations, student learning interest questionnaires, and comprehension test results. The findings indicate that the use of story posters significantly increased students' learning interest. In the first cycle, students began to show interest in the material, although some were still less active. After improvements were made in the second cycle, there was an increase in student engagement during discussions, and their understanding of the material improved. Moreover, the students' average scores increased compared to before the intervention. The conclusion of this study is that the use of story posters can enhance students' learning interest in the Story of Fathu Makkah in grade IV at MI Salafiyah.

This study aims to examine the role of differentiated instruction strategies in improving the quality of Islamic education. Using a qualitative descriptive approach through literature review, this research analyzes the concept, implementation, and impact of differentiation strategies on the effectiveness of learning in Islamic education. Differentiated instruction allows for the adaptation of teaching methods based on students' needs, learning styles, and individual potential, creating a more inclusive and adaptive learning environment. The findings indicate that implementing differentiation strategies whether in content, process, or product significantly enhances students' understanding of Islamic teachings. Additionally, these strategies increase students' learning motivation, active engagement, and help them develop character aligned with Islamic values. Teachers who apply differentiation strategies can be more flexible in delivering material and more responsive to individual student differences, making the learning process more effective and meaningful. The implications of this research emphasize that differentiation strategies play a crucial role in creating a higher-quality Islamic education system that remains relevant in an evolving era. Therefore, continuous efforts from educators and educational institutions are needed to adopt these strategies in order to produce a generation of Muslims who not only have a strong understanding of Islamic teachings but also possess the adaptability and moral character to face modern life challenges.

This study aims to develop an inquiry-based e-module as a teaching material for ecosystem topics for tenth-grade high school students. The e-module is designed to enhance student engagement in learning and foster critical thinking skills. The research method employed is Research and Development (R&D) using Sugiyono’s development model. Validation was conducted by subject matter experts, language experts, and media experts, yielding results of 86%, 93.33%, and 94.54%, respectively, all categorized as highly feasible. Practicality tests by teachers resulted in a score of 93.75%, while student practicality surveys reached 95.4%, indicating that the e-module is highly suitable for learning. The critical thinking skills test showed an overall student score average of 77.25%, classified as high. This e-module offers several advantages, including ease of access, an engaging design, and interactive content incorporating text, images, videos, and exercises. However, challenges in its implementation include limited technological access in some schools. Overall, the inquiry-based e-module is considered effective and ready for use as an alternative teaching material for ecosystem learning in high schools.

The aim of this study was to improve students' creativity in completing Student Worksheets (LKPD) through the implementation of the Project Based Learning (PjBL) model for third-grade students at Madrasah Ibtidaiyah Mambaul Ulum Kaliacar. The research method used was Classroom Action Research (CAR) based on the Kemmis and McTaggart model, consisting of two cycles. Each cycle included the stages of planning, action, observation, and reflection. Data collection techniques involved observation, interviews, questionnaires, and documentation, while data analysis was conducted using descriptive qualitative and quantitative methods. The results of the study showed that the implementation of PjBL significantly improved students' creativity in completing LKPD in the Al-Qur'an Hadist subject. This was evident from the increase in the average creativity score of students from 65% in the first cycle to 85% in the second cycle. In addition, the level of student engagement in the learning process rose from 70% to 85%, and student satisfaction with the implementation of PjBL reached 80%. The obstacles encountered in this study included limited time and differences in students' initial abilities, but these challenges could be overcome with intensive guidance from the teacher. Thus, the implementation of Project Based Learning (PjBL) proved effective in enhancing students' creativity and learning motivation. It is recommended that teachers further optimize their roles as facilitators and consider students' characteristics to achieve more optimal results.