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The growth of e-commerce in Indonesia has led to the emergence of various online shopping platforms, with Shopee being one of the most popular in Semarang City. User reviews on the Shopee application serve as a valuable data source for analyzing customer satisfaction levels; however, the large volume of data requires a systematic and accurate analytical approach. This study aims to analyze user review sentiments of the Shopee application using three machine learning algorithms: Random Forest, Naïve Bayes, and Support Vector Machine (SVM), as well as comparing the accuracy of these three algorithms. This research utilized 1000 reviews collected through web scraping from the Play Store, which were categorized into three classifications: positive, neutral, and negative sentiments. The analysis process encompassed pre-processing stages, feature extraction using TF-IDF, and classification using Random Forest, Naïve Bayes, and Support Vector Machine algorithms. The results demonstrated that the Random Forest algorithm achieved the highest accuracy at 96.19%, followed by Support Vector Machine with 95.71% accuracy, and Naïve Bayes with 84.76% accuracy. This research highlights the effectiveness of Random Forest and SVM in classifying user review sentiments towards the Shopee application.

This study aims to analyze the impact of product quality and service quality on customer satisfaction at Mie Gacoan Cikarang. The identified problem in this study is how these two factors influence customer experience and loyalty to the restaurant. This research uses a descriptive qualitative method with a case study approach, where data was collected through in-depth interviews with customers and direct observations at the location. Based on the analysis, product quality, including taste, texture, and consistency, has a significant impact on customer satisfaction, with 80% of respondents expressing satisfaction with the products offered. Additionally, service quality, which includes speed, efficiency, and staff friendliness, also plays an important role in creating a positive experience for customers. The results of this study indicate that improving both product and service quality directly contributes to customer satisfaction and has the potential to increase customer loyalty. These findings provide recommendations for Mie Gacoan Cikarang management to maintain and enhance product and service quality in order to strengthen customer attraction and loyalty.

This study aims to analyze the effect of management development on improving service quality in grilled chicken MSMEs. The research method used is a quantitative approach with survey techniques on a number of grilled chicken MSMEs. The results showed that management development, which includes aspects of resource management, operational system development, and customer satisfaction, has a significant effect on service quality. These findings are expected to be a reference for MSME players in increasing competitiveness through structured management improvements. The implication of this study is the importance of continuous management improvement in improving service quality.

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

This research explores the integration of Augmented Reality (AR) technology into custom gift products by Tricksy.co to create a more interactive and personalized gift-giving experience. By utilizing EyeJack Creator, a platform for creating AR photo markers, the system allows customers to design gifts that display personalized videos when scanned. The process includes generating AR markers, integrating QR codes, and ensuring compatibility with both iOS and Android devices. System testing confirmed that the AR markers successfully displayed the videos as intended, with smooth functionality across different platforms. However, slow internet connections impacted the speed of AR content downloading. This study highlights the potential of AR to revolutionize the gift industry by adding a unique digital layer to physical gifts, offering both emotional and interactive value.

This study discusses the role of service quality in increasing customer satisfaction with a case study at McDonald's. Service quality is an important factor in the fast food restaurant industry, especially to create positive experiences, loyalty, and customer satisfaction. Through a qualitative approach based on literature review, this study analyzes service dimensions, such as speed, responsibility, and staff attitude that affect customer experience. The results of this study indicate that speed of service, employee friendliness, and product consistency are the main factors in shaping customer satisfaction at McDonald's. Therefore, the use of technology such as self-ordering machines and application-based services contribute significantly to increasing efficiency and customer satisfaction. McDonald's also strives to maintain standards of efficiency and customer comfort facilities. This study emphasizes the importance of consistently improving service quality in creating loyalty and strengthening brand image amidst competitive competition.

This study aims to analyze the service management strategies implemented by PT Gojek Indonesia to enhance customer satisfaction. Using a qualitative approach based on literature review, the research explores the relationship between service quality, service diversification, and technological innovation in shaping customer experiences. The findings reveal that service management strategies, such as quick booking features, real-time tracking, and digital payment solutions via GoPay, significantly influence customer satisfaction. Service variations like Go-Ride, Go-Car, and Go-Food enable Gojek to meet diverse customer needs, while a focus on reliability and security assurance fosters user loyalty. The study highlights the importance of continuous innovation and quality improvement to maintain Gojek's competitive position in the online transportation service market.

Entrepreneurship plays a vital role in global economic progress and is the main path to financial independence and innovation. Amidst the rapid development of technology and rapid changes, new opportunities for entrepreneurs are wide open, but they also have to face various challenges that require wise management. This article reviews five important aspects for entrepreneurs in the digital era. First, the importance of recognizing business opportunities that arise from technological advances and digital market transformation. Second, the implementation of sustainable innovation strategies to remain competitive in the market. Third, managing risks and uncertainties in the digital business world. Fourth, utilizing technology to improve business operational efficiency. Fifth, the importance of creating a strong brand and building customer loyalty in a competitive market. By understanding and implementing these five aspects, entrepreneurs can maximize their potential and achieve sustainable success in the ever-evolving business world.

This study aims to determine how much influence Service Excellent and Relationship Marketing have on Customer Satisfaction of PT Bank Sumsel Babel Syariah KC Palembang. The population in this study amounted to 5239 customers with incidental sampling method using the formula obtained a sample of 100 respondents. This research uses quantitative methods, primary data which is then processed using IBM SPSS 25. The T test results show that service excellent has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer satisfaction, service excellent and relationship marketing have a joint effect on customer satisfaction. Proven by the coefficient of determination of 63.8% while the remaining 36.2% is influenced by other variables.

Job training is the key to improving the performance of Technical Service Officers (Yantek) at PT XYZ.. This study aims to evaluate the effectiveness of ongoing job training and identify areas that need improvement. Through an in-depth analysis of the training curriculum, teaching methods, and Yantek performance after training, this study proposes recommendations for optimizing the training program. The results of the study are expected to improve the quality of service to customers and support the achievement of company performance targets.

Penelitian ini dilakukan untuk mengetahui pengaruh online customer review dan brand image terhadap keputusan pembelian produk Skintific di Shopee. Populasi dalam penelitian ini adalah seluruh pelanggan produk Skintific yang melakukan pembelian di Shopee. Sampel dalam penelitian ini adalah sebagian masyarakat yang telah melakukan pembelian produk Skintific di Shopee. Teknik yang digunakan dalam penelitian ini berupa teknik accidental/convenience sampling dan purposive sampling. Metode dalam penelitian ini menggunakan survei dalam bentuk kuesioner yang digunakan sebagai instrumen pengumpulan data. Pengujian hipotesis dilakukan dengan uji t dengan hasil penelitian yang menunjukkan bahwa online customer review dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific di Shopee.

The purpose of this research is to build a review study to analyse the situation of successful companies in the use of digital twinning to reduce waste and losses that occur in the lack of accurate investment of time and efforts made, and from this basis was presented a set of previous studies related to digital twinning in order to determine the findings of these studies and discuss them by identifying points of similarity and difference between these studies,  And then come up with an idea and a new mechanism to determine the behaviours that companies can pursue in order to apply digital twinning, and on this basis the research discussed the conceptual framework of digital twinning and then the mechanisms through which companies can use it in order to develop their ability to achieve strategic success and competitiveness, the research has come out with several results, foremost of which was that digital twinning works to build a digital model that parallels competing companies through data analysis, improving their efficiency, accelerating innovation, predicting trends, and Then improve the customer experience and achieve integration between the current systems and the systems pursued by other companies.

PT. Pelayaran Nasional Indonesia (PELNI) is a company engaged in the field of marine transportation services, namely passenger ships, roro ships, container ships, pioneer ships and so on. Therefore, the importance of "service" to customer satisfaction (passengers) is very influential. Customer service can be defined as all forms of customer service in the form of services and in the form of goods which in principle are the responsibility and are carried out by PT. Pelayaran Nasional Indonesia (PELNI) Medan Branch, in order to fulfill the needs of the community and comply with regulations and laws.

Abstrak.: Mudharabah merupakan salah satu bentuk akad dalam perbankan syariah yang berbasis pada prinsip bagi hasil. Dalam akad ini, terdapat dua pihak utama: shahibul maal (pemilik modal) dan mudharib (pengelola modal). Shahibul maal menyediakan modal, sementara mudharib bertanggung jawab atas pengelolaan modal tersebut untuk kegiatan usaha yang produktif. Strategi promosi dengan menggunakan akad mudharabah memerlukan pemahaman yang mendalam tentang beberapa aspek kunci, termasuk mekanisme bagi hasil, risiko yang terkait, dan tata kelola yang baik. Penelitian ini bertujuan untuk menganalisis strategi promosi pembiayaan modal usaha dalam meningkatkan jumlah nasabah di BPRS Fajar Sejahtera Bali. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Untuk Teknik pengumpulan data menggunakan metode observasi, wawancara dan dokumentasi. Teknik analisis data meliputi reduksi data, penyajian data, penarikan simpulan. Sedangkan keabsahan data menggunakan triangulasi yang dapat membantu peneliti untuk menguji validitas informasi dari berbagai sumber. Hasil penelitian ini adalah 1) Strategi promosi pembiayaan modal usaha dengan menggunakan akad mudharabah : a) Periklanan yang digunakan yaitu dengan menggunakan media sosial untuk pemasaran secara online dan langsung turun ke lapangan, b) Promosi penjualan: Promosi gebyar marjin diawal tahun dan promosi tabungan berhadiah, c) Publikasi: Langkah awal dalam publikasi menentukan produk, membuat konten disosial media, lalu membuat skema atau simulasi perhitungan, d) Penjualan personal: melakukan pendekatan atau silaturahmi, melakukan kontak awal dengan calon pelanggan atau nasabah, baik melalui pertemuan langsung, panggilan telepon atau komunikasi lainnya. 2) Kelebihan strategi promosi pembiayaan modal usaha diantaranya adanya penawaran pembiayaan modal usaha khusus untuk masyarakat yang mempunyai usaha mikro atau UMKM.

The current research examines the interactive role of brand love in its dimensions (brand passion, brand familiarity, brand commitment) and obsession with brand in the customer-oriented deviation represented in (financial motives, ego motives, motives of revenge), and accordingly, the opinions of some customers towards some tourism and travel companies have been surveyed by five companies (Bright Light Company for Tourism and Travel, and Al-Mohib Company for Tourism and Travel,  And the Banner Summit Company for Travel and Tourism, Al-Shams International Company, and Icor Company) for the period (June to late August 2024) and customers showed great cooperation by responding to the paragraphs of the study tool, Accordingly, (593) opinions were collected from the opinions of customers dealing with these companies, and the descriptive analytical approach was adopted in building and interpreting the study variables through the use of statistical packages for the program (SPSS&AMOS). V.28) The results presented that the interactive role of brand love and obsession with tourism companies is closely related to addressing customer-oriented deviation and this motivated these companies to develop their capabilities by providing comfort, air conditioning and distinctive services, but in theory the research has shown a conceptual relationship between brand love and obsession with customer-oriented deviation through what was presented by some previous studies.

There are two reasons that can drive companies to participate in CSR. Certain companies believe that performing customer service (CSR) will allow the company to achieve better economic outcomes (Resource Based Theory), while other companies believe that doing so will give them a competitive advantage that sets them apart from their competitors. Stakeholders’ expectations, so CSR and their reports serve as legitimization to demonstrate their compliance with those expectations (Legitimacy Theory). Using legitimacy theory, this study aims to find empirical evidence on how international experience, consumer perspective, and the acquisition of environmental certifications impact the extent of CSR disclosure. A sample of 168 company-years was obtained using the target population of publicly listed manufacturing companies on the IDX that made CSR reports in 2011 and 2012.  

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

This study aims to analyze the impact of product quality and customer satisfaction on the competitiveness of KFC and Sabana, considering the implementation of ISO 9000 standards. Using a survey method, data were collected from 30 respondents who are customers of both brands. The analysis results indicate that product quality has a significant effect on customer satisfaction, which in turn contributes to enhancing the competitiveness of both companies. KFC, known for its consistency and product innovation, demonstrates higher competitiveness compared to Sabana. However, Sabana also shows commendable efforts in improving quality and customer satisfaction. These findings emphasize the importance of implementing ISO 9000 quality management standards in enhancing product quality and customer satisfaction as key factors in maintaining competitiveness in the fast-food industry. This research provides insights for companies to focus more on quality improvement and service for long-term success.

The purpose of this research is to conduct a literature review of previous research on the Balanced Scorecard (BSC) from 2020-2024. BSC as a strategic tool management tool that is widely used by universities to improve the performance of their organizations. This research uses SLR which presents quantitative data on BSC issues and university performance. There are several measurements used, namely journals, variables, and theories as well as the field of science reaserch approach. The study results show 30 articles from accredited national journals and national journals. The topic of college performance is influenced by variables of information technology, quality assurance, financial perspective, growth learning perspective, customer perspective, and internal perspective. The theory used is BSC theory. The fields of accounting, management, public universities and private universities have researched a lot about BSC. Based on BSC measurements that are widely used are financial and customer perspectives. Although the college has successfully implemented BSC, the main challenge faced is the adjustment of key performance indicators and long-term goals of the college. This research provides insights, benefits and constraints in implementing and recommending BSC to improve organizational performance.

This study aims to analyze the marketing strategy of PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari in attracting people's interest in saving money in Bandarejo Hamlet 1, West Pasaman Regency. A qualitative approach was used through field method with interviews, observation, and documentation. Research results showed that PT BPR Swadaya Anak Nagari implements four main marketing strategies: product strategy, price, and documentation. four main marketing strategies: product, price, promotion, and location strategies. Featured products such as KMB Savings (Kacio Mingguan Bajapuik) offers a savings collection service from the customer's home, making it easier for customers to save. service from the customer's home, providing convenience for people who find it difficult to reach bank locations. reach the bank's location. Direct promotion strategy through personal communication is the main key to success, building a close relationship between customers and the bank. bank. The strategic location of the bank office also contributes to the ease of access services. However, interest in saving, especially among teenagers and young adults, still low due to limited facilities such as ATM cards and mobile banking services. banking services. This finding highlights the need for the development of digital innovations to increase product appeal and expand market share. Research concluded that promotional strategies dominate in increasing the number of customers, while adapting to technology needs is a challenge to encourage wider to encourage wider interest in saving. This research provides important insights important insights for the management of marketing strategies in the local banking sector.