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This article examines the implementation of Google Sites as a platform for developing a digital magazine by students of MAN 3 Solok. The research aims to describe the design, execution, and evaluation processes of utilizing Google Sites in creating a digital magazine, as well as to identify the challenges and benefits encountered. The method employed involved training and direct mentoring for 20 members of the student council at MAN 3 Solok. The results indicate that 70% of participants successfully accessed the website and created the digital magazine effectively, while 30% faced operational and infrastructure-related technical challenges. The use of Google Sites has proven effective in enhancing digital literacy, creativity, and collaboration among students in creating digital-based school publications. Through this activity, students not only gained technical skills but also developed essential creative thinking, problem-solving, and collaborative abilities in the digital era.

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

This article examines the implementation of Google Sites as a platform for developing a digital magazine by students of MAN 3 Solok. The research aims to describe the design, execution, and evaluation processes of utilizing Google Sites in creating a digital magazine, as well as to identify the challenges and benefits encountered. The method employed involved training and direct mentoring for 20 members of the student council at MAN 3 Solok. The results indicate that 70% of participants successfully accessed the website and created the digital magazine effectively, while 30% faced operational and infrastructure-related technical challenges. The use of Google Sites has proven effective in enhancing digital literacy, creativity, and collaboration among students in creating digital-based school publications. Through this activity, students not only gained technical skills but also developed essential creative thinking, problem-solving, and collaborative abilities in the digital era.

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.    

The growth of fashion UMKM in Indonesia through digital marketplace platforms has made a major contribution to the national economy, especially in job creation and developing creative product exports. However, this development also presents new challenges in the field of taxation, especially after the enactment of Law No. 7 of 2021 concerning the Harmonization of Tax Regulations (UU HPP). This study aims to analyze the principle of tax fairness for fashion UMKM operating through marketplaces, reviewed from a normative legal approach. The appointment of the market as a VAT collector and the continued implementation of Final Income Tax raises the potential for a double burden and inconsistency with the principles of vertical and horizontal justice in taxation. The results of the study show that the regulations in the Law on HPP do not fully reflect justice, legal certainty, and legal benefits, and risk pushing UMKM towards informality. Therefore, it is necessary to adjust technical policies that are more proportional to the capacity of UMKM actors, in order to realize an inclusive and equitable taxation system.

The development of e-commerce and the internet requires business actors to be able to adapt, including in terms of marketing. Word of Mouth is a marketing strategy that is considered quite effective because it refers to human-to-human interaction through personal recommendations and positive experiences with something. In this era of social media, Online Customer Reviews are a form of evolution of Word of Mouth marketing. Online Customer Reviews utilize the power of Word of Mouth through digital platforms and have a significant impact in influencing consumer perceptions and purchasing decisions. This research uses several statistical tests to measure the reliability of the instruments and data. This research focuses on calculating the relationship between the Online Customer Review (X) and Purchase Decision (Y) variables at Shopee. The analysis results show a positive and significant correlation between the two, confirmed by simple linear regression and correlation tests. The findings confirm that Online Customer Reviews have a positive and significant influence on Consumer Purchasing Decisions. Therefore, sellers, especially on the Shopee marketplace, are expected to prioritize the quality of their products and services so that they can trigger good online customer reviews which then have an impact on increasing sales.    

This study aims to identify and analyze effective strategies in digital content preparation training for beginners to enhance marketing skills in the digital era. The method used is a qualitative literature review examining various literatures, reports, and empirical studies related to digital marketing skill development. The findings indicate that project-based and case study training methods are the most effective in improving beginners’ technical and creative abilities, especially in content creation and social media management. Major challenges faced by beginners include information overload, lack of practical experience, and rapid algorithm changes. Quality and interactive content proves to be the key to successful digital marketing, while performance measurement using appropriate metrics and analytic tools is crucial for strategy evaluation and development. Social media remains the primary platform with great potential, supported by optimization strategies involving active interaction and influencer collaboration. Continuous learning and integration of digital and traditional marketing through an omnichannel approach strengthen overall marketing effectiveness. This study contributes significantly to the development of adaptive and holistic training programs and digital marketing strategies for beginners.

This abstract discusses learning innovations in Islamic Religious Education (PAI) based on information technology as part of the digital transformation in Islamic education. This research aims to identify and analyze the application of information technology in the PAI learning process to improve the effectiveness, interactivity, and accessibility of Islamic education. A specific fact that is the focus is the rapid development of digital technology that influences traditional learning methods, as well as the urgent need to integrate technology into the PAI curriculum to suit the demands of the times. The research method uses a qualitative approach with case studies in several Islamic educational institutions that have implemented digital technology in PAI learning. The results of the research show that the use of information technology, such as digital learning applications, e-learning platforms and interactive multimedia, can increase student learning motivation, broaden the reach of education and support more personal and contextual learning. This research provides strategic recommendations for curriculum developers and educators to optimize the use of technology in PAI learning, while also emphasizing the importance of digital transformation as an effort to modernize sustainable Islamic education. Thus, PAI learning innovations based on information technology are key in facing the challenges and opportunities of the digital era.    

This qualitative literature review explores the role of digital marketing and operational strategies in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs). Drawing on recent empirical studies, the review highlights how digital marketing adoption, product innovation, and operational efficiency contribute to increased sales, customer satisfaction, and competitiveness in MSMEs. The study synthesizes findings from various journals to identify effective marketing strategies and operational practices that are critical for MSMEs’ sustainability. Implications for managers include prioritizing digital platforms and integrating operational improvements to optimize growth. The review also identifies gaps for future research on tailored marketing and operational frameworks in diverse MSME contexts.

This research aims to explore the role of social media in Indonesia's digital democracy, by highlighting the tension between its function as a tool of hegemony or a means of emancipation. The background of this study is the increasing use of social media by political actors and civil society in voicing, shaping or criticizing public narratives ahead of the 2024 elections. This study uses a critical qualitative approach with a descriptive study design, and applies the Critical Discourse Analysis method and netnographic observation of political content on three main platforms: Twitter, TikTok, and Instagram. Data was collected through literature studies, digital documentation, and observation of user interactions in digital political campaigns. The results show that the digital space is dominated by hegemonic actors such as political elites, partisan buzzers, and platform algorithms that reinforce certain narratives. However, there are also spaces of emancipation formed by digital communities and independent content creators who use social media as a means of political education and symbolic resistance. Counter-narratives that emerge tend to be temporary and are often limited by distribution and visibility controls. These findings have important implications for the development of more critical and participatory digital literacy policies. In addition, this study contributes to the enrichment of critical communication theory, by affirming the importance of viewing social media as a complex pedagogical and ideological field in contemporary democratic practice.

The young generation is a group of people aged 15-35 who are passionate about changing the world, creative, and energetic. The young generation is often considered an agent of change who can bring positive changes in society. In the digital era, there is a need for efforts to preserve and develop regional cultural wealth so that it remains relevant and known by the younger generation. Local culture can help young people develop a sense of pride in their identity and cultural heritage. The Sangihe Islands in the north of North Sulawesi Province, on the Indonesia-Philippines border, have a variety of local cultures, ranging from historical relics, folk beliefs, arts, traditional ceremonies, traditions of managing natural resources both sea and land, the Sasahara sea language, and the tradition of going to sea that makes the Sangihe people excellent sailors. Being in the Indonesia-Philippines border area and as a spice trade route since ancient times has opened up for changes in the culture of society. And the current development with modernization that has invaded the cultural resilience of its people has entered the outermost islands such as Sangihe Talaud. The young generation is currently a major player in the digital world. This article raises the issue of the strategy of the young generation in cultural resilience in the digital era. That the young people of Sangihe play a role in elevating their local culture which is threatened with erosion. Their various social media platforms with creative efforts elevate the nature and culture of Sangihe Talaud, and have proven successful in rediscovering local cultural values. Sangihe Talaud with its natural potential and diverse arts and culture can be a social capital in the cultural resilience of Sangihe Regency as the northern gateway to eastern Indonesia, as the front line of the archipelago on the edge of the Pacific.

Along with the rapid advancement of digital technology, the practice of zakat payment has also evolved, such as by making non-cash zakat payments online. Online zakat payment offers the potential to reach zakat givers and recipients more broadly, as well as to increase efficiency in the collection and distribution of zakat funds through a digital system. However, this online zakat payment system still raises debates among the public regarding the validity of its implementation and the law, which is considered unclear because the method was not found in the time of the Prophet Muhammad SAW. Therefore, this research was conducted to examine the concept, Islamic legal review, advantages and disadvantages, as well as challenges and solutions in the application of the online non-cash zakat payment system from the perspective of Islamic law. This research uses normative legal methods in qualitative form and by conducting a literature study of literature or library materials. The findings of this research show that online non-cash zakat payments are sharia-acceptable as long as they fulfill the pillars and conditions of zakat and are carried out by official amil zakat institutions or platforms affiliated with amil zakat institutions.

Indonesian Migrant Workers (PMI) abroad often face various social, legal, and cultural challenges that can increase their vulnerability in everyday life. One effort to minimize these vulnerabilities is through the establishment of regional community organizations as a platform for solidarity, advocacy, and cultural identity preservation. This community service activity aims to assist in the formation of the Ikatan Warga Ponorogo di Hong Kong (IWPH) — an association of PMI from Ponorogo working in Hong Kong. The methods employed include community needs assessment, facilitation of organizational meetings, formulation of organizational statutes and bylaws, and basic community-based advocacy training. The results of this activity showed high enthusiasm among PMI from Ponorogo to participate in this community as a forum for sharing information, social protection, and preserving regional cultural traditions abroad. Moreover, IWPH has begun to actively voice issues faced by PMI, such as overcharging, gender-based violence, and unclear employment contracts. The establishment of IWPH is expected to serve as a model for strengthening social networks and advocacy based on regional community groups, enhancing the bargaining power of Indonesian migrant workers abroad. This activity also reflects the contribution of higher education institutions in supporting the protection and empowerment of Indonesian migrant workers in various destination countries.

This study discusses the accountability of perpetrators of online gambling crimes in Indonesia from the perspective of applicable positive law. Online gambling is a form of cybercrime that has developed along with advances in information and communication technology, and has various negative impacts on society, including economic losses, moral damage, and increasing crime rates. The main focus of this study is to examine how legal regulations in Indonesia, especially in the Criminal Code (KUHP), the Electronic Information and Transactions Law (UU ITE), and other related regulations, regulate and ensnare online gambling perpetrators, both as the main perpetrators, platform providers, and service users. This study uses a normative juridical method with a statutory approach and a case approach. Data were obtained through literature studies and analysis of relevant court decisions. The results of the study show that although Indonesian positive law has regulated the prohibition of gambling, there are still gaps in norms and challenges in implementation, especially related to evidence, jurisdiction of cross-border perpetrators, and adaptation of law enforcement officers to digital modus operandi. The conclusion of this study emphasizes the need for synchronization of regulations and increased law enforcement capacity, including the formation of more comprehensive special regulations regarding online gambling crimes. This is important so that the criminal responsibility of the perpetrator can be enforced effectively within the framework of justice and legal certainty.

The aim of this study is to design a battery charging system using solar panels, integrated with an IoT-based monitoring system to improve efficiency and ease of supervision. The system utilizes the photovoltaic effect to convert solar energy into electrical energy, which is then stored in a battery through the regulation of a solar charge controller. The main components in this design include a solar panel, lead-acid battery, ESP32 microcontroller, current and voltage sensors, and the Blynk application for remote monitoring. The research method involves several stages, including the design of hardware such as solar panels, current and voltage sensors, and a step-down regulator, as well as software development using the Blynk platform and ESP32 programming. Test results show that the system is capable of achieving charging efficiencies between 89.45% and 99.57%, with optimal performance under clear weather and maximum sunlight conditions. The IoT system performs well up to a distance of 10–15 meters, with an average data transmission delay of less than 1.5 seconds. Therefore, this device proves to be effective as an independent battery charging and energy monitoring solution in locations without permanent electricity access.

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.

This research examines the role of social media as a means of internal communication within student organizations at UIN Sultan Maulana Hasanuddin Banten. Using a case study approach, the research explores how platforms such as WhatsApp, Instagram, and Facebook are utilized for activity coordination, information dissemination, and strengthening relationships among members. The results indicate that social media provides advantages in terms of speed, accessibility, and interactivity of communication, as well as facilitating the storage of important organizational information. However, challenges exist in the form of information overload, communication ethics issues, digital access disparities, and declining quality of face-to-face interactions. The research also identifies effective strategies for managing internal communication through social media, including the development of communication guidelines, member training, appropriate platform selection, communication scheduling, continuous evaluation, and integration with offline communication methods. The research findings contribute to the development of adaptive organizational communication models in the digital era for student organizations.  

This activity aims to increase the business capacity of MSME actors through business management training, digital marketing, and technical assistance. The activity was held on April 16, 2025 at the Tempe Tofu Production Center, Jl. Macan Lindungan No.43 Bukit Kecil Village, Ilir Barat 1 District, Palembang, with a total of 20 traders. The methods used include initial observation, program socialization, financial management training, social media workshops, and marketing strategy assistance. The results showed that 80% of participants began to use digital platforms for promotion, 7 traders succeeded in preparing capital assistance proposals, there was an improvement in product packaging, and the formation of the "Tahu Tempe Mandiri" business group. This program has a positive impact on increasing turnover and market access. For sustainability, it is recommended that there be further training and collaboration with relevant agencies.

This research aims to analyze the performance comparison of several AI Image Generator platforms in generating images based on text prompts, considering the influence of internet speed on rendering time. The platforms tested include Blackbox AI, Craiyon AI, Dreamina AI, and Freepik AI. Testing was conducted using two types of internet providers, namely XL and Indihome, to evaluate differences in rendering time and the accuracy of the generated images. The results indicate that internet speed significantly affects rendering time, with Freepik AI showing the greatest impact. Additionally, the accuracy of the generated images varies depending on the platform's ability to translate text prompts into images. These findings provide insights into the factors influencing the performance of AI Image Generators, particularly in the context of internet speed and output accuracy.

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.