SciRepID - Scientific Publication Search

Publication Search

54,413 articles from 425 journals · 1,456 citations tracked

Showing 121-140 of 865

Analytics

Ratri Wikaningtyas; Nurhayati Nurhayati; Sigit Arvianto; Handoko Aji Wardana; Istiqomah Istiqomah +2 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

The need for learning materials that can adapt to students’ abilities and characteristics has made the development of AI-based adaptive learning resources increasingly important in elementary education. However, limited digital literacy and high workloads among teachers hinder optimal implementation. This Community Service Program aimed to enhance the competencies of teachers at Sekolah Alam Ananda Mandiri Slawi through workshops, guided practice, and hands-on development of AI-supported adaptive materials. The method included preparation, conceptual presentation, technology demonstration, guided practice, pre–post evaluation, and follow-up support. The results showed a significant improvement, with teachers’ competence in the “good” category increasing from 22.5% to 82.5%, and all participants (100%) successfully producing at least one adaptive module and one deep-learning-based material component. Furthermore, 92% of participants reported that the program greatly improved their digital literacy and pedagogical understanding. Thus, this activity effectively strengthened teachers’ competencies and provided a strong foundation for the sustainable integration of AI-based adaptive learning materials in elementary classrooms.

Jihan Seprina Azzahara; Agus Lestari

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Perkembangan teknologi digital yang semakin pesat mendorong perubahan besar dalam dunia pendidikan, sehingga pembelajaran abad ke-21 tidak hanya menekankan pemahaman materi, tetapi juga menuntut penguatan empat kompetensi inti atau 4C, yaitu berpikir kritis, kreativitas, komunikasi, dan kolaborasi. Integrasi teknologi menjadi kebutuhan penting untuk menciptakan pengalaman belajar yang lebih interaktif, adaptif, dan berpusat pada peserta didik. Penelitian ini bertujuan mensintesis temuan dari sebelas artikel ilmiah yang membahas implementasi teknologi dalam mengembangkan keterampilan 4C pada pembelajaran modern. Metode yang digunakan adalah studi literatur dengan menelaah fokus, desain, serta hasil penelitian dari setiap artikel, kemudian mengintegrasikannya melalui analisis tematik untuk memperoleh gambaran yang lebih menyeluruh. Hasil kajian menunjukkan bahwa berbagai bentuk teknologi seperti platform pembelajaran digital, aplikasi mobile, media interaktif, kecerdasan buatan, serta perangkat kolaboratif mampu memberikan dampak signifikan terhadap peningkatan kemampuan peserta didik. Teknologi terbukti memperkuat kemampuan berpikir kritis melalui kegiatan analisis informasi dan pemecahan masalah berbasis digital; meningkatkan kreativitas melalui pembuatan konten multimedia dan eksplorasi ide; memperluas kemampuan komunikasi melalui diskusi virtual, presentasi digital, dan interaksi sinkron maupun asinkron; serta mendorong kolaborasi melalui proyek kelompok berbasis platform daring yang memudahkan koordinasi dan pembagian tugas. Secara keseluruhan, integrasi teknologi memberikan kontribusi besar terhadap pengembangan 4C, meskipun keberhasilannya tetap sangat dipengaruhi oleh kesiapan guru, dukungan sarana, serta desain pembelajaran yang tepat. Temuan ini menegaskan pentingnya peningkatan kompetensi digital pendidik dan penguatan lingkungan belajar berbasis teknologi agar keterampilan 4C dapat dioptimalkan dalam pembelajaran abad 21. Kata kunci: Pembelajaran Abad 21; Keterampilan 4C; Integrasi Teknologi; Pembelajaran Modern; Literasi Digital

Arif Syofyan Hadi; Rahmad Hakim; Dina Mardiana

Systematic Literature Review Journal 2026 International Forum of Researchers and Lecturers

This Systematic Literature Review (SLR) research synthesizes findings from five scientific articles that focus on the vital role of Islamic Religious Education (PAI) in overcoming the crisis and moral decadence among the Young Generation triggered by the minimal internalization of positive values in education, the lack of family roles, and the challenges of the digital era. The results of the synthesis show that overcoming the moral crisis requires a comprehensive approach, including: first, Affective Approach: PAI must transform from a cognitive focus to an Affective Approach based on the core values of the Qur'an (Ihsan, Rahmah, Tawadhu', Sabr, Amanah) to touch students' spirituality; second, Social Integration: PAI must be integrated with social reality to foster social piety through community-based programs (mosques) that ground Islamic values contextually; and third, Digital Adaptation: PAI teachers play a strategic role as moral role models and are required to adapt to the digital era through strategies for utilizing interactive technology and forming positive digital communities to overcome the influence of negative social media content. Overall, PAI is a central pillar whose effectiveness depends on strong collaboration between educational environments and the ability of teachers to be technologically literate spiritual-affective guides.

Muhammad Yudha Ardiansyah; Suparto Suparto

Jurnal Manajemen Bisnis Digital Terkini 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Formal organizational structures are crucial for ensuring the effectiveness, efficiency, and accountability of work processes within an institution. However, many organizations still face challenges such as overlapping tasks, ineffective communication, and inadequate control mechanisms. This study aims to analyze formal organizational structure design strategies through systematic steps, implementation mechanisms, and ongoing evaluation. The research method used is a literature review, based on a review of the latest scientific sources (books, journals, and research reports) related to organizational theory and structural design. The results indicate that organizational structure design should begin with defining objectives, analyzing activities, departmentalizing, establishing hierarchical relationships, coordinating mechanisms, and evaluating. Implementation mechanisms include socialization, human resource capacity development, process integration with technology, monitoring, and change management. The literature review also confirms that alignment between strategy, structure, and business processes is a key factor in improving organizational performance. Therefore, organizational structures must be adaptive, responsive, and data-driven to face the challenges of an ever-evolving strategic environment.

Wiwin Tampubolon; Yohanes Michael Sijabat

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

Technological innovation in Christian Religious Education learning strategies aims to improve students' learning literacy comprehensively. In an era of globalization and rapid technological advancement, Christian Religious Education is required to adapt to digital learning media to ensure relevance and effectiveness. The use of various technologies, such as interactive learning videos, educational applications, and e-learning platforms, increases student motivation and active engagement in understanding Christian values ​​and integrating faith with knowledge. Learning strategies using attractive digital technology, a hybrid learning model that combines face-to-face and bold learning, and improving teacher competency are key to the successful implementation of this innovation. The research method used is descriptive qualitative based on a literature review that examines relevant scientific literature, books, and documents on technological innovation in religious education and improving learning literacy. Content analysis was conducted by grouping data based on themes such as technology type, learning strategy, and its impact on student literacy. The research results show that the integration of technology in Christian Religious Education learning provides a significant opportunity to create a technologically savvy young generation that is both mature in faith and character, and able to face the challenges of the times with steadfastness.

M. Hasan; Rafiuddin, Rafiuddin; Rajadming, Nawir; Sahid, Syarifuddin

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

The development of Society 5.0 requires Islamic Religious Education (PAI) learning in MTs to transform into a more adaptive model that integrates technology while maintaining a focus on character formation. This article aims to identify the main problems in PAI learning at MTs and analyze the challenges and threats arising from digital educational changes. This study employs a descriptive qualitative approach through literature review, educational policy analysis, and synthesized findings from the last five years. The results show that the central issues include teachers' digital competence, infrastructure readiness, value degradation due to digital distraction, and the mismatch between students’ character needs and technology-based learning demands. Society 5.0 offers opportunities for technology integration but also brings threats such as misinformation, digital dependency, and weakened value internalization when learning is not holistically designed. This study provides strategic recommendations for teachers, schools, and policymakers to strengthen PAI learning quality relevant to digital-era needs.  

Pargaulan Dwikora Simanjuntak; R. Herlan Guntoro

International Journal of Engineering and Applied Science 2026 International Forum of Researchers and Lecturers

This research investigates the development of IT-based Automatic Identification System (AIS) data surveillance models supporting maritime safety through integration of advanced information technology, maritime engineering principles, and human factors optimization. AIS technology generates vast real-time vessel movement data creating unprecedented opportunities for safety enhancement through systematic surveillance, collision risk detection, traffic pattern analysis, and incident prevention, yet effectiveness depends critically on intelligent data processing algorithms, reliable IT infrastructure, and competent personnel capable of interpreting surveillance outputs and taking appropriate actions. Through qualitative analysis involving maritime safety authorities, vessel traffic service (VTS) operators, port authorities, marine engineers, IT specialists, data scientists, and maritime training institutions, this study examines how IT-based surveillance models incorporating pattern recognition, anomaly detection, predictive analytics, and crew-centered interfaces can transform maritime safety management from reactive incident response toward proactive risk prevention. Results demonstrate that intelligent AIS surveillance can identify 75-90% of high-risk situations 15-45 minutes before critical events, reduce collision risks by 60-80%, improve traffic management efficiency by 35-55%, and enhance crew situational awareness by 45-65% when integrated with appropriate training programs developing personnel competencies in data interpretation, system operation, and coordinated response. Key implementation challenges include data quality and completeness issues, computational infrastructure requirements, algorithm development complexity, personnel competency gaps requiring substantial training investments, organizational coordination barriers, and privacy/security concerns. Findings reveal that successful AIS surveillance implementation requires holistic sociotechnical approaches integrating IT systems engineering, maritime domain expertise, and human capability development through coordinated design, deployment, and training strategies. This research contributes to maritime safety literature by providing integrated frameworks for IT-based surveillance systems incorporating technical capabilities, operational requirements, and human factors supporting evidence-based safety management.

Anita Mariana Parulian

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study examines the integration of hermeneutic learning and systematic theology in science-based discipleship based on the concept of the Kingdom of God. The background of this research is the gap between the theological understanding of the Kingdom of God and the practice of digital discipleship which tends to be pragmatic and lacks a strong doctrinal foundation. This study uses mixed methods with a sequential explanatory design, which combines a survey of 50 respondents from pastors, lecturers, teachers, and students, as well as in-depth interviews to strengthen quantitative findings. The results of the study showed a very positive response to the integration of the values of the Kingdom of God and the use of science and technology in discipleship, especially in the aspects of digital ethics, love, responsibility, and the formation of Christian character. However, the understanding of hermeneutics and systematic theology still needs to be strengthened so that theological depth is not reduced by digital media and rapid technological flows. This research produces an integrative conceptual model of digital discipleship based on the Kingdom of God that combines hermeneutics as the basis for biblical interpretation, systematic theology as a doctrinal framework, and science and technology as a means of contextual and sustainable faith transformation.

Putu Budi Utama; Ratna Artha Windari; Si Ngurah Ardhya

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The informal trading of Mobile Legends: Bang Bang game accounts through social networking platforms has expanded rapidly alongside the acceleration of digital technology and the growing integration of online gaming into contemporary lifestyles, particularly among younger demographics. Game accounts characterized by high competitive rankings, exclusive virtual assets, and accumulated in-game achievements have increasingly been commodified and exchanged through social media channels such as Facebook, Instagram, and TikTok, predominantly utilizing electronic payment instruments, including digital wallets. Despite its widespread practice, this form of transaction frequently generates legal complications, most notably in relation to consumer protection. Buyers are often exposed to substantial risks, including fraudulent representations, discrepancies between promised and actual account specifications, unauthorized resale, and the revocation of account access after payment completion. This study seeks to critically examine the legal framework governing the trading of Mobile Legends accounts and to assess the extent to which consumer protection mechanisms are afforded under Law Number 11 of 2008 concerning Electronic Information and Transactions and Law Number 8 of 1999 concerning Consumer Protection. Employing a normative juridical research design, this study applies statutory and conceptual approaches supported by the analysis of primary, secondary, and tertiary legal materials. The findings indicate that consumer protection within online game account transactions remains structurally insufficient, primarily due to the absence of explicit legal recognition of digital game accounts as legally protected objects. Consequently, the study underscores the necessity of adopting progressive legal interpretation and formulating specific regulatory instruments to enhance legal certainty and ensure more effective consumer protection within the evolving landscape of digital transactions.

Astrid Kurniawati; Delvi Hulopi

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

The Merdeka Curriculum demands the development of teaching materials that are adaptive, contextual, and relevant to the demands of 21st-century learning. This article aims to examine the strategy for developing teaching materials based on the Merdeka Curriculum that can support the strengthening of 21st-century competencies, such as critical thinking, creativity, collaboration, and digital literacy. The method used is a literature review of various studies related to the Merdeka Curriculum, teaching material development, and 21st-century learning. The findings show that effective teaching material development must consider the integration of local context, the use of digital technology, and project- and problem-based approaches. In addition, it is also important to conduct continuous reflection and evaluation in the teaching material development process. With the right strategy, teaching materials based on the Merdeka Curriculum can become a key tool in creating meaningful, flexible learning that aligns with the needs of 21st-century learners. Through the implementation of this strategy, it is hoped that a more effective learning process that aligns with the times can be created.

Harinangsi Napu; Nurain Mohammad

Inovasi Pendidikan dan Anak Usia Dini 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This study discusses the development of thematic teaching materials in elementary schools to improve the quality of learning in accordance with the 2013 Curriculum. The research method used is research and development with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The results show that the thematic teaching materials developed with approaches such as Project Based Learning (PjBL), Problem Based Learning (PBL), and Contextual Teaching and Learning (CTL) can enhance students' critical thinking, creativity, and social responsibility skills. The integration of local wisdom values as well as the use of digital and contextual teaching materials make learning more engaging, interactive, and meaningful. The thematic teaching materials based on these innovative learning models can help students develop 21st-century skills. Thus, the development of thematic teaching materials based on innovative models is an effective strategy for creating quality learning in elementary schools that is relevant to curriculum demands and the needs of today's learners. The use of technology and contextual approaches enriches students' learning experiences, making them more relevant and beneficial in daily life.

Dhimas Ari Yudha Pratama; Mochammad Fabian Athaya; Aurora Maria Sagak Abel; Thea Farina; Nuraliah Ali +1 more

Prosiding Seminar Nasional Ilmu Teknik 2026 Asosiasi Riset Ilmu Teknik Indonesia

This study examines community capacity building for flood mitigation in flood-prone regions of Central Kalimantan through disaster education, technical training, and the construction of an amphibious house prototype. Using a community-based disaster risk reduction (CBDRR) framework, the program integrates participatory training, field surveys, and adaptive structural innovation. Findings indicate a 40% increase in community knowledge based on  Community Empowerment Level Analysis results, active engagement of 35 participants in disaster education, and significant improvement in technical skills among 22 trainees involved in amphibious foundation construction. The prototype achieved 100% completion within four effective working days, demonstrating the feasibility of amphibious technology using locally available materials. Strengthening youth organization structures further enhances community readiness and institutional resilience. Overall, the integration of participatory learning and adaptive technology effectively builds community self-efficacy and disaster preparedness in flood-prone environments.

Miftah Sabillah; Diah Laila Wulan

Prosiding Seminar Nasional Ilmu Pendidikan Agama dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In the 21st century learning era that demands the integration of 4C skills and digital literacy, the textbook Akidah Akhlak Class IV MI based on the 2019 KMA 183 Curriculum needs to be evaluated for its suitability to be relevant in shaping students' Islamic character. This study aims to analyze the suitability of the book's content, presentation, language, and graphics according to BSNP standards, with a focus on the strengths of active learning and the weaknesses of technology integration such as QR codes and science-technology interconnections. The descriptive qualitative method through library research uses the 2020 Kemenag textbook by Subkhiaton Noor as primary data, supported by BSNP instruments and comparisons with other books. The results show that the book is very suitable overall: very good content suitability (accurate material, relevant KI-KD, supports 4C through discussion and reflection), good presentation (systematic structure, HOTS-LOTS, glossary), good language (communicative, appropriate to students' cognition), graphics pass with minor improvements in visual consistency, so it is effective for contextual learning even though it needs additional digital features.

Martina Labora Nainggolan; Putra Rajagukguk; Marthalena Lumbangaol; Eniwati Nduru; Rainaldi Setiawan +1 more

Jurnal Riset Rumpun Ilmu Bahasa 2026 Pusat riset dan Inovasi Nasional

The development of modern education demands that teachers play a broader role beyond merely delivering subject matter, including building professional reputation, credibility, and positive influence on students, colleagues, parents, and society. For Christian Religious Education teachers, personal branding has a deeper dimension because they also serve as role models and ambassadors of Christian values. This study aims to describe the formation of personal branding among Christian Religious Education teachers based on spiritual and theological values, as well as its impact on teaching and student character development. The method used is descriptive qualitative through a literature study of books, journals, notes, and relevant reports, with narrative analysis to illustrate the practices and values that shape teachers’ personal branding. The findings indicate that the personal branding of Christian Religious Education teachers is an integration of professional competence, personal integrity, and Christian values, encompassing authenticity, consistency, professionalism, spiritual and moral role modeling, inspirational and communicative abilities, adaptation to technology, and positive relationships with students and the community. Spiritual and theological values such as Christian love, integrity, humility, patience, justice, service, and commitment to God’s Word form the main foundation that strengthens teachers’ credibility, motivates students, and establishes them as living examples of Christian life. Personal branding for Christian Religious Education teachers is not merely an image or popularity, but a real reflection of faith, character, and daily behavior consistent with Christian teachings, thus supporting effective learning, student character formation, and the teacher’s reputation as an authentic, inspiring, and professional educator.  

I Putu Aditya Wirawan; Henna Nurdiansari; Anak Agung Ngurah Ade Dwi Putra Yuda

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Energy efficiency in water heaters is a crucial factor in ship operational environments due to limited electricity resources that rely on generators. This study aims to design and build an IoT-based water heater monitoring system with an innovative heat storage medium in the form of a mixture of silica sand and paraffin wax to improve thermal efficiency. Although previous studies have developed temperature monitoring and control systems in IoT-based water heaters, this study specifically fills this gap by analyzing the performance of adding silica sand to overcome the low thermal conductivity of paraffin wax. Using the Research and Development (R&D) method, this system was built with an ESP32 microcontroller as the control center, a DS18B20 temperature sensor for accurate measurements, and the Blynk and Google Sheets platforms for real-time monitoring and data recording. Performance testing was conducted by comparing the water heating rate between pure paraffin wax media and the mixed media. The results showed that the monitoring system functioned reliably, and the main finding proved that the addition of silica sand to paraffin wax significantly increased heating efficiency. This was clearly seen from the reduction in time required to raise the water temperature to 40°C, from 2.5 hours to only 1 hour in the second heating cycle. The results of this study indicate that the integration of silica sand and paraffin wax media with IoT technology can increase the efficiency of water heaters and provide an innovative solution for energy-efficient and environmentally friendly temperature control.

Alfiana Yustia; Ahmad Sidiq; Dicko Syah Purnama Putra; Muhammad Ersya Faraby; Hawa Gazani

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the effectiveness of Indonesia's halal certification system in supporting international standards and increasing global consumer satisfaction. The study uses a descriptive qualitative method with a case study approach to analyze the implementation of the national halal certification system. The results show that the halal certification system has strengthened legal protection and consumer confidence in halal products through synergy between BPJPH, MUI, and LPH. However, there are still challenges in harmonizing halal standards between countries and increasing the recognition of Indonesian certification at the global level. The digitization of the certification process and integration with international standards are considered important to accelerate services and enhance the credibility of the national system. This study recommends strengthening collaboration among stakeholders, international halal diplomacy, and technology-based system innovation so that Indonesia can compete globally and play a role as a world halal certification center

Simangunsong, Putra Torang; Sihombing, Yehezkiel; Ridwan, Achmad

Dinamik 2026 Universitas Stikubank

Since 2022, the application of the Internet of Things (IoT) in the healthcare sector has grown significantly, marked by the increasing adoption of wearable technology, artificial intelligence (AI), machine learning (ML), and blockchain integration. Research highlights India and China as leading contributors in this domain. IoT enables real-time monitoring of chronic diseases, tracking of patient vital signs, and detection of health protocol compliance. Integrated systems such as Monit4Healthy and RADAR-IoT support personalized medical recommendations and cross-platform interoperability. However, key challenges persist, including patient data privacy and security, system interoperability issues, data fragmentation, and barriers to user acceptance due to cost, digital literacy, and device comfort. Proposed solutions include blockchain for secure data sharing, adaptive congestion control for network performance, and user training to improve technology adoption. Therefore, successful IoT deployment in healthcare requires a comprehensive approach that addresses technological, social, ethical, and sustainability aspects to achieve an effective and inclusive transformation of health services.

Raden Agrosamdhyo

Proceeding of the International Conference on Global Education and Learning 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Background: In the domain of corporate governance, the separation of ownership and control generates significant agency conflicts, primarily manifesting as Earnings Management (EM). Traditional reactive auditing methods fail to detect manipulation concealed within unstructured data, leading to high agency costs and diminished stakeholder trust. Objective: This study proposes an "AI Proactive Monitoring Model" utilizing Generative Artificial Intelligence to fundamentally enhance the monitoring mechanisms of Agency Theory. Methods: The research employs a qualitative conceptual framework analysis. It synthesizes Agency Theory with the Technology Acceptance Model (TAM) and Systemic Risk Theory to construct a novel strategic governance model. Results: The proposed model shifts governance from periodic sampling to real-time, continuous analysis of total data populations. By cross-referencing structured financial data with unstructured communications (e.g., emails, contracts), the system generates "Risk Narratives" that contextualize anomalies and flag opportunistic behavior immediately. Conclusion: The integration of AI significantly reduces information asymmetry and moral hazard by creating a "panopticon" effect. However, successful implementation requires distinct regulatory frameworks to manage the systemic risks associated with algorithmic reliance.

Gunawan Prayitno; Daniel Riano Kaparang

International Journal of Educational Technology and Society 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study explores the integration of critical pedagogy with digital literacy, aiming to reconceptualize digital literacy beyond its traditional focus on technical proficiency and operational skills. Traditional digital literacy models emphasize the ability to navigate and use technology, primarily focusing on operational tasks such as managing digital devices, utilizing software, and performing specific functions. However, these models often overlook the broader implications of technology on society, including its role in shaping power dynamics and perpetuating social inequalities. By integrating critical pedagogy, this study argues that digital literacy should not only encompass technical skills but also encourage learners to critically assess the social, political, and cultural implications of digital tools. The critical digital literacy approach promotes social justice, equity, and empowerment by encouraging learners to question, reflect on, and challenge the ways in which technology influences their lives and society at large. Through critical engagement with digital tools, learners are empowered to challenge existing power structures, fostering social transformation. The study discusses how educators can integrate critical digital literacy into teaching practices, moving beyond traditional skill based models by encouraging critical thinking, ethical use of technology, and a deeper understanding of the role digital technologies play in shaping societal structures. Moreover, the study highlights the transformative potential of critical digital pedagogy, proposing it as a tool for educational equity and social change. By reconceptualizing digital literacy through a critical pedagogical lens, this study offers a framework that empowers students to become not just proficient digital users but active participants in societal transformation, contributing to a more inclusive and just digital future. The study also suggests areas for future research, including empirical investigations on the practical implementation of critical digital literacy frameworks across various educational settings and contexts.

Rahmadani Siregar; Suprianingsih Suprianingsih; Intan Dwi Rahma

Jurnal Hasil Kegiatan Bersama Masyarakat 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This community service program aims to implement a technology-based digital marketing mix strategy to promote the education program of the Barisan Mujahid Matita (BMM) Da'wah House to teenagers in the Titipapan area, Medan. The methods used include digital audience analysis to identify the characteristics of Generation Z, planning data-driven content strategies using artificial intelligence (AI) tools, and implementing integrated digital campaigns through various social media platforms such as Instagram, TikTok, and YouTube. The activities also include intensive mentoring and practical training for adolescents in creative content creation, da'wah copywriting, social media management, and digital campaign performance evaluation. The results of the program showed an increase in adolescent participation in BMM's education program by 65%, a growth in social media engagement by 200%, and the formation of an independent and sustainable adolescent digital content team. This program proves that the integration of digital technology in religious education marketing strategies is not only effective in reaching adolescents, but also encourages active engagement, creativity, and positive digital literacy in the community.