Publication Search

Technological advances that continue to develop have changed the way people carry out various activities, including online buying and selling transactions. Various e-commerce platforms are here to meet the Indonesian market, including Tiktok which in the form of a social tool that people like. The lesson wants to observe the satisfaction of Tiktok Shop users from UI/UX through the Naïve Bayes algorithm. This lesson uses the CRISP-DM method. There are stages of reviewing reports, efforts, models, readiness, appearance and reviews. 60 test data processed in Rapid Miner obtained results with a user interface accuracy level of 88.33% and a user experience accuracy level of 76.67%. This shows that the user interface and user experience are factors that influence the level of satisfaction of Tiktok Shop users.

This community service aims to foster and develop an entrepreneurial spirit among teenagers in Sanrobone Village, Takalar, through the optimization of Micro, Small, and Medium Enterprises (MSMEs) based on local potential. Teenagers are identified as strategic assets that need to be empowered for economic independence and job creation. The method of implementing this activity adopts a participatory and educational-practical approach, including the preparation stage, implementation of training and mentoring, and monitoring and evaluation. A total of 35 teenagers from Sanrobone Village were actively involved in a series of basic entrepreneurship training, identification of local business opportunities, technical production skills workshops, and simple digital marketing. The results of the activity showed a significant increase in teenagers' understanding of the concept of entrepreneurship from just selling to creating value. They succeeded in identifying 15 potential business ideas from local resources and 20 teenagers were able to produce product prototypes from these ideas. In addition, the initiative to form five micro-business groups initiated by teenagers is clear evidence of the growth of motivation and collaboration. In conclusion, this program is effective in laying a strong foundation for the development of a youth entrepreneurship ecosystem in Sanrobone Village, which is supported by the potential of natural resources and the enthusiasm of the participants. It is recommended that there be ongoing mentoring, facilitation of access to micro-capital, strengthening of networks, and integration of entrepreneurship curriculum in schools to ensure the sustainability and long-term impact of the program.

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

This research aims to examine the impact of thrifting on the economic condition of clothing traders in Pasar Lasoani, to identify the factors that make thrifting a threat to these traders, to find solutions that traders can implement in facing competition with thrifted products, and to understand the Islamic economic perspective on thrifting practices in Pasar Lasoani. This study uses a qualitative research method, which is intended to describe and explain events or phenomena occurring in the field and to present data systematically, factually, and accurately regarding the facts or phenomena observed. The data for this study were obtained through observation, interviews, and documentation. The thrifting phenomenon has had a significant impact on the economy of clothing traders in Pasar Lasoani. On the positive side, this trend has increased income for traders who sell thrifted items due to their affordable prices and attractive variety. However, on the negative side, thrifting reduces the competitiveness of new and local clothing traders, thereby creating economic imbalances in the market. The increase in secondhand clothing imports is also perceived as a threat to the demand for new products, especially due to the strong interest of young consumers in branded clothes at low prices. To improve competitiveness, new clothing traders need to implement strategies such as price adjustments, product quality improvement, utilization of digital marketing, and consumer education on the advantages of new clothing. From an Islamic economic perspective, the practice of thrifting is permissible as long as it fulfills the pillars and legal conditions of buying and selling, namely clarity of the product, mutual agreement on price, and absence of excessive gharar (uncertainty). According to the school of Imam Malik, this practice is valid if the existing gharar is minor, unavoidable, and conducted with honesty, fairness, and transparency. Therefore, thrifting transactions in Pasar Lasoani can be considered in line with the principles of sharia.

Plantation agriculture encompasses all activities involving the cultivation of specific crops and the commercialization of their products and services, supported by science, technology, capital, and management, with the aim of improving the welfare of plantation business actors and the wider community. This study aims to analyze the production scale, input elasticity, and factors affecting clove production in Umejero Village, Busungbiu District, Buleleng Regency. Given the high dependence of farmers on harvest outcomes and price fluctuations, this analysis is essential to understand the impact of economic and agronomic variables such as working capital, labor, land area, and selling price on production output. The study employs a quantitative method using multiple linear regression based on the Cobb-Douglas production function. Data were collected through questionnaires and interviews with clove farmers in Umejero Village using purposive sampling. The results indicate that all four variables simultaneously have a significant effect on clove production, with each variable also having a partial positive influence. The analysis of production scale shows increasing returns to scale, meaning that a proportional increase in all input factors leads to a more than proportional increase in output. The elasticity analysis indicates that capital input is elastic, suggesting that a small increase in capital leads to a disproportionately large increase in output. In contrast, labor, land area, and selling price are inelastic, implying that increases in these inputs result in only modest increases in output. These findings highlight the need for solid policy foundations and strategic initiatives to enhance clove productivity both at the farmer and local government levels. Furthermore, the study’s results are expected to assist farmers in making more informed and sustainable decisions in farm management, ultimately contributing to the improved welfare of clove-farming communities in the region.  

This study observes how influencers sell sharia products through live selling on the TikTok platform and analyzes it from the perspective of muamalah fiqh and how it impacts the Islamic economy. This study shows that sharia-based direct selling can increase market access, expand the reach of sharia MSMEs, and encourage the development of a sharia-based digital economy. This can be seen from the transaction process and the sharia principles that must be adhered to. This study also emphasizes the importance of openness, honesty, and acceptance of contracts to ensure that the transactions carried out are halal and valid according to fiqh. Using a qualitative descriptive analysis methodology supported by literature and direct observation data, it was revealed that direct buying and selling practices can teach people the concept of Islamic economics and encourage ethical or sharia-compliant buying and selling behavior. However, violations of sharia principles such as marketing of illicit goods and fraudulent practices require ongoing supervision and training. This study shows that sharia live selling on TikTok can be an effective way to empower the people's economy and develop a sharia-based and ethical digital economic ecosystem.

This study aims to describe the literary reception analysis of the monologue drama “Prodo Imitatito” by Arthur S. Nalan using a literary reception approach. Literary reception is a literary genre that examines literary texts by considering the reader as the giver of the response. This research refers to the understanding and assessment given by the audience to literary works. The method used in this research is descriptive qualitative method, which describes and describes the subject or object of a study that raises the facts found in the research studied. The data in this study are the answers (receptions) of the audience contained in the questionnaire list. The data source in this research is the questions contained in the research questionnaire. Informants/subjects of research are all individuals who are the source of data collection, in this case, students of the Indonesian Language and Literature Education Study Program at Muhammadiyah Purworejo University. The monologue “Prodo Imitatio” tells the story of a middle-aged man who has been spoiled and lazy to study since childhood. After failing to get a bachelor's degree, he is ashamed and ends up running a business of buying and selling fake degrees at the fictitious institution “University of Zuzulapan” to fulfill his social ambitions. The results showed that this literary reception study succeeded in bringing the audience and readers into the storyline.

Entrepreneurship try to reach welfare economy of citizen constitute a responsibility of church's institution in creating a better life. Covid 19 Pandemic has given impact in economic bussiness where the strategy used by UMKM actors in agrobussiness to increase and mantain their income. The success of UMKM can bring Economic Improvement. Reseach method is qualitative descriptive with research instruments such as indepth interview, observation, and documentation. the result of shows (a) a couple of obstacles such as nature obstacle, human obstacle, and economic obstacle (capital). the word of the Lord regarding entrepreneurship i.e about trust to the blessing source, about running the daily bussiness, about sugestion to do online selling, etc. marketing be utilized such as wrapping, online opportunity, announcement utilization, online shop shopee, application whatsapp, (d) process open new branch (e) selling in facebook application (f) joining bazar (g) inspiration from the shepherd with online selling such as facebook, Tiktok, Go Food, Shopee, and grab (h) door to door selling (i) about customer. Solution and testimony divided into: spiritual solution and bodily solution. Testimony: The Lord bless with house and blessing for the children of the Lord; blessing buying rice with uncoincidently found in the street. The Lord bless therefore still able to harvest, be multiplied in harvest's result and the Lord send the buyers.

The demand for goats for religious rituals such as aqiqah and qurban during Eid al-Adha has shown a significant upward trend each year, in line with the growing awareness among Muslims to observe religious practices in accordance with Islamic law. This study aims to explore the strategies employed and the challenges faced by traditional goat farmers in responding to this evolving demand. A descriptive qualitative approach was used, with data collected through in-depth interviews, field observations, and documentation. The subject of this study was Mr. Anto, an experienced goat farmer and trader who manages the “Adinda Aqiqah” business in Medan City. The findings reveal that Mr. Anto’s main strategies include stock management through the raising of hundreds of goats of various breeds (Kacang, Etawa, and sheep), the selection of high-productivity superior breeds, and the setting of competitive selling prices for both qurban and aqiqah needs. On the other hand, the primary challenges encountered include limited infrastructure, particularly at sales locations, animal health risks due to adverse weather conditions, and the lack of effectiveness in using social media as a marketing tool to reach a wider consumer base. These findings offer a clear picture of how traditional livestock practices adapt to market demands, while also highlighting the need for improvements in technology, marketing, and policy support to enhance competitiveness in this dynamic, seasonal market.

This study aims to examine Muslim fishermen's strategies in increasing their income and the constraints they face in Miang Island Village. The research was conducted through a qualitative approach with descriptive method, relying on primary and secondary data obtained through observation, interview, and documentation. The results showed that the fishermen developed various strategies such as selling their catches to collectors, processing fish into high-value products such as shredded fish, and opening fishing guide services. They also utilize local knowledge about potential fishing locations to increase their catch. These strategies help reduce dependence on a single source of income. However, there are several constraints faced, such as bad weather that disrupts fishing activities, limited access to wider markets, lack of capital, and lack of technology. As a result, they are still dependent on local collectors. To overcome these obstacles, fishermen try to cooperate with fellow fishermen, participate in training, and seek alternative income when sea conditions are unfavorable. These findings underscore the need for further support for the economic empowerment of fishermen in remote areas such as Miang Island.

This study aims to determine how much influence the Use of Qris and Marketing Strategy has on Purchasing Decisions at the Kurnia Jaya Store, Sangatta Utara, East Kutai. The variables used are the Use of Qris and Marketing Strategy as independent variables and Purchasing Decisions as dependent variables. This type of research is field research using a quantitative approach. This study uses data collection techniques that complement each other, namely the questionnaire technique to obtain research data by scoring from respondents. Observation techniques are also used to directly observe buying and selling activities at the Kurnia Jaya store, Sangatta Utara, then documentation techniques to obtain some supporting data that are also needed in this study. The sample of this study was 30 respondents who were consumers of the Kurnia Jaya Utara store using the quota sampling technique. Used by selecting respondents and data collection was carried out through the distribution of questionnaires. Furthermore, to analyze the data, the researcher used the multiple linear regression formula. From the results of the calculation using the formula above, the Use of Qris and Marketing Strategy obtained an R value = 0.857 with an interpretation between 0.800 - 1,000 which means that the correlation has a very strong effect. So the form of the regression equation is Y = 3.666 + 0.354 X₁ + 0.522 X₂ the regression equation is used to predict how much influence the use of Qris and Marketing Strategy has on purchasing decisions at the Kurnia Jaya Sangatta Utara store. After being calculated, the coefficient value of the determinant is 73.4%. This means that the independent variables of Qris Use (X1) and Marketing Strategy (X2) make a very strong contribution to the dependent variable of Purchasing Decisions (Y) while the remaining 26.6% is influenced by other factors that are not in the study.

Corruption, particularly in the form of the practice of selling and buying positions, has become a serious issue in the context of regional governance in Indonesia. It undermines the meritocratic system and erodes public trust in government institutions. The aim of this study is to identify the factors that contribute to the occurrence of position trading and to formulate effective prevention strategies to build a transparent and corruption-free bureaucratic system. The approach used in this research is a normative approach with legal document analysis and field research that is prescriptive and applied in nature. The findings of the study show that the high political costs in direct regional elections and the lack of transparency in the selection of positions are the main factors triggering the practice of position trading. Prevention can be achieved through strengthening the merit system, improving transparency, fostering a culture of integrity in the bureaucracy, and enhancing the protection system for whistleblowers. The implications of this research are the importance of a more effective preventive approach to corruption prevention and the need for tighter public oversight to ensure the consistent implementation of policies.

This study aims to analyze the determination of selling prices and enthusiasts by traders and their relationship with demand fluctuations in the traditional market of MMTC Medan. The method used is a qualitative descriptive analysis method with a survey approach, involving three traders, namely rice, onion, and cabbage traders, data collected through direct interviews. The results of the study show that the setting of selling prices by traders has an effect on market enthusiasts as well as fluctuations in demand. Merchants set prices based on a combination of cost of goods sold, competitor prices, and estimated consumer purchasing power. Significant price fluctuations tend to lower the volume of demand, especially in non-primary products, and also poor quality of goods. Thus, this study concludes that understanding demand patterns and price adaptability are the main key factors in maintaining the business continuity of traders in the traditional market of MMTC Medan.

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.

Handicraft in the form of flower bead bracelets (Flowers Beads Bracelet's) is a creative product that combines aesthetic elements and manual skills in one functional work of art. This bracelet is not only used as a fashion accessory, but also represents artistic and cultural values ​​in every detail of its design. This research or project aims to explore the manufacturing process, material selection, bead assembly techniques, and the potential selling value of the bracelet in the context of the creative industry. The results show that the design of flower bracelets made of beads has high visual appeal, is flexible to fashion trends, and can be developed as a superior product of craft-based MSMEs. In addition, the use of digital media in promotion also encourages the competitiveness of this product in both local and global markets.

Tinambung Village is the center of trade and services in Tinambung District. In general, trade and service businesses are activities that involve buying and selling goods and/or services between traders and buyers. In the trade and service area, problems certainly arise, one of which is the problem of waste. Therefore, we conduct community service in the form of socialization regarding waste management using the 3R method, namely Reduce, Reuse, and Recycle in Tinambung Village, Polewali Mandar Regency. This activity is in the form of socialization regarding waste management using the 3R method, namely Reduce, Reuse, and Recycle in Tinambung Village, Polewali Mandar Regency. Community service activities begin with an evaluation by filling out a questionnaire to determine the level of understanding of the Tinambung Village community regarding the 3R concept. and the results are still many participants who do not know or are not familiar with the 3R concept. Then, socialization is carried out to provide an understanding of the 3R concept to participants. After that, organic waste processing practices were carried out, namely by making compost. This socialization activity to the community is not only to introduce 3R-based waste management, but also to teach the community how to directly practice managing waste according to the 3R method

Organic waste management is an important issue in addressing environmental problems. One potential solution is bioconversion technology using Black Soldier Fly (BSF) maggots that can break down organic waste and produce larvae with economic value as animal feed. To increase the selling value and extend the shelf life, BSF larvae need to be dried using tools such as rotary dryers. This study aims to design and analyse the strength of a rotary dryer machine frame for maggot drying with a Finite Element Analysis (FEA) approach based on SolidWorks software. Simulations were carried out on several materials: ASTM A36, AISI 1020 Steel, and AISI 1045 Steel. The analysis results show that all materials are within safe limits based on Von Mises stress, deformation, and safety factor. AISI 1045 steel material gives the best performance with Von Mises stress of 14.238 MPa, deformation of 0.59 mm, and safety factor of 7.2. These results show that AISI 1045 steel is the most recommended material for the rotary dryer frame.

The development of Artificial Intelligence (AI) technology has led to the creation of various works, including images generated without direct human involvement. One of the platforms that facilitates the buying and selling of AI-generated images is Adobe Stock. However, this raises legal issues regarding ownership status and copyright protection of such images, considering that Indonesia's positive law has not explicitly regulated ownership of works produced by non-human entities. This research aims to examine the legality of ownership over images generated by Generative AI in transactions through Adobe Stock and to analyze its compatibility with the Indonesian legal system. This study uses a normative juridical method with statutory, case, comparative, and conceptual approaches, as well as a literature study relevant to the issues discussed. The results show that under the Indonesian legal system, a work must have a creator who is a legal subject. Therefore, images generated by AI cannot automatically be granted copyright status unless there is significant human intervention in the creation process. In transactions through Adobe Stock, the platform's policy serves as the main reference in determining ownership and legal responsibility over AI-generated images. The legality of AI-generated image ownership in Indonesia remains a gray area and requires regulatory updates to accommodate technological developments. Legal clarity is needed to protect parties involved in AI-based digital transactions and to ensure legal certainty in the protection of creative works.

Usury in buying and selling is a practice that is forbidden in Islam because it contradicts the principles of justice and balance in economic transactions. This research uses a qualitative approach with a literature study method to explore the normative and theological understanding of usury based on the Qur'an, hadith, and the views of scholars. Islam forbids all forms of usury, both in debt and buying and selling, including usury of qardh, jahiliyyah, fadhl, yad, and nasi'ah. This prohibition aims to prevent exploitation and create a fair economic system. Although some scholars still debate the status of bank interest, the majority state that the practice is usury. This study emphasizes the importance of staying away from usury and encourages the use of sharia-compliant transaction systems such as murabahah and mudharabah.

This study aims to analyze market sentiment towards Gold Financing Products (PKE) in Islamic banking before and after the Trump Effect phenomenon using the text mining method. This technique involves extracting information from unstructured text data to then be visualized and analyzed using the Natural Language Processing (NLP) approach and a RoBERTa-based classification model. Data was collected through web scraping from the X application with the help of API and processed using Google Colab. From a total of 4,074 tweets analyzed, it was found that the majority of public sentiment was neutral (59%), followed by negative (24%) and positive (17%). This reflects the public's tendency to discuss informatively rather than emotionally, although there was a spike in negative sentiment in certain periods indicating sensitivity to global dynamics, especially the impact of the Trump Effect on gold prices. The resulting wordcloud reveals key topics such as gold prices, buying and selling activities, and institutions such as Pegadaian Syariah and BSI. Terms such as "sharia", "riba", and "principles" emphasize the importance of Islamic financial values ​​in public perception. The results of this study indicate that text mining-based sentiment analysis is effective in capturing the dynamics of public opinion in real-time and can be a strategic tool for Islamic financial institutions in responding to market changes.