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Jasmine Malaika Ramadhani; Raihana Virza Aulia Lestari; Fakhri Ardan Naashir; Hanifah Mahiroh Azizah; Hindun Hindun

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

Pramidazzura Alifa Rifqi; Hartiwiningsih Hartiwiningsih; Riska Andi Fitriono

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Technological advancements have increased the forms and types of crimes, including online gender-based violence (GBV). The COVID-19 pandemic has driven Indonesian society to engage in online activities, leading to a 23% increase in internet usage by April 2020, but also triggering a surge in cyberattacks, with 190 million cases recorded during the same period. Cases of online GBV have risen from 281 in 2020 to 1697 in 2023.   This research examines the vulnerability of women to online GBV and the challenges faced by the Gender Justice Advocates Collective (KAKG) in providing legal protection. Factors such as patriarchal culture, lack of digital literacy, objectification of women, and victim-blaming culture exacerbate women's vulnerability. KAKG faces obstacles including limited human resources, insufficient family support, and difficulties in determining the location of crimes.   This study employs a non-doctrinal method, examining the implementation of laws in society. Interview data indicate that the majority of online GBV victims are women, with a significant increase in complaints from 2022 to 2023. The study highlights the importance of digital literacy education and training for law enforcement officers with a victim-centered and gender-equitable perspective to effectively handle online GBV cases.

Melisa Septiani Togatorop; Mariana Simanjuntak

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

Andi Diah Kuswanto; Said Imam Puro; Jodi Hariyan; Ridho Rafliansyah; Muhammad Rival Aziz +1 more

Repeater : Publikasi Teknik Informatika dan Jaringan 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

Nanang Hunaifi; Phitsa Mauliana; Ricky Firmansyah; Yunika Komalasari; R. Dewi Sulastriningsih +1 more

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The development of information and communication technology has brought significant changes in various aspects of life, including the consumer behavior of teenagers. This study aims to examine the impact of social media on teenage consumer behavior using the Systematic Literature Review (SLR) method. Analysis of various studies shows that social media has a significant influence on teenage consumer behavior. Targeted advertisements, influencers, and social media content are the main factors influencing teenagers' purchasing decisions. Intensive use of social media is also correlated with an increase in unhealthy and excessive consumer behavior. This research highlights the importance of education on healthy social media usage, the role of families and schools in guiding teenagers, and stricter government policies regarding social media advertisements. Recommendations for further research and practical interventions are also provided to mitigate the negative impact of social media on teenage consumer behavior.    

Arif Pramudwiatmoko; Ari Sugiharto; Ricky Armanda; Muhammad Fauzan Amana

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

Universitas Teknologi Yogyakarta (UTY) operates several computer laboratory rooms used daily by students according to their scheduled times. Sometimes, these rooms experience sudden schedule changes, causing conflicts with other room bookings. This research aims to employ an Augmented Reality (AR)-based application for monitoring the dynamic schedule of lab room usage. The method utilizes a marker-based AR application, tested through black box implementation. The application successfully reads markers at distances of 10–90 cm, tilt angles of 10–80 degrees, and light intensities ranging from 40 to 250 lux. Under these conditions, the markers are readable, and the application responds by displaying virtual objects. Users of the lab rooms can utilize this AR application to identify changes in the scheduled usage plans at UTY as they occur.    

Norhidayah Binti Samsu; Norhafeeza Binti Bambang Shaidi

Proceeding of the International Conference on Economics, Accounting, and Taxation 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Malaysian Higher Education Framework 4.0 is a blueprint produced by the Ministry of Higher Education, Malaysia (MoHE). This framework is referred by higher education institutions to develop their own study programs and comply with international standards and demands. Embedding elements of Information and Communication Technology (ICT) into the curriculum is commonly included in many educational frameworks today. This research conducted to measure the current ICT awareness and competency among commerce lecturers in Malaysian Polytechnic’s. This preliminary research uses descriptive analysis with the mean score formula to classify the level of ICT awareness and competency. The research found that the level of ICT awareness among commerce lecturers was high, with a total mean score of 2.991. The ICT teaching pedagogy also indicated a high level, with a total mean score of 3.209. Additionally, there was a very high level of ICT competency in using web tools and applications, with a total mean score of 3.389. This research finding will contribute as input to the relevant authorities in planning their future plans based on the readiness of commerce lecturers' ICT awareness and competency.

Nina Afria Damayanti; Woro Endah Sitoresmi; Herlini Herlini; Nur Asma; Velma Alicia

International Journal of Social Science and Humanity 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to reveal the proficiency level of English language skills among first-year students in the Early Childhood Education department at Universitas Negeri Medan. The skills assessed in this study include grammar, reading comprehension, writing proficiency, listening comprehension, and oral communication. This study employed a quantitative research methodology, focusing on first-year students who are enrolled in English language courses. Throughout the research process, the researchers refrained from administering any interventions to the samples. The acquired data from the samples undergoes analysis using descriptive statistics. The analysis indicates that 70% of the students demonstrated proficiency at the A2 level, which corresponds to basic English usage according to the Common European Framework of Reference (CEFR). This level corresponds to the English language proficiency of elementary kids. Based on this study, it is necessary to enhance the English language curriculum utilized in the Department of Early Childhood Education to align with the students' English language competence level.

Muhammad Tahajjudi Ghifary; Bambang Sutikno; Ascosenda Ika Rizqi

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Effective bureaucratic management depends on aligning competencies with job placement. This study examines Echelon 3 and 4 officials in Pasuruan Regency, Indonesia, focusing on the suitability of their educational backgrounds, skills, and job roles. A descriptive quantitative approach was used with 77 respondents, including 23 Echelon 3 and 54 Echelon 4 officials. The findings indicate moderate suitability, with an average score of 3.5 out of 5. While many officials possess advanced educational qualifications, gaps in training adequacy and skill alignment remain. Technology usage is a key strength, reflecting readiness for digital transformation. These results emphasize the need for systematic training and strategic human resource allocation to enhance bureaucratic effectiveness. The study contributes to discussions on workforce optimization in public administration, providing actionable insights for policymakers. Future research should expand on these findings by exploring competency-based interventions and their impact on organizational performance.

Parulian Sibuea; Anisa Dwi Kiswati; Dwi Riyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Language is a national identity used in interaction. Humans need language as a means of communication. Language is very important for human communication because through it they can interact and talk about anything. Almost every region in Indonesia uses its language in various aspects of life. To be a good, correct and easy to understand language, a unified language must have a clear structure and standard words. Indonesian is the official language of our country, Indonesia. With advances in information technology, people can communicate so quickly throughout the world, spanning countries and continents. This research aims to find out how many social media users still use Indonesian incorrectly.

Parulian Sibuea; Anisa Dwi Kiswati; Dwi Riyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

Language is a national identity used in interaction. Humans need language as a means of communication. Language is very important for human communication because through it they can interact and talk about anything. Almost every region in Indonesia uses its language in various aspects of life. To be a good, correct and easy to understand language, a unified language must have a clear structure and standard words. Indonesian is the official language of our country, Indonesia. With advances in information technology, people can communicate so quickly throughout the world, spanning countries and continents. This research aims to find out how many social media users still use Indonesian incorrectly.

David Crystal; Mary Orr; Jan Blommaert

This paper investigates the impact of social media platforms on language usage and communication patterns in Kazakhstan, Monaco, and Indonesia. With the rise of digital platforms, language is constantly evolving, and new linguistic trends are emerging. The study looks at the interplay between online communication, youth culture, and the blending of languages, focusing on how social media serves as a medium for linguistic innovation and cultural expression in these three countries.

Siswanto Siswanto

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the growing digital era, the use of TikTok by local Micro, Small, and Medium Enterprises has become a significant concern in an effort to expand markets and increase sales. This article analyzes the challenges and strategies that can be adopted by  in facing e-commerce dynamics and utilizing the TikTok Platform as E-Commerce effectively. The research method used is using a qualitative approach method by conducting literature studies and literature studies. The method for data collection is obtained from the official website (e-commerce usage data) and studying theories from various literatures related to the research. The results show the importance of efficient advertising budget management, optimization of logistics and delivery, improved skills in content creation, strategic collaboration, and campaign performance monitoring as key steps in facing challenges and taking advantage of opportunities in TikTok Commerce. Through a deep understanding of market dynamics and the implementation of appropriate strategies, MSMEs can strengthen their presence in TikTok Commerce and increase their competitiveness in the competitive e-commerce ecosystem. Translated with DeepL.com (free version)

Rabindra Aldyan Bintang Mustofa; Mutiara Sani

Lembaga Pengembangan Kinerja Dosen 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to evaluate the effectiveness of health promotion through social media in encouraging healthy behaviors among adolescents. The discussion covers two main aspects: the urgency of health promotion through social media for adolescents, and the effectiveness and challenges faced in its implementation. The urgency of health promotion through social media is based on the high usage of digital platforms among adolescents, making it a potential tool for disseminating health information. Social media allows for quick and wide access to educational content, enhances health literacy, and encourages active participation of adolescents in maintaining their health. The study results indicate that health promotion through social media is effective in increasing health knowledge and motivating healthy behavior changes. However, several challenges need to be addressed, such as the spread of inaccurate information, limited access and digital literacy, and issues of privacy and data security. This study concludes that despite the challenges, social media has great potential as an effective health promotion tool for adolescents. Appropriate strategies are needed to overcome these challenges, including digital literacy education and the development of regulations to ensure information accuracy. Further research is recommended to explore the combination of social media with face-to-face interventions to enhance the effectiveness of health promotion

Richard Andrew

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Mobile applications for dating or dating-apps are one of plenty alternatives to increase the probability of matching between men and women.  Recent numerous data showed that there are temporary slowdown for marriages.  If these things continue in several years ahead, it might decreasing the chance of the country to maintain the demographics bonuses as one of country wellknown competitive advantages.  However, the usage of dating-apps to enhance the chance of matching still unfamiliar within several people in this country.  The research objective is to enhance the dating apps performance through its management.  The research is using literature study as the main method.  The findings show several ways to develop the dating apps performances and these include the addition of new crowdsourcing method, new product features, the product safety enhancer and the market development.  This three findings might implied the dating apps manager should review and evaluate their apps periodically to maintain their beneficiaries.

Aisyah Putri Nurhidayah; Dhea Meisyah Rani; Widya Nurhaliza; Adil Muhamad Zein

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

This study aims to investigate the role of the social media platform Instagram @abouttng in fostering social interaction among the community in Tangerang. Additionally, the study explores the types of content utilized to enhance interaction on this platform. A mixed-methods research approach was employed, involving surveys, interviews, and content analysis. Surveys were conducted to gather data on the frequency of Instagram @abouttng usage, interaction patterns, and users' perceptions of its impact on social relationships. In-depth interviews were conducted with a selection of social media users to gain insights into their personal experiences and interaction strategies. Content analysis was performed to identify the most effective types of content in building social interaction. Demographic and cultural factors were also considered in the analysis. The findings of this study are expected to provide a better understanding of the role of social media in shaping local community social interactions and insights for the development of more effective digital communication strategies.

Fathin Nur Muhammad; Firman Hidayatullah; Muhammad Saddam Al Andalusi; Wahyu Hidayat

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the relationship between the use of social media and sleep quality in FEBI students. This study uses an analytical observational research design with a cross sectional approach. Data was collected using a questionnaire consisting of information about social media usage and sleep quality. The results showed that there was a weak correlation between social media use and sleep quality (ρ=0.004, R=0.506). This shows that excessive use of social media can interfere with the quality of students' sleep

Andy Hermawan; Fatika Rahma Sanjaya; Gregorius Aldo Primantono; Muhammad Syahirul Alim

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to explore the impact of keyword usage in Airbnb listing names on their popularity in Bangkok. Using regular expression (re) and tokenization methods, we identified the top 100 keywords from the listing name column. These keywords were then categorized based on business knowledge. Subsequently, the relationship between keyword usage and popularity was analyzed using the chi-square test, with popularity measured by the number of reviews in the last 12 months. The data used were sourced from Open Data Airbnb and underwent data cleaning and exploratory data analysis (EDA). The results of this study are expected to provide insights for Airbnb hosts to enhance the appeal of their listings through effective naming strategies.

Widya Natasya; Nezha Febriyan; Zihan Sari; Dinda Firdawati Simamora

Saturnus: Jurnal Teknologi dan Sistem Informasi 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This research aims to audit information system performance by comparing two versions of the Windows operating system, namely Windows 7 and Windows 10. The method used includes testing various performance parameters such as boot time, memory usage, disk access speed, power efficiency, system stability, and performance. multitasking. The research results show that Windows 10 has significant performance improvements compared to Windows 7 in various aspects tested, especially in power efficiency and disk access speed.

Achmad Yudhistira Mutho’a; Muhammad Fais Zalfa Ramadhan; Muhammad Rif’an

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The COVID-19 pandemic has profoundly changed the business landscape, especially in the use of digital applications. During the pandemic period, digital applications have become the main means for individuals and organizations to stay connected, transact and carry out various activities. However, the pandemic has also exposed several weaknesses in digital application infrastructure and services, such as reduced performance and weaknesses in data security. In facing these challenges, inter-organizational collaboration becomes increasingly important. Such collaboration can help in establishing new industry standards and increase user confidence. On the other hand, innovation in digital application services is also key in meeting user needs after the pandemic. The impact of post-pandemic organizational changes also affects application usage patterns and demand for digital services. This research uses a quantitative survey method by collecting data through questionnaires to understand user attitudes and perceptions towards post-pandemic digital application services.