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The use of Instagram social media cannot be separated from the various needs of each user. Instagram is used as a medium for political communication and political education. In addition, Instagram social media is also used as a place to meet the need for political information. One of them is the Instagram account social media @tempodotco which presents various information related to politics. The purpose of this study was to determine and analyze the influence of content, media exposure, and credibility of the Instagram account @tempodotco on the fulfillment of followers' political information needs simultaneously and partially. This study uses a quantitative method sourced from primary data by distributing questionnaires as a data collection instrument. Valid data amounted to 400 people who are followers of the Instagram account @tempodotco which was determined by the Slovin formula using a purposive sampling technique. The results of the study showed that content, media exposure, and credibility significantly influenced the fulfillment of followers' political information needs. The results of the study support the uses and gratification theory which explains that those known as audiences or media users play an active role in choosing and trying to fulfill their needs by finding the best media sources.

This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.  

Buddhism is a religion that aims to bring happiness to all living beings through mutual respect, acceptance, celebrating differences, and living peacefully. Of course, this kind of thing is in accordance with multicultural education, one of the aims of which is to develop the ability to recognize, accept, appreciate and celebrate cultural diversity. This qualitative research using literature studies analyzes the significance of multicultural education values ​​in Buddhist teachings. The data analysis technique uses content analysis by sorting things according to the focus and objectives of the research. This research produces the following three conclusions. First, Buddhism teaches tolerance so that its followers can listen to the teachings of other religions with full awareness as stated in "samaggā sakhilā hotha", meaning "let each other be in harmony and do good. Second, Buddhism teaches its followers to behave democratically, which was directly exemplified by the Buddha when making a decision for the Kalama people. Third, Buddhism teaches peace and always avoids all forms of conflict, hostility and fighting because those who can realize this truth will immediately end fighting.  

Review of People's Views on the Book of Harmony by H. Abdul Rasyid. Both the younger and older generations tend to benefit from the phenomenon of public perception of the book on harmony by H. Abdul Rasyid. psychologically healthy, which can affect the social life of its followers. The aim of this research is to provide a broad overview of the many factors that influence people's behavior in societies that implement Islamic Sharia. Research findings reveal the factors that encourage people to comply with the KaryaH Kunan Book. Rasyid Abdul, this is 1) because of curiosity and increasing knowledge in reading Arb-Malay. 2) because he wants to do da'wah, namely fasting Zuhud. 3) those who want to expand the teachings of the scriptures that have been passed down from generation to generation. 4) individuals who are given direction by Allah SWT to perfect and translate their inadequate prayer sessions. The fact is that the Community's View of the Book of Harmony by H. Abdul Rasyid was formed to enable the Sidodadi community to improve their worship.

This study explores the role of Jambore Prestasi Penghela (Jampala) Kwartir Daerah (Kwarda) Hizbul Wathan (HW) Lamongan in increasing engagement and the number of followers of the Instagram account @hwlamongan. Using a qualitative approach through in-depth interviews and observations, this study found that a planned social media management strategy and the use of attractive visual content during Jampala activities significantly increased user interaction and growth in the number of followers. The findings show that peak moments of the event and active participation of participants in social media content are key factors in the spike in engagement. Although challenges in maintaining engagement remain, these results emphasize the importance of activities such as Jampala as an effective digital promotional tool for scouting organizations.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Background: The e-commerce industry in Indonesia has experienced extraordinary growth in recent years.  The rapid growth of e-commerce then gave birth to e-commerce in the form of a travel agent service called Traveloka.  Currently, the tagline #DontWorryNoLoss is the latest benefit offered by Traveloka to its consumers.  The #DontWorryNoLoss campaign by Traveloka on Instagram is aimed at getting the target audience interested in buying their products online, which in this context is travel agent services through their application or website.  Purpose: This research aims to examine the influence of the #DontWorryNoLoss campaign on the Traveloka Instagram account on online purchase intention.  The background to this problem is the rapid growth of e-commerce and the role of social media in product promotion.  The problem formulation focuses on how attitude toward the behavior, subjective norms, and perceived behavioral control influence consumer purchasing intentions.  The theory used in this research is the Theory of Planned Behavior developed by Ajzen (1991).  The aim of the research is to determine the significant influence of these three variables on the online purchase intention of Instagram followers @traveloka.id.  Method: The research method used was an explanatory survey by distributing questionnaires to 81 respondents.  Results: The results of this research show that there is a positive and significant influence of the #DontWorryNoLoss campaign on the online purchase intention of @traveloka.id followers.

"@hopehelpsnet as a Media for Activism in Preventing Sexual Violence for College Students. This research aims to determine the emergence of Instagram @hopehelpsnet as a medium for activism in preventing sexual violence among students, content management, Instagram account management, and the contributions it provides. This research was conducted using qualitative methods with a case study approach and using interviews, observation, and literature study for data collection. @hopehelpsnet exists as a medium for preventing and handling sexual violence among students. The results of research indicate that @hopehelpsnet first emerged as a provider of sexual violence response and prevention services in various universities in Indonesia after the formation of HopeHelps at Universitas Indonesia. @hopehelpsnet manages content by paying attention to the victim's perspective and trying to educate and mobilize its followers. @hopehelpsnet facilitates its followers by providing complaint services, holding digital discussion rooms, and holding campaigns on the issue of sexual violence. Followers of @hopehelpsnet also said that their knowledge increased after following the @hopehelpsnet account and considered sexual violence an important issue to pay attention to.    

Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

This research examines the influence of transactional and transformational leadership on honesty, effective leadership, integrity. Transactional leadership focuses on rewards and punishments to achieve goals, whereas transformational leadership inspires and motivates followers to go beyond personal interests. Through surveys and statistical analysis, the results show that transformational leadership more significantly increases performance, job satisfaction, and organizational commitment than transactional leadership. However, transactional leadership remains relevant in situations that require structure and tight control. A combination of these two styles is recommended for optimal results in various organizational contexts.

Viral describes something that is often associated with content on social media. Usually synonymous with something or information that is interesting and spreads quickly. Viral content creates a desire for social media users to repost the content. In the digital era, social media seems to be a basic need for sharing information, photos or videos. This research discusses the virality of Bunda Corla, a public figure known to the public through her content on TikTok. The TikTok account @bundacorlaofficials is a medium of communication with its followers to share information about Bunda Corla's daily activities. This study using a qualitative approach examines the role of TikTok in the virality phenomenon of Bunda Corla. Data collection used interviews, literature studies and observations on the TikTok account @bundacorlaofficials as the main source of research data. Research using new media theory by Pierre Levy and research results from Deza and Parikh regarding measuring the virality of content which is influenced by views, up votes, down votes and share value. It was revealed that content becomes viral if it is shared repeatedly and spreads on social media.

Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.

This research discusses the influence of Influencers and eWOM on consumer buying interest in N'pure products in South Tangerang with Brand Trust as an intervening variable. Nowadays, the biggest purchases are made online through e-commerce and people look for references through social media. Influencers are familiar figures among social media users. Influencers who are honest will always be more trusted by their followers. That way, whatever the influencer recommends, their followers tend to be interested in that product. Coupled with positive reviews and ratings on e-commerce, it will increase consumers' trust in a product which can increase interest in purchasing a product. The aim of this research is to review and find out how influential influencers and eWOM are on consumer buying interest, using brand trust as an intervention. This research uses quantitative methods with a questionnaire survey with a total of 60 respondents. From the results of this research, it can be seen that influencers have an influence on increasing the Brand Trust of a product and eWOM has a great influence on consumer buying interest. Brand Trust has a positive effect on Purchase Intention. Even though Influencers are not significant in influencing Purchase Interest, increasing trust in the brand will make a product brand known to many people, in other words it will influence consumer purchasing interest.

Canon 573 of the Code of Canon Law provides valuable guidance for religious life, especially for those who follow Passionist spirituality. This spirituality, which focuses on the suffering and redemption of Christ, has deep meaning and provides direction for many individuals committed to lives of service and devotion. Canon 573, with its provisions, serves as a pillar that not only regulates the formal aspects of religious life but also enriches and deepens the spiritual experience of its followers. In this spiritual journey, Canon 573 emphasizes the importance of living in community, carrying out religious vows, and dedicating oneself fully to God and others. Through a deep understanding of Canon 573, followers of Passionist spirituality can find a strong foundation for living a life in harmony with the teachings of Christ. This article aims to dig deeper into how Canon 573 can be an authentic guide in living out Passionist spirituality. By exploring the principles contained in this canon, we can understand how they apply to everyday life, enrich the journey of faith, and form a solid community committed to Christian values.

Canon 573 of the Code of Canon Law provides valuable guidance for religious life, especially for those who follow Passionist spirituality. This spirituality, which focuses on the suffering and redemption of Christ, has deep meaning and provides direction for many individuals committed to lives of service and devotion. Canon 573, with its provisions, serves as a pillar that not only regulates the formal aspects of religious life but also enriches and deepens the spiritual experience of its followers. In this spiritual journey, Canon 573 emphasizes the importance of living in community, carrying out religious vows, and dedicating oneself fully to God and others. Through a deep understanding of Canon 573, followers of Passionist spirituality can find a strong foundation for living a life in harmony with the teachings of Christ. This article aims to dig deeper into how Canon 573 can be an authentic guide in living out Passionist spirituality. By exploring the principles contained in this canon, we can understand how they apply to everyday life, enrich the journey of faith, and form a solid community committed to Christian values.

Meanwhile, from an Islamic economic perspective, demand and supply are the same as conventional economics. However, there are restrictions for individuals to act economically in accordance with Sharia (the Quran and Sunnah as well as the Ijtihad of Islamic scholars or economists). Slutsky's theory explains the behavior of consumers who allocate income to maximize consumption satisfaction, which is acceptable in Islam as long as it does not violate the principle of moderation. Price and Income Impact: Islam teaches us to consider the impact of prices and income on the economic balance of individuals and society, In Islamic economics, Islamic norms and moral values are used as principles in economics The Hicksian theory, which focuses on consumer satisfaction, is acceptable if it does not neglect the spiritual aspect. Price and Income Impact: Islam encourages its followers to consider the impact of the economy on social welfare. The Hicksian theory helps to understand how changes in prices and income affect consumption decisions. Islam criticizes the assumption that consumers are always rational and have complete information, as humans have limitations and weaknesses..

This study aims to design an effective Instagram content strategy as a promotional medium for Full Smile Roti Bakar products. This toast is known for its unique taste and attractive presentation, and the aim of this research is to attract the attention of potential audiences and increase interactions and followers on social media platforms. The research method used is analysis of Instagram content from similar competitors, as well as the implementation of visual and narrative techniques to create an interesting and informative feed. It is hoped that the results of this research can provide practical guidance for small business owners or startups in utilizing social media to increase visibility and sales.    

The transformational leadership style with the relational relationship model used will foster trust in followers which is capital for the growth and development of sharing knowledge. The results of research from Lowe et.al in 1996 on 39 transformational leadership studies conducted in various countries showed that transformational leadership was effective. This research aims to find the concept of cultivating transformational leadership in Islamic Education Institutions. Research result; 1) The cultivation of transformational leadership in Islamic educational institutions can be carried out based on centralized policies with a structured coercive approach either through official policies, guidebooks for heads of educational institutions or simply appeals supported by the practice of transformational leadership behavior by leaders above as a model; 2) The cultivation of transformational leadership in Islamic educational institutions can also be done using an awareness approach where every leader of an educational institution at every level is enlightened regarding the concept and practice of transformational leadership along with its advantages and disadvantages so that they are made aware of implementing transformational leadership; 3) In the context of educational institutions that adhere to a semi-centralized system such as in Indonesia with a pragmatic character possessed by the majority of madrasah and department heads, the first approach is more effective in cultivating transformational leadership throughout existing Islamic educational institutions.