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The digital era brings new challenges and opportunities in Arabic language learning, so the development of innovative and adaptive curriculum-based teaching materials is very important. This article discusses innovations in the development of Arabic language teaching materials that utilize digital technology, such as multimedia, mobile applications, and interactive e-learning platforms, to create a more effective, engaging, and contextual learning experience. With a qualitative approach and case studies in secondary education environments, this study shows that the integration of technology in teaching materials can increase students' interest, motivation, and understanding of Arabic. In addition, this article identifies various obstacles, such as limited infrastructure and teacher readiness, and provides recommendations for sustainable development that is inclusive and responsive to the needs of the times. These findings are expected to be the basis for the development of Arabic language teaching materials that are relevant to the curriculum and able to answer the demands of learning in the digital era.

The case involving Seunghan from RIIZE drew widespread attention on social media, particularly on platform X, and triggered various public responses toward SM Entertainment. This study aims to analyze public perceptions of SM Entertainment's reputation through netizen comments on digital platforms. Employing a qualitative approach and participatory observation method, the research examines 15 viral posts made by netizens related to the case. Findings reveal that public opinion is significantly shaped by the pseudo-environment formed on social media. Criticism of SM’s crisis management, disappointment among the fandom, and allegations of supporting bullying emerged as dominant themes. These results highlight the importance of transparency, speed, and social sensitivity in crisis communication in the digital era. The study recommends that entertainment agencies respond more strategically to public opinion in order to preserve their reputation in virtual spaces.  

Mental health issues such as depression, anxiety, and stress continue to increase globally and are recognized as critical factors that influence social functioning, productivity, and overall quality of life. Conventional mental health services are often limited by barriers including high cost, geographical distance, and persistent stigma that discourage individuals from seeking timely help. The digital era provides an alternative through the integration of technology into mental health counseling, offering greater accessibility, flexibility, and anonymity. Nevertheless, a key limitation of many digital counseling platforms lies in their inability to fully capture and respond to the emotional nuances of users during interactions. This study aims to address that gap by developing a speech-based emotion detection framework designed to be integrated into digital counseling environments. The proposed methodology includes the collection and preprocessing of speech samples, feature extraction using acoustic parameters, and training machine learning models to classify emotions in real time. Experimental results demonstrate that this approach significantly improves the accuracy of emotion detection, enabling digital counseling systems to provide more adaptive and personalized support. Beyond counseling, the research highlights the broader applicability of speech emotion recognition in education, telemedicine, and interactive digital assistants, all of which benefit from improved sensitivity to human emotions. These findings underscore the potential of artificial intelligence to strengthen digital mental health interventions, ensuring services that are not only more efficient and inclusive but also capable of fostering long-term emotional well-being in diverse populations.

This study aims to analyze the influence of Digital Customer Experience (DCE) and Customer Engagement (CE) on Brand Loyalty (BL) among Generation Z, a digital-native cohort that plays a strategic role in shaping market dynamics in the digital era. Using a quantitative explanatory research design, data were collected through a structured questionnaire employing a 5-point Likert scale, distributed to 100 purposively selected respondents aged 18–27 who actively interact with brands through digital platforms. Multiple linear regression analysis was applied with SPSS software to test the hypotheses. The results reveal that Digital Customer Experience has a positive and significant impact on Brand Loyalty, indicating that seamless, personalized, and satisfying digital interactions enhance consumer loyalty. Similarly, Customer Engagement exerts a positive and significant influence on Brand Loyalty, emphasizing the role of active customer participation in strengthening emotional attachment and long-term commitment to brands. Jointly, both variables explain over 70% of the variation in Brand Loyalty, underscoring their synergistic effect in driving repurchase intention and advocacy behaviors among Generation Z. The findings provide both theoretical implications for enriching the customer experience–engagement–loyalty framework and practical guidance for marketers to optimize digital touchpoints, foster interactive engagement, and design loyalty-driven strategies tailored to Generation Z’s behavioral patterns in the digital marketplace.

The growth of the digital marketplace presents both opportunities and challenges for MSMEs (Micro, Small, and Medium Enterprises) in protecting their trademarks. This study aims to analyze the legal protections against trademark infringement of local products in the digital marketplace, identify the challenges faced by MSMEs, and formulate effective preventive and repressive strategies. The research employs a normative-empirical approach, analyzing Law No. 20 of 2016 on Trademarks, the Electronic Information and Transactions Law (ITE Law), and a case study of the MSME MoriGe. The findings reveal that while Indonesia's legal framework for trademark protection is adequate, its implementation faces obstacles such as low awareness among MSMEs regarding trademark registration, slow law enforcement, and the complexity of infringements in the digital space. This study recommends proactive trademark registration, enhanced collaboration with digital platforms, and widespread legal outreach to MSMEs. The research findings are expected to contribute to strengthening legal protections for local product trademarks in the digital era.

The purpose of this research is to study the phenomenon of slurred language disorder using a psycholinguistic approach. This study concentrates on the phoneme changes that occur in individuals with lisp disorder who are active on digital platforms such as YouTube and TikTok.  One definition of lisp disorder is difficulty articulating certain phonemes, especially /r/, /k/, and /s/, which impacts the ability to speak effectively.  Using observation and analysis of the utterances of five individuals with a lisp featured in the videos, this study employed a descriptive qualitative methodology for data collection. Based on the age and physical condition of each subject, the analysis results show the substitution of the phonemes /r/ into /l/, /w/, /g/, /c/, /k/ into /t/, and /s/ into /c/.  This study provides important knowledge about the phonological changes of lisp disorder and how it impacts language acquisition and public communication in the digital age.

This research discusses the integration of Artificial Intelligence (AI) in Arabic language learning with a focus on personalizing teaching materials according to learner needs. The background of this research is based on the challenges in teaching Arabic which include the diversity of students' backgrounds. The research was conducted with a descriptive qualitative approach through observation, interview, and documentation study of the AI platform. The results show that AI is able to analyze students' strengths and weaknesses, provide adaptive content, and increase learning motivation. This study concludes that AI can be an effective tool in supporting more personalized and relevant Arabic language learning. Recommendations include teacher training, gradual adoption of technology, and development of local AI-based platforms.

This study aims to determine the level of validity of Augmented Reality (AR)-based chemistry learning media using the Assemblr Edu platform on hydrocarbon material. This learning media was developed through the 4D development model (Define, Design, Develop, Disseminate). Validation was carried out by three experts using an instrument in the form of a validation media sheet that includes aspects of content, visual appearance, interactivity, and suitability with learning objectives. The validation results showed that the developed learning media obtained a validity score of 96.39% and was included in the "very valid" category. This shows that the media is suitable for use in the chemistry learning process at the high school level, especially on the topic of hydrocarbons. With AR technology, this media is expected to improve students' conceptual understanding visually and interactively. Based on the results of the study, it can be concluded that this media is effective and valid as a means of supporting innovative modern chemistry learning.

This study aims to understand how the Online Single Submission (OSS) system is implemented at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Jambi Province, and how it influences service accessibility, investment growth, and local economic development. OSS is a digital licensing system developed by the Indonesian government to simplify and accelerate the business licensing process through an integrated platform. This research uses a descriptive qualitative method, with data collected through interviews, observations, and documentation from DPMPTSP staff and business owners who use the OSS system. The results show that OSS helps simplify the licensing process and makes services more transparent. However, there are still challenges such as limited user understanding, uneven internet access, and weak inter-agency coordination. Despite these challenges, OSS is considered to have supported a more favorable investment climate and encouraged regional economic growth. Therefore, it is necessary to improve users' digital literacy, update the OSS system, and strengthen cooperation among related institutions.

This study aims to analyze the legal protection afforded to UMKM against predatory pricing practices in social commerce, with a focus on the TikTok platform in Indonesia. Predatory pricing refers to a strategy of selling goods at extremely low prices with the intent to eliminate competitors, which poses a threat to the sustainability of UMKM in the digital market. As MSMEs increasingly adopt digitalization and utilize e-commerce platforms, the challenges related to unfair business competition practices have become more evident. This study employs a qualitative approach with a descriptive-analytical method, examining the relevant regulations, including Law No. 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. The findings indicate that although regulations are in place, their implementation on digital platforms still faces various obstacles, such as weak supervision and difficulties in law enforcement. This study recommends enhancing oversight, providing education for UMKM, and simplifying legal procedures to strengthen the protection of MSMEs against predatory pricing in the digital era.

In the growing era of Artificial Intelligence (AI), communication technology plays an important role in supporting the effectiveness and efficiency of business operations. This research aims to analyze how the implementation of business communication technologies, such as email, video conferencing, online collaboration platforms, and information management systems, can improve efficiency in work processes and decision making. The methods used in this research are literature study and case analysis of several companies that have successfully integrated communication technology in their business activities. The results show that the strategic use of communication technology can speed up the flow of information, reduce operational costs, and improve productivity and coordination between teams. The findings emphasize the importance of appropriate adoption of communication technology in improving business competitiveness amidst changing market dynamics.  

The documentary film “Pedal Waktu Jalanan Bandung” was a final project that explored a vintage bicycle community known as Paguyuban Sapedah Baheula Bandoeng (PSBB). The creation of this work is driven by a concern over the gradual disappearance of onthel bicycles amidst the wave of modernization in the city of Bandung. This project aimed to document the scriptwriting process of a documentary film by applying an expository narrative approach, in which the writer served as the scriptwriter. The film was developed through three main stages: pre- production, production, and post-production. During the pre-production phase, the writer conducted in-depth research and field observations, and developed a script framework, synopsis, treatment, and interview questions. The production phase involved filming, conducting interviews, and recording voice-over narration. Post- production included visual and audio editing as well as finalizing the distribution through the YouTube platform. The final result was a documentary that not only delivered historical information but also raised emotional awareness about the importance of preserving traditional values. In conclusion, the application of an expository narrative successfully strengthened the storytelling structure and provided a deeper understanding of the vintage bicycle community in Bandung.

TikTok Shop is a social e-commerce platform where vendors can sell products to TikTok users. Users can then purchase items in various conditions with this program. Additionally, sellers  can  post and save product details and listings to promote to TikTok users.The  purpose  of  carrying  out  this Community Service activity is to optimize marketing activities for SMEs digitally so that SMEs products in Taman Cibinong Asri Bogor can cover a wider  scope. Community Service activities carried out by organizing socialization and training for all SME actors. In the counseling session, participants were given direct practice in creating a TikTok Shop account, uploading products and creating promotional content. The results of the activity show that participants have a good understanding of digital technology, especially TikTok Shop. Participants are also able to create a TikTok Shop account and upload their products. However, participants still need to improve their skills in creating interesting promotional content.

This study aims to analyze and compare the quality of user experience between two popular e-wallet platforms in Indonesia, OVO and DANA, using the UX Honeycomb method and the System Usability Scale (SUS). The UX Honeycomb method evaluates six key aspects of user experience: useful, usable, desirable, findable, accessible, and credible. Meanwhile, the SUS method measures system usability from the users’ perspective. The respondents in this study were students of Hasanuddin University who actively use both platforms. The results indicate that both OVO and DANA exhibit good usability levels based on SUS scores. However, differences were found in several UX Honeycomb dimensions. DANA scored higher in credibility and findability, while OVO performed better in usability and desirability. These findings provide valuable insights for app developers to enhance user experience quality and serve as a reference for users in choosing an e-wallet platform that suits their preferences.  

The hastag No. viral No. justice has recently emerged on social media platforms creating its own discourse in the justice system. This research aims to examine how the impact of this phenomenon on the judicial system and to find the ideal mechanism of digital transformation of justice so that this phenomenon remains in line with the principle of due process of law.This research method uses a social legal with a case study approach and conceptual approach in answering the problem formulation. This research found that this phenomenon is motivated by the slow response of law enforcement officials and the lack of transparency of the judicial system, then the impact of this phenomenon disrupts the independence of the judiciary because it is tried by the media and has the potential to accommodate the spread of hoaxes and public disinformation. To answer these challenges, the author proposes a digital transformation of the judiciary through the optimization of SIPP, by adding a verification link feature on the SIPP page. So that access to case tracking becomes more transparent. In addition, there are also new rules regarding the publication of unresolved legal cases on social media by requiring the admin and related accounts to provide a disclaimer and link to the SIPP verification link of the case. This regulation is regulated through the revision of the ITE Law by the legislators.

Facebook is a social activity platform that can be done in cyberspace (unreal), allowing for reciprocal interaction between users, one of which is conducting online buying and selling transactions. Privacy violations on social media can occur in various forms such as the spread of personal information without permission, identity theft, online fraud and many more. These cases not only harm individuals but can also have an impact on the reputation and public trust in social media platforms. This study is an empirical legal research study with a qualitative approach. Data collection techniques were obtained from interviews and documentary studies. The research analysis used descriptive qualitative analysis. The results of the study showed that repressive efforts are law enforcement efforts carried out by the NTT Regional Police in dealing with cases of consumer privacy violations carried out by fake accounts on Facebook social media. The obstacles experienced by the NTT Regional Police in dealing with cases of consumer privacy violations carried out by fake accounts on Facebook social media include: Legal aspects, Law enforcement aspects, Facilities and Facilities aspects, Community aspects, and Cultural aspects.

This study aims to analyze the effectiveness of Instagram social media as a means of disseminating tax information to Generation Z. In the context of the increasing use of social media by this generation of digital natives, the research focuses on five dimensions of effectiveness: participation, openness, conversation, community, and connectedness. The research method used is descriptive quantitative through an online survey using Google Form, which was conducted from November 2024 to February 2025 in the DKI Jakarta area. The sample consisted of 100 Generation Z respondents who actively use Instagram and have accessed tax content. The results showed that the five dimensions of effectiveness obtained an average value above 4.2 (very effective category), with an overall value of 4.29. This shows that Instagram is able to optimally convey tax information to Generation Z, mainly due to its visual and interactive format that suits the characteristics of this generation. In conclusion, Instagram is effective as a tax communication medium, but needs improvement in terms of interactive engagement and connection to official sources. This study suggests that the Directorate General of Taxes continue to develop communicative content, expand digital platforms, and consider a qualitative approach in future research.

This study aims to design a smart home system leveraging the Internet of Things (IoT) concept by utilizing the Wemos D1 microcontroller combined with fuzzy logic to improve home energy management and safety. The hardware development process involves integrating a PIR sensor for motion detection, a DHT11 sensor for measuring temperature and humidity, and actuators including relays for lighting and a solenoid lock for doors. The system is operated remotely using the Blynk platform and supports notification alerts through Telegram. Testing results confirm that the prototype is capable of controlling devices, tracking environmental data in real time, and effectively sending alerts when movement is detected. Overall, the system presents a practical, responsive, and user-friendly smart home solution that enhances user convenience and household security.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.