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Shinta Shavira; Pitri Pardomuan

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of social media platforms such as Instagram, TikTok, Facebook, and YouTube has resulted in a major transformation in the way people communicate and interact, especially among Generation Z. This generation, born between 1997 and 2012, was formed in a digital environment rich in information and high social interaction. This study aims to uncover the psychological impacts of excessive social media use, such as the emergence of feelings of fear of missing out (FoMO), anxiety, low self-confidence, and identity crisis. Various studies have shown that high frequency of social media use is closely related to increased social pressure and mental health disorders. From an Islamic perspective, the Qur'an as a guide for Muslims offers spiritual solutions that can help balance the challenges of this digital era. This research underlines the importance of a faith-based approach to addressing the negative impacts of social media, and invites the younger generation to return to Qur'anic values ​​in order to achieve inner peace and strengthen their relationship with Allah SWT.

Bambang Pratama Kandra; Ariusmedi Ariusmedi

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

An Illustrated Storybook of Sir Alex Ferguson’s Coaching Career at Manchester United is designed to narrate the journey of one of the most prominent figures in the world of football from the United Kingdom. This project addresses the lack of engaging and inspiring reading materials for Indonesian adolescents, particularly those that present biographical content in an illustrated format. The book aims to serve as an alternative form of educational and motivational media, with the ultimate goal of fostering reading interest among young readers in Indonesia. The visual elements of the book are rendered in a semi-realistic, full-color illustration style to enhance appeal and accessibility for the target audience—teenagers. The design process utilizes the glass box method, which involves the collection of data and information from external sources. These sources include academic journals, articles, websites, films, YouTube content, autobiographical e-books, and other relevant digital platforms. Data collection is conducted to ensure a comprehensive understanding of the subject matter. Additionally, the problem-solving approach employed is based on the 5W+1H analytical framework (What, Why, Who, When, Where, and How). The final outcome of this undergraduate thesis project is a primary medium in the form of an illustrated storybook. It is further supported by a variety of promotional media such as an e-book, T-shirt, drawstring bag, X-banner, stickers, keychains, and posters.

Dede Nurhayati; Supardi Supardi

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Canva learning media is an online learning platform for graphic design in various creative designs to facilitate its users such as designing posters, infographics and presentations. Not only for designing but can be used as a learning medium for teachers, students and schools in classroom learning. The purpose of this study was to determine the influence of perceptions on the use of Canva interactive media and students' learning interests on students' Mathematics learning outcomes at SMPN 2 Cianjur. This study uses a Quantitative Approach with the Survey method. The research design used is multiple linear regression analysis. The research sample was 35 students at SMPN 2 Cianjur. Based on the results of the research data analysis, 76% of responses were obtained based on the questionnaire distributed, respondents agreed that there was an influence of perceptions on the use of Canva interactive media and students' learning interests on mathematics learning outcomes.

Ketut Yuli Widiasari

Jurnal Hukum, Politik dan Humaniora 2025 Lembaga Pengembangan Kinerja Dosen

In ever-evolving era of e-commerce, the Cash on Delivery (COD) Check First feature implemented by Shopee provides a practical solution for consumers who want to ensure security while shopping online. This feature allows buyers to inspect the condition of the product directly before deciding to make a payment. With this feature, consumers can verify that the item received matches the description listed on the platform, thus reducing the risk of fraud or product discrepancies. The transaction security offered through this system is one of the key aspects in increasing consumer trust in e-commerce platforms. This research aims to examine how the COD Check First feature provides additional protection for consumers in e-commerce transactions, particularly concerning the potential risks of fraud or product discrepancies that are common in online trade. This feature gives buyers more control to ensure that the received goods meet their expectations and the product description. Therefore, COD Check First not only facilitates the transaction process but also strengthens consumer protection, making it a relevant mechanism to minimize buyer dissatisfaction in e-commerce, especially in Indonesia.

Erwin Permana; Davina Putri Aulia; Ridwan Roy Tutupoho

Akuntansi Pajak dan Kebijakan Ekonomi Digital 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of social media has encouraged the growth of local fashion brand businesses, including Aerostreet. This shoe brand has succeeded in utilizing TikTok as its main marketing strategy, outperforming other platforms. This research analyzes the strategy of increasing Aerostreet consumer buying interest through advertising on TikTok using digital observation methods, content analysis and secondary data. The research results show that strategies such as In-Feed Ads, Branded Hashtag Challenge, collaboration with influencers, and the use of For You Page (FYP) are effective in increasing brand awareness, engagement, and consumer trust. Creative content and storytelling also play a role in increasing sales conversions. These findings prove that digital marketing on TikTok can help local brands expand their market and increase their competitiveness. For further effectiveness, Aerostreet is advised to continue to innovate in content creation and expand collaboration with appropriate influencers and Key Opinion Leaders (KOL).

Fanni Nur Erika; Diana Juli Mulyati; Ute Chairuz M. Nasution

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The thrift fashion trend is a phenomenon of buying used clothes that are still wearable, either through physical stores, bazaars, or online platforms that are now popular among young people, especially Gen Z. This study uses a quantitative research method with a descriptive research type that aims to analyze the influence of brand preferences, lifestyle, and prices and the interaction of the three on purchasing decisions on the thrift fashion trend among generation Z at UNTAG Surabaya. The population in this study were Generation Z students of the University of 17 August 1945 Surabaya who had made purchases and followed the thrift fashion trend with a slovin sample formula of 100 respondents and determined using a non-probability sampling technique. The data processing technique in this study used SPSS. Data was collected through an e-questionnaire via a google form that included the variables Brand Preference, Lifestyle, Price and Purchase Decision. Based on the results of the partial t-test, it was proven that the Brand Preference variable (X1), Lifestyle (X2), Price variable (X3) had a significant effect on purchasing decisions on the thrift fashion trend among Gen Z at UNTAG Surabaya. Meanwhile, the F test simultaneously shows that Brand Preference (X1), Lifestyle (X2), and Price (X3) simultaneously influence purchasing decisions (Y) on thrift fashion trends among Gen Z at UNTAG Surabaya.

Suci Ayustika Dewi; Gusthini, Misyi

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes the use of conceptual metaphors representing the grieving process in Taylor Swift's album "Folklore" through the lens of Kübler-Ross's five stages of grief. The method employed is a qualitative descriptive approach, with data collection conducted through the analysis of song lyrics obtained from physical albums and digital music platforms. The research instrument consists of a guideline for identifying and categorizing metaphors related to the theme of grief. The data analysis procedure includes in-depth reading to identify metaphors, which are then categorized according to the stages of grief. The findings indicate that each song in the album reflects various aspects of denial, anger, bargaining, depression, and acceptance, providing a profound understanding of the grieving experience. This research demonstrates that metaphors in the lyrics serve not only as artistic expression but also as a means to comprehend the psychological processes individuals undergo. The study recommends further analysis of other albums with similar themes to enrich the understanding of the emotional impact of song lyrics

Annisa Qomariah; Rizaldy Khair

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

The rapid development of financial technology (fintech), particularly digital wallet applications like OVO, has significantly transformed transaction patterns in society. However, issues such as server instability and unsatisfactory user experiences frequently emerge on social media platforms. This study aims to analyze user sentiments toward OVO on platform X (formerly Twitter) by comparing the performance of two machine learning algorithms: Naïve Bayes and Support Vector Machine (SVM). Data were collected through web scraping from 1,000 Indonesian-language tweets containing the keyword "OVO." The research methodology included text preprocessing (data cleaning, tokenization, stopword removal), feature extraction using TF-IDF, and sentiment classification (positive, negative, neutral). Evaluation results demonstrated that SVM achieved the highest accuracy of 85.2%, while Naïve Bayes reached 78.5%. SVM also outperformed in precision (87%) and recall (83%) due to its ability to handle non-linear data. These findings provide actionable recommendations for OVO developers to enhance server stability and features based on user feedback. Additionally, this study serves as a reference for future sentiment analysis research employing algorithmic comparisons.

Agus Mulyani; Edduar Hendry; Yasir Arafat; Ilhamsyah Ilhamsyah; Akila Akila +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

Nikhlah Ziyadaturrohmah; Siti Nur Azizah; Hikmatul Luthfi

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The phenomenon of living Qur'an in the digital era, emphasizing the use of Al-Qur'an and prayer applications during the month of Ramadan during the COVID-19 pandemic. The pandemic situation has forced Muslims to switch to digital media as an alternative to carrying out worship due to limited access to physical places of worship. Using a qualitative approach and ethnographic methods, this study explores how digital applications of the Qur'an and prayers become a new medium in realizing Qur'anic values ​​in everyday life, as well as how users interpret the sacred text through digital platforms. The results of the study show that digital applications not only support personal worship practices but also form online communities that strengthen spiritual bonds amid social restrictions. However, digitalization also raises challenges, such as shifts in religious authority, interpretation of texts, and issues of religious ethics. Therefore, this study emphasizes the importance of an interdisciplinary approach to understanding the transformation of religious practices in the digital era, as well as the need for a critical attitude in using technology so that Qur'anic values ​​are maintained and authentic. The COVID-19 outbreak has caused significant changes in various aspects of life, including the way Muslims carry out worship during the month of Ramadan. The implementation of health protocols and social restrictions limit congregational worship activities in mosques, encouraging Muslims to find other ways to maintain their worship routines and spiritual closeness. In this condition, mobile-based Quran and prayer applications are an effective and appropriate solution. These applications provide easy access to digital Qurans, interpretations, translations, readings from famous reciters, daily dhikr, special prayers, and additional features such as prayer reminders and Qibla direction indicators. More than just a means of worship, these applications also function as a medium for religious learning through short lectures, studies, and Islamic articles. However, users need to be aware of interference such as notifications from other applications and dependence on internet connections. It is important to remember that the role of these applications is as a complement, not a substitute for direct interaction with the mushaf or attendance at the assembly of knowledge if conditions permit. If used wisely and consciously, Quran and prayer applications can be a very meaningful spiritual support for Muslims during Ramadan in the midst of a pandemic situation.

Toha Maksun; Sudarsih, Sudarsih; Aep Saepudin; Sumarno, Sumarno

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.

Nugrah Leksono Putri Handayani; Poppy Fitrijanti Soeparan

Jurnal Riset dan Publikasi Ilmu Ekonomi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the role of the Quick Response Code Indonesian Standard (QRIS) as a key driver in the development of Financial Technology (Fintech) that contributes to increasing financial inclusion in Indonesia. Using qualitative methods through a descriptive approach, this study focuses on exploring and understanding phenomena related to QRIS implementation and its impact on the national digital financial ecosystem. Research data was obtained through literature studies from various relevant primary and secondary sources, thus providing a strong theoretical and practical foundation. The results show that QRIS functions as a link between cross-platform digital payment ecosystems, enabling interconnection between service providers, and facilitating non-cash transaction processes in a faster, safer, and more efficient manner. Furthermore, QRIS not only supports the development of financial technology in urban areas but also expands the reach of digital financial services to remote areas that were previously difficult to access by conventional banking services. Thus, QRIS plays a significant role in encouraging public participation in the formal financial system and helping achieve the national financial inclusion targets set by the government. This study concludes that QRIS is a strategic instrument in strengthening the foundation of Indonesia's digital economic transformation. Increasing financial inclusion not only impacts equitable access to financial services but also contributes to more inclusive and sustainable economic growth. These findings illustrate that QRIS is a technological policy innovation with strategic value, not only as a transaction tool but also as a driving force for digital financial integration in the era of national economic transformation. QRIS is a strategic tool in realizing national financial inclusion targets and supporting the vision of transformation towards Indonesia's digital economy.

Agustina Hutagalung; Rencan Carisma Marbun

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of information technology, particularly the internet and social media, has significantly impacted how the Church functions and interacts with its congregation. This transformation is not only technological but also touches upon fundamental theological aspects. This article aims to examine the changes in the meaning, function, and identity of the Church in the context of digitalization, with a focus on comparing the pre-internet and post-internet eras. Through a systematic theological approach, this analysis explores how the Church, as a community of faith and a spiritual organism, must re-understand its existence amidst the increasingly dominant presence of digital media in believers' lives.In the pre-internet era, church life revolved around physical gatherings, conventional liturgies, and direct spiritual authority. However, in the digital age, new forms of ministry have emerged, such as online worship services, virtual communities, and the dissemination of the Word through social media and other digital platforms. These changes offer opportunities to reach a broader audience but also pose serious challenges such as digital individualism, theological distortion, and a crisis of spiritual authority.This article concludes that the Church needs to develop adaptive ministry strategies while remaining faithful to the essence of Christian spirituality. By maintaining a balance between online and offline ministries and strengthening theological understanding amidst the rapid flow of information, the Church can remain relevant and effective in carrying out its mission.

Adrianah Adrianah; Nur Apriyani; Ibrahim Syah; Husnul Khatimah Syarif

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This community service activity aims to empower the Women Farmers Group (KWT) in Sudiang, Makassar, through capacity building in digital marketing. In the era of rapidly developing digitalization and increasingly open and competitive markets, women farmers are required to be able to master digital technology-based marketing strategies so that the local agricultural products they produce can reach a wider market, not only at the local level but also regionally and even nationally. The methods used in this activity include interactive training, direct technical assistance, as well as social media development and the use of e-commerce platforms. Special training focuses on practical skills such as creating promotions, managing Instagram Business accounts, using WhatsApp Business content, and an introduction to the basics of branding and product photography. The assistance is carried out in stages to ensure that participants not only understand the material theoretically but also are able to implement it independently. The results of the activity show a significant increase in participants' understanding and skills in using digital technology as a product marketing tool. Participants become more confident in publishing their products online and are able to manage social media accounts professionally. One of the program's key achievements is the formation of a local digital community among women's groups (KWTs), which serves as a collaborative network for sharing information, marketing strategies, and supporting joint promotions. This community opens up opportunities for sustainable, long-term collaboration to collectively increase product sales value. Overall, this activity represents a strategic step in building women's economic independence through the inclusive and applicable use of digital technology. With this training, it is hoped that women's groups (KWTs) can become active actors in the local digital economy ecosystem and compete healthily in the open market.

I Gede Rama Wirayuda; I Made Trisna Semara; Firman Sinaga

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

Erwin Permana; Muhammad Rafi Putra Prasetia; Muhammad Rafif Falah; Agustinus Miranda Wijaya

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.

Anita Karlina Gunawan; Anggi Septiana Sari; Rayhan Gunaningrat

Manajemen Kreatif Jurnal (MAKREJU) 2025 Pusat Riset dan Inovasi Nasional

This research is useful for examining the impact of price and promotion on purchasing decisions for the Lazada e-commerce platform in the city of Surakarta. This type of research is associative with a sample of 100 individuals who have made purchases on Lazada. This research used purposive sampling techniques and primary data types, and collected data through questionnaires. Data analysis was carried out using a qualitative approach and used Multiple Linear Regression Analysis techniques, F Hypothesis Testing and t Hypothesis Testing, as well as the Coefficient of Determination. The research results show that: 1) There is an impact of price and promotions on purchasing decisions at Lazada for the city of Surakarta 2) There is an influence of price on purchasing decisions at Lazada for the city of Surakarta 3) There is an impact of promotions on purchasing decisions at Lazada for the city of Surakarta

Salma Rizqiany Lubis; Intan Latifah; Eidelweis Restu; Muhammad Adlan; Lutfi Shihab +8 more

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key challenges, although some farmers expressed a willingness to learn. Continuous mentoring and collaboration between farmers, academics, and the government are essential to support an inclusive and sustainable digital transformation in the agricultural sector.

Alfareza Ramadhani Nauvval Delmar; Aris Sutejo

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2025 International Forum of Researchers and Lecturers

This rapid era of civilization has greatly influenced human life. As time goes by, technology and design keep up with the times. Social media is a form of development of the times and plays a big role in modern society. Nowadays, the controlling media is the internet, where social media refers to platforms on the internet that allow users to share content, interact and connect with other people online. Of course, this requires design to provide a visual experience for the public. Design principles used to create online communication platforms. The main focus is on a comfortable user experience so that it can attract the attention of Instagram users.

Bagus Hermanto; H Muhamad Rezky Pahlawan MP; Nabila Afifah Salwa

Discourse on Law and Society 2025 International Forum of Researchers and Lecturers

The rapid proliferation of misinformation across digital platforms has emerged as a critical challenge, undermining public trust, shaping opinion, and eroding the quality of democratic discourse. As reliance on digital platforms for information dissemination intensifies, the regulation of online content has become a focal issue for scholars, policymakers, and platform operators. This study examines the intersection of cyber law, platform governance, and content moderation, analyzing how platforms manage misinformation while balancing freedom of expression. Employing a normative and socio-legal approach, the research utilizes comparative methodology to assess national and international cyber law frameworks, alongside case studies of platforms such as Facebook, YouTube, and Twitter. Public policy analysis is conducted to evaluate the effectiveness of current governance models. Findings reveal significant variation in regulatory responses, with the European Union’s Digital Services Act offering a robust framework but facing enforcement challenges. Platforms, acting as non-state regulators, are criticized for inconsistent moderation and limited transparency. The study concludes that hybrid regulatory models combining state intervention with platform self-regulation hold promise for addressing misinformation effectively while safeguarding digital rights. This research contributes to ongoing debates on balancing free speech, accountability, and social control in the digital age.