📅 30 May 2025
DOI: 10.62951/manfaat.v2i2.353
Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia (ASRITANI)
📄 Abstract
This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key challenges, although some farmers expressed a willingness to learn. Continuous mentoring and collaboration between farmers, academics, and the government are essential to support an inclusive and sustainable digital transformation in the agricultural sector.
🔖 Keywords
#Farmers; Digital Literacy; Agricultural; Marketplace; Parakan Village
ℹ️ Informasi Publikasi
Tanggal Publikasi
30 May 2025
Volume / Nomor / Tahun
Volume 2, Nomor 2, Tahun 2025
📝 HOW TO CITE
Salma Rizqiany Lubis; Intan Latifah; Eidelweis Restu; Muhammad Adlan; Lutfi Shihab; Rizha Nur Irawan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna, "Analisis Kesiapan Petani terhadap Pemanfaatan Marketplace untuk Penjualan Hasil Tani di Desa Parakan," Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia, vol. 2, no. 2, May. 2025.
ACM
ACS
APA
ABNT
Chicago
Harvard
IEEE
MLA
Turabian
Vancouver
Download Citation
0
Sitasi
Cek Google Scholar