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In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

This report presents the findings of an observation on the role of youth organizations as a platform for nurturing and developing the potential of the younger generation. The observation was conducted on several youth organizations in the local area that are actively involved in social, educational, and entrepreneurial activities. The results indicate that youth organizations contribute significantly to fostering leadership spirit, shaping positive character, and increasing youth participation in community development. However, challenges such as limited facility support and weak internal coordination remain obstacles. This report is expected to provide a realistic overview of the importance of strengthening youth organizations in the effort to develop a competitive and integrity-driven young generation.  

The digital era brings new challenges and opportunities in Arabic language learning, so the development of innovative and adaptive curriculum-based teaching materials is very important. This article discusses innovations in the development of Arabic language teaching materials that utilize digital technology, such as multimedia, mobile applications, and interactive e-learning platforms, to create a more effective, engaging, and contextual learning experience. With a qualitative approach and case studies in secondary education environments, this study shows that the integration of technology in teaching materials can increase students' interest, motivation, and understanding of Arabic. In addition, this article identifies various obstacles, such as limited infrastructure and teacher readiness, and provides recommendations for sustainable development that is inclusive and responsive to the needs of the times. These findings are expected to be the basis for the development of Arabic language teaching materials that are relevant to the curriculum and able to answer the demands of learning in the digital era.

Artificial Intelligence (AI) can be a transformational tool in Christian Religious Education in the digital era. Technological advancements bring significant changes to the way we learn and teach, including religious education, which demands innovative methods to remain relevant to the younger generation increasingly connected to technology. AI offers various opportunities to enrich the learning experience and deepen the understanding of Christian values through a more personal and interactive approach. This article discusses several AI applications in Christian religious education, such as virtual assistants for spiritual guidance, in-depth Bible text analysis, and adaptive learning platforms that can tailor materials to the needs of learners. With AI technology, Christian religious education can provide more interactive and responsive modules, allowing learners to delve into religious teachings both individually and in groups. Additionally, the use of AI in analyzing learning behavior allows for more effective curriculum personalization according to the spiritual needs of each individual. This approach can address the challenge of maintaining the relevance of religious values amidst the rapid influx of digital information. This article also examines the potential of AI in aiding faith development, for example through spiritual reflection applications tailored to the user's spiritual growth. This transformation is expected to prepare a generation of Christians who are not only technologically savvy but also spiritually strong, and empowered to face moral and ethical challenges in the future. Thus, AI-based Christian Religious Education can be a pathway to building a relevant and dynamic spiritual future in the digital era.

In today's digital era, social media has become one of the most effective marketing tools, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media such as Instagram, Facebook, and TikTok provide an affordable and easily accessible platform for MSMEs to build brands, interact directly with consumers, and promote products creatively. This study uses a qualitative approach through in-depth interviews with MSMEs and social media content analysis. The results of the study show that the strategic use of social media can increase the competitiveness of MSMEs, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media has a vital role in supporting the growth and sustainability of MSMEs amidst increasingly competitive market competition.

This study aims to examine the implementation of competency-based human resource management (HR) in improving employee professionalism at Devos Jok, an SME engaged in the automotive interior manufacturing sector. A descriptive qualitative approach is used to explore in depth the HR practices carried out, the challenges faced, and the impact on employee work quality. The results of the study indicate that the transformation of the HR system from an administrative pattern to a competency-based one has made a significant contribution to improving individual and organizational performance. The strategies implemented include competency-based recruitment, ongoing training, flexible payroll systems, and adaptation to digital platforms. However, challenges remain, especially in overcoming resistance to change and limited training resources. This study provides theoretical and practical contributions to the development of a competency-based SME HR system in the context of today's creative and digital industries.

Language is crucial for human interaction, making foreign language education, especially Japanese, increasingly vital in the global era. Indonesia holds the second-highest number of Japanese learners globally. This study evaluates SakuJapan, a Japanese learning application, to enhance basic Japanese skills among IPB Vocational School students. Using a quantitative descriptive approach with 20 students, data was collected via online questionnaires on usage, features, effectiveness, and motivation. Findings show SakuJapan is an effective and user-friendly tool; 75% of respondents regularly use features like Hiragana, Katakana, vocabulary, and practice questions. The application scored an average effectiveness of 4.3 out of 5, with 85% of users gaining confidence in basic Japanese. While generally well-received, suggestions include offline features, varied exercises, adjustable game difficulty, and more audio, daily conversations, and JLPT-standardized tests. These insights guide further development for a more comprehensive and adaptive learning platform.

Shopee, a Singapore-based e-commerce company, has shown an aggressive and well-planned expansion strategy across Southeast Asia, particularly in Indonesia. Its growth has not only transformed the way people engage in digital transactions but has also introduced new challenges regarding economic security and national digital sovereignty. Shopee’s dominance in the local market reflects regulatory gaps in protecting domestic businesses, as well as the limited government oversight of foreign digital platforms. This paper explores Shopee’s expansion strategy, targeted market segments, and the Indonesian government’s policy responses. Using the international political economy approach and the lens of non-traditional security, this research aims to examine how the presence of foreign platforms like Shopee can influence domestic regulations and generate strategic challenges for national sectors.  

This scientific article comprehensively investigates the fundamental principles of Fiqh Muamalah governing Islamic economic transactions, focusing on three primary areas: sale (bay'), debt-financing (dayn), and leasing (ijarah). This research aims to analyze the Sharia conceptual framework underlying each contract, including its pillars, conditions, and legal implications, as well as to identify crucial prohibitions such as gharar (ambiguity), riba (interest/unlawful increment), and maysir (speculation). Furthermore, this article explores the relevance and challenges of applying these principles within the dynamic context of the modern economy, characterized by financial innovation, digital technology, and globalization. Through an in-depth literature study and a comparative analysis of classical and contemporary scholars' interpretations, this research examines how ethical Islamic principles such as justice ('adl), mutual consent (taradhi), and public interest (maslahah) can be integrated into current business practices. Selected case studies on e-commerce transactions, digital lending platforms, and technology-based leasing models are analyzed to illustrate the challenges and potential solutions in applying Fiqh Muamalah. This article concludes by offering a perspective on the importance of contextual reinterpretation and the innovation of Islamic financial products to ensure the relevance of Fiqh Muamalah in addressing global economic challenges while upholding Islamic values.

The development of social media has triggered a dynamic shift in the meaning of language used in everyday communication. This article aims to analyze the lexical meaning changes and expansions in the Indonesian language as used on social media platforms, particularly Twitter and Instagram. This study employs a descriptive semantic approach with content analysis methods applied to selected viral posts. The findings show that many words experience semantic shift, the formation of new meanings (neologisms), and altered connotations based on digital context. These results highlight the importance of semantic understanding in interpreting the evolving nature of language in the digital era.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

Instagram social media has become an effective platform for spreading positive messages, including messages of peace, to a wider audience. This study aims to analyze the communication methods used in spreading messages of peace through content on Instagram. With a qualitative approach, this study examines various communication strategies, such as the use of attractive visuals, inspiring narratives, and two-way interactions between content creators and audiences. The results of the study show that content that combines elements of visual aesthetics, relevant messages, and emotional engagement of the audience can create a significant impact in spreading the values ​​of peace. In addition, collaboration with influencers and the use of Instagram features such as Stories, Reels, and Live have also proven effective in expanding the reach of messages. This study provides recommendations for communicators, activists, and organizations to optimally utilize Instagram as a medium for spreading messages of peace, while still paying attention to ethics and social responsibility in communicating.

. Instagram is a social media platform that allows users to share various photos, videos, and messages online. In the digital era, communication through social media has become a means for users to interact. The Direct Message (DM) feature on Instagram plays an important role in facilitating communication. However, based on observations and questionnaire results, users reported that the interface and user experience of this feature are less than optimal, particularly regarding feature functionality, less efficient message management, and difficulties in marking important messages. Based on these issues, this study focuses on understanding user needs to improve the DM feature. Instagram DM serves as an interface that delivers information to users. The purpose of this research is to increase efficiency, create a more interactive user experience, and enhance user satisfaction when using the Direct Message feature on Instagram. This study adopts the User-Centered Design (UCD) method for a design development process oriented to user needs, involving four stages: user analysis, solution analysis, design, and testing. Prototype design testing uses the System Usability Scale (SUS) method to measure system usability. The SUS test results from 37 respondents yielded a score of 71%, indicating a good level of usability and acceptance by users.  

Corruption remains a longstanding issue that continues to draw attention—not only at the national and regional levels but also at the village level, which serves as the frontline of governance. Since 2015, the Indonesian government has disbursed Village Funds to promote rural development and welfare; however, misuse of these funds frequently occurs. This study focuses on Kadubeureum Village, Serang Regency, which in 2020 became the site of a corruption case involving village officials. A qualitative case study approach was employed, utilizing interviews, observations, and documentation. The findings reveal that community participation in the management of the Village Budget (APBDes) is relatively good, with active involvement from various village groups. However, transparency remains weak due to limited access to information and outdated budget information platforms. The management of the APBDes is not fully open to the public, which undermines community trust. These findings indicate that weak transparency, accountability, and oversight in APBDes management may contribute to the occurrence of corruption at the village level.

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

SMK TPI Gedangan Sidoarjo is one of the private high schools in Sidoarjo that offers 3 expertise programs, namely Mechanical Engineering, Automotive Light Vehicle Engineering, and Software Engineering (RPL). These programs are designed to equip students with practical skills that are in accordance with the needs of industry and the world of work. With the vision of the school is to produce middle-class workers who are ready to enter society, industry, and become independent entrepreneurs, have a global perspective, have noble character, and can apply themselves. On the other hand, many vocational schools have not provided systematic guidance or practical curriculum on the use of various types of social media for business promotion purposes. In order to improve the quality of students, 28 students were sent to learn about how to promote MSME products through social media. This training aims to explore how vocational schools can effectively utilize social media to promote their MSME products by recognizing the differences in characteristics and functions of each platform. With this approach, patterns of social media usage that are right on target can be found as well as training or mentoring strategies that are in accordance with student needs. The results of this training can be a reference for developing relevant and applicable digital marketing learning modules in the vocational high school environment. The results of participant feedback at the end of the training showed that 91% of students could understand the material provided and the trainer could provide effective UMKM product promotion solutions according to the current needs of students.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

Pendidikan Agama Islam (PAI) di era digital abad ke-21 menghadapi tantangan adaptasi teknologi, keterbatasan infrastruktur, dan metode konvensional. Diperlukan inovasi media pembelajaran interaktif untuk mengembangkan keterampilan abad ke-21 (berpikir kritis, kreativitas, komunikasi, kolaborasi) dalam pembelajaran Al-Qur'an Hadits, sembari mempertahankan nilai-nilai Islam. Penelitian ini menggunakan studi literatur (library research) dengan menganalisis referensi dari Al-Qur'an, Hadits, jurnal ilmiah, dokumen kebijakan, dan buku. Data dikumpulkan melalui dokumentasi dan diolah melalui empat tahapan: pengumpulan, penyaringan, penyajian, dan verifikasi. Hasil dan Pembahasan ini menunjukkan Inovasi media pembelajaran Al-Qur'an Hadits di era digital mencakup e-book, aplikasi mobile (misalnya Learn Quran Tajwid, Muslim Pro), dan platform e-learning (seperti Lumio by Smart). Media efektif untuk keterampilan abad ke-21 meliputi animasi papan tulis, aplikasi literasi digital keislaman, dan model pembelajaran saintifik berbasis teknologi. Tantangan utama adalah keterbatasan infrastruktur dan pengembangan kurikulum yang relevan. Strategi yang diperlukan meliputi motivasi siswa, integrasi teknologi, penekanan nilai universal di sekolah; peran aktif orang tua di rumah; serta kemitraan masyarakat, kurikulum relevan, metode interaktif, pemanfaatan teknologi, dan pelatihan guru.