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Rifdatul Hanifah; Muhammad Yasin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Regional economic development is closely related to changes and transformations of economic structures. There are four main aspects of economic development, namely growth, poverty alleviation, economic transformation, and sustainable development from an agrarian to industrial society. In Indonesia, economic development has encouraged growth and changes in economic structure, which are closely related. Structural transformation, namely the transition from the agricultural sector to the industrial or service sector, is a characteristic feature of developing countries. It involves changes in demand, trade, production, and other factors aimed at increasing per capita income and societal welfare. State-controlled industrialization policies have intellectual roots in the 19th century and have been the main strategy in many developing countries, including Indonesia since 1969. This strategy succeeded in shifting the economic focus from the agricultural sector to the industrial and service sectors, which also involved social transformation in addition to transformation. economy. Industrialization is defined as a significant socio-economic change, from a pre-industrial stage with low per capita income to a more advanced industrial stage.

Emelinda Emelinda; Mhd. Ikhsan

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study aims to analyze the impact of the implementation of sustainable human resource management (HR) on organizational performance in the Kerinci tourism sector. The research method used is qualitative with a case study approach, where data is collected through in-depth interviews with HR managers, employees, and company leaders in the tourism sector, as well as direct observation in the field. The results of the study show that organizations that implement sustainable HR management experience increased employee productivity, workforce welfare, and business competitiveness. Training programs related to sustainable skills and employee involvement in corporate social responsibility (CSR) initiatives play an important role in increasing employee motivation and commitment. In addition, organizations that focus on work-life balance tend to have higher levels of employee loyalty and reduced turnover. However, the study also found that small and medium enterprises (SMEs) in the Kerinci tourism sector still face challenges in implementing sustainable human resource management, mainly due to limited resources and lack of understanding of the concept of sustainability. This research recommends the need for collaboration between the government, companies, and local communities to promote sustainable HR management more broadly in Kerinci.

Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Aurora Elise Putriku

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of information which is then compiled into a new study. Results and discussions show that information technology facilitates global expansion through digital communication tools, efficient cross-border collaboration, and integrated supply chain management. In addition, information technology improves operational efficiency through business process automation and advanced data analysis. Furthermore, information technology becomes a catalyst for innovation and business growth through easy access to data and information, collaboration among stakeholders, and adoption of new business models. The conclusion emphasizes the importance of integrating information technology in the company's business strategy to maintain competitiveness in an increasingly complex global market. By utilizing information technology optimally, companies can achieve operational efficiency, meaningful innovation, and sustainable business growth.

Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Aurora Elise Putriku; Lenti Susanna Saragih

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.  

Lenti Susanna Saragih; Aurora Elise Putriku; Yuliana Simbolon; Sasti Permata; Sri Handayani

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service quality, driving experience, driver professionalism, vehicle cleanliness, and complaint handling, was rated quite well by the respondents. Customer trust in Grab as a safe, transparent, and reliable transportation choice has also proven to be an important factor in building loyalty. However, customer loyalty to Grab is not very strong, given the intense competition in the online transportation industry. The implication is that Grab and similar companies need to continue improving service quality, ensuring customer safety and comfort, responding to complaints effectively, and implementing effective marketing strategies to retain customers. This research provides valuable insights for online transportation service providers in their efforts to enhance customer satisfaction, trust, and loyalty amidst dynamic market competition.

Arsyrah Fitri; Riski Lainatus Sifa; Teresia Bunga; Aurora Elise Putriku; Lenti Susanna Saragih

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this research was an interview with one of the Hannochs distributors and also using literature study techniques. Based on the results of interviews, Hannochs distributors in Temhung face competition by setting prices based on comparisons with other stores, providing bonuses, and using discount strategies to attract customers. They also make price changes to maintain consumer appeal even though the profits taken are lower. This strategy is successful in increasing customer loyalty because prices are cheaper than competitors.

Azahra Salwa; Indri Sri Asdini; Sylvia Amanda; Aurora Elise Putriku; Lenti Susanna Saragih

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.

Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Aurora Elise Putriku

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.

Subhan Effendi; Nevyani Asikin; Ilham Ahmad

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The community's need for animal protein from poultry can be pursued through poultry farming businesses such as raising Balitnak Superior Village chickens (KUB). KUB chicken rearing has a great opportunity to be developed by livestock groups in Pakatto Caddi Village in order to reduce dependence on poultry that is encouraged to grow quickly. The KUB chicken rearing and housing extension program in Pakatto Caddi Village is one of the solutions for livestock business development in terms of overcoming food insecurity, reducing dependence on poultry commodities and building community independence in providing quality protein source food.

Mustamin Ibrahim

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Ecoprint merupakan salah satu teknik cetak dengan pewarnaan alami dari daun, batang maupun bunga yang ada di lingkungan sekitar, sehingga dapat menjadikannya kegiatan yang ramah lingkungan dengan bahan-bahan yang mudah didapatkan. Teknik ecoprint menghasilkan motif yang unik dari berbagai bahan daun, batang maupun bunga yang digunakan, meski tidak semua bahan bisa digunakan secara langsung untuk ecoprint. Kegiatan pelatihan ecoprint di SP1 Tamilo dilatarbelakangi oleh tujuan memberi keterampilan kepada klompok tani Perempuan untuk menambah kegiatan ekonominya.  Dari hasil kegiatan ini diperoleh hasil yakni beberapa produk seperti totebag dan kain yang memiliki motif hasil ecoprint.

Moh. Kurdi; Dina Arifatun Nisa; Unsilatur Rahmah; Dewi Intan Andini; Riana Suci Ardianty +3 more

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

The SME assistance program entitled "SME Assistance: Enhancing Competitiveness and Innovation in the Digital Era for Bintang Emas SMEs in Kasengan Village, Manding Subdistrict, Sumenep Regency" was implemented from March 1, 2024, to May 31, 2024. This program aims to enhance digital capacity, product innovation, and modern marketing strategies for Bintang Emas SMEs. Through digital marketing training, product innovation workshops, and technical assistance, participants learn to utilize digital technology and e-commerce platforms to enhance the visibility and sales of their products, including the flagship product of cassava chips. The results showed a 25% increase in sales in the first three months, an improvement in product variety and quality, as well as an enhancement in business and financial management skills. This program also successfully fostered a spirit of mutual cooperation and collaboration in the local community and strengthened the relationship between SMEs and the surrounding community. With these achievements, it is hoped that Bintang Emas SMEs will continue to innovate and adapt to market changes, providing sustainable benefits to the local economy and the welfare of the local community.

Maria Fatima B. Beribe; Maria Yohana Belang

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of community service (PKM) is to increase students' financial literacy through training and mentoring by providing Basic Accounting material. The material presented is the basic equation of accounting and financial reports. The form of presenting the material is conveying concepts and followed by practical work on solving case study questions. There is also additional material in the form of an introduction to Spreadsheets/Excel computers (accounting data). The material presented is a suggestion from the service partners considering that students do not fully understand this material in class learning and this material is important for participants, because according to data on accounting learning results for class XII IIS for the odd semester of the 2023/2024 academic year, it has only reached 87%. Participants are class XI students of SMA Negeri 1 Demon Pagong whose address is Jalan Pati Beda, Demon Pagong District, East Flores Regency. Methods for implementing activities include 1) Training, namely presenting material on basic accounting concepts and financial reports. 2) Mentoring, namely assisting participants in completing case study questions based on the concepts that have been presented. 3) Evaluation, namely using an instrument in the form of practice questions on preparing financial reports, then the results are analyzed using qualitative analysis to determine students' financial literacy related to participants' understanding of accounting learning, both in the basics of accounting and financial reports. The results show that the average score obtained by students in preparing financial reports is around 75-85. This indicates that students' understanding of the material and assistance regarding the basics of accounting to financial reports reached 80%. Participants who experience difficulties in preparing financial reports are due to incorrectly calculating the nominal amount in the account because there are too many numbers and the calculations are done manually, they easily forget accounts and their placement mechanisms, they have difficulty identifying the elements included in the financial reports and they lack interest in studying accounting.

Harry Saptarianto; Shelvi Deviani; Syamas Isti Anah; Indah Noviyanti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital era is an era where an era experiences rapid progress that leads to digital. This era is characterized by fast and easy access to information. Technology that is developing more rapidly has brought many significant changes. This research uses the literature review method. Literature review is a description of theories, findings, other research materials obtained by analyzing the results of publications such as books, research articles or others related to research questions that have been prepared previously. Facing the challenges of the digital era requires several strategies such as social media integration strategies, digital literacy and business innovation. Business people are expected to be able to evaluate technology which is increasingly developing rapidly. They can't just rely on offline business. The development of the digital era has had a significant influence on every aspect of life. What is felt is the ease of access to information which is driven by the development of technology, making it easier for every human activity in various fields including education, trade and health.

Soraya, Aya; Rohman, Abelia Fojroyur; Wulan Nur Maulida; Maria Yovita R. Pandin

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

This research was carried out to determine the impact of earnings quality on financial resilience at CV. Rhoda Jaya. The qualitative methodology used in this research is by conducting interviews, observations, notes regarding problems, and other data sources against company informant CV. Rhoda Tiga. The data management stages start with the first data collection, second data triangulation, third Data reduction, fourth, presentation of data and finally, verification and conclusions. For data analysis methodsThe research uses a narrative analysis approach where the researcher constructs a narrative or story from the collected data.

Juliana Br.Pandiangan; Preity Debora Br.Sembiring; Trina Dara Br.Sinuraya; Eva Eva

Children's language development is carried out in a systematic way and develops according to the child's increasing age. This research aims to find out how the language development of children aged 6 years. The research was conducted at AN NIZAM Kindergarten with the research subjects being children in Umar's class. This research was carried out using observation and guided interview methods. Observations on the language development of children aged 6 years were carried out using a questionnaire that had been developed. Quantitative data that has been collected through guided observation is analyzed using descriptive statistics, while qualitative data from interviews is analyzed using qualitative data analysis methods. The results of the research show that aspects of the language development of 6 year old children in Umar's class at An Nizam Kindergarten can be categorized as well developed.  

Maria Feronika Simatupang; Chamelia Tasri; Mei Febrina; Elya Siska Anggraini; Aman Simaremare

Communication is a process where two or more people form or exchange information with each other. Communication is an important aspect in children's development, especially at the age of 4-5 years. At this age, children experience rapid development in their language and communication skills. However, some children may experience difficulties in communicating, which can hinder their social, emotional and academic development. This research uses a qualitative approach with observation methods with children. The research aims to analyze communication problems in children aged 4-5 years.    

Eva Rachel Meisyana Sianipar; Anggy Septriyani; Tiara Dwi Putri NSP; Maulia Depriya Kembara

This paper aims to reveal the paradigm in fostering public awareness in democracy, the extent and form of plurality and democracy of Indonesian society in the future. Discusses the concept of the Sila Kerakyatan as the basis for the Indonesian political system led by wisdom in deliberation and representation, and its implications for the level of voter participation in the electoral process. The method used is descriptive analysis with a qualitative approach that provides an overview of problem solving based on critical analysis and the author's interpretation, based on literature that the author gets from various sources and references. The findings obtained Growing public awareness in instilling democratic values, can be done by (a) Opening a democratic class this program aims to introduce, foster habituation to democracy. Education of democratic awareness from an early age can and must continue to be carried out by various groups, the essence of democracy at the individual level is internalized, so efforts to uphold democracy in structural and cultural currents can be realized. (b) Organizing character education, building a democratic society is a necessity that must be carried out by a country that adheres to a democratic system. Democracy is not understood as a way of managing government but as democratization.

Hergiansyah Hergiansyah; Syafirman Syafirman; Rizki Syafril

To carry out public services and all activities carried out by state administrators, a state institution is needed that functions and is tasked with supervising the running of public services and state administrators. All forms of complaints and aspirations complained by citizens were all accommodated so that a state ombudsman institution was formed. The Ombudsman of the Republic of Indonesia itself is a state institution that oversees the implementation of public services and maladministration is included in its authority. Supervision is carried out including those carried out by BUMN, BUMD, State-Owned Legal Entities, and private bodies or individuals whose task is to carry out certain public services, all or part of whose funds come from the APBN/APBD. The data that has been obtained comes from a literature review which is then analyzed using content analysis techniques. Human behavior can be studied indirectly by researchers by observing interactions through various media sourced from online news, newspapers, textbooks, journals, and various other types of communication that can be analyzed.

Sri Rahayu Ningsi; Yahfizham

Geogebra is a computer software that is useful for visualizing objects in mathematics effectively and efficiently. This research aims to look at Geogebra as a learning medium to determine students' computing abilities. This research takes the type of literature study research by identifying and evaluating the results of previous research. In this research, 3 previous journals were identified. From the results of this research, it can be seen that Geogebra can improve students' computational thinking abilities  

Saprina Maulida; Yahfizham

This research aims to comprehensively examine students' computational thinking skills through applications as existing learning media. This research uses the Systematic Literature Review (SLR) method to draw conclusions from the results of research examining mathematical problem solving skills in terms of student self-efficacy. SLR research aims to identify, review, and make conclusions from all research results related to the research topic. Literature collection that becomes research data is done by tracing the results of research published in journals online using the Publish or Perish search engine on Google Scholar and based on inclusion criteria. The results of the literature study that has been carried out, can be concluded that the ability of students' computational thinking through applications as learning media is quite good. The researcher recommends that further research be conducted on existing applications that can help students in learning.