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The rapid growth of e-commerce platforms has transformed consumer purchasing behavior, especially among university students. This study investigates the influence of cashback and free shipping promotions on the purchase decisions of students at the Faculty of Economics and Business, Universitas Muhammadiyah Makassar. Using a quantitative approach and multiple linear regression analysis on data collected from 95 students, the study finds that free shipping promotions significantly affect purchase decisions, while cashback promotions do not show a significant individual effect. However, both promotions combined have a significant positive impact on purchase decisions. These findings provide valuable insights for e-commerce platforms to optimize promotional strategies targeting student consumers. The study contributes to the literature on digital marketing and consumer behavior in the Indonesian e-commerce context.

This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

This study aims to analyze the phenomenon of code-switching and code-mixing in YouTube content by Noona Rosa as a linguistic practice in a multilingual digital context. Using a descriptive qualitative approach, data were collected from several of Noona Rosa's uploaded videos and analyzed in terms of form, function, and influencing factors in the use of Indonesian and Korean code variation. The findings reveal that code-switching is employed to express emotions, reinforce cultural identity, and build rapport with bilingual audiences. Meanwhile, code-mixing commonly appears in the insertion of Korean cultural terms into Indonesian sentence structures, serving as a communicative strategy of identity and cultural meaning preservation. The influencing factors include social context, speaker identity, discussion topics, and emotional expression. These findings contribute significantly to sociolinguistic studies and highlight how digital media serves as a platform for multicultural identity expression.

Social media has become a significant element in shaping youth political identity in the digital age. This research aims to explore how symbolic interactions within online spaces influence the construction of political identity among young people. A case study approach was applied, utilizing documentation of academic literature published within the last decade. The analysis employed critical discourse analysis to understand the dynamics of power, symbols, and political representation on social media platforms. The findings reveal that young individuals actively construct their political identity through various digital content forms, such as memes, informative threads, and visual campaigns. Moreover, platform algorithms and online communities play a substantial role in directing political preferences and reinforcing ideological affiliations. The implications highlight the importance of digital literacy and inclusive participation spaces for youth, while also encouraging policy development based on evidence to support the democratization of digital arenas.

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

This paper explores the potential of integrating Sharia-compliant financial technology (fintech) innovations with sukuk issuance to drive sustainable infrastructure development in emerging economies. With the rise of digital transformation and the increasing focus on sustainable development, the Islamic financial system provides a unique opportunity to reconcile financial innovation with ethical principles. The study highlights how Sharia fintech platforms, such as crowdfunding and blockchain, can enhance the efficiency, transparency, and accessibility of sukuk as a financial instrument. At the same time, sukuk addresses the significant financing gap in infrastructure development while adhering to Islamic principles, such as avoiding riba (interest), gharar (uncertainty), and maysir (speculation). Through a comprehensive literature review and empirical analysis, this research identifies the gaps in existing approaches to financing sustainable infrastructure in emerging economies and proposes a novel integration framework. Findings suggest that the convergence of Sharia fintech and sukuk can facilitate financial inclusion, attract a broader investor base, and accelerate infrastructure financing. Furthermore, this integration supports the achievement of the Sustainable Development Goals (SDGs) by ensuring that financial tools align with social justice and environmental stewardship. This study contributes to the growing body of knowledge on Islamic finance by providing actionable insights for policymakers, financial institutions, and fintech developers. It emphasizes the importance of regulatory frameworks and cross-sector collaboration to unlock the full potential of Sharia-complian

The rapid growth of the beauty industry, particularly in Indonesia, has created a potential market for entrepreneurs while simultaneously intensifying business competition. Aligned with the development of the internet and information technology, companies are encouraged to leverage these advances through advertising on social media, including platforms such as TikTok. One local cosmetic brand that utilizes TikTok for product promotion is Dear Me Beauty. This phenomenon has led to a study that examines the mediating role of brand awareness in the relationship between advertising appeal and purchase intention. The purpose of this research is to analyze the influence of advertising appeal and brand awareness on the purchase intention of Dear Me Beauty’s cosmetic products, and to investigate the mediating role of brand awareness in that relationship. This study was conducted in Denpasar City with a sample size of 100 respondents using a non-probability sampling method and purposive sampling technique. The analysis techniques employed include descriptive analysis and inferential analysis, specifically path analysis and the Sobel test. The results show that advertising appeal has a positive and significant effect on purchase intention; advertising appeal has a positive and significant effect on brand awareness; brand awareness positively and significantly influences purchase intention; and brand awareness mediates the effect of advertising appeal on purchase intention for Dear Me Beauty products.

The COVID-19 pandemic triggered a major transformation in the education system, bringing both opportunities and challenges due to the unfamiliar nature of remote learning. This study aims to explore how online English instruction has been implemented in public senior high schools across Bali, particularly by examining its strengths, limitations, potential benefits, and inherent risks. Employing a qualitative research design, the study involved four English teachers from four different public high schools. Data collection methods included literature analysis, in-depth interviews, and classroom observations.. The study found that online English instruction was shaped by the English for Specific Purposes (ESP) approach, with a particular emphasis on content relevant to the tourism and hospitality sectors. A variety of platforms—such as Zoom, WhatsApp, and other digital tools—were employed to deliver instruction. One of the key advantages identified was the flexibility in time and location, which allowed both students and teachers to access learning materials anytime and anywhere. Furthermore, the availability of diverse digital tools enabled teachers to creatively adapt their teaching strategies. Nonetheless, the implementation also encountered significant barriers, including inconsistent internet access and a lack of adequate digital infrastructure. The study also highlighted opportunities arising from increasing student digital literacy and the expanding use of online learning platforms, which fostered more interactive and engaging learning environments. However, several challenges remained, including low awareness among parents and varying levels of digital competence among educators, which affected the overall effectiveness of the program. The findings underscore the urgent need for sustained teacher training and institutional

Mining activities in the Raja Ampat area have sparked various public reactions, both supportive and critical, particularly on social media platforms such as Twitter. This study aims to analyze public sentiment regarding the mining operations by employing two classification algorithms. A total of 500 tweets related to Raja Ampat were collected from the X platform, and after data cleaning, 168 were identified as positive sentiments and 303 as negative. Sentiment analysis was conducted using text mining techniques by comparing two algorithms: Support Vector Machine (SVM) and Naïve Bayes. To address the issue of data imbalance, the Synthetic Minority Over-sampling Technique (SMOTE) was applied. The analysis results showed that SVM achieved an accuracy of 80%, outperforming Naïve Bayes, which reached only 68%. This indicates that SVM performed better in classifying sentiment. Additionally, the application of SMOTE effectively enhanced both algorithms’ abilities to detect positive sentiment, as reflected in the precision, recall, and F1-score metrics. For SVM, precision reached 85%, recall 80%, and F1-score 80%, while Naïve Bayes recorded a precision and recall of 69%, and an F1-score of 68%.

In the digital era, paying zakat has become more convenient through digital platforms such as BAZNAS, Gopay, and OVO. However, this convenience also comes with risks, such as the leakage of personal data, which can affect Generation Z’s interest in paying zakat digitally. Furthermore, zakat literacy in Indonesia remains relatively low. This study aims to analyze the influence of religiosity, zakat literacy, and trust on the interest of Muslim Generation Z in paying digital zakat. A quantitative approach was used with data analysis conducted through Structural Equation Modeling (SEM) using the Partial Least Square (PLS) method via SmartPLS 4.0 software. The results show that religiosity and trust have a significant effect on the intention to pay digital zakat, while zakat literacy does not have a significant impact. These findings imply that zakat institutions should focus on strategies that strengthen trust and religiosity to increase Generation Z’s participation in digital zakat payment.

This qualitative study explores in-depth the perceptions of students at Universitas Negeri Medan (UNIMED) regarding the influence of educational technology (EdTech) on their learning effectiveness. Amidst the global digital transformation, the integration of digital tools in higher education has become a strategic need to improve the quality of learning. This study used an interpretive phenomenological approach, with semi-structured interviews with 18 undergraduate students from various faculties as the primary data collection method. Data were analyzed through thematic analysis to identify patterns and meanings. The results show that EdTech, through the SIPDA platform, improves accessibility of learning resources, schedule flexibility, and collaboration, but is still hampered by limitations in infrastructure, digital literacy, and pedagogical integration. This study provides contextual insights from Indonesia, with practical recommendations to improve the implementation of EdTech at UNIMED and similar institutions.

The development of information technology has driven the need for digital literacy skills that include not only technical aspects, but also critical thinking skills, visual communication, and digital ethics, which are very relevant for students. This study aims to explore the use of Canva as a means to redesign digital literacy information into infographic format by students of the Islamic library and information science (IPII). The method applied is descriptive qualitative with data collection through semi-structured interviews and observations. The findings of this study show that students can combine digital literacy content with attractive and communicative visual designs using Canva. Despite facing several obstacles such as limited premium features and dependence on internet connections, students still feel that Canva is an efficient and easy-to-use tool. This study emphasizes the importance of strengthening the curriculum that combines digital literacy and visual design to support students' communication skills in the digital era. The practical implications of this study encourage universities to provide training on infographic design and access to technology-based design platforms.

The phenomenon of online ojek as part of the platform-based economy has grown rapidly, especially in Indonesia. This job is in high demand by youth as an alternative job that offers flexibility. However, behind the benefits offered, this profession also carries economic, social, and political risks. This article aims to examine the identity formation of youth working as online ojek drivers in the context of political-economic risks that arise in digital platforms, using Ulrich Beck's Risk Society Theory. In the risk society, uncertainty and dependence on systems controlled by digital platforms are the main factors that shape the social identity of the drivers. This research finds that the identity of online ojek youth is formed through interactions with digital platforms that prioritize efficiency and profitability, as well as with the risks they face every day in working under systemic uncertainty.

This study aims to examine the influence of TikTok usage on youth voter participation among Generation Z in the 2024 Presidential Election in Kupang City. TikTok, as one of the most popular social media platforms among young people, serves as a medium for spreading political information, forming political identity, and mobilizing political participation. Using a quantitative approach with a survey method involving 396 respondents, the data were analyzed using multiple linear regression. The results indicate that engagement with political content, political identity formation, and political mobilization through TikTok significantly influence youth voter participation. These findings affirm the strategic role of social media in enhancing political awareness and engagement among the younger generation.

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.

The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.

To determine the effectiveness of using digital communication platforms on social relations among adolescents at SMK Negeri 2 Binjai is the aim of this study. Simple linear regression analysis is the method used. Simple linear regression analysis was conducted after the classical acceptance test. This is to first ensure that the model does not have problems with normality, multicollinearity, and heteroscedasticity. 30 young people from SMK Negeri 2 Binjai as the population in this study. Based on the results above, we can see that the coefficient of determination (R2) value is 0.60 or 60%. Therefore, this value means that the variables in the use of digital communication platforms have a 60% impact on social relationships, and the remaining 40% of other variables not discussed in this study are affected. To get meaning and satisfaction from digital communication, we can approach this means of interaction with intention and authenticity. Text messages are edited many times and sent to several friends to be edited before finally being sent to the recipient do not always fully represent our true feelings.

Human Rights are often the main topic of problems in a region, sometimes as a society, Human Rights must always be voiced so that every individual or group gets a decent life and rights. But in some cases, especially in Indonesia, there are many news and problems where the main issue is Human Rights, from the lack of justice and humanity for some groups, in this case there needs to be an important agent for social change and balance in a country. Students who have the predicate as Agents of Change have an important role in society to continue to advocate freedom of expression and opinion. Students have many communities that are active in the field of voicing Human Rights, one of which is the Amnesty community, Amnesty is an international forum or community driven by students and almost every university in Indonesia has such a community. One of the mass media often used by the Amnesty community is Instagram. This platform is currently in demand by many generations, especially the younger generation, especially students. By using Instagram as a platform to voice Human Rights, Amnesty can attract people around and even outside those who cannot be reached to help voice Human Rights for the common good. Human Rights issues are not only within the scope of the University but also in the international realm.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

Training and education (diklat) play a significant role in enhancing the professionalism of teachers. In an ever-evolving educational landscape, teachers are required to possess competencies that extend beyond mere mastery of content; they must also demonstrate pedagogical and managerial skills. Through training programs, teachers can access various workshops designed to enrich their knowledge and skills, including innovative teaching methods, the use of technology in learning, and effective assessment strategies. Training also serves as a platform for sharing experiences and best practices among teachers, fostering a supportive learning community. By participating in regular training, teachers can update their knowledge in line with curriculum developments and student needs. Furthermore, training contributes to increased motivation and job satisfaction among teachers, positively impacting their performance in the classroom. Overall, training is a crucial investment in the professional development of teachers, ultimately contributing to the improvement of educational quality and student learning outcomes. Therefore, the role of training in enhancing teacher professionalism cannot be overlooked and should be prioritized in educational policy.