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The use of social media in Arabic language learning is becoming increasingly significant in today's digital age. Social media has become an integral part of students' and teachers' daily lives, opening up great opportunities to create more interactive, collaborative and engaging learning experiences. WhatsApp, Instagram, Facebook, YouTube and TikTok can increase students' motivation to learn, make materials more accessible, and improve students' Arabic language skills. This study aims to identify the opportunities and challenges of using social media in Arabic language learning using library research method. The results show that social media is often utilized by teachers and students to improve communication, facilitate the distribution of teaching materials, and enrich the Arabic learning experience. The use of social media has also been shown to increase student motivation to learn through active engagement in discussion and collaboration. However, there are some challenges such as unequal access to technology, high potential for distraction, limited internet quota and network problems and digital security risks. The use of social media can be an effective tool in Arabic language learning if integrated with appropriate teaching strategies and accompanied by digital literacy training for teachers and students, as well as the development of creative and safe educational content. This study recommends the development of policies and guidelines for the use of social media in schools and universities, so that the potential of social media in supporting Arabic language learning can be optimally utilized. 

Regional Head Elections (Pilkada) are crucial for upholding popular sovereignty and realizing democracy. This research aimed to examine the level of political participation among voters with disabilities and the factors contributing to their low engagement in the 2024 Pilkada in Baregbeg District. The research method used was qualitative with a descriptive approach, involving field studies, literature reviews, and data analysis. The results showed that while the 2024 Pilkada in Baregbeg District, Ciamis Regency, was successfully executed, the participation of voters with disabilities was very low, at only 29.93% of the 294 registered voters. This low participation was caused by external micro factors such as non-inclusive socialization (lack of assistive tools), suboptimal voter education, budget limitations, ineffective 'jemput bola' mechanisms, insufficient family support, unfriendly polling station locations, and minimal initiatives from stakeholders and disability organizations. Additionally, internal macro factors of disabled individuals also played a role, including communication limitations (for those with hearing, visual, speech, and intellectual impairments), differences in information access and mobility, varying levels of understanding, low organizational awareness, and limited scope of movement and social interaction. The socialization efforts already undertaken have not been able to significantly increase participation, indicating the need for a more comprehensive and inclusive approach.

This study aims to analyze the effect of transactional leadership and workload on turnover intention, with work engagement as a mediating variable among part-time workers in the coffeeshop industry in Pontianak City. Transactional leadership, which emphasizes a system of rewards and   punishments, along with high workload, is presumed to influence employees’ emotional attachment to their jobs and subsequently affect their intention to leave. This research adopts a quantitative approach using the PLS-SEM method through SmartPLS 4.0 software, with data collected via a Likert-scale questionnaire. A total of 200 respondents were selected using purposive sampling. The results indicate that transactional leadership has a significant negative effect on turnover intention and a significant positive effect on work engagement. Workload has a significant positive effect on both work engagement and turnover intention. Furthermore, work engagement has a significant negative effect on turnover intention and is proven to mediate the effects of transactional leadership and workload on turnover intention. These findings highlight the critical role of work engagement in reducing employees' desire to leave, even when faced with high workloads and a transactional leadership style.

This study investigates the influence of service quality, trust, and commitment on member loyalty in Women’s Cooperatives in Jember Regency, Indonesia. Amid increasing competition from financial institutions and a declining number of active cooperatives, member loyalty has become a critical factor for sustainability. Drawing upon the Key Mediating Variable (KMV) model and relationship marketing theory, this research highlights how service quality and trust shape long-term cooperative-member relationships. The study also explores the unique role of commitment in fostering member retention in a cooperative context driven by social empowerment and collective welfare. Findings from previous literature underscore the positive and significant effects of service quality and trust on loyalty, while commitment shows varied influence. The paper emphasizes the necessity for cooperatives to maintain high service standards and build strong emotional ties with members. This approach is essential for sustaining member engagement and positioning women’s cooperatives as agents of local economic development and female empowerment.

Mandarin has emerged as a strategically vital global language after English, thus making it essential in the world of education. In this context, the deep learning approach is considered relevant to encourage deep understanding and applicative language skills. This study examines deep learning-based Mandarin language development, focusing on its opportunities and challenges based on relevant 21st century learning theories. Using a qualitative descriptive method through library research, data was collected from various academic sources including books, journal articles, and magazines relevant to the topic. The results show that deep learning can transform the learning process to be more applicative, in line with constructivist theory that emphasizes active and deep learning. Although challenges such as rigid curricula exist, this approach offers opportunities to enhance student engagement and comprehensive language skills. Deep learning has potential to strengthen contextual Mandarin learning, though its success depends on curriculum readiness and technological support.

This study aims to determine the effect of Employee Engagement and Self-Efficacy on Employee Performance at Proclamation 45 University. This study uses a survey method on 57 employees. The analysis used in this study is multiple regression analysis. Use a valid value of 0.05. Based on the results of the calculation and analysis of the data used, the multiple regression equation is obtained, namely Y = -0.419 + 0.496X1 + 0.257 Proclamation 45 University. From the findings above, the following conclusions can be drawn. (1) Procrik 45 In higher education, employee engagement has a positive impact on employee performance. This means that good employee engagement will result in better employee performance. (2) Proklik 45 University has a positive influence of self-efficacy on employee performance. This means that if self-efficacy is good, employee performance will be even better. (3) At Proklik 45 University, Employee Engagement and Self-Efficacy have a positive effect on Employee Performance. This means that when employee engagement and self-efficacy are good, employee performance will also be even better. Universitas Proklamasi 45 is expected to continue to strive to improve employee engagement and employee self-efficacy in order to improve employee performance.

Literacy is an essential talent that every individual must acquire for daily living, encompassing the capacity to read, write, comprehend, and process information in diverse formats.  This paper is to examine the assessment outcomers of ther conterxt, input, procerss, and output of ther literracy program at SD GMIT 2 Oersao.  This study utilizers a qualitativer merthodology.  Data gatherring was erxercuterd by obserrvation, interrvierws, and documerntation.  Therser stratergiers correrspond with ther asserssmernt moderl utilizerd in this study, spercifically ther CIPP (Conterxt, Input, Procerss, Product) moderl.  Ther ervaluation rersults dermonstrater that this program is drivern by pupils' inaderquater rerading skills and lack of interrerst, supporterd by a robust lergislativer framerwork erstablisherd by Perrmerndiknas No. 23 of 2015.  The initiative seeks to augment reading engagement and cultivate a literacy culture among pupils.  The human resources, comprising the principal, educators, and literacy facilitators, are integral to the program's success.  The curriculum is executed systematically by categorizing pupils according to their aptitude levels, accompanied by biweekly assessments.  This has demonstrated considerable enhancement in pupils' reading skills and engagement, including successes in speed reading contests.  The fundamental literacy program at SD GMIT 2 Oesao is efficacious and positively impacts the enhancement of pupils' literacy skills.

This research aims to analyze the psychological aspects of the main character, Otto Anderson, in the movie A Man Called Otto (2022), using Bernhardt’s (1953) theory of psychology. The study identifies five key aspects of human motivation reflected in Otto’s character: appetites, wants, emotions, feelings and attitudes, and social motives. This research uses a qualitative method and applies descriptive analysis to examine the character's psychological behavior. Data were collected using the documentation method by selecting specific scenes from the film and classifying them based on Bernhardt’s categories. The analysis reveals that Otto’s behavior is deeply influenced by his psychological state, especially in response to the loss of his wife. Each psychological aspect demonstrates how his internal motivations are shaped by grief and gradually shift toward emotional healing and renewed engagement with others. This study contributes to the understanding of character development through psychological analysis in film narratives.

In recent years, perfume sales in Indonesia have been experiencing rapid growth. This potential development has emerged as a result of increasing public awareness of the importance of maintaining personal appearance. Data shows that Indonesians now prefer to buy local or domestic products to maintain their appearance, leading to intense market competition among local perfume brands. This study aims to analyze the influence of content marketing on brand image, electronic word of mouth (e-WOM), and customer engagement, as well as the influence of brand image, electronic word of mouth, and customer engagement on purchase intention in the context of local perfumes in Jakarta. This research uses a quantitative method by collecting data through a Google Form questionnaire distributed to 210 respondents. The criteria for respondents in this study include Jakarta residents aged 17 and above who have used local perfumes and have seen content related to local perfume brands. The study employs structural equation modeling analysis techniques using SPSS 25 and Amos 23 software. The results of this study indicate that content marketing has a positive and significant effect on brand image, electronic word of mouth, and customer engagement. Furthermore, it is also found that brand image, electronic word of mouth, and customer engagement have a positive and significant effect on purchase intention.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

  This study aims to analyze student activities and learning outcomes in the learning of Spermatophyta sub-material through practicum activities based on Exploring the Environment at SMP Negeri 4 Manado. The background of this study is based on the need for a contextual approach to biology learning and being able to increase student engagement actively. The method used was quantitative descriptive research with survey techniques, involving 20 grade VII students and 2 science teachers as respondents. The research instrument consisted of a closed questionnaire, an open interview, and an observation sheet. The questionnaire results showed that students responded very well to this learning method, with an average score of 83.4%. At the same time, teachers rated this approach as effective, with an average of 88%. Observations showed that students were active in practicum activities, enthusiastic in making observations, and involved in group discussions. The interview revealed that this environment-based learning strengthens students' understanding of biological concepts and increases scientific curiosity. The obstacles found include the accuracy of recording and the inequality of roles in group work. However, overall, exploring the Surroundings-based learning has been proven to positively impact student engagement and understanding, especially in connecting theory with real objects in the surrounding environment. The implications of this study emphasize the importance of applying contextual approaches in biology learning and suggest improving guidance strategies and recording of observations in the field for more optimal learning effectiveness.

Emotional well-being is a crucial element in establishing a creative and inclusive learning environment at SMAN 1 Palangka Raya. This study explores the relationship between students' emotional well-being and its impact on creativity and engagement in the learning process. The findings indicate that an environment that supports emotional well-being can reduce anxiety, enhance motivation, and strengthen social interactions between students and teachers. Through an inclusive educational approach, students from diverse backgrounds can actively participate, creating a harmonious and collaborative atmosphere. Emotional well-being not only affects academic performance but also contributes to students' social and emotional development. Therefore, it is essential for schools to integrate strategies that promote emotional well-being into the curriculum and educational policies, thereby creating a better learning environment that supports holistic growth for students at SMAN 1 Palangka Raya.  

Instagram social media has become an effective platform for spreading positive messages, including messages of peace, to a wider audience. This study aims to analyze the communication methods used in spreading messages of peace through content on Instagram. With a qualitative approach, this study examines various communication strategies, such as the use of attractive visuals, inspiring narratives, and two-way interactions between content creators and audiences. The results of the study show that content that combines elements of visual aesthetics, relevant messages, and emotional engagement of the audience can create a significant impact in spreading the values ​​of peace. In addition, collaboration with influencers and the use of Instagram features such as Stories, Reels, and Live have also proven effective in expanding the reach of messages. This study provides recommendations for communicators, activists, and organizations to optimally utilize Instagram as a medium for spreading messages of peace, while still paying attention to ethics and social responsibility in communicating.

Community service initiatives often struggle to meet the needs of beneficiaries. This study explores the application of Importance Performance Analysis (IPA) to improve the effectiveness of community service programs, using Solaria Restaurant’s customer service efforts as a case study. The research investigates the gap between beneficiaries’ expectations and their perceptions of delivered services.  Data is collected through surveys administered to a sample of Solaria Restaurant patrons who have benefitted from the restaurant’s community service programs.  By analyzing the importance and performance ratings provided by participants, the study identifies areas for improvement within Solaria’s service delivery. This research demonstrates the value of IPA as a tool for enhancing community service programs. By aligning service delivery with beneficiary expectations, organizations can maximize the impact of their efforts and create more meaningful community engagement.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.

This study explores the use of referential expressions in six selected songs from NIKI Zefanya’s 2024 album Buzz. Using a qualitative descriptive method and Halliday and Hasan’s theory of reference, the research aims to identify the types of referential expressions used in the lyrics and analyze their contribution to meaning and emotional impact. The findings reveal a total of 74 referential expressions, consisting of 53 personal references, 9 demonstrative references, and 12 comparative references. Personal references, such as I, you, and my, are the most dominant and function to express intimacy, personal emotion, and connection with the listener. Demonstrative references, like this and that, help point to emotional states or symbolic meanings. Comparative references, including like, better, and too much, are used to express metaphor, contrast, or emotional intensity. The study concludes that referential expressions not only serve grammatical functions but also shape how meaning is constructed in song lyrics. These expressions enhance narrative clarity, emotional depth, and listener engagement, showing that even small linguistic choices can have a strong impact on how music is experienced and understood.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.