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In carrying out structured maintenance, a method is needed to increase the durability of an aircraft component, one of the methods used is the reliability method. The reliability of aircraft components is very necessary to ensure that each aircraft component is serviceable and runs according to its function in the aircraft system, so to increase the reliability of an aircraft component, the reliability method is very important to do. This study aims to determine the critical life time limit of the asset or system or equipment function and identify the failure mode that occurs in the Gas Turbine Engine component of the Boeing 737-500 aircraft because if this engine fails, it can result in flight delays and if not handled immediately can cause the aircraft to experience Aircraft on Ground (AOG) conditions, because it has the potential to disrupt airworthiness and threaten safety. This study uses exploratory research which aims to simplify problems to make them easier to solve. This study uses the Pareto diagram method to determine the highest type of failure in components, then analyzes it using the failure mode effect analysis (FMEA) method. Based on FMECA and FTA analysis, there are 3 failure modes, the failure modes include mechanical system (Bleed Valve), pneumatic system (Butterfly Shaft), electrical system (actuator). The failure was due to the occurrence of the top event part consumable, namely the bleed valve part with an RPN value of 192, followed by the butterfly shaft part with an RPN value of 75 and the Actuator part with an RPN value of 72. The pneumatic system and electrical system categories are prioritized to carry out preventive maintenance, which means it is a solution from industry players in an effort to maximize maintenance of the turbofan engine system accompanied by technical or economic analysis to ensure a system in extending the service life of parts in the aircraft system.

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.

The quality of health services is the degree of perfection of health services that are in accordance with professional standards and service standards by using the potential resources available in the hospital. The purpose of this study was to determine the Quality of Service in At-Tin Ward Reviewed from Quality Dimensions at PKU Muhammadiyah Hospital Sukoharjo.This research method is qualitative, namely a research procedure that produces descriptive data to determine the Quality of Service in At-Tin Ward Reviewed from Quality Dimensions at PKU Muhammadiyah Hospital Sukoharjo. The population in this study were the Head of PMKP, Head of Inpatient Room, Nursing Officer, IPSRS Officer, CS Officer and patients. The variables used in this study are Service Quality, with three dimensions of tangible quality, reliability, responsiveness. conducted in July 2024 to August 2024. The research instruments include observation guidelines, interview guidelines, Data Collection, Data Reduction, Data Display, Conclusion Drawing.The results of the study show Physical Evidence (Tangible) on the aspect of cleanliness. The cleaning staff carries out their duties well, the Aspect of the Availability of Medical Equipment is considered to be in accordance with the standards set for type C hospitals, the aspect of the condition of the ward room can be said to be not good enough, Reliability of officers has sufficient knowledge regarding the procedures and procedures for serving patients, Responsiveness is good quality of service in terms of communication, speed of service, and friendliness of staff.The conclusion of this study is that the Cleanliness Aspect still needs to be improved, Availability of medical devices for respiratory aids needs to be improved, Room conditions in the adult ward still need to be improved, Accurate and Reliable Service Medical personnel in the adult Inpatient ward have shown good competence in carrying out their duties, but there is no clear SOP regarding service times.

This study aims to analyze the influence of product design, price, and brand image on consumer preferences for Nafasa Muslimah Fashion Products in Kedungwuni. Consumer preference is one of the key factors that influence purchasing decisions, and can be influenced by various marketing elements, such as design quality, pricing, and brand image strength. The theory used in this study is the Theory of Planned Behavior (TPB), which explains that consumer behavior can be influenced by attitudes, subjective norms, and perceived behavioral control. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents who were consumers of Nafasa Muslimah Fashion products in Kedungwuni, Central Java, with an age range of 20-60 years. Validity, reliability tests, and multiple regression analysis were used to test the relationship between independent variables (product design, price, brand image) and dependent variables (consumer preferences). The results of the study indicate that product design has a significant effect on consumer preferences with a calculated t value greater than the t table (2.771> 1.985) and a significance value of 0.0068 <0.05. Price has a significant effect on consumer preferences with a calculated t value greater than the t table (2.506> 1.985) and a significance value of 0.0139 <0.05. And brand image has a significant effect on consumer preferences with a calculated t value greater than the t table (2.033> 1.985) and a significance of 0.0448 <0.05.

This study investigated the validity and reliability of a General English Course assessment tool at Universitas Harapan Bangsa. Using a quantitative descriptive technique, the study examined the assessment items using point-biserial correlation for validity and Cronbach's alpha for reliability. While the instrument had high overall reliability, several items needed to be revised to improve its validity. The findings indicate that the assessment instrument is generally reliable and valid; nevertheless, continuing monitoring and adjustment are required to maintain its quality and assure accurate evaluation of student English competence.

MSMEs play a crucial role in the economy. However, the performance of MSMEs is often not optimal due to various challenges, such as limited access to financing, lack of financial literacy, and high dependence on government policies. This study aims to analyze the effect of financial literacy and government policies on the performance of MSMEs in Depok City. A quantitative research design was applied in this study. Primary data were obtained from the results of a questionnaire distributed to 100 selected MSME actors using the accidental sampling method. Data collection was carried out in August - September 2024. Data analysis used the Smart Partial Last Square (PLS) 4 program which includes measuring the outer model and inner model. In testing the outer model, convergent validity, discriminant validity, and composite reliability tests were carried out. In testing the inner model, an evaluation was carried out on multicollinearity, R-squared, goodness of fit, F Square, and path coefficients. The results of the study showed that both financial literacy and government policies had a positive effect on MSME performance, but were not statistically significant. The results of this study imply that financial literacy and government policies need to be improved in terms of implementation and relevance to provide a more tangible impact on MSME performance. Financial literacy programs and policies need to be more tailored to the specific needs of MSMEs and supported by ongoing support to have a significant impact.

This study aims to determine the positive and significant influence between the Sociodrama Learning Method by PAK Teachers on the Interest in Learning Christian Religious Education and Character Education of Class V Students of SD Negeri 2 Martoba, Simanindo District, Samosir Regency. The research hypothesis is that there is a positive and significant influence of the sociodrama learning method on the interest in learning Christian religious education and character education of class V students of SD Negeri 2 Martoba, Simanindo District, Samosir Regency, Academic Year 2024/2025. The research method uses a quantitative descriptive inferential approach. The population of all students of Class V of SD Negeri 2 Martoba, Simanindo District who are Protestant Christians totaling 32 people as the research sample. The research instrument is a closed questionnaire. The questionnaire trial was conducted on 30 student respondents outside the research respondents, and its validity and reliability have been tested. The results of the data analysis show that there is a positive and significant influence between the Sociodrama Method on the Interest in Learning PAK and Character Education of Class V Students of SD Negeri 2 Martoba, Simanindo District, Samosir Regency, Academic Year 2024/2025: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.862> rtable (α = 0.05, n = 32) 0.349, thus there is a positive relationship between variable X and variable Y. b) Significant relationship test obtained tcount value of 9.311> ttable (α = 0.05, dk = n-2 = 30) 2.04227 thus there is a significant relationship between variable x and variable y. 2) Influence test: a) Regression equation test, obtained regression equation Ŷ = 2.50 + 0.53X. b) Determination coefficient test (r2) = 74.3%. 3) Hypothesis testing using the F test obtained Fcount > Ftable (α = 0.05, dk numerator k = 2, dk denominator = n-2 = 32-2 = 30 ) namely 84.73 > 1.62, thus Ha is accepted and H0 is rejected.

The research that has been conducted is entitled "The Relationship Between Principal Transformational Leadership and Increasing Teacher Work Motivation in the Modern Education Era at SMK Tritech Informatika Medan" which is based on the fact that Principal Transformational Leadership is a leadership model that allows a leader to change the energy of resources, both human, instrument, and situation, to achieve targeted goals. In the context of education, Principal Transformational Leadership is very important to improve the quality of education and increase teacher job satisfaction. The purpose of this study is to determine whether there is a significant relationship between variables X and Y. The methodology of this study uses a quantitative approach with the type of field research. The population of this study were teachers at SMK Tritech Informatika Medan with a sample size of 40 teachers. The sampling technique was carried out by simple random sampling. Data collection techniques by distributing questionnaires, interviews, observations, and documentation. Data management tools by conducting several tests such as validity and reliability tests, normality and homogeneity tests, linearity tests and simple linear regression tests. And for the results of the hypothesis test using the Pearson correlation test method and the paired sample T-Test test. The results of the study revealed that the results of the Pearson correlation test analysis showed that there was a significant influence between the relationship between the principal's transformational leadership and the work motivation of teachers in the modern education era at SMK Tritech Informatika Medan, which was 0.018< 0.05. This shows that variables X and Y are correlated. Then the degree of relationship between variables X and Y of 0.374 shows that the Pearson correlation value of 0.21 to 0.40 between variables X and Y is a weak correlation. And in the second test, namely the paired sample T-Test, the Sig. (2-tailed) value was 0.000 <0.05, so it can be concluded that there is a significant difference between variables X and Y.

The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? (3) How do the quality of customer relationship management and consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? This study aims to study, find out, and analyze (1) The effect of the quality of customer relationship management on the loyalty of Kopontren Fat-Hiyyah members. (2) The effect of consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. (3) The effect of the quality of customer relationship management and consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Customer relationship management has a positive and significant effect on membership loyalty. This means that if customer relationship management is improved, membership loyalty will also increase. (2) Member satisfaction has a positive and significant effect on membership loyalty. This means that if member satisfaction is increased, membership loyalty will also increase. (3) Customer relationship management and member satisfaction have a positive and significant effect on membership loyalty. This means that if customer relationship management and member satisfaction are increased, membership loyalty will also increase.

Mulya Happenny. This study aims to get an in-depth picture of the effect on improving the performance and motivation of Bappeda employees of Penukal Abab Lematang Ilir (PALI) Regency. The place that became the object of research was the Bappeda of Penukal Abab Lematang Ilir Regency which was located on Merdeka Street, Handayani Mulya Village, Talang Ubi District. The background of the problem in this study is the decline in employee performance from 2019 to 2021. Since 2020 in PALI Regency there are many echelon 2 positions. The Head of Division at Bappeda also holds the position of Head of Service in another place. So the researchers tried to examine whether there is an effect on improving the performance and motivation of employees under these conditions. The method used is a quantitative analysis method using the SPSS v 25 application. Data collection uses a Likert questionnaire. The number of samples taken was 50 employees using the saturated sample method or using the total population. Data analysis used is validity and reliability test, classical assumption test, simple linear regression analysis, and multiple linear regression as well as t-test, F test, and coefficient of determination test (Adjusted R Square). The results of the study indicate that leadership has a varied effect on increasing employee motivation and performance. Leadership in the Infrastructure Sector on improving performance with the magnitude of the influence of 25.67%, 74.5% from the Head of the Ecososbud Sector, and 26.6% from the Head of the Program. The difference in the magnitude of the effect is also shown in the employee motivation variable, namely 27.6% from the Head of the Infrastructure Division, 25.6% from the Division Head, and 30% from the Program Head. The simultaneous influence shows that leadership will affect performance improvement by 90% and 33.4% effect on employee motivation. From the results of the study, it can be suggested to the leadership to improve the quality of good leadership and make improvements in terms of coordination and communication with subordinates.

This study aims to determine how much positive and significant influence there is between the Use of Storytelling Methods on the Activeness of PAK Learning and Character of Class VIII Students of SMP N 3 Simanindo, with the hypothesis that there is a positive and significant influence between the Use of Storytelling Methods on the Activeness of PAK Learning and Character of Class VIII Students of SMP N 3 Simanindo. This study uses a quantitative descriptive inferential approach, with a population of all students of Class VIII SMP N 3 Simanindo who are Protestant Christians totaling 34 people as the research sample. Data were collected with a closed questionnaire of 38 items compiled by the author based on variable indicators according to expert theory. The questionnaire trial was conducted on 30 student respondents outside the research respondents, and its validity and reliability have been tested. The results of the data analysis show that there is a positive and significant influence between the Use of the Storytelling Method on the Activeness of PAK Learning and Character Education of Class VIII Students of SMP N 3 Simanindo in the 2024/2025 Academic Year: 1) Analysis requirements test: a) positive relationship test obtained rxy value = 0.871> rtable (α = 0.05, n = 34) 0.339, thus there is a positive relationship between variable X and variable Y. b) Significant relationship test obtained tcount value of 10.035> ttable (α = 0.05, dk = n-2 = 32) 2.03693 thus there is a significant relationship between variable x and variable y. 2) Influence test: a) Regression equation test, obtained regression equation Ŷ = 2.27 + 0.67X. b) Determination coefficient test (r2) = 75.9%. 3) Hypothesis testing using the F test obtained Fcount > Ftable (α = 0.05, dk numerator k = 2, dk denominator = n-23 = 34-2 = 32) namely 98.71 > 3.23, thus Ha is accepted and H0 is rejected.

Data matching of Population Identification Number (NIK) as Taxpayer Identification Number (NPWP) needs to be done. This is an order from Law (UU) Number 7 of 2021, Presidential Regulation Number 83 of 2021, and Regulation of the Minister of Finance Number 112/PMK.03/2022. Regarding the implementation of data matching of NIK to NPWP which must be accelerated. The Directorate General of Taxes (DJP) of the Ministry of Finance (Kemenkeu) has set the time for matching NIK to NPWP to be fully implemented in mid-2024. Tax Volunteers support Taxpayers (WP) in matching Population Identity Number (NIK) and Taxpayer Identification Number (NPWP). Matching NIK NPWP functions as part of the steps to improve tax compliance and administration in Indonesia. The purpose of this comparison is to inform the truth and reliability of personal data and tax information of Indonesian citizens.

Sani Noviani. This study aims to: 1) determine the effect of the application of fingerprint attendance on the improvement of teacher performance of SMAN 3 Kayuagung, 2) determine the influence of work motivation on the improvement of teacher performance of SMAN 3 Kayuagung, and 3) determine the effect of the application of fingerprint attendance and work motivation on the improvement of teacher performance of SMAN 3 Kayuagung. The research method uses quantitative. This research was conducted in October – December 2020. The research population is 42 teachers taken with a total sampling technique. The data collection instrument uses a questionnaire. The results of the validity test of the variable of the application of fingerprint attendance ranged from 0.371-0.901, the variable of work motivation between 0.324-0.852, and the variable of teacher performance between 0.352-0.867. The reliability of the fingerprint attendance application questionnaire was 0.966, the work motivation questionnaire was 0.958, and the teacher performance questionnaire was 0.963. The analysis technique uses analysis prerequisite tests, regression analysis, t-tests, F tests, and determination coefficient tests. The results of the study were that: (1) there was a positive and significant influence between the variables of fingerprint attendance application and the improvement of teacher performance. This can be seen from the calculated T value (2.346) is greater than the T table (2.023) and the p-value is 0.000. (2) there was a positive but not significant effect between work motivation and teacher performance improvement. This can be seen from the T value of the calculation (1.943) is smaller than the T table (2.023) and the p-value is 0.000. (3) There is a positive and significant influence of the application of fingerprint attendance and work motivation on improving teacher performance. This can be seen from the value of F calculated (23.297) is greater than F table (3.238) and the regression equation obtained Y = 32.906+0.346X1+0.311X2+e, that variables X1 and X2 contribute by 54.4% to the variable Y. From the results of the determination coefficient of 54.4%. Another factor of 45.6% that affects the improvement of teacher performance was not discussed by the researchers.

BRT Trans Jateng is a government mode of transportation that cannot be separated from the principle of good and quality public services for customers with disabilities. The aim of this research is to measure the effectiveness of Trans Jateng BRT services for customers with disabilities, especially in the city of Surakarta. The design of this research is to use the Fuzzy SERVQUAL method to measure the level of satisfaction of disabled customers with BRT Trans Jateng services. The sampling technique used was purposive sampling using 30 samples of disabled customers in the city of Surakarta. Here it can be seen that all of the five dimensions measured require improvement. Improvements are carried out based on the priority of the largest gap value. From the results of data processing, the first rank is the tangible dimension with a gap value of -2.0167, then the second rank is the empathy dimension with a gap value of -1.9583, the third rank is the responsiveness dimension with a gap value of -1.95, in the fourth rank is the assurance dimension with a gap value of -1.92, and the fifth rank of the reliability dimension with a gap value of -1.89

In ship operations, the existence of a reliable emergency generator system is a critical factor to ensure continuity of electricity supply in emergency situations. Damage to the generator engine can cause significant disruption and even safety risks. To overcome this problem, a prototype monitoring, protection and rotation control system for emergency generator machines was developed using LoRa (Long Range) technology. This system is designed to monitor critical engine parameters, including speed, temperature and other operational conditions in real-time. Data collected from sensors is sent over a LoRa network that has wide coverage and low power consumption, enabling remote and continuous monitoring of Blynk's Internet of Think (IoT). This system is equipped with a protection algorithm that can detect anomalies and automatically activate corrective action or provide early warning to engineers and electricians. By implementing this prototype, it is hoped that it can reduce the risk of damage to the emergency generator engine and increase the reliability of the ship's electrical system, thereby supporting safer and more efficient operations.

This research aimed to investigate the impact of the Internal Control System and Regional Financial Supervision on the Accuaracy of the Financial Reports of the Sikka Regency Regional Government. The research follows an associative approach with a causal relationship form and utilizes a quantitative method. The population and sample for this research include all Regional Apparatus Work Units (SKPD) in Sikka Regency. Data was collected through a questionnaire distributed to each SKPD, with a total of 72 respondents. The data analysis involved multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS). This research showed that the significance value of X1 is 0.004, which is lower than the significance level of 0.05 (0.004<0.05) with a t-value of 2.989. Similarly, the significance value of X2 is 0.000, also lower than the significance level of 0.05 (0.000<0.05) with a t-value of 4.365. Additionally, the F-test yields a significance vale of 0.000, which is less than the specified significance level of 0.05 (0.000<0.05) with an F-value of 36.690. Therefore, it can be concluded that both the Internal Control System and Regional Financial Supervision significantly impact the Reliability of Financial Report Presentation, both individually and simultaneously.

PT Efrata Garmindo Utama Sukoharjo itself operates in the retail sector which makes batik clothes (men, women and children) with its flagship brand, namely Bateeq. This research is a survey with quantitative data, namely data on the number of employees and the number of respondents to the questionnaire. Primary data in this research is the result of distributing questionnaires given to employees of PT Efrata Garmindo Utama. The population in this study were all employees of PT Efrata Garmindo Utama, totaling 502 employees. The sample in this study was narrowed using the Slovin formula to 85 respondents using a purposive sampling technique. The data collection technique uses a questionnaire. Test research instruments with validity and reliability tests, classic assumption tests including multicollinearity tests, autocorrelation tests, heteroscedasticity tests and normality tests. The data analysis method uses descriptive analysis, multiple linear regression test, t test, F test and R² test. The results of the validity test for all instruments obtained a significance value = 0.000 < 0.05, meaning that all instruments were valid. Reliability test results for all reliable variables. The results of the multicollinearity test, autocorrelation test, heteroscedasticity test, normality test for all variables passed the test. The results of the multiple linear regression test obtained the regression equation Y = 17.062 + 27.571 X₁ – 47.771 X₂ + 0.013 The results of the t test for the work ethic variable have no significant effect on employee performance with ρ-value = 0.378 > 0.05. Work discipline has a significant effect on employee performance with ρ-value = 0.012 < 0.05. Work motivation has a significant effect on employee performance with ρ-value = 0.000< 0.05. The results of the F test show a calculated F of 34.876 with a ρ-value of 0.000 < 0.05, meaning that the model used to test the influence of the independent variables is variable X1 (work ethic), variable X2 (work discipline) and variable X3 (work motivation) on The dependent variable, namely employee performance (Y), is correct. The R² test results obtained a value (Adjusted R²) of 0.574, meaning that the contribution of the independent influence of variable X1 (work ethic), variable X2 (work discipline) and variable X3 (work motivation) to Y (employee performance) was 54.7%. The remainder (100% - 54.7%) = 45.3% is explained by other variables outside the model, for example quality of work life, workload, work environment, job satisfaction and leadership style.

A comfortable and good work environment is a collection of processes that encourage employee behavior and encourage the achievement of company goals. The work environment is things related to the workplace itself and can influence the way he does his work. This research aims to analyze the influence of the work environment on job satisfaction and employee performance at PT Bandar Bakau Jaya. This research used a questionnaire method with a Likert scale which was distributed to 37 respondents. The variables studied include work environment (X1), job satisfaction (X2), and employee performance (Y). Data analysis was carried out using descriptive statistics and data quality testing through validity and reliability tests. The research results show that a good work environment, such as adequate lighting, appropriate temperature, and good ventilation, has a positive influence on job satisfaction and employee performance. Most respondents agree that the conditions of their work environment affect productivity and the quality of work results. This research suggests that companies continue to improve working environmental conditions to increase employee satisfaction and performance.

Business Aspects In the current era of globalization, hospital management is inevitable, this is also faced by PMI Bogor Hospital which is a class B private hospital located in the middle of Bogor City. Assessing the results of Google reviews until January 2024, PMI Hospital Bogor received a Rating rating of 3.7 out of 5.0, which means that the level of trust and patient satisfaction with PMI Bogor Hospital's services is still low. data on repeat visits of old patients at the Afiat polyclinic which reflects a cumulative decrease in patient loyalty, which is around 1-2% in 2023 compared to the previous year. The reliability of the service, brand image and price as well as integrity are suspected to be the causes. The research method used is quantitative descriptive with a cross sectional approach. The number of samples in this study was taken using a convenient sampling technique with a sample of 170 respondents. The data collection tool used used a questionnaire with a linkert scale. It was found that the increase in patient loyalty was indirectly positively influenced by brand image through service integrity as an intervention (indirect > direct estimation value; 0.284 > 0.171), and directly positively influenced by price (estimated value 0.663; P value 0.000) and Service Reliability (estimated value 0.170; P value 0.048) without going through integrity as an intervention. The conclusion of this study is that there is a significant positive influence between brand image variables that are influenced by integrity, but not on price and service reliability which directly have a positive effect on increasing patient loyalty without going through integrity variables