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Mawaddah Mawaddah; Dewi Rahayu; Salsabila Rahmasari; Angga Dutahatmaja

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

Arnoldus Ngongo; Jefrianus Adi Ama; Agustinus Samba Lalo; Norbertus Bili; Angela Marici Wendelin Lete Boro +2 more

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

Changes in society and technological developments that occur in the current era of globalization have resulted in the emergence of new products from various companies. This has an impact on companies competing with each other to get consumers who are the targets of each company to market their products. It is not easy for companies to get consumers because they often face problems, especially related to efforts to market their products to the market. Seeing what is described above, marketing is one of the activities carried out by a company to maintain its survival, develop and gain profits and can strengthen its position in facing competing companies. This research aims to find out whether the factors price, image, model, quality, service and spare parts can significantly influence consumers to be loyal to Honda brand motorbikes partially or together, and between these factors. What factors have the most significant influence on consumers. This research was carried out by providing a simple service by giving questionnaires to 100 respondents who were considered to represent this research    

Retno Septiana; Bangun Putra Prasetya

Manajemen Kreatif Jurnal (MAKREJU) 2024 Pusat Riset dan Inovasi Nasional

This research aims to analyze the influence of service quality and product quality on consumer satisfaction at Seblak Pasta Taman Siswa. Service quality includes various aspects of interaction and service provided by staff to customers, while product quality is related to the taste, appearance and consistency of the seblak pasta served. The research method used was a survey with a questionnaire distributed to 120 respondents who were customers of Seblak Pasta Taman Siswa. The collected data was analyzed using multiple linear regression to determine the influence of the variables studied on consumer satisfaction. The research results show that both service quality and product quality significantly influence consumer satisfaction, with product quality having a stronger influence. These findings provide practical implications for the management of Seblak Pasta Taman Siswa to continue to improve service standards and product quality in order to increase customer satisfaction and maintain consumer loyalty.

Angelita Lavenia; Claudia Raberta Repanela; Dewi Lestari; Puja Astuti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the level of consumer satisfaction with service quality in the beauty services industry, especially in the nail painting business. The factors that are the focus of the research are improving service quality and time efficiency in the nail painting process. The research method used is qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that Angelnailartpky business owners have made various efforts to improve service quality and time efficiency, such as monitoring work, updating knowledge, and receiving input from consumers. Improving service quality and time efficiency is expected to increase consumer satisfaction and business profitability. The advice given is that Angelnailartpky continues to increase consumer satisfaction and strengthen its position in the beauty services market.

Diah Ayu Ningrum; Ramadhan Rizal Rahman; Witya Syamaratul Jannah; Mochammad Ikhsan; Khoirul Aziz Husyairi +1 more

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of micro, small and medium enterprises (MSMEs) is currently growing, with the existence of these MSMEs it can encourage Indonesian economic activities, and has a significant influence. One indicator that these MSMEs are progressing or developing is by assessing how satisfied consumers are in getting their satisfaction in purchasing products. Therefore, this study aims to assess how the level of consumer satisfaction in purchasing ayam penyet sangar products, this study uses the Customer Satifisfication Index (CSI) method. in the results of the calculations that have been carried out, there are final results that show a CSI value of 85.13% which indicates a very satisfied indicator. with the results obtained, this business is in accordance with what is expected by consumers because of the value of the calculation results.

Arifudin Arifudin; Delina Delina; Salma Nabila; Putri Ramadhan Lestari; Ika Josi Fiana

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of product quality and price on the decision of smartphone purchase. A purchase decision is a process that consumers go through to choose and buy a product or service to meet their needs and desires. High product quality and good at affordable prices are the main factors that drive consumers to buy a product by considering the quality and price ratio in making decisions at the time of purchase. Consumer satisfaction in product quality is very important in maintaining the existence of a company or business unit makes an understanding of digital marketing, product quality and service quality cannot be seen low. The population in this study were smartphone consumers from among IAIN students Syekh Nurjati Cirebon, determining the number of samples by spreading questionnaires and sample 55 people obtained. The data collection techniques through this questionnaire have been carried out validity tests, rallies and classical assumptions. This research method uses multiple linear regression analysis. From the results of this study, the results were obtained that partially shows the quality of the product had a positive and significant effect on the purchase decision, then the price of a positive and significant effect on the purchase decision. While simultaneously or along with the quality of the product and the price affects the smartphone purchase decision. The study provides implications for smartphone manufacturers to improve product quality and offer competitive prices to increase the smartphone purchase decision by IAIN students Syekh Nurjati Cirebon.

Risma Aditya Setiawan

Jurnal Riset dan Inovasi Manajemen 2024 International Forum of Researchers and Lecturers

In the modern era, competition in business and business has become very tight, especially in the cafe business, many cafes have emerged, one of which is in the Kediri area. Kediri City is a small city that has many cafe business people and is not far behind the existing cafes. in big cities, therefore cafe owners have to think hard to be able to innovate and determine the right marketing strategy. A business that people are very interested in is cafes because consumers almost every day visit cafes not only to enjoy a cup of coffee but there are also those who want to enjoy the facilities available. The intense competition in the cafe business that is currently emerging has resulted in a problem often faced by business people, the first of which is a lack of attention to marketing strategies. "This is because in concept, one way to achieve business goals is to know what the needs and desires of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors" (Kolter and Keller, 2013: 18).

Nurul Dyah Ayu Fajrin; Firdaus Firdaus; Muhammad Syaiful Huda; Dien Maulana Akbar; Jumai Jumai +2 more

Jurnal Manajemen Bisnis Era Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is a type of quantitative research with accidental sampling method. The population in this study were 100 consumers who used the services of JNE Express Karangawen branch with a total sample of 100 people. The data collection technique uses a questionnaire that has been tested for the validity and reliability of the data. The data analysis method used consisted of normality test, multicollinearity test, and heteroscedasticity test. While the data analysis techniques used to answer the hypothesis include moderated regression analysis (MRA), t test, F test, and analysis of the coefficient of determination (R2). The results of this study indicate that (1) service quality has a positive and significant effect on customer satisfaction with a regression coefficient of service quality of 0.374 and a value of tcount > ttable that is 3.578 > 1.984 and a significance value of 0.000 <0.05. (2) timeliness of delivery is a moderating variable that strengthens the effect of service quality on delivery time satisfaction with a value of tcount > ttable which is 3,559 > 1,984 and a significance value of 0,003 < 0,05. (3) service quality has a positive and significant effect on customer satisfaction with timeliness of delivery as a moderating variable with a regression coefficient value of 0.18 on time delivery and a value of Fcount > Ftable that is 4.845 > 3.937 and a significance value of 0.042 < 0.05.

Lisa Noviatri; Kasmita Kasmita

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research was motivated by the phenomenon of guest repurchase intention allegedly due to the quality of service, brand preferences, and prices at Warung Nasi Kelok Desa Talogondan. This study aims to analyze the role of satisfaction in mediating the effect of service quality, brand preference, and price on repurchase intention in Warung Nasi Kelok Talogon Village and Padang Pariaman Regency. This type of research is quantitative research with a causal associative approach. The population in this study is rice stall consumers who have visited Warung Nasi Kelok Talogon Village and Padang Pariaman Regency with a sample of 222 respondents. The research instrument used in this study was a questionnaire (questionnaire) arranged according to the Likert scale. Instrument trials use validity tests, reliability tests. Data analysis technique using Structural Equation Modeling with Partial Least Square (SEM-PLS). The result of the study is that there is a positive and significant influence between service quality variables and consumer satisfaction variables. There is a positive and significant influence between brand preference variables and consumer satisfaction variables. There is a positive and significant influence between price variables and consumer satisfaction variables. There is a positive and significant influence between the consumer satisfaction variable and the repurchase intention variable. There is an influence of customer satisfaction as a positive and significant mediating variable between service quality and repurchase intention. There is an influence of consumer satisfaction as a positive and significant mediating variable between brand preference for repurchase intention and path coefficient. There is an influence of consumer satisfaction as a positive and significant mediating variable between price and repurchase intention and path coefficient.

Aldinar Assyafiq Akbar; Imam Nuryanto

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to identify the service attributes that are important to consumers using the servqual integration method and cartesian diagrams. With the help of the SPSS tool, 120 respondents were surveyed. The results show that the quality of service provided by Tirta Moedal Water Company is good, with an average performance score of 3.5 on a scale of 1 to 5. The dimensions that need to be improved are responsiveness and empathy. These attributes include the process of handling complaints, providing information during maintenance, the speed of responding to customer complaints, the ability of employees to listen to customer complaints, and the availability of consultation and complaint services for consumers. This study is expected to help improve service quality and maintain existing attributes.

Aslan Aslan; Hamka Hamka; Andi Bustan Didi

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

One of the modes of transpotation available at the Central Market of Polewali Mandar District is a motorized rickshaw. Motorized becak is a modification of traditional becak with motorized vehicles such as motorcycles. The benefits of this research are for consideration by motorized pedicab drivers in order to improve the quality of service to passengers. The results of the analysis using the help of SPSS version 26 software from 100 questionnaire samples distributed with reference to the three factors in this study, namely service quality, safe and comfortable, and bentor tariffs are able to influence the ups and downs of public satisfaction with motorized rickshaw services by 65.6%. Then in partial testing or t test shows that the service quality variable has a result of 0.974, the safe and comfortable variable is 2.342 and the bentor tariff variable with a result of 6.705. This shows that the bentor tariff variable is the factor that is most able to influence the satisfaction of motorized rickshaw consumers in the Central Market of Polewali Mandar Regency.

Ardila Susanti; Yuliana Yuliana

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This study aims to analyze the effect of price and service quality on guests' stay decisions at Pangeran Beach Hotel Padang. This type of research is quantitative research. The population of this study was guests staying at Pangeran Beach Padang with a sample of 93 consumers. The sampling technique uses non probability sampling. Data collection techniques are carried out using questionnaires (questionnaires) with Likert scales that have been tested for validity and reliability. Data from this study was processed using SPSS 25.00. The results of this study show that the price is included in the sufficient category with a percentage of 48.38%, the quality of service is in the sufficient category of 59.13%. The variable of overnight decision is in the sufficient category, which is 88.17%. Obtained R Square value of 0.021, meaning that the influence of the price variable (X1) on the decision variable to stay (Y) was 2.1% while 97.9% was influenced by other factors. The R Square value is 0.033, meaning that the influence of the service quality variable (X2) on the decision to stay (Y) is 3.3% while 96.7% is influenced by other factors. The effect of price (X1) and service quality (X2) affects the decision to stay (Y), the R Square value is 0.097, meaning that the influence of price variables (X1) and service quality (X2) on consumer satisfaction variables (Y) as much as 9.7% while 90.3% is influenced by other factors that were not studied in this study. And obtained the value of F calculate 1.242 with sig. 0.000 < 0.05.

Liana Muslihah; Nuria Fitri Adista

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2024 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Knowledge of the rights and obligations of the community as consumers to receive professional healthcare services is increasing. Therefore, companies in the service sector continue to improve the quality of services for consumers with the aim of creating user satisfaction. One of them is the Regional General Hospital, which becomes the choice for the wider community because it is cheaper compared to private hospitals. Even though sometimes the service is less satisfactory. This research was conducted in April - May 2015 in the Obstetrics Inpatient Room of Wijaya Kusuma Hospital, Dr. Drajat Prawiranegara Regional General Hospital, Serang. This research is a quantitative descriptive study using a cross-sectional approach with accidental sampling technique that meets the inclusion criteria. The results of this study are from 155 respondents, 54.8% assessed the quality of obstetric services in the obstetrics inpatient ward of RS Dr. Drajat Prawiranegara as not good. Descriptive analysis results show respondents are aged between 20-30 years (55.5%), have a low level of education (54.8%), do not work (56.1%), use costs from government/private insurance (81.9%), and have a new patient status (69.7%). The conclusion of this study is that there are significant factors related to the assessment of the quality of obstetric services, namely the source of cost (p=0.031), while factors that are not related are age (p=0.219), education (p=1.000), occupation (p=0.218), and patient status (p=0.25). There is one factor that has the most influence on the assessment of the quality of obstetric services based on multivariate analysis, namely the source of cost with an exp (B) value of 0.339.

Samfriati Sinurat; Jagentar Perlindungan Pane; Juwita Br. Siahaan

Jurnal Riset Ilmu Kesehatan Umum dan Farmasi (JRIKUF) 2024 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Satisfaction is an indicator used in determining the standard of a health facility. The quality of a service is closely related to customer satisfaction, this happens because service quality can create a good relationship between consumers and an agency, in the long run this relationship can make agencies understand how to meet consumer needs. The purpose of this study was to describe the level of satisfaction with BPJS patients' health services at Primary clinics in 2023. This research is descriptive in nature, with a cross-sectional design. The research population is unknown where a sample of 45 people, and taken based on purposive sampling techniques. Data collection was carried out directly to respondents using interview techniques. The results showed that the satisfaction level of Primary clinic users was very satisfied by 62.2%, satisfied by 20.0% while quite satisfied by 2.2% was dissatisfied15.6 It is hoped that the Primary clinic can further improve the quality of service quality by providing enough doctor time and nurses serving patients.

Annisa Maulida Rachmawati; Desi Asfidatul Fitria; Iffah Nabilah; Nur Alifah Fajariyah

Jurnal Kendali Akuntansi 2024 International Forum of Researchers and Lecturers

This study's goal is to understand consumer attitudes toward the services provided by customer service. This study is being conducted at Bank bjb Kantor Cabang Pembantu Jember. The method used in this study is a deskriptif kualitatif approach, while the data used in this study are obtained through a kajian kepustakaan approach by utilizing books, articles, or other written materials related to the study. The initial data for this study was obtained from observations and interviews with national banks that have one tabungan product, Bank bjb KCP Jember. The analysis's findings highlight the importance of customer service in improving the company's offerings in order to gain positive feedback and an increasingly successful business. Thus, Bank BJB KCP Jember can continuously strengthen its position in the banking industry.

Hidayatul Khoiriyah; Muhammad Alhada Fuadilah Habib

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The increasingly tight competition between creative industries in the culinary sector requires creative industries to develop strategies to attract consumers so that consumer satisfaction arises, various product innovations are carried out and the quality of service is not yet fully felt by consumers. Therefore, this research raises the issue of product innovation and service quality on consumer satisfaction. The aim of this research is to (1) examine whether product innovation and service quality simultaneously have a positive and significant effect on satisfaction, (2) examine whether product innovation partially has a positive and significant effect on consumer satisfaction, (3) examine whether product innovation has a partial positive and significant effect on consumer satisfaction. partial positive and significant effect on consumer satisfaction. This research uses a quantitative approach with an associative type of research. The sampling technique used nonprobability sampling technique, precisely accidental sampling, with a sample size of 70 respondents. The types of data used are primary data and secondary data. Questionnaire data were analyzed using SPPS Version 25.0 by testing validity, reliability, multicollinearity, multiple linear regression, coefficient of determination, hypothesis testing (F test, T test), and classical assumption tests (normality, heteroscedasticity and autocorrelation tests). The results of this research show that, (1) Product innovation and service quality simultaneously influence consumer satisfaction, (2) Product innovation partially has a positive and significant influence on consumer satisfaction, (3) Product innovation partially has a positive and significant influence on consumer satisfaction.

Nabila Aisyatur Rahmah; Muhammad Alhada Faudilah Habib

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.

Sabilla Rizqiana; Muhammad Alhada Fuadilah Habib

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Omah Petoeng is a business place that operates in the culinary business with the angkringan concept which is currently developing in Tulungagung City. The quality of service provided by Omah Petoeng employees is good, friendly and fast. Apart from that, the prices of food and drinks are quite affordable for the community, making Omah Petoeng visited by many consumers, including young people, adults and the elderly, therefore Omah Petoeng's sales turnover has experienced a good increase every year. The aim of this research is to determine the influence of service quality and price perception on consumer satisfaction at the Omah Petoeng Tulungagung business. This research uses a quantitative approach with the type of research, namely associative, namely a type of research that explains the relationship between variables. The population in this research is consumers who have visited and made purchases at Omah Petoeng Tulungagung. The data collection technique uses a questionnaire addressed to respondents to answer. The results of the data were then analyzed using tests in SPSS 16. The research results showed that: (1) service quality and price perception had a significant effect on consumer satisfaction at the Omah Petoeng Tulungagung business, (2) service quality had a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business, (3) price perception has a positive and significant effect on consumer satisfaction in the Omah Petoeng Tulungagung business.

Widyanani Widyanani

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The problem to be discussed in this research is to find out the training strategy for innovation of pandan weaving to increase the product standard community in overseas marketing as well as the marketing strategy for innovation of pandan weaving to increase the product standard community in international marketing. The research method used in this research is a qualitative method with a descriptive approach. . The research results that have been found in this research are: 1). Organizing Innovation Training on Pandan Woven to improve community product standards in international marketing is: a. Selection of Raw Materials b. Cutting, slicing, forming c. Weaving and forming innovation d. The final stage is the finishing process which is the final process from which the previous stages have been completed. The raw model of pandan that has become tanned can be seen in terms of shape, quality of workmanship as well as physical appearance or finishing. 2. Marketing Strategy Innovation of pandan woven to improve product standard communities in international marketing, namely: 1) Needs, Demands and Desires. 2) Satisfaction, value, products and costs, where the fulfillment of needs and desires must have a relationship with products and services. 3) Transactions, Relationships, and Exchanges. and 4) Marketers, marketing and markets, marketing via social media will influence external factors that influence consumer perceptions of a product, which will then influence consumer buying interest.    

Yunike Ifani; Dovina Navanti; Franciscus Dwikotjo Sri Sumantyo

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to determine whether there is an influence of product quality and service quality of M Banking KB Star on customer satisfaction at PT Bank KB Bukopin Tbk Bekasi Branch. This type of research is quantitative. The population in this study is 3.016. The sampling technique uses Non-Probability Sampling using Purposive Sampling techniques. The sample in this study amounted to 102 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects were consumers of Bank KB Bukopin Tbk Bekasi Branch. The results of this research show that the product quality and service quality variables partially and simultaneously have a significant effect and have a positive influence on the consumer satisfaction variable.