Publication Search

This study discusses how experiential quality affects revisit intention at the Goa Batu Kapal tourist attraction in South Solok Regency, which is motivated by the number of visits that have experienced instability and decline in the last 6 months, In  pre-research, we found that 70% of people who visited us may not want to revisit again. Some people also left negative comments on  google reviews. about the Goa Batu Kapal tourist attraction in South Solok Regency. This study employed a purposive sampling technique, which yielded 199 samples, along with a quantitative method using a causal associative approach as the research methodology. A questionnaire with a Likert scale arrangement that has undergone validity and reliability testing is used in the data gathering method. The R-squared results indicate that, with a percentage value of 69.3%, experiencing quality has a significant impact on revisit intention, with other factors accounting for the remaining 30.7%. The results of this study show that the experiencing quality variable has a significant impact on revisit intention, with the hypothesis testing yielding a t-statistic 16.6> 1.96 and a p value 0.00 <0.05. The study concludes that whereas Ho is rejected, Ha is accepted.  

This community service activity aimed to enhance students' technical skills in database management using XAMPP, an open-source platform that integrates Apache, MySQL, PHP, and phpMyAdmin. The program was implemented through a hands-on training approach based on experiential learning, allowing participants to practice installation, configuration, and database management independently. The results showed a significant improvement in students' understanding of database concepts and their ability to operate XAMPP effectively. Beyond technical competencies, the program also fostered behavioral changes, increased technological awareness, and the emergence of local leaders among the participants. This initiative is expected to contribute to the development of a more adaptive and collaborative learning culture in response to advancements in information technology.

This study examines the strategic role of Civic Education (PKn) in increasing national and state awareness among elementary school students in Indonesia. Through a qualitative approach with conceptual analysis methods and literature studies, this study identifies four main roles of civil society: the cultivation of national identity, the recognition of citizens' rights and obligations, the development of democratic values, and the formation of attitudes of tolerance and multiculturalism. The dimensions of consciousness developed include constitutional consciousness, nationalism, multiculturalism, and participatory. This article also explains effective PKn implementation strategies through experiential learning, integration with daily life, the use of interactive learning media, and example and habituation. Despite having a vital role, the implementation of PKn still faces challenges in the form of learning that tends to be theoretical, limited teacher competence, and counterproductive environmental influences. The evaluation of PKn's success in increasing awareness can be measured through behavior change, conceptual understanding, active participation, and social concern of students. In conclusion, PKn that is implemented contextually and meaningfully from an early age can be an effective foundation in forming good citizens and maintaining national identity in the global era.

This study aims to analyze the implementation of Akidah Akhlak learning in developing religious character among 8th-grade students at SMP NU Kajen. Religious character serves as the foundation of Islamic education in facing moral degradation challenges in the globalization era. Using a descriptive qualitative approach, data were collected through participatory observation, in-depth interviews, and documentation study. The results show that Akidah Akhlak learning is implemented through: (1) planning (integrated curriculum development and character-based lesson plans), (2) implementation (experiential learning, teacher modeling, and habituation), and (3) evaluation (authentic assessment). The formation of religious character is manifested in five dimensions: faith, worship, morals, knowledge, and practice. Supporting factors include pesantren-based school environment, parental support, and extracurricular religious programs, while inhibiting factors include social media influence, limited learning time, and diverse student backgrounds.

In the face of an increasingly competitive landscape, culinary MSMEs in Indonesia are required to not only offer quality products, but also create interactive and emotional consumer experiences. This study aims to investigate the mediating role of loyalty programs in influencing the relationship between gamification and relationship marketing on Gen Z consumer loyalty. Using a quantitative approach through online questionnaire distribution to 385 Gen Z respondents on social media, the results show that both gamification and relationship marketing have a significant direct influence on consumer loyalty, as well as an indirect influence through the mediation of loyalty programs. The findings confirm that the integration of gamification elements-such as challenges, point systems, and leaderboards-in loyalty programs can generate intrinsic motivation that strengthens consumers' emotional engagement. Meanwhile, a relationship marketing approach based on trust and personalization encourages long-term commitment. This research extends the application of the Commitment-Trust and Self-Determination theories in the digital-native context, and makes a conceptual contribution to the strategic design of experiential loyalty programs for culinary MSMEs targeting Gen Z consumers. The practical implication is that business owners need to build a loyalty ecosystem that is not only functional, but also fun and emotionally meaningful.

Camping has become a part of the lifestyle of modern tourists. From camping, a new lodging innovation emerged that combines hotel accommodation facilities and camping, namely glamping. One of the modern glamping in Bali is Bobocabin Kintamani. The purpose of this study was to analyze the effect of experiential marketing on revisit intention mediated by customer satisfaction. The sample of this study was 120 respondents of Bobocabin Kintamani visitors. The sampling technique that will be used in this study is purposive sampling. This research technique uses path analysis, Sobel test and VAF test. The results of this study indicate that experiential marketing has a positive and significant effect on revisit intention, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, and customer satisfaction mediates experiential marketing on revisit intention. The implications of this study provide implications that can be used by Bobocabin Kintamani in developing appropriate strategies. Experiential marketing implemented by Bobocabin Kintamani plays an important role in increasing customer satisfaction, which ultimately has a positive impact on the intention to revisit. The unique experiences offered, such as the smart cabin concept with soothing natural views, increase customer satisfaction and form a lasting impression that encourages them to return.    

This study stems from the growing need to support university students' self-growth during early adulthood, a critical phase in preparing for independence and future careers. The Merdeka Belajar–Kampus Merdeka (MBKM) initiative, introduced by Indonesia’s Ministry of Education, provides diverse learning experiences beyond the classroom that are expected to foster personal development. The objective of this research is to evaluate the impact of the MBKM program on various dimensions of student self-development, including cognitive, emotional, and social growth. Employing a quantitative research method, data were gathered through surveys distributed to students who took part in the program. The questionnaire measured specific indicators of personal development. Results indicate that the MBKM program significantly and positively contributes to the self-development of participants. Students demonstrated enhanced critical thinking, emotional intelligence, and interpersonal as well as leadership skills. These findings suggest that experiential learning opportunities such as those offered by MBKM play a vital role in nurturing students' maturity and preparing them for professional challenges. As a result, universities are encouraged to embed similar programs within their curriculum to promote comprehensive student development..

This article examines the implementation of characterieducationiin Indonesia's national curriculum asian effortito build a generation with high integrity. This literature-based research analyzes various character education models that have been implemented in the national curriculum and identifies challenges and opportunities in their implementation. The results show that character education holistically integrated into the curriculum hasia significantiimpaction developing attitudesiandibehaviors of integrity among students. Supporting factors for successful character education include teacher modeling, conducive schoolenvironments, family support, and community collaboration. The main challenges lie in the consistency of implementation, educator capacity, and evaluation of character value achievements. This article recommends strengthening project-based and experiential learning approaches, developing educator capacity, and comprehensive evaluation models to optimize the process of character formation with integrity in students.

As a method to enhance students' entrepreneurial skills, peanut layer cake production training was implemented. This training approach directly combines theory and practice to improve students’ understanding and technical abilities. The training was conducted with five participants and consisted of three stages. The initial session included a pretest and basic entrepreneurship material, the core session involved hands-on practice in making peanut layer cake, and the closing session consisted of evaluation and a posttest. The results showed a significant improvement in students' understanding of entrepreneurship, with an average increase of 35 points from their pre-training scores. After the training, students' interest in entering the culinary business also increased. The findings indicate that peanut layer cake production training is effective in fostering entrepreneurial spirit and enhancing students’ technical skills. It is recommended that universities conduct more practice-based training to help students develop into entrepreneurs in the Society 5.0 era.

MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quantitative approach, data was collected from 400 active customers through a structured questionnaire and analysed with SEM-AMOS. Results show experiential marketing has a significant effect on brand equity. Practical implications include data analytics-based budget allocation recommendations and cultural adaptation in marketing strategies. The findings contribute to the global MSME digital marketing literature and offer operational guidance for businesses.

Waste management, particularly organic waste, remains a significant environmental challenge in Indonesia, with household and school waste being major contributors. This community service initiative, conducted by the Dharma Sevavigyana Community of Universitas 17 Agustus 1945 Semarang, aimed to enhance ecological awareness among high school students through the production of eco-enzyme liquid soap. The program, held at SMA Negeri 16 Semarang, combined conceptual education with practical training to teach students how to transform organic waste into eco-enzyme, a valuable and environmentally friendly product. The activities included presentations on waste management issues, hands- on soap-making workshops, and interactive evaluations using digital platforms like Kahoot. The results showed a significant increase in students' understanding and enthusiasm for eco-enzyme applications, as well as improved teamwork and communication skills. The initiative successfully demonstrated the potential of experiential learning in fostering environmental stewardship among students, encouraging them to become active participants in sustainable waste management practices. This program highlights the importance of integrating environmental education into school curricula and serves as a model for similar initiatives across Indonesia.

Environmental education plays a crucial role in modern curricula, emphasizing sustainability and ecological responsibility to address global challenges. This study compares faith-based and secular environmental education strategies, focusing on how theological reflection and ecological consciousness are integrated into teaching frameworks. Faith-based schools, particularly those rooted in Christianity and Islam, incorporate ecological ethics within religious teachings, framing environmental stewardship as a moral and spiritual duty. In contrast, secular models prioritize scientific literacy and environmental problem-solving. The study reveals that faith-based models promote both scientific understanding and moral engagement with environmental issues through religious values like Imago Dei (in Christian schools) and khalifah (in Islamic schools). These values instill a sense of moral accountability, motivating students to act sustainably. The research also highlights how curriculum design, teacher involvement, and experiential learning contribute to the effectiveness of both models in fostering ecological responsibility. By comparing these approaches, the study proposes an integrative eco-theological pedagogical framework that combines the strengths of both methods to promote long-term commitment to sustainability. The findings have implications for educational policy, curriculum development, and teacher training, especially in pluralistic school settings where diverse perspectives must be considered. Integrating ecological ethics into education can cultivate a generation committed to sustainability and ethical responsibility.

Environmental awareness is an effort to preserve, prevent damage to, and restore natural conditions. This attitude can be instilled through the integration of environmental values in science learning. The Science-Technology-Society (STS) approach is one effective method that fosters students' thinking skills and scientific literacy in line with technological and scientific developments. This study aims to determine whether environmental awareness in science subjects can be improved through the STS approach at MI Salamah in Jambi City, and to describe the implementation of the STS approach in enhancing environmental awareness in science subjects at the school. This research is a classroom action research using the Kemmis and McTaggart model, which consists of two cycles. Each cycle includes two meetings with four stages: planning, implementation, observation, and reflection. The research results show an increase in students' environmental awareness attitudes in both Cycle I and Cycle II. In Cycle I, the average score for environmental awareness attitudes rose from 60.10% to 76.63%, while in Cycle II, it increased more significantly from 88.58% to 92.6%. In addition, test results also showed a significant improvement in students' understanding of the material. The implementation of the Science-Technology-Society (STS) approach in enhancing environmental awareness in science subjects at MI Salamah has been effective. It was applied through experiential learning, discussions, and creative activities that actively involved students in understanding and applying environmental concepts.

This community service program aims to empower student entrepreneurs through digitalization and strengthening sustainable business capacity. The activities are comprehensively designed with a participatory and experiential learning approach, so that participants not only understand the concepts theoretically but also are able to apply them practically. The program consists of various activities, such as interactive workshops on digital marketing and sustainable business models, business clinics to analyze current business problems, digitalization simulations using online platforms, individual mentoring sessions by business practitioners, and presentations of business plans developed by each participant. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. Program evaluation was conducted through observation, questionnaires, and assessments of the developed digital action plans. The evaluation results showed significant improvements in cognitive aspects (understanding of digitalization concepts, sustainable business models, and digital marketing strategies), affective (interest and commitment to business development), and application (the ability to develop and present innovative business plans relevant to digital challenges). Ninety percent of participants were able to develop digital action plans that encompassed the use of social media, e-commerce, digital payment systems, and technology integration in business operations. Furthermore, the program encouraged collaboration among students in building business networks and young entrepreneur communities. Positive participant feedback demonstrated that the participatory approach and hands-on practice were effective in increasing student motivation and readiness to face business challenges in the digital era. The program has proven effective in enhancing students' entrepreneurial competencies and fostering an adaptive business mindset.

This study examines the implementation of Hablum Minal Alam (human-nature relationship) learning in fostering environmentally conscious behavior at MI Bukit Pelangi Nature School in Karanganyar, Pekalongan. Using a qualitative approach, this research explores how Islamic values are integrated into an environmentally-focused curriculum based on direct experience with nature. The findings show that MI Bukit Pelangi effectively implements a contextual learning approach through activities such as farming, ecosystem observation, eco-brick projects, and nature reflection sessions. The curriculum combines the national "Merdeka Curriculum" with local contextualization and experiential learning methods. The study reveals that nature-based Islamic education successfully nurtures ecological awareness and environmental behavior through six core values: environmental consciousness, resource management, cultivation activities, gratitude for nature, stewardship responsibility, and experiential learning. This educational model offers potential as a sustainable environmental education framework that integrates spiritual values with ecological responsibility.

Micro, Small and Medium Enterprises (MSMEs) face complex challenges in competing in the global market, where innovative marketing strategies such as experiential marketing are believed to increase brand awareness and consumer loyalty. However, its effectiveness is still debated due to inconsistent findings and the lack of holistic studies that combine quantitative-qualitative approaches. This study aims to analyse the influence of the five dimensions of experiential marketing (Schmitt, 1999) on brand awareness and consumer loyalty of global MSMEs, while exploring the challenges of its implementation. A mixed-methods explanatory sequential design method was used, with quantitative SEM analysis (AMOS 28.0) on 250 global consumers and in-depth interviews with 15 MSME players. Results show the feel (β = 0.48, p < 0.001) and relate (β = 0.35, p = 0.002) dimensions have a significant effect on increasing brand awareness, which acts as a full mediator towards loyalty (indirect effect: β = 0.29, p < 0.01). Qualitative findings revealed cultural adaptation and resource allocation as keys to success. This research provides theoretical contributions by extending Schmitt's (1999) model through the integration of brand awareness as a mediator, as well as practical implications in the form of recommendations for glocalisation strategies and the use of AR/VR technology for MSMEs.

Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while contributing to creating social, economic and environmental balance. This research highlights the importance of integrating soft skills development in education and training systems, both formal and non-formal, as a strategy to build the capacity of the younger generation. A holistic approach is needed, involving collaboration between the government, educational institutions, community organizations and the private sector in creating a learning environment that supports the strengthening of soft skills. Through experiential learning, leadership training, and character development programs, young people can develop their potential in line with the needs of the world of work and the demands of sustainability. Research results show that generations who excel in soft skills have a greater ability to adapt to change, work in cross-cultural teams, and create innovative solutions to problems

The coffee shop industry in Samarinda City is growing rapidly driven by the hangout culture and increasing coffee consumption. Jay's Coffee, as one of the well-known coffee shops, faces challenges in maintaining customer satisfaction and increasing word of mouth amidst competition. This study analyzes the effect of store atmosphere and experiential marketing on customer satisfaction and its impact on word of mouth. Using a quantitative method with a survey, this study involved 97 Jay Coffee customers selected by non-probability sampling. Data were collected through questionnaires and analyzed with path analysis. The results showed that store atmosphere and experiential marketing have a positive and significant effect on customer satisfaction. A comfortable store atmosphere and interesting experiences increase customer satisfaction, which in turn encourages word of mouth. In addition, store atmosphere and experiential marketing also have a direct effect on word of mouth. Thus, Kopi Jay needs to develop strategies to improve store atmosphere and customer experience to maintain loyalty and improve business competitiveness.

This research discusses how the integration of Islamic values and learning innovation can be applied in Islamic Religious Education in higher education, especially at the Indonesian Education University. The background of this research is the challenges of globalization and technological developments that require Islamic education to continue to innovate without ignoring the principles of sharia. This research uses a qualitative approach with a case study method, involving lecturers, students, and religious leaders as informants. The results showed that the integration of Islamic values in Islamic education is done through the Islamization of science approach, the use of technology in learning, and the creation of a religious academic environment. In addition, innovations such as Problem-Based Learning and Experiential Learning methods proved to be able to increase students' interest and understanding of Islamic teachings. In conclusion, collaboration between academics, students, and religious leaders is very important in creating Islamic Religion Education learning that is relevant, interesting, and still in accordance with Sharia law. This research is expected to provide an overview and strategic recommendations for the development of Islamic education in the modern

The increasing environmental challenges faced globally have highlighted the urgent need for an environmentally literate generation. Environmental literacy, encompassing cognitive, affective, and behavioral aspects, is essential for fostering awareness and concern for the environment among young people. As such, understanding the level of environmental literacy in students is crucial to effectively address these challenges. This study aims to determine the environmental literacy skills of high school students in Batu City based on gender and school accreditation. The study used a descriptive quantitative approach with a purposive sampling technique. The research sample consisted of 1,054 students from six high schools, including three public schools and three private schools. The instrument used was a validated Environmental Literacy Instrument for Students (ELIS) based on a questionnaire. The results indicated that, in general, students' environmental literacy skills were in the high category, with an average percentage of 78-80% across all dimensions. The Independent sampel t-test revealed a significant difference in environmental literacy skills based on gender, with female students demonstrating higher concern for the environment compared to male students. Additionally, a significant difference was found between schools with A and B accreditation, with A-accredited schools showing higher results. This study recommends emphasizing the importance of experiential learning, as well as considering gender and accreditation factors in the development of environmental literacy programs.