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This study aims to analyze the influence of service quality, destination attraction, and supporting facilities on visitor loyalty in the context of halal tourism at Maimun Palace, Medan City. Employing a quantitative approach with an associative research design, the study involved 254 respondents selected using the Slovin formula from a total population of 689 visitors recorded in April 2025. Data were collected through a structured questionnaire using a Likert scale and analyzed using SPSS software. The findings reveal that each independent variable—service, attraction, and facilities—has a positive and significant effect on visitor loyalty. Furthermore, the simultaneous analysis confirms that the combination of these three factors significantly influences loyalty among visitors to the halal tourism destination. These results align with the Customer Satisfaction Theory, which posits that positive experiences related to service delivery, destination appeal, and the availability of appropriate facilities contribute to higher levels of satisfaction, ultimately fostering loyalty. The implications of this study suggest that halal tourism destination managers should prioritize enhancing service quality, preserving the cultural and historical appeal of attractions, and ensuring the availability of facilities that meet the specific needs of Muslim tourists. By doing so, destinations like Maimun Palace can cultivate sustainable visitor loyalty, which is essential for long-term tourism development and competitiveness in the halal tourism sector. This research contributes to the growing body of literature on halal tourism by empirically validating the role of service, attraction, and facilities in shaping visitor loyalty. Future studies are recommended to explore additional variables such as religious compliance, digital engagement, and cultural sensitivity to provide a more comprehensive understanding of loyalty drivers in halal tourism contexts.

Drug abuse among Indonesian teenagers continues to rise and poses a significant challenge to the development of the nation's future generation. Limited knowledge about legal and health issues makes students vulnerable to the negative impacts of narcotics. This initiative aims to provide legal education and information on the medical effects of drugs to students at SMPN 1 Kopo, Garut. The outreach program was conducted face-to-face using an interactive approach, including presentations, educational videos, and two-way discussions. The results showed an increase in student participation and understanding of the dangers of drugs, as well as legal awareness. This activity demonstrates that a collaborative educational approach can build resilience among teenagers in facing environmental pressures and encourage the creation of change agents within the school environment. The program is expected to serve as the first step toward long-term collaboration between educational institutions, law enforcement agencies, and the community in preventive anti-drug efforts. It is hoped that with closer collaboration, the younger generation will be better educated and protected from the dangers of drugs, and will contribute to creating a healthier, drug-free environment. This program is also a model that can be applied in other schools as part of a broader effort to prevent drug abuse within the community. By strengthening the understanding of legal consequences and health risks, this program can also act as a preventive measure, fostering a safer environment for students and promoting greater community engagement in combating drug-related issues, ensuring a sustainable impact on the community’s future. It is essential for such initiatives to be continuously reinforced and expanded to reach more schools and communities, thereby creating a more extensive network of awareness and prevention.

This study aims to identify and analyze the potential of Buddhist communities in Central Java Province in order to strengthen religious identity and enhance their social engagement as a minority group within a multicultural society. The study employs a quantitative approach, collecting data from 376 respondents through a structured questionnaire. The collected data were analyzed using descriptive statistical techniques and Pearson correlation analysis to examine the relationships among the studied variables. The findings indicate that six key factors significantly contribute to strengthening religious identity and the spiritual resilience of Buddhist communities, namely cultural preservation, arts and traditions, utilization of cultural heritage sites, community economic development, and the implementation of religious activities. Among these factors, regular religious activities and the use of temples as religious tourism destinations emerged as the most dominant factors in encouraging community participation, social solidarity, and the sustainability of Buddhist teachings. These findings underscore the importance of adopting a holistic and locally grounded approach in community development initiatives. This study offers important implications for the formulation of religious policies and the development of more inclusive, contextual, adaptive, and sustainable strategies for the empowerment of Buddhist communities at both regional and national levels.

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.

The Society 5.0 era urges the transformation of sociology learning in senior high school (Grade XII) to become more adaptive to current social issues through digital media. This study aims to analyze strategies for integrating social issues via digital approaches and how these affect students’ understanding and participation. Using a qualitative descriptive method, data were collected through classroom observations, semi-structured interviews, and document analysis. Findings indicate that a combination of Learning Management Systems (LMS), gamification, digital collaboration (Padlet, Lumio), and social media significantly increases student engagement, up to 30%, especially in understanding issues such as urbanization, social inequality, and environmental degradation. Interactions among teachers, students, and digital content were actively formed in a virtual environment. However, challenges persist, including limited infrastructure, teachers’ digital literacy, students’ learning discipline, and the lack of local contextualization in teaching materials. This study highlights the importance of synergy between technology, pedagogy, and social sensitivity in issue-based digital learning.

This study explores the digital transformation of public services through SAMSAT Digital in Lumajang, Indonesia, focusing on the perceptions of the younger generation. The implementation of SAMSAT Digital aims to improve accessibility, efficiency, transparency, and user experience in vehicle administrative services. The research highlights that the success of this digital innovation depends on key factors such as ease of use, data security, and service speed. The integration of advanced features like intuitive interfaces, proactive notifications, AI-powered chatbots, and flexible digital payments significantly enhance user satisfaction and adoption, especially among tech-savvy youths. Challenges such as limited digital literacy and infrastructural issues require continuous education and infrastructure improvements. Overall, the findings demonstrate that effective digital service innovation, supported by a strong commitment to security, usability, and infrastructural development, can foster more effective, transparent, and inclusive public services, contributing to better quality of life and modern governance.

Low student interest in learning English remains a challenge in many Islamic senior high schools, particularly in rural areas where teacher-centered instruction is still dominant. One strategy proposed to address this issue is the Jigsaw method, a cooperative learning approach that emphasizes student collaboration, responsibility,p and peer teaching. This classroom action research was conducted at Madrasah Aliyah Al-Khoirot to examine the effectiveness of the Jigsaw method in increasing students’ interest in learning English, specifically in descriptive text material. The participants consisted of 31 eleventh-grade students, and the study was implemented in two cycles following the Kemmis and McTaggart model. Data were collected through observation, questionnaires, interviews, and tests. The findings showed that the Jigsaw method significantly improved student engagement and learning outcomes. The percentage of students who achieved the minimum passing grade (KKM) increased from 35.48% in the pre-cycle to 77.42% in the second cycle. Additionally, 86.4% of students responded positively to the use of the Jigsaw method, citing increased motivation, understanding, and cooperation. Observation results also revealed active participation, especially in peer explanation and group discussions. Based on these findings, the Jigsaw method is considered effective in fostering student interest, promoting active learning, and creating a more interactive classroom environment. It is therefore recommended as an alternative strategy to enhance English learning motivation in Islamic senior high school settings.

This study analyzes the perceptions of ninth-grade students at SMP Negeri 236 Jakarta regarding the use of smartphones as a learning medium in the 21st-century era, where digital technology advancements have transformed the educational landscape and made smartphones a relevant tool for learning. The research aims to identify student perceptions and the obstacles they face. Employing a quantitative descriptive method with questionnaires and interviews involving 139 respondents, findings reveal positive perceptions across cognitive (especially creativity), affective (comfort), and conative (active engagement) aspects. However, challenges such as rapid battery drain, internet data consumption, notification distractions, and misunderstandings with teachers persist. The implications of this research emphasize the need for regulations, guidance, and solutions to support responsible and effective smartphone use in learning.

This study evaluates the effectiveness of the “Aku Senang Belajar Membaca” book, de signed based on the Montessori method, for early childhood learners aged 3–7 years. Em ploying a Systematic Literature Review (SLR), this research synthesizes findings from literature published between 2015 and 2025. The book, structured in four levels with culturally relevant Indonesian vocabulary and supported by Montessori materials like sandpaper letters, fosters reading interest, letter recognition, and confidence in early reading. Results indicate that integrating the book with Montessori media enhances phonological awareness, motivation, and engagement in literacy activities. These find ings underscore the importance of contextual and concrete learning materials for early childhood education, offering insights for educators and curriculum developers to improve literacy interventions in Indonesia.

Background: Antimicrobial resistance (AMR) is an increasing global health challenge, especially due to the irrational use of antibiotics. Increasing public awareness of the dangers of AMR is an important step in prevention and control efforts. A counseling program on AMR awareness has been implemented as part of the Community Service Program by Bali International University students in Punggul Village, Badung Regency, Bali Province. Method: This community service activity was carried out on September 5, 2023 and was attended by more than 50 participants, the majority of whom were housewives. The methods used included the presentation of educational materials, interactive sessions, and local culture-based campaigns to increase public understanding regarding the proper and wise use of antibiotics. Results: Evaluation through posttest showed that there was fair knowledge (73.0%) and positif attitude of participants (100%) regarding the importance of rational use of antibiotics. In addition, this activity had a positive impact on students as implementers, especially in improving communication skills, leadership, and community empowerment. Conclusion: This program showed that a community-based educational approach that is sensitive to the local context has significant potential in raising awareness of AMR. Active involvement of young people as agents of change can be a sustainable strategy to support AMR control efforts at the local and global levels.

Catholic Religious Education (CRE) plays a vital role in shaping students’ character, morality, and spirituality. However, traditional and monotonous teaching approaches often lead to passive student engagement and low motivation. This article explores the implementation of the Think Pair Share (TPS) method in CRE as an innovative, cooperative, and student-centered learning strategy. Utilizing a literature review method, this study analyzes various scholarly sources related to TPS and Catholic religious education. The findings indicate that the TPS method encourages students to think critically, engage in peer discussions, and confidently share ideas in class, thereby creating an active and inclusive learning environment. Nevertheless, the effectiveness of this method depends greatly on the teacher’s readiness in lesson planning, fostering a supportive classroom atmosphere, and providing constructive feedback. Adaptive and creative teaching strategies are essential to ensure that TPS is effectively and meaningfully applied within the context of CRE in the era of independent learning.

This study aims to analyze the effectiveness of mathematics learning implementation at SMK Negeri 6 Padang, reviewed from three main stages: preliminary activities, core activities, and closing activities. The method used is a combination of qualitative and quantitative approaches. Data collection techniques include participatory observation, in-depth interviews with teachers and students, as well as documentation. The research instruments consist of observation guidelines, interview guidelines, and questionnaires. The results of the study indicate that during the preliminary stage, teachers have conducted apperception but have not yet optimally implemented diagnostic assessments. The core activities are still dominated by conventional methods without the integration of contextual approaches or educational technology. The closing activities fully reflect in-depth reflection and are accompanied by adequate follow-up learning.Overall, the effectiveness of mathematics learning implementation at SMK Negeri 6 Padang is 77.77% in grade X and 77.77% in grade XI, which falls into the effective category. It is necessary to develop innovative learning strategies, utilize technology-based learning media, and enhance student engagement to make the learning process more active, meaningful, and aligned with the needs of vocational education.

Digital transformation has become a critical factor in enhancing the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in the digital economy era. This study aims to examine the integration of e-wallet services and social media marketing strategies as components of digital transformation within MSMEs. Employing a Systematic Literature Review (SLR) approach, the study analyzes 25 relevant scholarly articles published between 2018 and 2025. The findings indicate that the adoption of e-wallets facilitates financial transactions, improves operational efficiency, and promotes compliance with formal financial systems. Meanwhile, the use of social media proves effective in expanding market reach and strengthening customer engagement. However, the adoption of these digital tools remains constrained by several challenges, including limited digital infrastructure, low levels of technological literacy, and resistance to change. These findings offer important implications for policymakers and business practitioners in designing inclusive and sustainable digitalization strategies for MSMEs

This study aims to map the strengths, weaknesses, opportunities, and threats (SWOT) of each village within Awangpone Subdistrict to formulate a strategic model for enhancing the local economy in alignment with the Sustainable Development Goals (SDGs) 2030. Employing a qualitative field research design, the study integrates interdisciplinary, theological, and development economics approaches. Data were collected through questionnaires, interviews, direct observation, and documentation. The analysis follows Miles and Huberman’s interactive model, encompassing data reduction, data display, and conclusion drawing. The SWOT analysis reveals that the coordinates fall within Quadrant I, indicating that strengths outweigh weaknesses and opportunities surpass threats. Accordingly, the recommended strategy is the Strength-Opportunity (S-O) approach, which emphasizes leveraging internal strengths to capitalize on external opportunities. This strategy is deemed most effective for stimulating local economic growth and accelerating SDG achievement. Internal constraints identified include underutilized tourism potential and limited access to sharia-compliant financing mechanisms. External threats comprise weak partnership collaborations and limited foreign investment engagement. While several SDG targets—such as education and community participation—have shown promising progress, others remain underdeveloped, particularly in infrastructure development and equitable access to justice for rural populations. The findings underscore the importance of context-sensitive, multi-sectoral strategies that integrate local wisdom, theological values, and economic principles. The proposed strategic model offers a practical roadmap for village-level economic empowerment, contributing to inclusive and sustainable development. This research provides actionable insights for policymakers, development practitioners, and local stakeholders seeking to optimize village potential and foster resilience in rural economies.

This Community Service (PKM) aims to increase the effectiveness of English language learning in second grade students of Mbomba Catholic Elementary School through the utilization of picture board media. The background of this activity is the low interest and participation of students in learning English due to the limitations of interesting learning media. The implementation method uses a participatory and educational approach that involves students actively in activities such as picture matching games, guessing pictures, storytelling, and singing. The results of the activity show that the use of picture boards is able to attract students' attention, increase engagement, and strengthen memory of English vocabulary. Despite the short implementation time, students still showed good understanding. Picture board media proved to be effective, simple, economical, and suitable to be implemented in schools with limited facilities. This activity illustrates that an attractive and interactive visual approach can be a solution in improving the quality of English language learning at the primary school level.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

This study aims to improve the quality of learning at SD Negeri 060915, Medan Sunggal District, through the implementation of a participatory learning approach using Participatory Action Research (PAR). The background of the study is based on the low level of student engagement in classroom activities and the teacher’s reliance on traditional lecture methods, which hinder active student participation. This classroom action research was carried out in two cycles, each consisting of planning, action, observation, and reflection stages. Data were collected through observation, interviews, documentation, and formative assessments. The results showed that the participatory learning approach had a positive impact on increasing student engagement, collaboration in group work, and academic performance, as indicated by an increase in the average student score from 66.4 in the first cycle to 77.2 in the second cycle. Teachers also improved their role as facilitators, and the classroom environment became more interactive and student-centered. The study concludes that the participatory approach is effective in creating an active, collaborative, and meaningful learning environment in elementary education.

The objective of this research is to assess the use of discovery learning techniques in enhancing students' engagement and critical thinking abilities in Pancasila and Citizenship Education courses. Discovery learning is a teaching method that encourages students to learn on their own by observing, exploring, and verifying what they learn. The study's findings suggest that the implementation of discovery learning may enhance students' engagement in debates, facilitate inquiry, and encourage the expression of viewpoints. Also, students' critical thinking abilities became better because they could examine material, come to conclusions, and solve issues in a logical way. However, there were several problems with its use, such as not having enough time, students being at different levels of preparation, and problems with managing the classroom. With careful preparation, good time management, and a lot of help for students, these problems may be solved. The discovery learning technique has been shown to be beneficial in enhancing the quality of learning. It is also particularly useful for helping students become active, critical thinkers who can solve issues on their own.

This study aims to describe the implementation of mathematics learning based on the Independent Curriculum at MAN 2 Kota Padang, focusing on teacher-student interaction and the overall effectiveness of the learning process. The observation covered three main phases: introductory, core, and closing activities. A phenomenological approach was applied using both qualitative and quantitative methods. Data were collected through direct classroom observations, interviews with mathematics teachers and students, as well as analysis of teaching documents. Instruments included Yes-No questionnaires, interview guidelines, and documentation review. The findings indicate that the learning process aligns with the principles of the Independent Curriculum, as reflected in the varied instructional strategies, active student engagement, and teacher readiness in applying learning modules. The effectiveness of learning was very high, with 95.21% in grade X and 92.99% in grade XI. Challenges included limited time and lack of participation from some students. Overall, the learning process fostered an active, meaningful environment that supports character development.